MCC11 - You're on Social Media, now what? Finding the next steps

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"You're on social media, now what?" highlights the basics of your social media plan: What do you want to do? Who do you want to talk to? Why do they want to hear from you? What is your plan? How will you keep moving forward?

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MCC11 - You're on Social Media, now what? Finding the next steps

  1. 1. #MCC11<br />You’re on social media<br />now what?<br />Finding the next steps<br />Presented by Amy Sept<br />Nimbyist Communications<br />
  2. 2. Social Media =<br />Online activities that connect users with other people and information.<br />~ Amy W. Sept<br />
  3. 3. http://www.flickr.com/photos/cverdier/4321365261<br />
  4. 4. <ul><li>Find new audience
  5. 5. Attract more support
  6. 6. Share expertise and information
  7. 7. Engage your supporters
  8. 8. Build an online community
  9. 9. Create new connections
  10. 10. Raise money
  11. 11. Promote events</li></ul>http://www.flickr.com/photos/kayveeinc/3095282108<br />
  12. 12.
  13. 13. http://www.flickr.com/photos/ikayama/983021323<br />
  14. 14. http://www.flickr.com/photos/38565413@N03/5086611825<br />
  15. 15. WHO<br />do you want to talk to?<br />WHY<br />do they want to hear from you?<br />WHAT<br />is your plan?<br />HOW<br />will you keep moving forward?<br />
  16. 16. 9 million Canadians log into Facebook every day<br />4.8 million Canadians have Twitter accounts<br />3.7 million Canadians are on LinkedIn<br />WHO<br />DO YOU WANT TO TALK TO?<br />http://www.flickr.com/photos/matthewfield/2306001896/<br />
  17. 17. Connection to organization?<br />Gender?<br />Location?<br />Income?<br />Interests?<br />Psychographic details (ie what stage of life are they in?)<br />Preferred social network?<br />WHO<br />DO YOU WANT TO TALK TO?<br />http://www.flickr.com/photos/junehymas/3725211174/<br />
  18. 18. Half of all Facebook logins are to play games. <br />40% of Facebook users are under 25, compared to just 17% of Twitter users.<br />42% of those 50+ are involved with social networking.<br />WHO<br />DO YOU WANT TO TALK TO?<br />http://www.flickr.com/photos/sepehrehsani/5766453552<br />
  19. 19. WHO<br />DO YOU WANT TO TALK TO?<br />http://www.flickr.com/photos/gerlos/3119891607<br />
  20. 20. WHY<br />DO THEY WANT TO HEAR FROM YOU?<br />http://www.flickr.com/photos/bonvoyagetohappy/5561851941<br />
  21. 21. “You have to earn your place in your audience’s minds every day.”<br />Owen Thomas, VentureBeat<br />WHY<br />DO THEY WANT TO HEAR FROM YOU?<br />http://www.flickr.com/photos/visionello/4458183538<br />
  22. 22. WHY<br />DO THEY WANT TO HEAR FROM YOU?<br />http://www.flickr.com/photos/loop_oh/4541019515<br />
  23. 23. WHY<br />DO THEY WANT TO HEAR FROM YOU?<br />http://www.flickr.com/photos/dcjohn/12852539<br />
  24. 24. WHAT<br />IS YOUR PLAN?<br />http://www.flickr.com/photos/george/3047558085<br />
  25. 25. WHAT<br />IS YOUR PLAN?<br />http://www.flickr.com/photos/mikefischer/2871738932/<br />
  26. 26. We will know we’ve been successful if …<br />WHAT<br />IS YOUR PLAN?<br />http://www.flickr.com/photos/cambiodefractal/503032254<br />
  27. 27. Setrealistictargets!<br />WHAT<br />IS YOUR PLAN?<br />http://www.flickr.com/photos/hikingartist/4789352849<br />
  28. 28. HOW<br />WILL YOU KEEP MOVING FORWARD?<br />http://www.flickr.com/photos/mouser-nerdbot/5108001443<br />
  29. 29. HOW<br />WILL YOU KEEP MOVING FORWARD?<br />http://www.flickr.com/photos/alphageek/233472093/in/photostream/<br />
  30. 30. “Investing your social currency means giving your time, your knowledge, and your efforts…people don’t care about your business until they know you care about them.”<br />Scott Stratten, UnMarketing<br />
  31. 31. SOURCES<br />Photos used under Creative Commons from Flickr.com.<br />LinkedIn statistics: http://www.socialnomics.net/2011/03/28/linkedin-hits-100-million-breakdown-by-country-graphic/ (March 2011)<br />LinkedIn statistics: http://linkhumans.com/blog/linkedin/linkedin-global-network-statistics-2011-infographic (March 2011)<br />Facebook vs Twitter, 2010 Demographics: http://www.nickburcher.com/2011/01/twitter-demographics-vs-facebook.html(January 2011)<br />Facebook gaming statistics: http://www.allfacebook.com/facebook-games-statistics-2010-09 (September 2010)<br />Seniors’ Presence on Social Media Doubles: http://www.socialnomics.net/2010/09/03/seniors-presence-on-social-media-doubles/ (May 2010)<br />http://www.flickr.com/photos/tabor-roeder/5423474969/<br />
  32. 32. Thank you!<br />Amy W. Sept<br />Nimbyist Communications<br />www.nimbyist.com<br />416.619.7730<br />amy@nimbyist.com<br />@amysept / @nimbyist<br />

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