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The Holistic Approach to Employer Branding


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Employer branding and the management of the brand is often linked primarily to the talent attraction and recruiting phase of the employee lifecycle. While HR professionals understand they are ‘branding’ their culture and approach the initial strategy phase with a goal of complete integration, they often miss opportunities to build a true continuum across the entire employee life cycle. HR teams often do an effective job of ensuring brand alignment with the onboarding process and they understand how branding initiatives can impact employee retention, but what about other HR functional areas like employee relations, compensation and benefits, learning and development, and performance management?

In this webinar we discuss simple and effective ways that employers can shape employees perceptions and behaviors by ensuring that the “employment brand” is marketed internally while being consistently applied, shaped, and managed in all human resources functions.

Published in: Business
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The Holistic Approach to Employer Branding

  1. 1. Employee Relations and Services TLC: “The Holistic Approach to Employer Branding” Network | Learn | Advance @HROTAssoc Presented by: Robin Schooling, HR Executive, Speaker and Writer for 25 Years
  2. 2. About Us @HROTAssoc
  3. 3. Member Benefits HRO Today magazine digital subscription Networking opportunities with our global membership Access to member only content Discounts to HRO Today Forum events 1 2 3 4 5 6 Opportunities to participate in webinars and research Thought Leadership Councils (TLCs) @HROTAssoc
  4. 4. Thought Leadership Councils (TLCs) @HROTAssoc The TLC functional categories are designed to attract a monthly membership audience for networking, engagement and strengthen the relevance to HRO Today magazine, our events and HR, in general. Talent Management Outsourcing 1 2 3 4 Employee Relations & Services Talent Acquisition
  5. 5. HRO Today Forum – North America @HROTAssoc May 2-4, 2016, Chicago
  6. 6. Contact Us Allie Williams - SharedXpertise Email: Phone: +1.215.606.9523 Zachary Misko - Global VP, Executive Director Email: Phone: +1.215.606.9552
  7. 7. Robin Schooling Robin Schooling HR Executive/VP of HR at Hollywood Casino, Speaker, and Writer for 25 Years @HROTAssoc
  8. 8. The Holistic Approach to Employer Branding Robin Schooling, SPHR, SHRM-SCP VP, Human Resources Hollywood Casino - Baton Rouge
  9. 9. “Your employer brand, at its core, is the shared values and employee experiences of your organization.” Lars Schmidt
  10. 10. Why?
  11. 11. Talent Acquisition image: courtesy of
  12. 12. talent acquisition onboard/socialize connect to culturedevelop/promote offboard/release
  13. 13. Silos
  14. 14. Onboarding
  15. 15. Onboarding Front cover of "One Step Beyond" single by Madness, originally released on Stiff Records.© V2 Records (1979)
  16. 16. BLOCKED!!!
  17. 17. Employee relations your circus...your monkeys
  18. 18. Employee Relations
  19. 19. “Corrective Action Notice”
  20. 20. only HR would call it a ‘PIP’....
  21. 21. Total Rewards
  22. 22. Benefits
  23. 23. Learning & Development
  24. 24. Learning and Development we have a learning culture....
  25. 25. Performance ‘Management’
  26. 26. “Oh, and remember: next Hawaiian shirt day. So, you know, if you want to, go ahead and wear a Hawaiian shirt and jeans.”
  27. 27. Why?
  28. 28. talent acquisition onboard/socialize connect to culturedevelop/promote offboard/release
  30. 30. @RobinSchooling let’s connect!