New ways to promote yourself - Dirk Singer


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New ways to promote yourself - Dirk Singer

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New ways to promote yourself - Dirk Singer

  1. 1. Promoting yourself via social media Dirk Singer, Twitter - dirktherabbit
  2. 2. Some stats to set the scene
  3. 3. 1 - Facebook nation Facebook now reaches almost half the UK population One in six Internet pages viewed is on Facebook
  4. 4. The newspaper market in every OECD country shrunk 2007-2009, in the case of the UK -21% 2) Newspaper death watch
  5. 5. Newspaper death watch The newspaper audience is literally dying out - 32% of under 25s read a print publication every day, compared to 60% of over 55s. By comparison, 80% of under 25s use their mobile every day and 79% PC+Internet
  6. 6. The rise of media stacking 83 minutes a day is spent consuming two different types of media concurrently - in particular TV + Internet)
  7. 7. The social media boundary is moving beyond ‘boomers’ The fastest growing group on Facebook is women 45+, more baby boomers in their 50s are starting to adopt social media, putting the boundary at people in their 60s
  8. 8. Search in decline (for brands, not for news) The total volume of searches is down 16% in the US with social media playing a part. But - more people are searching for news online
  9. 9. People believe their online friends - even if they’ve never met them Harris Survey from the US, % influenced to use products by different media. For the under 35s: Social media friends 50% Newspaper reviews 45% Blog reviews 41% Celebrities 17%
  10. 10. How can you take advantage of this personally?
  11. 11. Promoting yourself online? Here is one way of doing it
  12. 12. The results? • $6 in Google Ad Words for five creative directors, resulted in: • Four job interviews • Two job offers • 700k+ YouTube views • Countless blog and online coverage
  13. 13. My Google search profile I’ve got an extensive digital footprint, as you’d expect - I’m also easily found due to an unusual name. But I could do better, over half the links on here point to things from my previous job 6+ months ago However, I’ve won at least one piece of business when someone Googled me (and a colleague from Rabbit) to make sure we really were active in social media
  14. 14. Where to find me • Twitter - • Blog - • LinkedIn • Netvibes - • Slideshare - dirkthecow • • (Also Foursquare, Gowalla) • I am on Facebook...but have enabled all the privacy settings, and encourage anyone using social media professionally to do the same!
  15. 15. From Rabbit - we generally hire via social media Two people we hired via social media - @louisedoherty (director and founder Rabbit), @zoewithdots (consultant, found when we were looking for a graduate - our starting point was to go through our existing Twitter lists). We took people we already knew online - and will probably continue to go so going forward
  16. 16. And we’re not alone... Challenger, Gray and Christmas did a survey on the most effective way of getting a job among HR managers. Bottom came the old school methods of classified ads - classifieds having once been the lifeblood of regional papers - and turning up at a job fair.
  17. 17. And we’re not alone... • A US survey from • 45% of employers will research a candidate via social media: 29% use Facebook, 26% use LinkedIn and 21% use MySpace, the survey found.  One-in-ten (11% ) search blogs, while 7% follow candidates on Twitter • 53% of survey respondents rejected candidates because they posted provocative or inappropriate photographs or information. • 44% passed on a candidate because they saw content related to the person drinking or using drugs. • 35% rejected candidates because they bad-mouthed their previous employer, co-workers or clients. • 24% rejected a candidate because that person lied about his/her qualifications. • 20% did not hire a candidate because social media revealed that person had shared confidential information from a previous employer
  18. 18. Why is a good online footprint important? • It gives an idea of your personality - much more than a CV (or printed document through the post) ever will • It shows how you communicate and your interests • It’s convenient - click through links to find out more • If a job seeker - it shows you are proactive • It protects your search engine reputation (which is your reputation)
  19. 19. But it’s important to get what you say absolutely right (When looking at an online profile or website): “Customers make a decision within 50 milliseconds about whether or not they trust the firm, and want to do business with them...or not.” (Brandflakesforbreakfast)
  20. 20. A look at different tools to use
  21. 21. Social aggregators and individual networks
  22. 22. Examples of aggregators Netvibes
  23. 23. Using
  24. 24. Using extendr
  25. 25. Using individual social tools
  26. 26. Blogging tools - good for expressing ideas, showcasing expertise...but update at least once a week Tumblr - Online scrapbook Posterous - Light, easy to use blogging platform Blogger and wordpress - blogging tools
  27. 27. Using Twitter Disproportionately used by so-called ‘influencers’ Unlike Facebook, acceptable and normal to connect with strangers Use of lists - a very powerful networking tool
  28. 28. • Create a biog and profile that tells people a bit about yourself with link • Select 50 people you’d like to follow - mix of industry influencers (use lists) and people you know • Grow your follower / following list organically - don’t (e.g.) follow 500, and only have 50 following you back • Listen but say something too - people won’t follow back a blank page • Start by responding to what people are saying (means they will see you), then move onto to posting links / interesting news Starting a Twitter profile
  29. 29. LinkedIn • Bottom line - make sure you have a profile. It can serve as a substitute CV (send out the link) • Fill in all the career information, find people from previous jobs / companies • If a small business, claim it on LinkedIn • Don’t be shy to ask for recommendations - what people say can be used in future job applications • Link to blogs, presentations etc on LinkedIn • Join the special interest groups
  30. 30. And what about Facebook? In a word - don’t. By all means, like Facebook fan pages, or create your own. But when it comes to yourself, think about ticking all the privacy settings Go to http:// to check your Facebook settings
  31. 31. Thank you for your time! Contact me - email dirk at