Is Social Media Relevant in K-12?Rachel DiCaro MetscherDirector, Advocacy and PolicyMarch 13, 2013
About Me: Policy and Advocacy
Objectives
What and Where?
What are the ways Social Media ..Are used in Schools?
Clients Jumping In Twitter/Facebook            Twitter/Facebook Twitter/Facebook/ Youtube   Facebook Twitter/Facebook
Research    Webinars    Wikipedia    YouTube    Google Docs    Blogs8
Professional Development    Educators are looking for ways to learn and improve.9
Community Outreach     Princeton City PS was featured in District     Administration for its use of Naviance & Social Medi...
Talking About You11
Find Out What’s New12
Looking for Information13
Folks are Recommending14
Sharing News @Naviance15
16
How can I get Involved?
Still Not Convinced?       http://www.emarketer.com/Article/B2B-SMBs-Twitter-18       Gets-Best-Social-Leads/1009697
Be a Resource for Educators     Tip: Use http://www.slideshare.net/HobsonsInc     Or http://www.slideshare.net/naviance19
LinkedIn- Share News?20
Update Your LinkedIn Account21
How to Find News?22
On Our Website23
Too Many clicks?24
Don’t forget hiWire: Emily25
Corporate Blog26
All the P-20 You Need…27
How can we tell the Naviance Story Social Media is another channel to                            Client Success           ...
Thanks for Listening!     Folks to follow:     @rachelmetscher     @marlysa_lohr     @todd_bloom     @emily_kissane     @m...
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Social Media and K-12
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  • Where Clients are getting their information from and what they are using it for
  • If many of you are looking around the room, your asking why you should care about using social media?
  • From eduwebs survey: http://www.edweb.net/fimages/op/K12Survey.pdfUse of content sharing website/toolshttp://www.eschoolnews.com/2011/10/21/ten-ways-schools-are-using-social-media-effectively/3/
  • Slideshare
  • http://www.districtadministration.com/article/taking-technology-its-limit
  • Before I review my goals for social media, I wanted to share where I believe social media fits in. The top two benefits of social media marketing are increasing exposure and increasing traffic. We know anecdotally that we are seeing an increase in web traffic to our sites currently. With the brand initiative and the new sites, we will be able to better improve our exposure with efforts from SEO and SEM. For me Social Media is a key element in helping Hobsons move people along the lead generation funnel from awareness to providing information (Image below). We know that while some prospects may not covert, those folks will and have amplified our message and content (see engagement metrics). This directly impacts how people hear about our products and our company. Our current model of outbound marketing will not be able to support the growth we are looking for . We need to implement a structure where folks can move along a consideration cycle ( at their pace). More people are searching for companies and reading their social media channels Before picking up the phone or meeting us.The time to implement a more structure model is now, we are building channels, increasing awareness, but without a solid and consistent message across all business our efforts will be muted.
  • http://www.slideshare.net/HobsonsInc
  • How many think LI is for finding a job?I was speaking with SF on how he uses linked in? The New Business CardThe BasicsComplete that profile!Status updates & direct messagesLinkedIn groups
  • How to ParticipateMention or @reply Hobsons Twitter handlesRetweet or share Hobsons-centric contentMonitor the web for thought leadership & lead opportunitiesGoogle AlertsTwitter ChatsHobsons Response Procedure
  • Social Media and K-12

    1. 1. Is Social Media Relevant in K-12?Rachel DiCaro MetscherDirector, Advocacy and PolicyMarch 13, 2013
    2. 2. About Me: Policy and Advocacy
    3. 3. Objectives
    4. 4. What and Where?
    5. 5. What are the ways Social Media ..Are used in Schools?
    6. 6. Clients Jumping In Twitter/Facebook Twitter/Facebook Twitter/Facebook/ Youtube Facebook Twitter/Facebook
    7. 7. Research Webinars Wikipedia YouTube Google Docs Blogs8
    8. 8. Professional Development Educators are looking for ways to learn and improve.9
    9. 9. Community Outreach Princeton City PS was featured in District Administration for its use of Naviance & Social Media10
    10. 10. Talking About You11
    11. 11. Find Out What’s New12
    12. 12. Looking for Information13
    13. 13. Folks are Recommending14
    14. 14. Sharing News @Naviance15
    15. 15. 16
    16. 16. How can I get Involved?
    17. 17. Still Not Convinced? http://www.emarketer.com/Article/B2B-SMBs-Twitter-18 Gets-Best-Social-Leads/1009697
    18. 18. Be a Resource for Educators Tip: Use http://www.slideshare.net/HobsonsInc Or http://www.slideshare.net/naviance19
    19. 19. LinkedIn- Share News?20
    20. 20. Update Your LinkedIn Account21
    21. 21. How to Find News?22
    22. 22. On Our Website23
    23. 23. Too Many clicks?24
    24. 24. Don’t forget hiWire: Emily25
    25. 25. Corporate Blog26
    26. 26. All the P-20 You Need…27
    27. 27. How can we tell the Naviance Story Social Media is another channel to Client Success Naviance share our story Advocates Like traditional Story media, social media gives Naviance another tool to communicate with its current and future audience. Industry Leadership
    28. 28. Thanks for Listening! Folks to follow: @rachelmetscher @marlysa_lohr @todd_bloom @emily_kissane @mbdocken29
    29. 29. 30

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