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Why retention begins (but doesn’t end) with recruiting!
Robin Schooling, SPHR !
@RobinSchooling!
LMGMA Annual Conference!
April 2014 !
–Irving Berlin!
“Popular music is popular because people like it.” !
–Kurt Cobain!
"We're so trendy we can't even escape ourselves." !
Robin Schooling, SPHR!
!
@RobinSchooling!
!
@SilverZebras!
HR strategist | consultant!
!
HR blogger!
!
HRSchoolhouse.com!
!
SilverZebras.com!
!
The Top 100 Most Social !
Human Resources Experts On Twitter!
Huffington Post (2013)!
!
!
developing integrated HR & Talent Management strategies for business success!
swing baby swing!!
photo credit: Snoop Dogg via InterscopeGeffenAM; Elvis via wikimedia commons !
the scoop…!
•  why it matters!
•  the foundation of talent attraction and acquisition!
•  the importance of onboarding!
•  cultural assimilation!
•  organizational socialization!
•  the leader’s role!
Cultural Affinity
& Socialization!
Talent
Acquisition!
Onboarding!
Performance
Management!
employee
lifecycle!
why it matters…part 1!
the numbers!
•  US workforce expected to grow 4.4% (2013 through
2017)!
•  average worldwide turnover (through 2018) - from
20.6% to 23.4%!
•  company with 10,000 employees? turnover costs for
entry-level workers = $17.3 million!
Hay Group; Centre for Economics & Business Research; Human Capital Institute !
the numbers!
!
•  Quits in the private sector declined during the
recession:!
•  2.7 million in December 2007!
•  1.5 million in September 2009 (low) !
•  BUT…since the trough the number of quits has
increased by 46% - 2.3 million in February 2014!
•  Annual quits rose in 2013 for fourth consecutive year!
Bureau of Labor Statistics - UD DOL (April 8, 2014)!
the numbers!
16% of annual salary for high-turnover, low-paying jobs!
!
20% of annual salary for mid-range positions <some as high as 50% - 70%> !
!
Up to 213% of annual salary for highly educated executive positions!
SHRM Research; Center for American Progress!
intangible? … or just
untracked?!
onboarding costs!
ALL hiring costs!
ramp time to productivity!
effect on other employees!
training costs!
cultural impact!
customer impact!
why it matters…part 2!
your
employment
brand!
warning: buzzword!
who are you?!
who do people think you are?!
why it may not matter!
censored!
photo credit: Jim Marshall!
image of Robert Johnson (1935) via wikipedia!
SELECTION!
TALENT
ACQUISITION!
SEARCH!
INTERVIEW!
the search!
(your favorite method?)!
•  employee and peer referrals (33%)!
•  customers, suppliers, former colleagues (27%)!
•  social media (15%)!
•  human resources (12%)!
•  recruiters (8%)!
Sam Bacharach (Cornell University & Bacharach Leadership Group) 2013 - survey of Inc. 5000 firms!
the interview!
(what’s your approach?)!
•  let conversation flow (33%)!
•  focus on skills and job knowledge (25%)!
•  focus on unique interests and competencies (16%)!
•  focus on personality (9%)!
•  structured questions (7%)!
Sam Bacharach (Cornell University & Bacharach Leadership Group) 2013 - survey of Inc. 5000 firms!
the selection!
(the no. 1 factor in process?)!
•  the interview (42%)!
•  gut feeling for fit with company culture (30%)!
•  recommendation from peer/co-workers (13%)!
•  experience on CV/resume (5%)!
•  references (2%)!
Sam Bacharach (Cornell University & Bacharach Leadership Group) 2013 - survey of Inc. 5000 firms!
96.9% of candidates with a positive
experience would refer someone to
an organization !
(or apply again themselves)!
2013 CandE Awards (North America); Talent Board !
46,000+ candidates and 122 companies!
why it matters…!
what’s a bad experience?!
•  cumbersome application process!
•  company didn’t acknowledge receipt of application!
•  job didn’t match what was advertised (interview)!
•  company rep not knowledgeable!
•  company did not notify candidate of final outcome!
what else?!
how can you make it better?!
onboarding!
strategic onboarding!
•  13% higher rate of new hire performance goals met!
•  19% higher rate of new hire engagement!
•  19% higher rate of new hire retention!
Aberdeen Group (2011)!
culture! connection!
clarification!compliance!
“the process of helping new hires adjust to !
social and performance aspects of their jobs quickly
and smoothly”!
Talya N. Bauer; Onboarding New Employees: Maximizing Success
(SHRM Foundation) !
•  the basics!
•  make 1st day special!
•  formal & consistent!
•  participatory!
•  use technology!
•  engage stakeholders!
•  “onboarding milestones”!
•  review and adjust!
what should you do?!
culture!
how does stuff really get done?!
photo credit: Paramount/Getty Images!
what are the components of
your culture?!
•  vision!
•  values!
•  practices!
•  people!
•  story/narrative!
•  environment! what else?!
– me!
“Retention should be the outcome; !
not the strategy.” !
socialization!
photo: Getty Images via Wiki Commons!
formal vs.
informal!
fixed vs. !
variable !
serial vs.
disjunctive!
Organizational
Socialization!
sequential vs.
random!
collective vs.
individualized!
investiture vs.
divestiture!
John Van Maanen and Edgar H. Schein
how will !
you !
encourage!
socialization?!
the leader’srole!
Cultural Affinity
& Socialization!
Talent
Acquisition!
Onboarding!
Performance
Management!
employee
lifecycle!
performance management!
•  honesty…authenticity…transparency!
•  set clear expectations and provide timely feedback!
•  recognize and reward!
•  respect and value individuals…and their
contributions!
and also consider…!
•  compensation and benefits!
•  flexibility (telecommuting, schedules, etc.)!
•  challenging work assignments!!
•  development opportunities/clear career path!
•  “stay” interviews!
what else?!
photo credit: Pennie Smith!
what do you see?!
photo credit: Chalkie Davies (1979)!
what do you hear?!
Robin Schooling, SPHR robin@silverzebras.com!
LinkedIn.com/in/RobinSchooling !
Thank You!!

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Why Retention begins (but doesn't end!) with Recruiting