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Beijing<br />Cambridge<br />Chicago<br />Delhi<br />Dubai<br />Hong Kong<br />Johannesburg<br />London<br />Los Angeles<br...
Class Agenda<br />10:00	Welcome, Introductions, Goals, Agenda<br />10:40	Network Basics<br />11:15	Understanding your Netw...
Who is the Monitor Institute?<br />We are… <br />part consulting firm, drawing on the talents of our own dedicated team an...
How can Network Approaches Increase Social Impact?<br />In partnership with the David & Lucile Packard Foundation and othe...
Our Blog and Publications<br />
Objectives for Today’s Class<br />Better understanding of how social networks function, both online and offline<br />Pract...
Class Agenda<br />10:00	Welcome, Introductions, Goals, Agenda<br />10:40	Network Basics<br />11:15	Understanding your Netw...
What are Networks?<br />Groups of individuals or organizations connected through meaningful relationships. Can be online o...
We’re most Interested in Networks With…<br />Many participants<br />Ability to self-organize <br />Fueled by new technolog...
Networks Have Been Around Forever…<br />
New Technologies for Sharing Content…<br />…New Online Spaces for Building Relationships<br />
Advances in Our Understanding of Networks…<br />“If someone tells you that you can influence 1,000 people, it changes your...
“Working Wikily” = With a Network Mindset<br />“… wikis and other social media tools are engendering a new, networked mind...
What Do We Mean by “Working Wikily”?<br />Established Ways of Working<br />Working Wikily<br /><ul><li>Decentralized
Loosely controlled
Emergent
Open, shared
Relational
Two-way </li></ul>conversations<br /><ul><li>Centralized
Firmly controlled
Planned
Proprietary
Transactional
One-way </li></ul>communications<br />Where are you? The answer will be different for different situations<br />
Obama Used Networks to Mobilize 13 M Supporters<br />“One of my fundamental beliefs…is that real change comes from the bot...
250K Individuals Coordinated Protests  <br />“Ordinary folks are using the power of the Internet to organize. In the old d...
We’re Witnessing the Death of Old Models…<br />“While newspaper circulation has long been in decline, the latest figures s...
The Way Our Work Gets Done Is Changing<br />
Nonprofits Need to Find Ways to Work Wikily<br />Increasing Number of Nonprofits<br />Many Nonprofits Not at Scale<br />Mo...
Networks Can Address Diverse Challenges<br />Working Wikily Potential<br />Problem<br /><ul><li>Isolation
Unmet needs
Lack of power
Duplication and fragmentation of effort
Lack of shared knowledge
Untapped talent and wisdom
Suboptimal impact and challenges with growth
Build community
Engage people
Advocate for policy change
Coordinate resources and services
Develop and share knowledge
Innovate
Get to scale</li></li></ul><li>Build Community<br />2008:<br />162 Countries<br />400,000 Ministers / Priests<br />1980:<b...
Engage People<br />2008: 400,000 Volunteers in <br />104 Countries<br />1985:<br />Single-site Effort in US<br />
Advocate for Policy Change <br />2009: 5+ Million Members<br />1998: Email to<br />100 friends<br />
Coordinate Resources and Services<br />Total Loans<br />2009: $66 million<br />Total Loans<br />2006: $1 million<br />
Develop and Share Knowledge<br />14 Countries<br />1,300 Trained Volunteers<br />Interagency Program <br />Integrated Fire...
Innovate<br />“Open Sourcing Social Solutions”<br />Internal, Proprietary<br /> R&D Labs<br />
- EGYPT- <br />Get to Scale<br />…transformingcommunities through collaborations to address root causes of poverty and hom...
Class Agenda<br />10:00	Welcome, Introductions, Goals, Agenda<br />10:40	Network Basics<br />11:15	Understanding your Netw...
How Are Networks Structured?<br />
The Green and Healthy Building Network: 2005<br />Source: Barr Foundation “Green and Healthy Building Network Case Study” ...
Source: Barr Foundation “Green and Healthy Building Network Case Study” by Beth Tener, Al Neirenberg, Bruce Hoppe<br />The...
Periphery<br />Cluster<br />Link<br />Node<br />Core<br />Hub<br />A Few Helpful Definitions<br />
A Typology of Organizing Structures<br />Centralized<br /><ul><li>Nonprofit organizations (without explicit network struct...
Membership organizations (Organizations with network component)
Nonprofits with explicit network strategy and structure
Coalition / Alliance (network of organizations)
Networks of networks
Ad hoc networks</li></ul>Decentralized<br />Note: These categories often overlap. Most of the examples fit in to multiple ...
How do Movements and Campaigns Relate?<br />Campaign<br />Movement<br />An effort to persuade others to accept, modify, or...
2<br />Social Network Analysis: A Brief History <br />Milgram - “Small World Experiment”<br />Growth of organizational net...
Network Mapping Can Be High-Tech…<br />
Or Low-Tech<br />Source: June Holley<br />
What’s Possible from Network Mapping?<br /><ul><li>Visualize the network: see connections within the system
Make visible network resources, and see flow of resources
Spark strategic conversation among participants
Assess the “health” of a network, diagnose
Assess change in network over time</li></li></ul><li>Using Network Maps to Increase Service Coordination<br />
Network by Organization Type<br />Government<br />Foundation<br />Non-Profit<br />For-Profit<br />School<br />Unknown<br /...
How is Network Mapping Done?<br />Validate &DiscussResults<br />Identify<br />Next<br />Steps<br />CollectData<br />Analyz...
Problem/ Opportunity
Hypotheses
Who/Boundaries
Relationships/Flows
Demographics
Surveys
Interviews
Focus groups
Data mining
Specialized network mapping software helps to understand data:
Visually (Maps)
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Presentation for Stanford Continuing Studies Workshop: Networks for Social Change, January 30, 2010

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Stanford Cs 01 29 10

  1. 1. Beijing<br />Cambridge<br />Chicago<br />Delhi<br />Dubai<br />Hong Kong<br />Johannesburg<br />London<br />Los Angeles<br />Madrid<br />Manila<br />Social Networks for Social Change<br />Stanford Continuing Studies<br />Jan. 30, 2010<br />Heather McLeod Grant & Diana Scearce, Instructors<br />With Noah Flower, TA<br />Moscow<br />Mumbai<br />Munich<br />New York<br />Palo Alto<br />Paris<br />San Francisco<br />São Paulo<br />Seoul<br />Shanghai<br />Singapore<br />Tokyo<br />This work is licensed under the Creative Commons Attribution Share Alike 3.0 Unported License.<br />Toronto<br />Zurich<br />
  2. 2. Class Agenda<br />10:00 Welcome, Introductions, Goals, Agenda<br />10:40 Network Basics<br />11:15 Understanding your Network<br />12:15 Lunch<br />1:15 Characteristics of Healthy Networks<br />2:10 Online Networks & Social Media<br />3:00 Network Leadership & Mindset<br />3:45 Closing Exercise<br />4:00 Adjourn<br />
  3. 3. Who is the Monitor Institute?<br />We are… <br />part consulting firm, drawing on the talents of our own dedicated team and the resources of the global professional services firm, Monitor Group. <br />part think tank, analyzing and anticipating important shifts in the rapidly changing context that leaders must navigate. <br />part incubatorof new approaches. We work with clients and partners to test and prove new models for social impact.<br />
  4. 4. How can Network Approaches Increase Social Impact?<br />In partnership with the David & Lucile Packard Foundation and other clients, we have been exploring the role of social networks and social media for social change<br />
  5. 5. Our Blog and Publications<br />
  6. 6. Objectives for Today’s Class<br />Better understanding of how social networks function, both online and offline<br />Practical tools for increasing the effectiveness of your networks for social impact<br />
  7. 7. Class Agenda<br />10:00 Welcome, Introductions, Goals, Agenda<br />10:40 Network Basics<br />11:15 Understanding your Network<br />12:15 Lunch<br />1:15 Characteristics of Healthy Networks<br />2:10 Online Networks & Social Media<br />3:00 Network Leadership & Mindset<br />3:45 Closing Exercise<br />4:00 Adjourn<br />
  8. 8. What are Networks?<br />Groups of individuals or organizations connected through meaningful relationships. Can be online or offline or both.<br />
  9. 9. We’re most Interested in Networks With…<br />Many participants<br />Ability to self-organize <br />Fueled by new technologies<br />Collaborative mindset and behaviors<br />Source of photo: http://www.midnightpoutine.ca/archives/flashmob1.jpg<br />
  10. 10. Networks Have Been Around Forever…<br />
  11. 11. New Technologies for Sharing Content…<br />…New Online Spaces for Building Relationships<br />
  12. 12. Advances in Our Understanding of Networks…<br />“If someone tells you that you can influence 1,000 people, it changes your way of seeing the world.”<br /><ul><li>Dr. James Fowler </li></li></ul><li>…Combined with Established Group Processes<br />
  13. 13. “Working Wikily” = With a Network Mindset<br />“… wikis and other social media tools are engendering a new, networked mindset—a way of working wikily—that is characterized by principles of openness, transparency, decentralized decision-making, and distributed action. &quot;<br /> - Working Wikily 2.0<br />
  14. 14. What Do We Mean by “Working Wikily”?<br />Established Ways of Working<br />Working Wikily<br /><ul><li>Decentralized
  15. 15. Loosely controlled
  16. 16. Emergent
  17. 17. Open, shared
  18. 18. Relational
  19. 19. Two-way </li></ul>conversations<br /><ul><li>Centralized
  20. 20. Firmly controlled
  21. 21. Planned
  22. 22. Proprietary
  23. 23. Transactional
  24. 24. One-way </li></ul>communications<br />Where are you? The answer will be different for different situations<br />
  25. 25. Obama Used Networks to Mobilize 13 M Supporters<br />“One of my fundamental beliefs…is that real change comes from the bottom up. And there’s no more powerful tool for grass-roots organizing than the Internet.”<br /><ul><li>Barack Obama </li></li></ul><li>His Administration is Experimenting with Gov. 2.0<br />“We live in an age of democratic experimentation — both in our official institutions and in the many informal ways in which the public is consulted”<br /><ul><li>James Fishkin, Stanford political scientist</li></ul>Source: Whitehouse.gov; NY Times<br />
  26. 26. 250K Individuals Coordinated Protests <br />“Ordinary folks are using the power of the Internet to organize. In the old days, organizing large groups of people required an organization. Now people can coordinate themselves.”<br /><ul><li>Wall Street Journal, April 15, 2009</li></li></ul><li>Twitter “Emboldened” Iranian Election Protesters <br />“If anyone had questions about the power of citizen media, those questions were answered by the Iran protests.”<br /><ul><li>HamidTehrani (Iran editor for Global Voices)</li></ul>Source: ethanzuckerman.com/blog Twitter, youTube Time Magazine <br />
  27. 27. We’re Witnessing the Death of Old Models…<br />“While newspaper circulation has long been in decline, the latest figures show the drop is accelerating…Weekday circulation declined 7.1% for the six months that ended March 31, compared with the previous year.”<br /><ul><li>New York Times, April 27,2009</li></li></ul><li>…And New Models Are Emerging<br />
  28. 28. The Way Our Work Gets Done Is Changing<br />
  29. 29. Nonprofits Need to Find Ways to Work Wikily<br />Increasing Number of Nonprofits<br />Many Nonprofits Not at Scale<br />More Competition for Resources<br />82% of Nonprofits operate on less than $1M in budget<br /><ul><li>Center for Nonprofits ‘07</li></ul>Networks are one answer for increasing scale, efficiency, coordination, and impact<br />Source: “Index of National Fundraising Performance, 2009 First Calendar Quarter Results”, Target Analytics, 2009, Alliance Trends <br />
  30. 30. Networks Can Address Diverse Challenges<br />Working Wikily Potential<br />Problem<br /><ul><li>Isolation
  31. 31. Unmet needs
  32. 32. Lack of power
  33. 33. Duplication and fragmentation of effort
  34. 34. Lack of shared knowledge
  35. 35. Untapped talent and wisdom
  36. 36. Suboptimal impact and challenges with growth
  37. 37. Build community
  38. 38. Engage people
  39. 39. Advocate for policy change
  40. 40. Coordinate resources and services
  41. 41. Develop and share knowledge
  42. 42. Innovate
  43. 43. Get to scale</li></li></ul><li>Build Community<br />2008:<br />162 Countries<br />400,000 Ministers / Priests<br />1980:<br />205 Members<br />
  44. 44. Engage People<br />2008: 400,000 Volunteers in <br />104 Countries<br />1985:<br />Single-site Effort in US<br />
  45. 45. Advocate for Policy Change <br />2009: 5+ Million Members<br />1998: Email to<br />100 friends<br />
  46. 46. Coordinate Resources and Services<br />Total Loans<br />2009: $66 million<br />Total Loans<br />2006: $1 million<br />
  47. 47. Develop and Share Knowledge<br />14 Countries<br />1,300 Trained Volunteers<br />Interagency Program <br />Integrated Fire Management<br />
  48. 48. Innovate<br />“Open Sourcing Social Solutions”<br />Internal, Proprietary<br /> R&D Labs<br />
  49. 49. - EGYPT- <br />Get to Scale<br />…transformingcommunities through collaborations to address root causes of poverty and homelessness<br />Typical HFH country programs produce 200 houses each year<br />In Egypt, HFH builds 1,000 houses a year, on average<br />Source: Jane Wei-Skillern and Kerry Herman, “Habitat for Humanity—Egypt,” Harvard Business School Cases, October 3, 2006.<br />
  50. 50. Class Agenda<br />10:00 Welcome, Introductions, Goals, Agenda<br />10:40 Network Basics<br />11:15 Understanding your Network<br />12:15 Lunch<br />1:15 Characteristics of Healthy Networks<br />2:10 Online Networks & Social Media<br />3:00 Network Leadership & Mindset<br />3:45 Closing Exercise<br />4:00 Adjourn<br />
  51. 51. How Are Networks Structured?<br />
  52. 52. The Green and Healthy Building Network: 2005<br />Source: Barr Foundation “Green and Healthy Building Network Case Study” by Beth Tener, Al Neirenberg, Bruce Hoppe<br />
  53. 53. Source: Barr Foundation “Green and Healthy Building Network Case Study” by Beth Tener, Al Neirenberg, Bruce Hoppe<br />The Green and Healthy Building Network: 2007<br />
  54. 54.
  55. 55. Periphery<br />Cluster<br />Link<br />Node<br />Core<br />Hub<br />A Few Helpful Definitions<br />
  56. 56. A Typology of Organizing Structures<br />Centralized<br /><ul><li>Nonprofit organizations (without explicit network structure)
  57. 57. Membership organizations (Organizations with network component)
  58. 58. Nonprofits with explicit network strategy and structure
  59. 59. Coalition / Alliance (network of organizations)
  60. 60. Networks of networks
  61. 61. Ad hoc networks</li></ul>Decentralized<br />Note: These categories often overlap. Most of the examples fit in to multiple categories.<br />Developed from: Plastrik, Taylor, “Net Gains,” (2006); Anklam, “Net Work,” (2007); Krebs, Holley. “Building Smart Communities,” (2006).Source for Network Graphics: orgnet.com <br />
  62. 62. How do Movements and Campaigns Relate?<br />Campaign<br />Movement<br />An effort to persuade others to accept, modify, or abandon certain ideas, attitudes, practices, or behavior. Organized and led by a formal group and/or coalition <br />A large, informal grouping that brings people together around shared values, provides structure and strategy for collective action, results in ‘new rules’<br />Choose Justice:<br /> Campaign to Protect Roe<br />Pro-Choice Movement<br />Networks are enabling vehicles <br />for building movements and campaigns<br />Sources: Movement def’n- LokmanTsui on Marshall Ganz (www.lokman.org). Campaign def’n- Kotter Philip, Ned Roberto and Nancy Lee. Social Marketing: Improving the Quality of Life. Movement image - commondreams.org. Network graphics: orgnet.com<br />
  63. 63. 2<br />Social Network Analysis: A Brief History <br />Milgram - “Small World Experiment”<br />Growth of organizational network analysis<br />First “sociograms” drawn<br />Explosion of cheap / free online platforms<br />1930s<br />1940s<br />1950s<br />1960s<br />1970s<br />1980s<br />1990s<br />2000s<br />“Social networks” term coined<br />Granovetter -“The Strength of Weak Ties”<br />Source of sociogram image: Journal of Social Structure; Source of six degrees and weak ties images: Wikimedia commons; Source of online platform: KeyHubs<br />
  64. 64. Network Mapping Can Be High-Tech…<br />
  65. 65. Or Low-Tech<br />Source: June Holley<br />
  66. 66. What’s Possible from Network Mapping?<br /><ul><li>Visualize the network: see connections within the system
  67. 67. Make visible network resources, and see flow of resources
  68. 68. Spark strategic conversation among participants
  69. 69. Assess the “health” of a network, diagnose
  70. 70. Assess change in network over time</li></li></ul><li>Using Network Maps to Increase Service Coordination<br />
  71. 71. Network by Organization Type<br />Government<br />Foundation<br />Non-Profit<br />For-Profit<br />School<br />Unknown<br />Religious<br />Other<br />Maps Were Used to Analyze the Network<br />A map of the different networks shows fairly loose connections<br />
  72. 72. How is Network Mapping Done?<br />Validate &DiscussResults<br />Identify<br />Next<br />Steps<br />CollectData<br />Analyze<br />Data<br />Frame the Problem<br /><ul><li>Goal
  73. 73. Problem/ Opportunity
  74. 74. Hypotheses
  75. 75. Who/Boundaries
  76. 76. Relationships/Flows
  77. 77. Demographics
  78. 78. Surveys
  79. 79. Interviews
  80. 80. Focus groups
  81. 81. Data mining
  82. 82. Specialized network mapping software helps to understand data:
  83. 83. Visually (Maps)
  84. 84. Quantitatively (Metrics)
  85. 85. Preliminary review
  86. 86. One-on-one interviews
  87. 87. Interactive feedback session
  88. 88. Formal presentation
  89. 89. Planning
  90. 90. Training
  91. 91. Organizational Changes
  92. 92. Specific interventions</li></ul>Follow up<br />Framework developed by Roberto Cremonini, Barr Foundation<br />
  93. 93. Class Agenda<br />10:00 Welcome, Introductions, Goals, Agenda<br />10:40 Network Basics<br />11:15 Understanding your Network<br />12:15 Lunch<br />1:15 Characteristics of Healthy Networks<br />2:10 Online Networks & Social Media<br />3:00 Network Leadership & Mindset<br />3:45 Closing Exercise<br />4:00 Adjourn<br />
  94. 94. Class Agenda<br />10:00 Welcome, Introductions, Goals, Agenda<br />10:40 Network Basics<br />11:15 Understanding your Network<br />12:15 Lunch<br />1:15 Characteristics of Healthy Networks<br />2:10 Online Networks & Social Media<br />3:00 Network Leadership & Mindset<br />3:45 Closing Exercise<br />4:00 Adjourn<br />
  95. 95. Characteristics of Healthy Networks: Overview<br />Value<br /><ul><li>Clearly articulated give and get for participants
  96. 96. Delivers value/ outcomes to participants
  97. 97. Trust
  98. 98. Diversity
  99. 99. High engagement</li></ul>Participation<br /><ul><li>Balance of top-down and bottom-up logic
  100. 100. Space for self-organized action</li></ul>Form<br />Leadership<br /><ul><li>Embraces openness, transparency, decentralization
  101. 101. Shared or facilitative leadership</li></ul>Governance<br /><ul><li>Reflective of the network’s diversity
  102. 102. Transparent</li></ul>Connection<br /><ul><li>Strategic use of social media
  103. 103. Ample shared space: on-line and in-person</li></ul>Capacity<br /><ul><li>Ability surface & tap network talent
  104. 104. Model for sustainability</li></ul>Learning & Adaptation<br /><ul><li>Mechanisms for learning-capture
  105. 105. Ability to gather and act on feedback</li></ul>Helpful Sources: M. Kearns and K. Showalter; J. Holley and V. Krebs; P. Plastrik and M. Taylor; J. W. Skillern; C. Shirky<br />
  106. 106. Characteristics of Healthy Networks: Value<br />Value<br /><ul><li>Clearly articulated give and get for participants
  107. 107. Delivers value/ outcomes to participants</li></li></ul><li>Characteristics of Healthy Networks: Participation<br />Participation<br /><ul><li>Trust: strong relationships
  108. 108. Diversity: bridging and valuing differences
  109. 109. High level of voluntary engagement</li></li></ul><li>Characteristics of Healthy Networks: Form<br />Form<br /><ul><li>Balance of top-down and bottom-up logic
  110. 110. Space for self-organized action</li></li></ul><li><ul><li>Embraces openness, transparency, decentralization
  111. 111. Shared leadership</li></ul>Leadership<br />Characteristics of Healthy Networks: Leadership<br />
  112. 112. Arbitration Committee<br />16 as of 3/21/09<br />Stewards<br />37 as of 3/3/09<br />Bureaucrats<br />29 active as of 12/22/08<br />Administrators 1,648 as of 4/29/09<br />Registered Users<br />9,540,944 as of 4/29/09<br />Characteristics of Healthy Networks: Governance<br />Governance<br /><ul><li>Reflective of the network’s diversity
  113. 113. Transparent</li></li></ul><li>Characteristics of Healthy Networks: Connection<br />Connection<br /><ul><li>Strategic use of social media</li></ul>What’s your connection to mountaintop removal?<br />
  114. 114. Characteristics of Healthy Networks: Connection<br />Connection<br /><ul><li>Ample shared space: on-line and in-person</li></li></ul><li>Characteristics of Healthy Networks: Capacity<br /><ul><li>Ability surface & tap network talent</li></ul>Capacity<br />
  115. 115. Characteristics of Healthy Networks: Capacity<br /><ul><li>Model for sustainability</li></ul>Capacity<br /><ul><li>Free
  116. 116. ‘Digital socialism’
  117. 117. ‘Freemium’
  118. 118. Pay your way / pay as you go
  119. 119. Membership
  120. 120. Funder / grant driven</li></li></ul><li>Characteristics of Healthy Networks: Learning & Adaptation<br />Learning & Adaptation<br /><ul><li>Mechanisms for learning-capture / storytelling
  121. 121. Ability to gather and act on feedback</li></li></ul><li>How healthy is your network?<br />
  122. 122. Class Agenda<br />10:00 Welcome, Introductions, Goals, Agenda<br />10:40 Network Basics<br />11:15 Understanding your Network<br />12:15 Lunch<br />1:15 Characteristics of Healthy Networks<br />2:10 Online Networks & Social Media<br />3:00 Network Leadership & Mindset<br />3:45 Closing Exercise<br />4:00 Adjourn<br />
  123. 123. Exercise:<br />How comfortable are you with social media tools?<br />Stand accordingly…<br />Competing with Ashton Kutcher for Twitter followers?<br />NOT AT ALL<br />VERY<br />Somewhere in between? <br />Just got a Facebook account this week?<br />
  124. 124. There’s a lot of new tools to use out there. <br />
  125. 125. Social Media Milestones This Year<br />Jan. 20th: Obama takes office as the first president to have campaigned through social media. CNN partners with Facebook to broadcast online users’ live commentary. <br />March 28th: Earth Hour 2009 uses social media and mobilizes ten times the number of people as in 2008. <br />June 13th: Iran’s Green Revolution protestors make heavy use of social media for organizing and promoting the cause.<br />Today: $22 million in SMS donations have arrived at the Red Cross for relief work in Haiti, with a peak rate of $500K/hour during the NFL playoffs.<br />October 18th: The UN End Poverty Now campaign uses social media to mobilize 173 million participants worldwide.<br />April 17th: Ashton Kutcher beats CNN.com in a race to become the first to gain 1 million Twitter followers.<br />October 9th: The “Sweet Seeds for Haiti” initiative in Facebook’s popular Farmville game raises over half a million in donations. <br />November 1st: Kiva reaches $100 million in micro-loans distributed through its online giving marketplace.<br />May 25th: Target gives Facebook users the choice of how to give away $3 million in company donations among 10 charities. <br />As presented in “Social Media Blueprints 1.0” by ThinkSocial at the Paley Center for Media.<br />
  126. 126. Social Sector Use of New Media Tools<br />According to a longitudinal study that included the 200 largest American charities, nonprofits are outpacing both business and academia in using social media to fundraise, market, and organize.<br />A few key statistics:<br />“If you think about it, often working on shoestring budgets and heartstring issues, the combination of nonprofits and social media makes perfect sense. Two of the biggest benefits of social media: efficiency and connectivity.”<br />Blake Bowyer, EyeTraffic Media<br />89%of the respondents use social media<br />81%consider social media in their strategy<br />79%use social networking and video blogging<br />57%publish a blog<br />45%say social media is important for fundraising<br />Source: “Still Setting the Pace in Social Media” by Nora Barnes and Eric Mattson at the U. Mass Dartmouth Center for Marketing Research. <br />
  127. 127. Stories of Innovation and Impact<br />
  128. 128. Beth Kanter’s Framework on Getting Started<br />There are now frameworks available from social media experts on how today’s tools can be used in a disciplined way, such as the one below from Beth Kanter:<br />Beth Kanter publishes her ongoing thoughts about social media in the social sector at http://beth.typepad.com/. <br />
  129. 129. Further Resources<br />Beth’s Blog: How Nonprofits Can Use Social Media<br />“A place to capture and share ideas, experiment with and exchange links and resources about the adoption challenges, strategy, and ROI of nonprofits and social media.” (By Beth Kanter.) <br />WeAreMedia Project: The Social Media Starter Kit for Nonprofits<br />A wiki with a growing collection of social media strategies, tools, and best practices. (Established by the Nonprofit Technology Network and curated by Beth Kanter.) <br />Social by Social: A Practical Guide to Using New Technologies to Deliver Social Impact<br />A book and free online guide aimed at helping nonprofits of every size and type put social media to practical use. <br />New Organizing Institute’s Bootcamp<br />A week-long intensive training session on campaigning, new media, online organizing, data and technology. <br />Conferences: <br /><ul><li>Nonprofit Technology Network (N-TEN)
  130. 130. Net-Squared: Remixing the Web for Social Change
  131. 131. Personal Democracy Forum</li></ul>Additional resources are listed in the Resources section of the Working Wikily blog at http://workingwikily.net/resources.html<br />
  132. 132. Class Agenda<br />10:00 Welcome, Introductions, Goals, Agenda<br />10:40 Network Basics<br />11:15 Understanding your Network<br />12:15 Lunch<br />1:15 Characteristics of Healthy Networks<br />2:10 Online Networks & Social Media<br />3:00 Network Leadership & Mindset<br />3:45 Closing Exercise<br />4:00 Adjourn<br />
  133. 133. Characteristics of Healthy Networks: Overview<br />Value<br /><ul><li>Clearly articulated give and get for participants
  134. 134. Delivers value/ outcomes to participants
  135. 135. Trust
  136. 136. Diversity
  137. 137. High engagement</li></ul>Participation<br /><ul><li>Balance of top-down and bottom-up logic
  138. 138. Space for self-organized action</li></ul>Form<br />Leadership<br /><ul><li>Embraces openness, transparency, decentralization
  139. 139. Shared leadership</li></ul>Governance<br /><ul><li>Representative of the network’s diversity
  140. 140. Transparent</li></ul>Connection<br /><ul><li>Strategic use of social media
  141. 141. Ample shared space: on-line and in-person</li></ul>Capacity<br /><ul><li>Ability surface & tap network talent
  142. 142. Model for sustainability</li></ul>Learning & Adaptation<br /><ul><li>Mechanisms for learning-capture
  143. 143. Ability to gather and act on feedback</li></ul>Helpful Sources: M. Kearns and K. Showalter; J. Holley and V. Krebs; P. Plastrik and M. Taylor; J. W. Skillern; C. Shirky<br />
  144. 144. The Network Mindset<br />Organization Orientation<br />Network Orientation<br />Mindset<br />Competition<br />Collaboration<br />Strategy<br />Grow the organization<br />Grow the network<br />Behaviors<br />Compete for resources<br />Protect knowledge<br />Competitive advantage<br />Hoard talent<br />Share resources<br />Open source IP<br />Develop competitors<br />Cultivate leadership<br />Source: Heather McLeod Grant and Leslie R. Crutchfield, “Forces for Good,” (2007).<br />
  145. 145. How is Leading with a Network Mindset Different?<br />Network <br />Leadership<br />Organizational <br />Leadership<br /><ul><li>Role, behavior
  146. 146. Collective
  147. 147. Facilitation
  148. 148. Emergent
  149. 149. Relational, connected
  150. 150. Bottom-up
  151. 151. Process-oriented
  152. 152. Position, authority
  153. 153. Individual
  154. 154. Control
  155. 155. Directive
  156. 156. Transactional
  157. 157. Top-down
  158. 158. Action-oriented</li></ul>What would it take for you to work more wikily?<br />
  159. 159. Network Leadership Roles<br />Organizer<br /><ul><li>Establishes value proposition(s)
  160. 160. Establishes first links to participants</li></ul>Funder<br /><ul><li>Provides initial resources for organizing the network</li></ul>Weaver<br /><ul><li>Works to increase connections among participants
  161. 161. May focus on growing the network by connecting to new participants
  162. 162. Can be multiple people with formal and informal roles</li></ul>Facilitator / Coordinator<br /><ul><li>Helps participants to undertake collective action
  163. 163. Ensures flow of information and other resources</li></ul>Technology Steward<br /><ul><li>Facilitates the network use of online technology to learn, coordinate, connect or share information together</li></ul>Sources: Peter Plastrik and Madeleine Taylor, Net Gains (2006); Beth Kanter; Stephanie Lowell , Building the Field of Dreams (2007); White, Wenger, and Smith, Digital Habitats (2009)<br />
  164. 164. What is the Work of Network Leadership?<br />Convene diverse people and groups<br />Engage network participants<br />Generate collective action<br />Broker connections and bridge difference<br />Build social capital – emphasize trust<br />Nurture self-organization<br />Genuinely participate<br />Leverage technology<br />Create, and protect network ‘space’<br />Source: Adapted from Net Work by Patti Anklam (2007) and “Vertigo and the Intentional Inhabitant: Leadership in a Connected World” by Bill Traynor (2009)<br />Source of picture: flickr<br />
  165. 165. A Few Challenges Faced by Network Leaders<br />Unlearning past behaviors and frameworks (organizational mindset) <br />Engaging and inspiring network participants without being controlling<br />Letting go of control<br />Determining network boundaries<br />Dealing with information overload <br />Making the case; measuring success<br />Learning and leveraging new technologies <br />Source of images: Cut Throat Communications, Blog.com, Rutgers University RU FAIR, Kodaikanal International School, flickr<br />
  166. 166. What are the characteristics and skills of an effective network leader<br /> (and leader of ‘net work’)?<br />Source for Network Graphic: orgnet.com<br />
  167. 167. Assessing Your Network Leadership<br /><ul><li>What is your network leadership work? What roles do you play?
  168. 168. What are the skills and characteristics that will help you succeed?
  169. 169. Which are your strengths? Which do you need to work on?
  170. 170. What are 3 steps you can take to strengthen your network leadership? Be specific.</li></li></ul><li>Class Agenda<br />10:00 Welcome, Introductions, Goals, Agenda<br />10:40 Network Basics<br />11:15 Understanding your Network<br />12:15 Lunch<br />1:15 Characteristics of Healthy Networks<br />2:10 Online Networks & Social Media<br />3:00 Network Leadership & Mindset<br />3:45 Closing Exercise<br />4:00 Adjourn<br />
  171. 171. Eight Lessons We’re Learning<br />Design your experiments around a problem, not the tools<br />Experiment a lot, make only new mistakes<br />Set appropriate expectations for time and effort required<br />Prioritize human elements like trust and fun<br />Understand your position within networks<br />Push power to the edges<br />Balance bottom-up and top-down strategies<br />Be open and transparent<br />
  172. 172. So, Whether You’re Launching New Networks…<br />Mom’s rising is new organization designed using network principles: <br />open, flat, flexible, collaborative, adaptive, fast<br />
  173. 173. …or Transforming Old Organizations…<br />AJLI: an older organization using network principles to transform itself<br />
  174. 174. The Choice is Yours<br />Board<br />Executive<br />Director<br />VP<br />VP<br />VP<br />Manager<br />Manager<br />Manager<br />Manager<br />Manager<br />Manager<br />Manager<br />Manager<br />MEMBERS<br />
  175. 175. Thank You!<br />Additional Resources:<br />Networks Resources page: <br />www.workingwikily.net/resources.html<br />Website:<br />www.monitorinstitute.com<br />: <br />Blog (twitter): <br />www.workingwikily.net<br />
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Presentation for Stanford Continuing Studies Workshop: Networks for Social Change, January 30, 2010

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