1. +
Going Social!
The Basics for HR Pros
Robin Schooling, SPHR
Christine Assaf
August 2013
@RobinSchooling
@HRTact

2. +
Who are
they...
... and why are they talking to us?
#gbrshrm

4. 2601

5. 147258

7. +
A question of access....
SilkRoad survey
 43% completely open
 24% monitor access
 16% blocked
AND........
75% EEs check SM sites
via mobile more than
once per day
gbrshrm
#

8. +
What social media means to me...

9. +
“it‟s not about
technology – it‟s
about the
experience”
#gbrshrm
“it creates
connections without
the limits of
geography”

10. +
Agenda
 Why
Social?
 Facebook
 LinkedIn
 Twitter
“the who, the how
and the why”
#gbrshrm

11. +
Why social?
Personal


Meet other HR pros
Share your ideas





(Finally?) see what all the fuss
is about
Professional
Get answers to your questions

Access content and information
– webinars, resources,
conferences, etc.
Support your hobbies/interests
See breaking news...when it
breaks!
Expand your network
#gbrshrm

12. +
General stats

72% of online adults use social networking sites

Who is “online”?



77% of people ages 50 to 64
54% of people age 65+
SM users:

89% of internet users ages 18 - 29

78% of internet users ages 30 - 49

60% of internet users ages 50 to 64

43% of internet users 65+ (tripled in the past 4 years)
Pew Research Center Internet & American Life Project (2005) – update: August 5, 2013

13. +
facebook

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What is it?
 Social
networking service
 Founded
in 2004
 September
26, 2006 – opened to general
public
 The
LEADING social networking site based
on monthly unique visitors
#gbrshrm

15. +
Who uses it?
 1.11
Billion users
 1 of every 7 people on earth
 750
million access via mobile
 665
million people are DAILY users

1 of every 3 people in the US visit FB daily!
 Average
time spent per FB visit = 20 minutes
 Jobvite
(2012 social job seeker survey)


52% of job seekers use FB to help them find work
25% of job seekers update FB profile to add professional info

16. +
Setting up your account (part 1)
 www.facebook.com
 Name
 Birthday
 Gender
 Email Address
 Set
a password
 NEXT:
#gbrshrm
e-mail confirmation

17. +
Setting up your account (part 2)
 Find
your Friends
 You can search/link via your email contacts
 Fill
in your profile information
 School, employer (optional)
 Upload
#gbrshrm
a photo

18. +
Setting up your account (part 3)
Privacy Settings(** access via upper-right hand corner on any FB page)

Select the audience for what you share



Public, friends or “only me”
NOTE: only you or your friends can post to your timeline
Manage settings for how you connect



Who can see your posts
Who can send you friend requests
Review things that others tag you in

Activity Log (photos)
gbrshrm
#

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Lingo baby – “like a boss”....

Timeline
 Public display of your info (status updates, pictures,
etc)
 Privacy settings allow you to set who can/can‟t see

Friend
 Someone you‟re connected to
 Connect with others via “Friend Request”

Status Update
 Post on your timeline

Comments
 Responses to status updates, pictures, etc.
#gbrshrm

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Lingo baby – “like a boss”....
 Cover
Photo
 Image at top of your Timeline
 Profile
Photo
 The image that appears next to your comments
and updates
 News
Feed
 List of status updates and activity
 Includes your friends and subscriptions
#gbrshrm

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Lingo baby – “like a boss”....
 Fan
Page
 Similar to timeline
 Used by business, public figures and orgs
 Group

A community of people/friends created around a shared
interest or purpose
 Apps
 Applications
designed to add additional features
 Includes 3rd party software and games
#gbrshrm

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How will you...?
 Benefit?

Good source of news and
updates

Quick place for answers

Quick place for sharing
YOUR info (work or personal)

Realize that FB is where your
candidates are

Realize that FB is where your
competitors are!
#gbrshrm
 Find
the Time?
“know the content
you want to see/share
and know the content
you don‟t want to
see/share”

23. +
LinkedIn

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What is it?
 Social
website designed for professional
networking
 You
can:
 Build and maintain a network
 Search for jobs...RECRUIT for jobs
 Share information via 3rd party apps and
updates
 Collaborate in communities (groups)
#gbrshrm

25. +
Who uses it?
 225m+
LinkedIn users (200+ countries)
 178.4m global users
 65.6m US users
 35% access daily
 More
 50%

than 1 million groups
of Fortune 50 companies hire through LinkedIn
Bullhorn survey of 160,000 recruiters:
 97%
use LI to find candidates
 64% use LI exclusively!
#gbrshrm

26. +
Setting up your account (part 1)

Name

Real first name and real last name (per LI User Agreement)

Photo
 Use a professional image
 LI findings: profiles w/ photo viewed 7X as often

Headline
 Search results on Google
 LI search results
 Invitations to connect
 Suggestions i.e. “People You May Know”
 “About You” (in groups, etc)
#gbrshrm

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Setting up your account (part 2)
 Websites
 You
can add up to 3 custom links in your profile
 “Company Website” “Personal website” “Blog”
 Summary
 3rd
party apps like Slideshare and Portfolio Display
 Experience,
Education, Skills and Expertise
 Current and past titles optimize the search
capability
#gbrshrm

28. +
Lingo baby! – “show me the money”

Connections


other registered users you “connect” with (each accept connection)
Second Degree Connections



the connections of your connections
Me Matt Charney Barack Obama („2nd connection‟)
Third Degree Connections

any connections of your 2rd degree connections
#gbrshrm

29. +
Lingo baby! – “show me the money”

Profile Page



Your personal “landing” page
Options: public (LI users and/or public) vs. private
URL/Vanity URL

Customize your URL: www.linkedin.com/in/robinschooling
#gbrshrm

30. +
Lingo baby! – “show me the money”

Recommendations


Endorsements


Your connection writes a testimonial you can post on your profile
Endorse the skills of your connections.... (meh.....)
Introductions

i.e. Matt Charney can “introduce” me to Barack Obama
#gbrshrm

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TIPS
Contact Info
Stay active
Share content
1x per week =
10x likelihood to
be viewed
#gbrshrm

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How will you...?
 Benefit?
and
collaborate with
industry pros and
leaders
 Find a job
 Recruit for a job
 Build a network!
 Find
the Time?
 Connect
#gbrshrm
“you‟ll get out of it
what you put into
it”

33. +
Twitter

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What is it?
 “Micro-blogging”
 origin
platform
– Short Message Services (SMS)
 Limited
to 140 characters
 Started
March 21, 2006
#gbrshrm

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Who uses it?

500 million users (200 million active users)

China has the most twitter users (35.5 million)

400 million tweets sent per day

60% of users access via mobile

40% growth in active users over last 9 months

18% of online adults in US on Twitter

Typical twitter user: 18-29 affluent, educated, non-white male
#gbrshrm

36. +
Setting up your account (part 1)
FULL NAME

Your real name – it is
searchable and visible
EMAIL ADDRESS

Private but can also be
searchable (if you allow it)
#gbrshrm
PASSWORD

You can set double
verification if you like
USERNAME

The name people will use to
follow you. Keep it short.

37. +
Setting up your account (part 2)
NEXT...
Email Confirmation
@BobSmith
@HR4Realz70809
@Robert_HR
@bobinHR
@Bob_in_HR
#gbrshrm
AND NOW...... Build Your Profile

38. +
Setting up your account (part 3)

Name:



The “full name” you entered upon registration
Can be anything you’d like it to be
Location:



Can either be dynamic or static
Helps to build a sense of localization and community
Website:



The primary non-Twitter destination of your choice
Websites, blogs, LinkedIn profiles, etc.
Bio:

160 characters

Your Twitter “elevator speech”
#gbrshrm

39. +
ADD A PICTURE!!!

40. +
Lingo baby! - “we‟re a wolf pack...”
“Tweet”
 a single message
Following/Followers
 when you “follow” someone, their tweets will
appear in your timeline
 when they “follow” you, your tweets will appear in
their timeline
#gbrshrm

41. +
Lingo baby! - “we‟re a wolf pack...”
@[username]
 used to communicate directly with an individual
 also how you see who‟s been communicating with
you
Reply
 used to respond to an individual‟s tweets
#gbrshrm

42. +
Lingo baby! – “we‟re a wolf pack...”
Direct Message
 private platform (also called “DM or DM‟ing)
Retweets – “RT”
 how you share someone‟s tweet with your
followers
Hashtag - #
 used to “tag” a concept, theme or event
 searchable; used to drive community and
collaboration
#gbrshrm

43. +
TOP TIPS
Take Time to Learn!
Engage!
Grow the Relationship!
#gbrshrm

44. +
How will you...?
 Benefit?
 Powerful
 Find
the Time?
search
engine
 Recruiting
 Stay current on
legislative issues
 Connect and
collaborate with
industry pros and
leaders
“be smart and
purposeful in
your social
engagement”
...and what the heck is a twitter chat?

45. #gbrshrm

46. +
“being socially
connected IS the new
„networking‟ “
#gbrshrm
“being social brings us
clarity, immediacy and
meaningful
connections”

47. +
Thank You!
Robin Schooling, SPHR
Christine Assaf
Silver Zebras, LLC
Waste Management
robin@silverzebras.com
HRTact@gmail.com
@RobinSchooling
@HRTact
HRSchoolhouse.com
HRTact.com