Presentation for PR candidates about effective usage of Social Media when job hunting.

1. FINDING & MAKING STARS

2. How To Stand Out
FINDING & MAKING STARS

3. About us

4. About us
• Recruitment consultancy dedicated to PR
• Specialise in finding and making stars

5. Clients include

6. Clients include

7. Attractive attributes
(ranked via Survey Monkey)

8. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm

9. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm
• Social media insight

10. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm
• Social media insight
• PR knowledge

11. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm
• Social media insight
• PR knowledge
• Curiosity

12. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm
• Social media insight
• PR knowledge
• Curiosity
• Communication skills

13. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm
• Social media insight
• PR knowledge
• Curiosity
• Communication skills
• Commercial awareness

14. Recruiter CV fatigue

15. Recruiter CV fatigue

16. Recruiter CV fatigue
• 60% receive in excess of 15 a month

17. HR view: social media

18. HR view: social media
• 60% say candidate knowledge/usage of
social media is very favourable
• 30% say candidate knowledge/usage of
social media is favourable
• Only 10% are indifferent to social media
• Knowledge of SM alone is no longer

19. Big Brother is watching

20. Big Brother is watching

21. Big Brother is watching
• Twitter (87%)

22. Big Brother is watching
• Twitter (87%)
• LinkedIn (62%)

23. Big Brother is watching
• Twitter (87%)
• LinkedIn (62%)
• Facebook (44%)

24. Big Brother is watching
• Twitter (87%)
• LinkedIn (62%)
• Facebook (44%)
• YouTube (38%)

25. Big Brother is watching
• Twitter (87%)
• LinkedIn (62%)
• Facebook (44%)
• YouTube (38%)
• Flickr (38%)

26. Big Brother is watching
• Twitter (87%)
• LinkedIn (62%)
• Facebook (44%)
• YouTube (38%)
• Flickr (38%)
• Blogs (33%)

27. Recruiter favourites

28. Recruiter favourites
• Groups on Facebook: PR Job Watch
• Twitter hashtags: #prjobs #prgradjobs
• LinkedIn: Join Groups e.g PR Career Search
• YouTube
• New channels e.g Pinterest

29. Spice Up Applications

30. Spice Up Applications
“The last batch of CVs that I received was pretty bland, but they really
need to stand our from the crowd. Some of the best I have received
displayed relevant interactive social media content.”
Director: Top PR Agency

31. Spice Up Applications
“The last batch of CVs that I received was pretty bland, but they really
need to stand our from the crowd. Some of the best I have received
displayed relevant interactive social media content.”
Director: Top PR Agency
• Make CV distinctive with SM mentions

32. Spice Up Applications
“The last batch of CVs that I received was pretty bland, but they really
need to stand our from the crowd. Some of the best I have received
displayed relevant interactive social media content.”
Director: Top PR Agency
• Make CV distinctive with SM mentions
• Links to video intros on YouTube

33. Spice Up Applications
“The last batch of CVs that I received was pretty bland, but they really
need to stand our from the crowd. Some of the best I have received
displayed relevant interactive social media content.”
Director: Top PR Agency
• Make CV distinctive with SM mentions
• Links to video intros on YouTube
• Mentions of relevant blogs/web pages

34. Stand out when inside

35. Stand out when inside
• Research the employer’s SM profile
• Research the client’s SM reputation
• Ask relevant questions
• Know the sector/topical media issues
• Be enthusiastic about the role

37. Thanks for your attention
www.sgsearchandselect.com
@samanthaglazer
“Remember you never get a second chance to make a first impression”

38. Thanks for your attention
www.sgsearchandselect.com
@samanthaglazer
“Remember you never get a second chance to make a first impression”