1. Sarah Findle
Nov. 5, 2010
What’s in the mix?
Integrating social media with traditional
public relations practices
Sarah Findle – Howard Merrell & Partners – Nov. 5, 2010

2. “The greatest oak was once a little nut
that held its ground”

3. Public Relations
Social Media

4. Release
Audience
Breaking News
Crisis

5. Press Release
News Release

6. Pitch
Home Base

7. Pitch
Home Base

8. Pitch
Home Base

9. Media Employee
Supplier
End-user
Competitor
Potential Customer
Advocate

10. Breaking News

11. Crisis Communications
Taming the fire of the real-time news feed

12. Crisis Communications
Taming the fire of the real-time news feed

13. Crisis Communications
Taming the fire of the real-time news feed

14. Crisis Communications
Taming the fire of the real-time news feed

15. Release
Audience
Breaking News
Crisis

16. Sarah Findle
Nov. 5, 2010

17. Images
• http://www.flickr.com/photos/wilderdom/84820579/sizes/m/in/photostream/
• http://www.flickr.com/photos/7147684@N03/2047060369/sizes/l/in/photostream/
• http://www.flickr.com/photos/solarflare/4632635380/sizes/z/in/photostream/
• http://www.flickr.com/photos/sjdunphy/1311842896/sizes/l/in/photostream/
• http://www.flickr.com/photos/pinksherbet/2978651767/
• http://www.flickr.com/photos/koocbor/4520111447/sizes/l/in/photostream/
• http://jeffreylcohenphotos.com/office-window-shattered-it-was-loud
• http://www.flickr.com/photos/spiritual_marketplace/2128816884/sizes/l/in/photostream/
• http://www.flickr.com/photos/afroboof/2838083788/sizes/l/in/photostream/
• http://www.flickr.com/photos/torybrown/3118530141/
• http://www.briansolis.com/2009/04/dominos-effect/
• http://popsop.com/27625
• http://abcnews.go.com/Business/IndustryInfo/wireStory?id=7239213
• http://www.scribd.com/doc/9204719/The-Ranger-Station-Fire
• http://futuremediachange.com/2010/03/nestle-in-epic-social-media-fail/
• http://www.tnooz.com/2010/11/04/news/qantas-a380-incident-a-lesson-in-social-media-and-web-pr/