Our goal for social media is simple: we want everyone within the organization to be working on the same page. Currently we have 39 channels in which individuals and departments are not using the same rope. Meaning that we are creating create work, but not optimizing our resources to be the most efficient to ultimate deliver more results. We are at the turning point to where our good efforts can deliver great results but not without the guiding framework that everyone must use to build.Currently we have good stuff occurring with the department and great resources but all of this is sub optimal because we have strained resources (people) and no focused strategy for ALL Hobsons channels
Engaged and Informed- I am looking for someone who is willing to actively participate if interested. Interested means is sharing Hobsons info and news. We will post a social media playbook. Practices transparency- someone whose an brand ambassador is willing to publically post company infoJudicious- Adds valueProfessionalPassionate
How many think LI is for finding a job?I was speaking with SF on how he uses linked in? The New Business CardThe BasicsComplete that profile!Status updates & direct messagesLinkedIn groups
Twitter for business:Thought leadershipClient supportBrand awarenessNetworking- events & conferences
Participate – write your own tweet.
How to ParticipateMention or @reply Hobsons Twitter handlesRetweet or share Hobsons-centric contentMonitor the web for thought leadership & lead opportunitiesGoogle AlertsTwitter ChatsHobsons Response Procedure
Monitor the web for thought leadership & lead opportunitiesTwitter ChatsGo to www.tweetchat.comEnter the name of our chat – lawjobchat – in the box at the top of the screen and clickThe tweets from the chat will appear on your screen. Click Sign In so you can participate through your Twitter account.
Mention or @reply Hobsons Twitter handlesRetweet or share Hobsons-centric content
-Connects Hobsons staff for the purpose of exchangingsocial media best practices, strategies, tips, analytics,success stories, usernames and Hobsons-centric contentfor sharing.View13hiWire ShoutOut #SocialMediaGroup
Thanks for Listening!29About HobsonsHobsons helps educators, administrators, students, and familiesmaximize success through every stage of the learning lifecycle.Hobsons’ personalized learning, academic planning, post-secondaryenrollment, and student support solutions serve millions of studentsacross more than 7,500 schools, colleges, and universities worldwide.And your social media folks:@rachelmetscher@marlysa_lohr