Before I review my goals for social media, I wanted to share where I believe social media fits in. The top two benefits of social media marketing are increasing exposure and increasing traffic. We know anecdotally that we are seeing an increase in web traffic to our sites currently. With the brand initiative and the new sites, we will be able to better improve our exposure with efforts from SEO and SEM. For me Social Media is a key element in helping Hobsons move people along the lead generation funnel from awareness to providing information (Image below). We know that while some prospects may not covert, those folks will and have amplified our message and content (see engagement metrics). This directly impacts how people hear about our products and our company. Our current model of outbound marketing will not be able to support the growth we are looking for . We need to implement a structure where folks can move along a consideration cycle ( at their pace). More people are searching for companies and reading their social media channels Before picking up the phone or meeting us.The time to implement a more structure model is now, we are building channels, increasing awareness, but without a solid and consistent message across all business our efforts will be muted.
How many think LI is for finding a job?I was speaking with SF on how he uses linked in? The New Business CardThe BasicsComplete that profile!Status updates & direct messagesLinkedIn groups
How to ParticipateMention or @reply Hobsons Twitter handlesRetweet or share Hobsons-centric contentMonitor the web for thought leadership & lead opportunitiesGoogle AlertsTwitter ChatsHobsons Response Procedure
Social Media and K-12
Is Social Media Relevant in K-12?Rachel DiCaro MetscherDirector, Advocacy and PolicyMarch 13, 2013
How can we tell the Naviance Story Social Media is another channel to Client Success Naviance share our story Advocates Like traditional Story media, social media gives Naviance another tool to communicate with its current and future audience. Industry Leadership
Thanks for Listening! Folks to follow: @rachelmetscher @marlysa_lohr @todd_bloom @emily_kissane @mbdocken29