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1. © Constant Contact 2016
Basics of Social Media
The why, the what, and the how for your
small business or nonprofit

2. © Constant Contact 2016
Sandra Flores
Business Solutionist
Email: Sandra@WeCoachThePros.com
Phone: 832-915-0706
WelcomeTo Social Media 101
"We provide our motivated clients money making processes.
So they can be more productive, create more sales, stronger
relationships and grow their business rapidly.”

3. Par-ti-ci-pate

4. BE A MARKETER
All it takes is Constant Contact®
#BeaMarketer

5. Why are we here today?
Why are we here today?

6. Need help?You are not alone.
n

7. Social media looks really interesting but...
I’ll never have millions of fans.
Using new marketing tools sound great but...
I don’t know what to say on social media.
Reading what’s being said sounds useful but...
I’ll never have a dedicated staff to do it right.
I hear about new tools and networks every day but...
I just don’t have the time to stay current.

8. Within a 5 year time span ...
10%of small businesses
used social media marketing.
Source:Constant Contact Small Businesses Then & Now study 8

9. That went up to
a whopping 87%of small businesses
using social media marketing!
Source:Constant Contact Small Businesses Then & Now study 9

10. 10
You have all you need
to get started!
• Loyal, happy customers
• Great customer experience
• Interesting things to say!

11. Agenda
11
1.Why use social media?
2.The top 5 social networks
3.What do I say?
4.Get started today

12. Agenda
12
1.Why use social media?
2.The top 5 social networks
3.What do I say?
4.Get started today
1.Why use social media?

13. 13
1.Why use social media?
74%of shoppers use social media to guide purchases
Source:ODM Group
43% purchase a product shared or favorited by a friend
Source:Vision Critical
84% of social media users share to show their support for a cause
Source: NewYorkTimes
•It influences decisions

14. Engagement is the new word of mouth
14
1.Why use social media?

15. 15
1.Why use social media?
Entice to
stay in touch
Engage
people
Engagement
drives social
visibility
Provide a “wow!”
experience

16. Agenda
16
1.Why use social media?
2.The top social networks
3.What do I say?
4.Get started today
2.The top social networks

17. 17
2.The top social networks
The “Top” Social Media networks
Facebook LinkedIn Twitter Pinterest Instagram

18. 2.The top social networks
What is it?
Post this:
How
often?
Business
benefit
Largest social
sharing site for users
and businesses
Text, links, photos and
videos that engage,
inform and promote
1-2 X per day
Reach large audiences,
advertising platform

19. 2.The top social networks
What is it?
Post this:
Social networking
for businesses
Content about your
business, your expertise,
curated content
At least 2 X per week
Establish your
expertise, network
within your industry.
How
often?
Business
benefit

20. 2.The top social networks
What is it?
Post this:
Social conversation and
information sharing
Links to news and blog
posts, photos, videos
At least 5 X per day
Fastest way to reach
your audience,
customer service
How
often?
Business
benefit

21. 2.The top social networks
What is it?
Post this:
Social site where users
pin images to boards of
things they like
Images of products,
tips, digital content,
and interests
At least 5 X per day
Pins can get found by
search or chance and
direct back to your site
How
often?
Business
benefit

22. 2.The top social networks
What is it?
Post this:
Mobile app for photo
and video sharing
Photos and videos of
your biz, products and
people
At least 1 X per day
Followers get to know
you and your biz
through images
How
often?
Business
benefit 22

23. Agenda
23
1.Why use social media?
2.The top social networks
3.What do I say?
4.Get started today
3. What do I say?

24. 3. What do I say?
Go for it on Social Media!
Make your posts work for you.

25. 50% 30% 20%
Share interesting and
entertaining posts.
Offer helpful
information.
Promote
your
business.
25

26. 50% Share interesting and
entertaining posts
3. What do I say?
26

27. 30% Offer helpful
information.
3. What do I say?
27

28. 20% Promote your business.
3. What do I say?
28

29. 3. What do I say?
4 people like this.
1 share 29

30. 3. What do I say?
Susan Jones likes this.
Susan Jones Let’s go!
November 20
30

31. Likes
Shares
Forwards
Word-of-mouth
Reach your customers where they are.
3. What do I say?
31

32. 338
average number of friends
per adult Facebook user
source: Pew Research Center
3. What do I say?
32

33. SMALL
is big!
5 Likes
3 Shares
5 Comments
3
21
7
5
3
1
9
4
2
3
2
5
1
1 Like
2
2
4
3 Shares
5
2
1
6
3 Comments
5
1
7
3
2
3. What do I say?
33

34. Agenda
34
1.Why use social media?
2.The top social networks
3.What do I say?
4.Get started today
3. What do I say?

35. 4. Get started today
Tip 1: Create your page
• Page vs. profile
• Facebook.com/pages/create
• Fill out info
• Add logo and cover photo
Start with Facebook
35

36. 36
4. Get started today
Tip 2:Tell people you’re there!
• Email marketing
• Website/blog
• In your store/office
• Business cards
• Add social links to everything
• Follow your best customers and
engage them
Start with Facebook

37. 37
4. Get started today
Tip 3: Start posting
• Post 1-2 X per day
• Use the 50% 30% 20% rule
• Pay attention to likes, comments
and shares
• Ask your audience
Start with Facebook

38. 38
4. Get started today
Tip 4: Repurpose everything
Start with Facebook

39. 4. Get started today
Tip 5: Make social media...
39
Start with Facebook

40. 4. Get started today
work for you.
40
• Share email newsletters
• Post offers
• Share photos
• Give advice
• Ask questions

41. 41
4. Get started today
Tip 6: Save time with simple tools
• Schedule your posts with Facebook or
Hootsuite
• Set up searches to monitor what others are
saying
• Spend 20 minutes at a time, 3-5 times a
week
Start with Facebook

42. 4. Get started today
42
M T W T F
Time: morning Time: noon Time: morning Time: noon Time: noon
Post: Monday
motivation quote
Post: Check out these
tips
Post: Interesting fact Post:What’s new at
our business
Post: Just for fun!

43. 44
4. Get started today
Don’t forget about email

44. Use social to drive people back to your email list.
46
4. Get started today
Install a Sign-up Form App to FBFacebook
Business Page
Create fun posts with a request to subscribe – try using imagesSocial media
platforms
Include a sign-up form URL in profile bioInstagram
Create a beautiful image detailing how to subscribe – include link in
commentPinterest
Bio pages Include a sign-up form URL in profile bios to gather most interested
subscribers

45. 47
4. Get started today
Get fans’ attention with the FacebookSign-up FormApp.

46. 4. Get started today
48
Extend your reach with theSocialShare tool.

47. 49
4. Get started today
Use your Facebook and Instagram photos in your emails.

48. 50
• Use the Share Bar
• Ask people to like, share,
retweet, pin
• Add social media buttons
4. Get started today
Emails with social sharing buttons increase
click-through rates by 158%

49. Next steps
51
1. Decide which social networks are right for you
2.Just beginning? Start with Facebook
3. Make it easy for people to find and follow you
4.Use the 50% 30% 20% rule for content
5.Schedule out your posts, plan weekly
6.Repurpose your emails, promotions on social

50. © Constant Contact 2016
All the channels that matter.
Email. Mobile. Social.
Grow withConstantContact
All the marketing campaigns you need together in one place.

51. BE A MARKETER
All it takes is Constant Contact®
#BeaMarketer

52. My Upcoming Seminars
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54. Get started today…
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56
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55. 58
Questions?