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The Power of One Brand
To
Change the World,
One Outfit at a Time
Rachel DiCaro
Metscher
So, This
Morning…
So, This
Morning…
But
What if…
But
What if…
44%
of online consumers surveyed
believe there is no connection
between social giving and
shopping
Change Your
Outfit
Change the
World
Change Your
Outfit
Change the
World
The Plan:
•More Content
•Highlight
Personality
•Expand Reach
•Amplify Emotional
Connection
The Plan:
•More Content
•Highli...
Stylish Strategy:
Connect Greater Good
And
Shopping
One Woman
One Dream
Created
Change
One Woman
One Dream
Created
Change
Thanks YouThanks You
The Power of One Brand To Change the World, One Outfit at a Time
The Power of One Brand To Change the World, One Outfit at a Time
The Power of One Brand To Change the World, One Outfit at a Time
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The Power of One Brand To Change the World, One Outfit at a Time

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This presentation was given in May 2015 to showcase my capstone plan for the Georgetown University Public Relations and Corporate Communications program.

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The Power of One Brand To Change the World, One Outfit at a Time

  1. 1. The Power of One Brand To Change the World, One Outfit at a Time Rachel DiCaro Metscher
  2. 2. So, This Morning… So, This Morning…
  3. 3. But What if… But What if…
  4. 4. 44% of online consumers surveyed believe there is no connection between social giving and shopping
  5. 5. Change Your Outfit Change the World Change Your Outfit Change the World
  6. 6. The Plan: •More Content •Highlight Personality •Expand Reach •Amplify Emotional Connection The Plan: •More Content •Highlight Personality •Expand Reach •Amplify Emotional Connection
  7. 7. Stylish Strategy: Connect Greater Good And Shopping
  8. 8. One Woman One Dream Created Change One Woman One Dream Created Change
  9. 9. Thanks YouThanks You

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