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#MCC11<br />You’re on social media<br />now what?<br />Finding the next steps<br />Presented by Amy Sept<br />Nimbyist Communications<br />

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Social Media =<br />Online activities that connect users with other people and information.<br />~ Amy W. Sept<br />

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http://www.flickr.com/photos/cverdier/4321365261<br />

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<ul><li>Find new audience

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Attract more support

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Share expertise and information

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Engage your supporters

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Build an online community

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Create new connections

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Raise money

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Promote events</li></ul>http://www.flickr.com/photos/kayveeinc/3095282108<br />

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http://www.flickr.com/photos/ikayama/983021323<br />

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http://www.flickr.com/photos/38565413@N03/5086611825<br />

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WHO<br />do you want to talk to?<br />WHY<br />do they want to hear from you?<br />WHAT<br />is your plan?<br />HOW<br />will you keep moving forward?<br />

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9 million Canadians log into Facebook every day<br />4.8 million Canadians have Twitter accounts<br />3.7 million Canadians are on LinkedIn<br />WHO<br />DO YOU WANT TO TALK TO?<br />http://www.flickr.com/photos/matthewfield/2306001896/<br />

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Connection to organization?<br />Gender?<br />Location?<br />Income?<br />Interests?<br />Psychographic details (ie what stage of life are they in?)<br />Preferred social network?<br />WHO<br />DO YOU WANT TO TALK TO?<br />http://www.flickr.com/photos/junehymas/3725211174/<br />

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Half of all Facebook logins are to play games. <br />40% of Facebook users are under 25, compared to just 17% of Twitter users.<br />42% of those 50+ are involved with social networking.<br />WHO<br />DO YOU WANT TO TALK TO?<br />http://www.flickr.com/photos/sepehrehsani/5766453552<br />

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WHO<br />DO YOU WANT TO TALK TO?<br />http://www.flickr.com/photos/gerlos/3119891607<br />

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WHY<br />DO THEY WANT TO HEAR FROM YOU?<br />http://www.flickr.com/photos/bonvoyagetohappy/5561851941<br />

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“You have to earn your place in your audience’s minds every day.”<br />Owen Thomas, VentureBeat<br />WHY<br />DO THEY WANT TO HEAR FROM YOU?<br />http://www.flickr.com/photos/visionello/4458183538<br />

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WHY<br />DO THEY WANT TO HEAR FROM YOU?<br />http://www.flickr.com/photos/loop_oh/4541019515<br />

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WHY<br />DO THEY WANT TO HEAR FROM YOU?<br />http://www.flickr.com/photos/dcjohn/12852539<br />

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WHAT<br />IS YOUR PLAN?<br />http://www.flickr.com/photos/george/3047558085<br />

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WHAT<br />IS YOUR PLAN?<br />http://www.flickr.com/photos/mikefischer/2871738932/<br />

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We will know we’ve been successful if …<br />WHAT<br />IS YOUR PLAN?<br />http://www.flickr.com/photos/cambiodefractal/503032254<br />

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Setrealistictargets!<br />WHAT<br />IS YOUR PLAN?<br />http://www.flickr.com/photos/hikingartist/4789352849<br />

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HOW<br />WILL YOU KEEP MOVING FORWARD?<br />http://www.flickr.com/photos/mouser-nerdbot/5108001443<br />

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HOW<br />WILL YOU KEEP MOVING FORWARD?<br />http://www.flickr.com/photos/alphageek/233472093/in/photostream/<br />

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“Investing your social currency means giving your time, your knowledge, and your efforts…people don’t care about your business until they know you care about them.”<br />Scott Stratten, UnMarketing<br />

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SOURCES<br />Photos used under Creative Commons from Flickr.com.<br />LinkedIn statistics: http://www.socialnomics.net/2011/03/28/linkedin-hits-100-million-breakdown-by-country-graphic/ (March 2011)<br />LinkedIn statistics: http://linkhumans.com/blog/linkedin/linkedin-global-network-statistics-2011-infographic (March 2011)<br />Facebook vs Twitter, 2010 Demographics: http://www.nickburcher.com/2011/01/twitter-demographics-vs-facebook.html(January 2011)<br />Facebook gaming statistics: http://www.allfacebook.com/facebook-games-statistics-2010-09 (September 2010)<br />Seniors’ Presence on Social Media Doubles: http://www.socialnomics.net/2010/09/03/seniors-presence-on-social-media-doubles/ (May 2010)<br />http://www.flickr.com/photos/tabor-roeder/5423474969/<br />

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Thank you!<br />Amy W. Sept<br />Nimbyist Communications<br />www.nimbyist.com<br />416.619.7730<br />amy@nimbyist.com<br />@amysept / @nimbyist<br />