2. Next Generation MarketingMaking Money with Social Media Rory Vaden

3. Please turn your cell phones ON!!!!!! You might get overwhelmed…

4. Selling With Social Media ESCALATOR MENTALITY CYBER MYTHS I’ll be an overnight millionaire - not unless you’re selling SNUGGIES - but you can make money while you sleep and it’s a great additional source of income. It’s a kids toy . . . . 1. LinkedIn Average Age: 41 Household Income: $109,703 Household Income $100k+ 53.5% College Grad/Post Grad: 80.1% Business Decision Maker: 49% EVP/SVP/VP: 6.5% 24% Have a Portfolio Value of $250k+ (from Nathan Kievman-http://bit.ly/2HWhpb)

5. ESCALATOR MENTALITY CYBER MYTHS 2. FACEBOOK – Fastest growing demographic is age 35-55. Second fastest growing demographic is ages 70-90. 3. TWITTER – Low adoption rate by teens and pre- teens. It’s a FAD that will disappear. 1. 112 million blogs 2. 13 million videos/month on YouTube. Difficult to use – So easy a CAVEMAN can do it. E. Loss of privacy or not allowed to be on it

7. Selling With Social Media Sobering “TAKE THE STAIRS” MENTALITY TRUTHS Successful social media is a DISCIPLINEthing. If you SUCK in real life, you will SUCKonline. It can’t yet REPLACEyour IPAs. It’s better for RECRUITING than PROSPECTING. Quality is the great DIFFERENTIATOR. You can waste a ton of TIME if you don’t know what you’re doing.

8. WHY COMMUNICATE WITH SOCIAL MEDIA? FREE MARKETING – The best thing about social media is that it’s FREEadvertising and that it can be very TARGETED advertising. 500 million people on Facebook, 76 million on LinkedIn, and 8 million on Twitter. B. PUBLIC 3RD PARTY TESTIMONIALS – Social media facilitates PUBLIC champion letters. When you have a Facebook page, people can leave comments about enjoying your product, service or friendship. On LinkedIn, you can “Request RECOMMENDATIONS.”

9. WHY COMMUNICATE WITH SOCIAL MEDIA? C. LEAD GENERATION – Social media is an example of the same old PRINCIPLEapplied in a new way. Just like working your SPHEREof influence now, it’s about investing into relationships and then ASKINGfor the sale or for referrals. D. FOLLOW-UP - The more immediate value of web work is not as much in getting NEW customers as it is with getting REPEAT business. We all struggle to stay in touch with our past customers and Facebook, LinkedIn, and Twitter provide a CENTRALIZED,consistent and free way to do that. E. EXPERT POSITIONING – People always want to buy from the people they think are the best. Even if you’re the FIDUCIARY of good information – rather than the creator of it – your clients will grow to TRUST YOU!

10. WHY COMMUNICATE WITH SOCIAL MEDIA? F. SEARCH ENGINE OPTIMIZATION – Google and the other search engines score blogs and other internet sites very high because they are UPDATED frequently. LinkedIn profiles, in particular, come up very high when someone Googles your name, so make sure your profile is PROFESSIONALand up to date.

11. WHY START SELLING WITH SOCIAL MEDIA? G. SELLING TANGIBLE PRODUCTS – Develop products for sale that are “TANGIBLE.”Books, CDs, MP3 Downloads, Webinars, Tele-conferences, etc. Once people trust you, they come to want more information and may be willing to pay for it.

12. Rory’s Blog: www.takethestairstour.com

13. WHY COMMUNICATE WITH SOCIAL MEDIA? G. SELLING TANGIBLE PRODUCTS – Develop products for sale that are “TANGIBLE.”Books, CDs, MP3 Downloads, Webinars, Tele-conferences, etc. Once people trust you, they come to want more information and may be willing to pay for it. H. LISTENING – Another highly underestimated value of these platforms is that they provide an uninhibited platform for people to voice their honest opinions. One-way ADVERTISINGis out-dated; the next generation is about two-way COMMUNICATION.

15. LINKEDIN A. What is LinkedIn? A professional social networking platform. Think of it as your COLLEAGUES at the office whom you do professional networking with. Much like a virtual ROLODEX. Key terms to know on LinkedIn 1. Recommendation – Where people can publicly endorse you. In 3 years, resumes will disappear and you’ll only have your LinkedIn profile, blog, and latest Tweet.

16. Recommendations

17. Profile – www.roryonlinkedin.com

18. Golden Nugget Notes TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

19. How to grow your LINKEDIN network #1 – Import your contacts TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

20. How to grow your LINKEDIN network #1 – Import your contacts TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

21. How to grow your LINKEDIN network #1 – Import your contacts TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

22. How to grow your LINKEDIN network #1 – Import your contacts TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

23. How to grow your LINKEDIN network #2 – Use suggestions TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

24. How to grow your LINKEDIN network #2 – Use suggestions TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

25. TWITTER A. What is Twitter? Think of it as the chatter at a party Technically it’s a micro-blogging service that limits you to 140 character answers to the questions “what are you doing now?” Key Terms to know on Twitter 1. Hash tag – Designated by a #___ it’s a way for people to carry on a public conversation that can be monitored. It’s like speaking on the same channel with a walkie-talkie. (#stairviolator, #tts, #ssn09, #FF)

28. Rory’s Blog: www.takethestairstour.com Facebook Linked In Twitter Plaxo You Tube Flicr Stumble Upon DIGG

29. Tweet Types – www.roryontwitter.com

31. What is Facebook? Facebook is like your friends at A BARBEQUE. Originally by a college student from HARVARD. Key Terms 1. Status Updates – Exactly the same as Twitter 2. Feeds – Similar to Twitter Stream 3. Fan Pages – Communities formed around a cause. 4. Tagging – Bookmarking who is in your pictures and videos. How to grow your Facebook network (all the same as LinkedIn PLUS): Fan Pages, Playing Games, Surfing Friends of Friends, Friend Recommendations. What is Facebook good for? 1. Pre-Approach/GOLDEN Nuggets, Follow-up, Touches, Listening, Building Large Communities.

32. How to grow your FACEBOOK network #1 – Import your contacts TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

33. How to grow your FACEBOOK network #1 – Import your contacts TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

34. How to grow your FACEBOOK network #1 – Import your contacts TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

35. How to grow your FACEBOOK network #2 – Use suggestions TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

36. How to grow your FACEBOOK network #2 – Use suggestions TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

37. www.roryonfacebook.com

38. Facebook Page Message Blast

39. Facebook Page Message Blast

40. Facebook Page Message Blast

41. 1. The Repeat Feat

42. 1. The Repeat Feat

43. 1. The Repeat Feat

44. 1. The Repeat Feat

45. 2. The Simple Sweep

46. 2. The Simple Sweep TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

47. TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

48. TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

49. 3. The Super Sweep Save

50. 3. The Super Sweep Save

51. 4. The Name Game TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

52. 4. The Name Game - Approach TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com Social Media Phone Approach: Hello, is Referral there? Great. Referral this is ___. You and I haven’t had a chance to meet yet but the reason I was giving you a call is because I was on Linked In (or Facebook) the other day and I noticed that you and I have some mutual friends. By chance do you know _____ and _____? Oh really, how did you meet Referree? How long have you known each other? [allow for casual conversation]. Nice. Well I met Referree from _________ . Anyways, I am a [insert elevator speech here]… And I really prefer to work with people who are friends or friends of friends so I just thought I’d reach out and touch base with you….[carry on into your standard approach]

53. 5. The Hunt and Peck

54. 5. The Hunt and Peck

55. 5. The Hunt and Peck

56. 5. The Hunt and Peck

57. FACEBOOK Hunt and Peck TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

58. How to grow your FACEBOOK network #2 – Use suggestions TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

59. 6. The Hook and Reel

60. 6. The Hook and Reel

61. 6. The Hook and Reel

62. 6. The Hook and Reel TWITTER: @rory_vadenBLOG:www.takethestairstour.comFACEBOOK:www.roryonfacebook.com

63. 7. The Referral Hit List

64. 7. The Referral Hit List

65. “Show me the money!”

66. 8. Facebook Friend Feeding

67. 8. Facebook Friend Feeding

68. 8. Facebook Friend Feeding

69. 8. Facebook Friend Feeding

70. 8. Facebook Friend Feeding

71. Communicate -Tag Target Touching TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

72. Communicate - Tag Target Touching TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

73. Communicate - Tag Target Touching TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

74. TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

75. How to Save Time Ping (for Typing) –ping.fm Tweetdeck (for Listening) – tweetdeck.com Social Oomph (for Talking) – socialoomph.com Virtual Assistants – www.takethestairstour.com and search “assistants”

76. 9. The Tie-Together How to Save Time Ping.fm (for Typing)

77. TWITTER: @rory_vadenBLOG:www.takethestairstour.comFACEBOOK:www.roryonfacebook.com

78. 9. The Tie-Together How to Save Time Ping.fm (for Typing) Tweetdeck.com (for Listening)

80. 9. The Tie-Together How to Save Time Ping.fm (for Typing) Tweetdeck.com (for Listening) SocialOomph.com (for Talking)

82. Bonus Techniques!!

83. You Tube Tour

84. Google Alerts TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

85. Google Alerts TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

86. Xobni.com

87. Next Generation Leader To Do List Get profiles on LinkedIn, Twitter, and Facebook Connect to Rory and AJ on all platforms and RSS to Rory’s blog and SWC blog Download Tweetdeck and arrange your columns Download SocialOomph and schedule your tweets Download Ping and centralize all your profiles Focus on joining networks and groups (SSN, Take the Stairs, etc.)

88. $25 + Free Social Media Training! Take the Stairs BookThe Truth of Overnight Success Increase your income by: Simplifying self-discipline Overcoming procrastination Learning how to do things when you don’t feel like doing them!

89. Do what you can.

90. The Take the Stairs Mentality Success is never owned, it is only rented; and the rent is due every day. - Rory Vaden