What next for Facebook
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What next for Facebook

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First given on July 27th, 2011, at the Facebook in the North

First given on July 27th, 2011, at the Facebook in the North

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  • As much as Facebook has helped reconnect with old acquaintances, I find it unfortunate that it is a huge intrusion of privacy. Granted, it's a personal decision to make an account, but nonetheless, it still does have a profound effect on how people choose to socialize.
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  • http://www.flickr.com/photos/mclot/5314965051/sizes/l/in/photostream/
  • http://www.flickr.com/photos/dcoombs/3282261819/sizes/o/in/photostream/
  • http://www.flickr.com/photos/lee20sk/5930224126/sizes/l/in/photostream/
  • http://www.flickr.com/photos/fatboyke/2668411239/sizes/l/in/photostream/
  • http://www.insidefacebook.com/2011/06/12/facebook-sees-big-traffic-drops-in-us-and-canada-as-it-nears-700-million-users-worldwide/
  • http://marshallk.com/google-pluss-real-goal-is-not-to-kill-facebook-but-to-force-it-to-open
  • http://www.flickr.com/photos/scobleizer/3238528292/sizes/l/in/photostream/
  • http://www.flickr.com/photos/fattytuna/34359290/sizes/o/in/photostream/
  • http://www.flickr.com/photos/fattytuna/34359290/sizes/o/in/photostream/
  • http://www.flickr.com/photos/fattytuna/34359290/sizes/o/in/photostream/
  • http://www.flickr.com/photos/dcoombs/3282261819/sizes/o/in/photostream/
  • https://www.facebook.com/audi
  • https://www.facebook.com/audi
  • https://www.facebook.com/audi
  • http://www.flickr.com/photos/imnotjustpatrick/3459081299/sizes/l/in/photostream/
  • The distance children can roam has been reduced by 90 per cent in just 20 years. Telegraph, June 2008 http://www.telegraph.co.uk/news/uknews/2059471/Child-Of-Our-Time-Whatever-happened-to-our-childrens-playtime.html
  • http://www.flickr.com/photos/jameshart/3645643845/sizes/l/in/photostream/ http://www.flickr.com/photos/jameshart/3646452046/sizes/l/in/photostream/ Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. In this city, children aged 2 through 14, work in branded activities from bottling Coca-Cola, working in a Crest-sponsored dentist office, working at a McDonalds restaurant,[1], painting with Corporação Industrial do Norte, washing hands with P&G's Safeguard soap, and using airline tickets from American Airlines and Emirates.[2] The children earn KidZos currency while performing the tasks, and the money is kept in the KidZania bank for children to spend at the gift shop and on non-free KidZania activities.[1] The blending of marketing has led The Morning News to dub KidZania as "advertainment", stating "there is little that's pretend, and the play revolves around following instructions from the adult Zupervisors.
  • http://www.flickr.com/photos/jameshart/3645643845/sizes/l/in/photostream/ http://www.flickr.com/photos/jameshart/3646452046/sizes/l/in/photostream/ Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. In this city, children aged 2 through 14, work in branded activities from bottling Coca-Cola, working in a Crest-sponsored dentist office, working at a McDonalds restaurant,[1], painting with Corporação Industrial do Norte, washing hands with P&G's Safeguard soap, and using airline tickets from American Airlines and Emirates.[2] The children earn KidZos currency while performing the tasks, and the money is kept in the KidZania bank for children to spend at the gift shop and on non-free KidZania activities.[1] The blending of marketing has led The Morning News to dub KidZania as "advertainment", stating "there is little that's pretend, and the play revolves around following instructions from the adult Zupervisors.
  • http://blog.thoughtpick.com/wp-content/uploads/2010/04/Facebook-Beats-BigBrother.jpg
  • https://www.facebook.com/blog.php?post=467145887130
  • What if brands could reward you automatically for using their products? What if the same brands could target you if you weren’t using their products?
  • What if public sector organisations and/or governments could access auto-tagged data?
  • Could it track down a benefit cheat? Or place a criminal at the scene of a crime?
  • http://www.flickr.com/photos/stacylynn/3910291664/sizes/l/in/photostream/
  • http://blogs.forbes.com/davidmartin/2011/06/16/one-simple-rule-why-teens-are-fleeing-facebook/
  • http://www.anonplus.com/
  • http://www.anonplus.com/
  • "Proust.com is a place for families and close friends to share the stuff that really matters. Proust is a private place to capture our life stories, thoughts, and aspirations to spark meaningful conversations about who we are."
  • http://www.flickr.com/photos/robdudley/126929599/sizes/o/in/photostream/
  • http://www.forrester.com/
  • http://www.thefabricator.com/article/forceos/a-different-battlefield-the-same-strategy
  • http://www.flickr.com/photos/riym/4246949187/sizes/l/in/photostream/ http://www.flickr.com/photos/doug88888/4503099889/sizes/l/in/photostream/

Transcript

  • 1. What next for Facebook? Ross Breadmore
  • 2. Hello! not Ross
  • 3. Who is NixonMcInnes?
  • 4. Why am I here? flickr.com/photos/mclot/5314965051
  • 5. Facebook as hero flickr.com/photos/dcoombs/3282261819
  • 6. Facebook as villain flickr.com/photos/lee20sk/5930224126
  • 7. Facebook is slowing down flickr.com/photos/fatboyke/2668411239
  • 8. Growth declining in the US/UK “ (Facebook) gained 11.8 million people over May (2011), following 13.9 million over April. In contrast, it grew by at least 20 million new users over the typical month in the past 12.” InsideFacebook.com, June 2011
  • 9. Familiar pattern?
  • 10. Google+ as competitor
  • 11. Google+ as catalyst “ for at least some of (Google) Plus’s leadership the goal is not to win social networking outright …but to disrupt the social networking economy with a big enough, good enough and popular enough service that the walled gardens (Facebook in particular) are forced to open up interoperability enough that their users can communicate with the significant enough number of people…that use a different social network” Marshall Kirkpatrick (ReadWriteWeb), July 2011
  • 12. Facebook as passport flickr.com/photos/scobleizer/3238528292
  • 13. Facebook as passport
  • 14. Facebook as passport flickr.com/photos/fattytuna/34359290
  • 15. flickr.com/photos/fattytuna/34359290
  • 16. Facebook as bank
  • 17. Facebook as hierarchy flickr.com/photos/dcoombs/3282261819
  • 18. Facebook as hierarchy
  • 19. Facebook as home-wrecker 
  • 20. Facebook as home-wrecker
  • 21. Facebook as school flickr.com/photos/imnotjustpatrick/3459081299
  • 22. Facebook as school
  • 23. Facebook as school
  • 24. flickr.com/photos/jameshart/3645643845
  • 25. Facebook as training ground flickr.com/photos/jameshart/3646452046
  • 26. Facebook as big brother http://blog.thoughtpick.com
  • 27. Auto-tagging
  • 28. Product tagging?
  • 29. Auto-tagging
  • 30. NOT ACTUALLY A BENEFIT CHEAT 
  • 31. Facebook as uncool flickr.com/photos/stacylynn/3910291664
  • 32. Facebook as uncool “ Kids don’t want to be friends with their parents. Many kids have great, honest, trusting relationships with their parents. But when it comes to your personal social graph, at some point during the teen years you realize that you need your space” David Martin (Forbes), June 2011
  • 33. Diaspora
  • 34. Anon+
  • 35. Facebook junior?
  • 36. Facebook senior?
  • 37. How to prepare flickr.com/photos/robdudley/126929599
  • 38. POST www.forrester.com/
  • 39. OODA loop www.thefabricator.com
  • 40. Mammal versus dandelion flickr.com/photos/doug88888/4503099889 flickr.com/photos/riym/4246949187
  • 41. Always… www.eric-idle.com
  • 42. Thanks! nixonmcinnes.co.uk @rossbreadmore