Web Video Symposium

In-Depth:  
Web Video  
Symposium
Richard Harrington | ThinkTAP
Doug Daulton | Verge Studio
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Session Overview
This half day session explores the technical and
production challenges of creating web video. Whether
you're creating pre-recorded content or live webcasts.
Learn how to harness the power of YouTube, Facebook,
and emerging technologies to explore how to connect
with an audience.

Objectives
๏ Determine the opportunities and risks with various
web video platforms
๏ Preparing video and thumbnails to upload
๏ Explore Facebook and YouTube for live content
๏ Learn from industry experts and case studies

Vital Statistics
CEO of ThinkTAP & RHED Pixel
Founder ThinkTAPLearn
Publisher of Photofocus.com
Conference Speaker
Business Owner
Director
Photographer

Subject Matter Expert
๏ Focussed on the fusion of photography and video
for past 15 years
๏ Evangelize that design and strategic communication
can work for most professionals
๏ Book author of more than 40 books
๏ Author of more than 100 Video Courses
๏ Past professor at Art Institute of Washington &
American University

Past Projects
๏ Adobe
๏ America Online
๏ American Diabetes
Association
๏ American Israel Public
Affairs Committee
๏ American Red Cross
๏ Apple
๏ Children's National
Medical Center
๏ CNN
๏ Department of Veterans
Administration
๏ Drobo
๏ Federal Communications
Commission
๏ Google
๏ lynda.com
๏ Major League Baseball
๏ Microsoft
๏ Smithsonian Institute
๏ Under Armour
๏ US Air Force

Getting In Touch
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RichHarringtonStuff
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+RichardHarrington/
linkedin.com/in/
richardharrington
RichardHarrington.com
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Doug Daulton
Creative Director/CSO at SignalWorx
Founder Verge Pictures
Editor at Photofocus.com
Conference Speaker
Business Owner
Director
Writer
Producer
Photographer

Getting In Touch with Doug
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dougdaulton
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+dougdaulton
linkedin.com/in/
dougdaulton
dougdaulton.com
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dougdaulton
doug@signalworx.com

Special Guests
๏ Setting Up a Web Studio |  
Joseph Linaschke, PhotoJoseph Studios
๏ Streaming with Windows 10 |  
Andy Beach, Tech Evangelist for Microsoft
๏ Lessons Learned About Web Video | 
Danilda Castellanos Martinez, Datzi Media
๏ Webcasting Sports | 
Nick Minore, Producer for PlayOn Sports
๏ Wirecast | 
Tom Prehn, Senior Project Manager, Telestream

Opinion of the Internet twitter.com/
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dougdaulton

Internet is Most Essential Delivery Vehicle
% Saying the Internet Is the Most Essential Medium to Their Lives
Edison Research
0%
25%
50%
75%
100%
2002 2007 2010 2012 2015
54
46
42
33
20

Most Essential Medium
Edison Research
0%
25%
50%
75%
100%
Internet Newspaper Radio Television
30
9
4
54
37
14
5
42

Internet is Most Essential Delivery Vehicle
% Saying the Internet Is the Most Essential Medium to Their Lives
http://www.edisonresearch.com/Inﬁnite_Dial_2012.pdf
0%
25%
50%
75%
100%
12–34 35+
33
68

Give Up TV Before Smartphones
TV or Smartphone – Which would you be more  
willing to eliminate?
http://www.edisonresearch.com/Inﬁnite_Dial_2012.pdf
Eliminate iPhone or TV
6%
36%
58%
Eliminate TV Eliminate iPhone Don’t Know
Eliminate Smartphone or TV
2%
40%
58%
Eliminate TV Eliminate Smartphone Don’t Know

Internet Connected TV
Edison Research
0%
25%
50%
75%
100%
2014 2015 2016
60%58%
51%

On-Demand Video
0%
10%
20%
30%
40%
50%
60%
Netﬂix Amazon Prime Hulu
10%
22%
43%
http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/

Online Consumption
Comedy/Humor
Educational
Music
News
Animation
0% 15% 30% 45% 60%
19%
37%
22%
22%
31%
33%
43%
32%
38%
50%
38%
45%
50%
50%
58%
2013 2009 2007
Pew Internet Life

Online Consumption
Political
Sports
Ads
Adult
0% 7.5% 15% 22.5% 30%
6%
13%
14%
15%
7%
15%
21%
20%
12%
15%
27%
27%
2013 2009 2007
Pew Internet Life

Looking for Privacy twitter.com/
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Americans Lack Control
๏ 91% of adults agree that consumers have lost control over how
personal information is collected and used by companies.
๏ 88% of adults “agree” or “strongly agree” that it would be very difﬁcult
to remove inaccurate information about them online.
๏ 80% of those who use social networking sites say they are concerned
about third parties like advertisers or businesses accessing the data
they share on these sites.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/

๏ 70% of social networking site users say that they are at least somewhat
concerned about the government accessing some of the information
they share without their knowledge.
๏ 80% of adults “agree” that Americans should be concerned about the
government’s monitoring of phone calls and internet communications.
๏ 64% believe the government should do more to regulate advertisers.

๏ 61% of adults “disagree” or “strongly disagree” with the statement: “I
appreciate that online services are more efﬁcient because of the
increased access they have to my personal data.”
๏ 55% “agree” or “strongly agree” with the statement: “I am willing to
share some information about myself with companies in order to use
online services for free.”

Americans Feel Insecure
๏ 81% feel “not very” or “not at all secure” using social media sites when
they want to share private information with another trusted person or
organization.
๏ 68% feel insecure using chat or instant messages to share private
information.
๏ 58% feel insecure sending private info via text messages.

Trends in Consumption (part 1)

The Growth of Tablets
TRENDONE
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Tablet Growth
0%
12%
24%
36%
48%
60%
2013 2014 2015 2016
51%
49%
39%
29%
136
Million
The Inﬁnite Dial — Edison Research

Tablet Ownership
2012 2013 2014 2015
22%
16%
12%
6%
8%
6%
3%
1%
19%17%14%11%
iPad only Both Non-iPadArbitron

Personal
Electronic
Devices
(PEDs)

Smartphones on the Rise
TRENDTWO
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Smartphone Growth
0%
16%
32%
48%
64%
80%
2009 2010 2011 2012 2013 2014 2015 2016
76%
71%
61%
53%
44%
31%
14%
10%
207
Million

Smartphones by Age
0%
0%
1%
1%
1%
12–24 25–54 55+
51%
84%
93%
45%
81%
86%
36%
68%
78%
25%
64%
68%
19%
53%
61%
2012
2013
2014
2015
2016

Passion for a Platform
% Who “Love” Platform/Device
iPhone
iPad
Android Phone
iPod
Blackberry
Cell Phone
0 25 50 75 100
32%
36%
46%
49%
53%
66%

Top Smartphone Manufacturers
3 Month Average Ending February 2016 vs. 3 Month Avg. Ending November 2015

November-15 February-16 Point Change
Total Subscribers 100% 100% N/A
Apple 43.1% 43.9% 0.8
Samsung 28.0% 28.4% 0.4
LG 9.6% 9.7% 0.1
Motorola 5.3% 4.8% -0.5
5HTC 3.4% 3.0% -0.4
Source: comScore MobiLens

Top Smartphone Platforms
3 Month Average Ending February 2016 vs. 3 Month Avg. Ending November 2015

August-14 November-14 Point Change
Total Subscribers 100% 100% N/A
Android 53.1% 52.7% -0.4
Apple 43.1% 43.9% 0.8
Microsoft 2.8% 2.5% -0.3
BlackBerry 1.0% 0.8% -0.2

Top 15 Apps
1     Facebook 78.4%
2     Facebook Messenger 64.1%
3     YouTube 61.1%
4     Google Play 51.0%
5     Google Search 50.2%
6     Google Maps 48.7%
7     Gmail 44.8%
8     Pandora Radio 41.4%
9     Instagram 39.0%
10     Amazon Mobile 33.4%
11     Apple Music* 31.5%
12     Yahoo Stocks 30.1%
13     Apple Maps 28.1%
14     Google Drive 26.8%
15     Twitter 25.2%

Live Streaming Grows
TRENDTHREE
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DOUG.

Fill in… overview of streaming growth

Streaming More Content
TRENDFOUR
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Technology Hard to Give Up
0%
10%
20%
30%
40%
50%
60%
Internet Cell Phone Television Email Phone Social Media
10%
17%
34%35%
44%46%
http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/

Amazon Instant Video
■ More than 100,000 movies and  
TV episodes
■ Rent or purchase
■ Not limited to Kindle platform
■ Prime Instant Video

First Things First
๏ Define your stakeholders.
๏ Define your audience.
๏ Define a successful stream.
๏ Define your metrics.

The Case For Live Streams
๏ Authenticity
๏ Interaction
๏ Of The Moment

The Case Against Live Streams
๏ Complexity
๏ Cost vs. Value
๏ Risk (e.g. iPhone 6)

Views
๏ Live Viewers
๏ Replay Viewers
๏ VOD Viewers

Engagement
๏ Drive Social Shares
๏ Add Followers
๏ Grow Mailing Lists

Monetization
๏ Advertising
๏ Product Placement
๏ Drive Sales

YouTube Partner Program twitter.com/
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Rich - Did you Want me to speak to
this? Or, is this just placeholder for my
deck?

Partner Program
■ The YouTube Partner Program allows
creators to monetize content through
advertisements, paid subscriptions
and merchandise.
■ YouTube Partner eligible videos may
earn money from relevant ads or fees.

Partner Program
■ Allows you to reach a global audience
and increase earning potential
■ Non-exclusive agreement allows you
to monetize in multiple venues

To Become A Partner
■ Your YouTube account must be in
good standing
■ You are uploading advertiser-friendly
original, quality content
■ Do not infringe on copyright

Partner Features
■ Ability to have longer videos (over 15
minutes)
■ Annotations that link to your external
websites
■ Upload custom thumbnails
■ Enable paid subscriptions
■ Stream live events or host a Google+
Hangout On Air

Lessons Learned About Web Video | 
Danilda Castellanos Martinez Datzi
Media

DIGITAL MEDIA PRODUCER
FILM & DIGITAL MEDIA PROFESSOR
DANILDA MARTINEZ
@DANILDAMARTINEZ
@DATZIMEDIA

FB REPORTS 100 MILLION
HOURS OF VIDEO WATCH TIME
PER DAY.
Tech Crunch
@DANILDAMARTINEZ

VIDEO ACCOUNTED FOR 50%
OF ALL MOBILE TRAFFIC
IN 2015.
ReelSEO
@DANILDAMARTINEZ

YOUTUBE ON MOBILE ALONE,
REACHES MORE 18-49 YEAR-OLDS
THAN ANY CABLE NETWORK IN THE
US.
YOUTUBE
@DANILDAMARTINEZ

DOES YOUR AUDIENCE WANT
SHORTER VIDEO?
DM
@DANILDAMARTINEZ

#1: PEOPLE
WATCH WHAT
THEY WANT.
@DANILDAMARTINEZ

@DANILDAMARTINEZ
THE MICROSECOND ECONOMY
▸ Captivate & entertain to engage.
▸ Build curiosity from the start
▸ Headline / Title / Thumbnail
▸ They can and will change the channel … put the device down.
▸ Switch platforms.

#2: WORK
BETTER AND
FASTER
@DANILDAMARTINEZ

@DANILDAMARTINEZ
IF IT’S GOOD STUFF, THEY’LL WANT MORE.
▸ SO BE READY WITH IT.
▸ Pre-Production: plan for multiple topics - does your team or
client have a content calendar? Plan ahead with them.
▸ Pre-Production: Know your end game.
▸ audience, platform, message, and CTA.
▸ Medium vs message… you’ve heard this before.
▸ Youtube
▸ FB

@DANILDAMARTINEZ
VIDEO IS MOBILE
▸ Shoot for the small screen.
▸ Plan your shots.
▸ Visually impacting - faces, GFX,
▸ Post Production:
▸ Text - high contrast, easy to read.
▸ Text - get to the point.

#3: TELL PEOPLE
WHAT YOU WANT
THEM TO DO.
@DANILDAMARTINEZ

@DANILDAMARTINEZ
DON’T GIVE WITHOUT GETTING.
▸ Create a call to action - it’s your ask.
▸ Did you… give them a good laugh?
▸ Ask them to visit your site?
▸ Gave them good info / advice?
▸ Tell them to download your app,
▸ Send them to buy your product.
▸ Opened their eyes to a social issue?
▸ Ask them to follow you and spread the word.

#4: TEST.
ANALYZE.
PIVOT.
@DANILDAMARTINEZ

IF YOU DON’T GET RESULTS - TRY SOMETHING ELSE
▸ Did they engage with the brand?
▸ What can you do differently?
▸ A new platform, player, placement?
▸ When did they drop off?
▸ What’s going on in your story?
▸ too long? is it boring? all the info is up front?
▸ Are your ads in the right place?
@DANILDAMARTINEZ

IF YOU MUST,
THEN MAKE IT
WORTH MY TIME.
@DANILDAMARTINEZ

THANK YOU!
DM
@DANILDAMARTINEZ

Streaming with Windows 10
Presentation

Video Can Be Shorter twitter.com/
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dougdaulton

Keep it Short
■ I have never met a video that wouldn’t
beneﬁt from some editing.
■ The whole purpose of video is to
compress time and distill a message
to its essence.
■ It is important that you reﬁne a project
by continuing to strip away its
unneeded parts.

Keep it Short
■ Rarely have I heard an audience
complain that a video was too short.
■ There is a reason to edit and it
becomes increasingly clear when you
actually watch people as they watch
your project.

Keep it Short
■ Do your best to strip a project down
to its essence and only add what is
needed.
■ When in doubt… cut it out.

Make a Message Stick twitter.com/
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Make Your Message Stick
๏ Limit the number of points made in a video.
๏ Three or less is a good target.
๏ One primary message is the ideal.
๏ Think about what you want the audience to
remember about the video
๏ How many times did you say the targeted message?
๏ Always have a call to action.

๏ Tell the viewer what you want them to do next.
๏ Never ask them to do more than two things.

๏ Use an emotional appeal whenever possible.
๏ Video is a medium that works best with clear and
simple messages that go for an emotional reaction
in the viewer.

Video Editing Advice twitter.com/
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Practical Video Editing Advice
■ Seek resolution independent NLE
■ Flexibility with frame sizes
■ Flexibility with frame rates
■ Synchronize frame rates early on
■ Consider repurposing content

Practical Video Editing Advice
■ Exposure & Contrast
■ Color Balance
■ Audio Mix & Normalization
■ Interlacing and when it is removed
■ Run Time
■ Shot Composition

Terms of Service twitter.com/
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sublicenseable
transferable
without limitation

Webcasting Sports —  
Nick Minore

NICK MINORE
Coordinating Producer
nick@nickminore.com
Fb: facebook.com/nickminore
Tw: @nickminore

WHAT IS THE NFHS NETWORK?
➤ Nation’s largest high school sports live-streaming network
➤ Produce over 40,000 high school events each year
➤ About 7,500 events professionally produced
➤ Over 32,000 events produced by high school students
➤ Cover more than 30 diﬀerent sports and events from 45 states
➤ Average 1.1 million page views each month

WHERE ARE PEOPLE WATCHING?
➤ We’re seeing a shift in viewership from the website to mobile + table
➤ November 2013: 42.0% mobile + tablet
➤ Watch time has decreased
➤ During the game, people watch for about 20-30 minutes
➤ On-demand events, people watch for about 2-3 minutes
➤ Under Armour Highlights show format changed from 15 minutes to 60 seconds

MONETIZING YOUR CONTENT
➤ Somebody has to pay for the costs of webcasting sports
➤ Choices are:
➤ You pay for it yourself (and do the work)
➤ Oﬀset the cost through advertising
➤ The client pays you to do it
➤ The end-user pays to watch the event

1. PRE-PRODUCTION IS IMPORTANT
➤ Start planning early
➤ Venues are sometimes new to production crews
➤ Site surveys are important
➤ If you can’t make it out to a site, look it up on Google Maps
➤ Make sure proper documents are signed
➤ Create a tech book listing phone numbers, crew names, camera placement,
transmission information, etc.

2.SHOOT WIDE AND HIGH
➤ The most important camera is the wide shot
➤ Make sure it’s:
➤ Unobstructed view of the playing ﬁeld
➤ Balanced and Level
➤ Out of reach of fans standing up in front of camera
➤ Avoid bleacher shake as much as possible
➤ If you can use a separate platform than the bleachers, do it

3. DO SIMPLE WELL
➤ Most sports can be shot with one camera
➤ Football
➤ Basketball
➤ Lacrosse
➤ Don’t rush into complex productions with multiple cameras, busy graphics packages
and complicated replay systems
➤ Get it right with just one camera and good graphics, then add in later
➤ Soccer
➤ Swimming
➤ Volleyball
➤ Ice Hockey
➤ Wrestling
➤ Water Polo

4.BUILD OUT KITS OF GEAR
➤ Protects your gear
➤ Keeps similar things together
➤ Easy to travel with
➤ Makes you look professional to the client
➤ Quickly scale a production up or down
➤ Stays organized

5. TRANSMISSION. TRANSMISSION. TRANSMISSION.
➤ We make our money LIVE.
➤ Transmission is the most important job on-site
➤ Remember to secure internet when planning with the venue
➤ Wired ethernet connection, not wireless
➤ If the venue can’t provide internet access, then bring your own
➤ Verizon 4G Hotspots
➤ LiveU transmission backpack
➤ TVU transmission pack

6.DON’T FORGET ABOUT AUDIO
➤ Nat. sound
➤ Arena sound
➤ Eﬀects mics to pick up ball action
➤ Crowd mics
➤ PA Feed
➤ If you’re planning to use the PA announcer in the broadcast, make sure to
get a dedicated feed…don’t use a crowd mic to pick up the announcer
➤ Broadcast announcers who know the sport can make a huge diﬀerence

7.ANTICIPATE THE ACTION
➤ There are certain scenarios to be ready for when broadcasting sports
➤ This comes from knowledge of the game your broadcasting
➤ If you anticipate the action, you can show the viewer what is happening
➤ If you don’t anticipate action, you’ll show the viewer the end of what’s happening
➤ If there’s a runner on first base in a baseball game, chances are the pitcher might try
to pick him off and throw the ball to first base
➤ In soccer, you can watch the play develop from the mid-line by the arrangement of
players on the field

8.THE REACTION TO THE REACTION
➤ Reactions help tell the whole story
➤ In a football game, a quarterback might make a great pass to a wide receiver
➤ The main camera will follow the play, and capture the reaction of the wide
receiver who caught the ball
➤ The quarterback might have a reaction to catching the ball (excited) or the
receiver missing the ball (disappointed)
➤ Coaches are usually very passionate about the game. When it get’s intense, they
usually show a lot of emotion

9. WATCH YOUR CUTS
➤ Cuts are for changing camera angles, Dissolves pass time
➤ When directing a multi-cam show, don’t over-cut
➤ It’s okay to let the show breathe
➤ During intense action, it’s normal to only hold a shot for 3-4 seconds
➤ For the web, over-cutting can get broken up in the web stream and  
disorient the viewer

10: MAKE SURE TO HIT RECORD
➤ Inevitably in every broadcast truck I’m in, someone always forgets to hit record for
our local record
➤ Good practice to assign the task to one person, and have another person  
remind them
➤ “HIT RECORD” stickers or tape don’t work…we don’t see them after a while

Wirecast -  
Tom Prehn  
Sr. Project Manager, Telestream

Field Kits For Web Video
Doug Daulton

Decision Drivers
Function
Aesthetic
Cost vs. Value
Future Proof
Flexibility
Portability
Reliability
Ease Of Use

Start with 4K Acquisition
๏ Flexiblility in Post
๏ Push in for tight shots
๏ Multiple ISO “cameras”
๏ Deliver in 1080p

Codec
ACQUISITION & EDIT
• Broadcast & Film
• ProRes & DNxHD
• Web
• ProRes, DNxHD
• H.264, H.265, VP8
DISTRIBUTION
• Broadcast = Varies
• Film = DCP
• Web
• H.264, VP9
• H.265/HVEC (emerging)

Audio
๏ Zoom H4N & R16 Recorders
๏ On-board microphones
๏ Standard XLR inputs
๏ Records to standard SD cards

Camera
๏ Panasonic GH4
๏ Interchangeable Lenses
๏ Small Form Factor
๏ 4K H.264 in Camera

No Fixed Lens Cameras?
• Flexible Framing/Reach
• DoF = Production Value
• More Accessible Spares

Effective Focal Length (EFL)
On crop sensor & M43 cameras,
lenses do not directly translate to
their 35mm equivalent

Must-Have Lenses
• 20-24mm EFL = Wide Shot
• 35-50mm EFL = MCU
• 70-200mm EFL = Tight/Reach

Support
๏ Stability & Safety
๏ Camera = Sachtler Ace Tripod
๏ Light & Sound = Matthews/Kupo
๏ Sand Bags

Lighting
๏ Inﬁnite Options
๏ Understand 3-point lighting
๏ Start with available light
๏ Learn to improvise

DIT
๏ CF/SD Cards & Card Reader
๏ Laptop
๏ Hard Drives
๏ DIT Software (Ofﬂoad)

Miscellaneous
๏ Gaffer’s Tape, Not Duct Tape!
๏ C-47s (Clothespins)
๏ Gloves
๏ Flashlight

Stream
๏ Teradek Vidiu (Pro)
๏ Laptop + Wirecast
๏ Matrox Monarch HD
๏ Livestream Broadcaster Mini
๏ LiveU LU Series

Video Delivery
DOUG please add to this section and
own it

Questions to Ask
๏ Make-Up of Audience?
๏ Connection Speeds?
๏ Embedded into Page?
๏ Downloadable?
๏ Portable?
๏ Protected?

Hosting the Video twitter.com/
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dougdaulton

Hosting Considerations
■ Several choices
■ Bandwidth and total storage biggest
factors to impact cost
■ Weigh all factors
■ Check download times

Popular Hosts
■ PodHoster
■ Libsyn
■ PodBean
■ Cacheﬂy
■ Amazon S3
■ Wistia
■ Vimeo
■ YouTube
Doug oﬀ more here

Video Compression twitter.com/
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dougdaulton

Compression Tools (PC)
■ QuickTime Pro
■ Sorenson Squeeze
■ Cinematize
■ MPEG Streamclip
■ Adobe Media Encoder
■ Episode & Episode Pro

Compression Tools (Mac)
■ QuickTime Pro
■ Sorenson Squeeze
■ Compressor
■ Episode & Episode Pro
■ Adobe Media Encoder
■ MPEG Streamclip

More on Compression
http://www.apple.com/itunes/
store/podcaststechspecs.html

Creating a Podcast twitter.com/
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Web Workﬂow
■ Several Stand-Alone websites
■ Browser-based technology
■ PodHoster
■ HipCast
■ Libsyn

Creating for iTunes
■ You need to pay very close attention to the title, author, description,
and keywords tags at the <channel> level of your podcast feed.
■ This is the information that is indexed for searches. This is also the
copy that becomes your “packaging” in the store.
■ Make your title speciﬁc. Apple says, “A podcast entitled ‘Our
Community Bulletin’ is too vague and will attract no subscribers, no
matter how compelling the content.”

Creating for iTunes
■ The <itunes:summary> tag allows you to describe the show in great
detail. Apple suggests telling your audience about the “subject
matter, media format, episode schedule, and other relevant info so
that they know what they’ll be getting when they subscribe.”
■ A good idea is to create a list of search terms you think a user would
enter, then building these into your podcast description.

Creating for iTunes
■ Minimize your use of keywords.
■ iTunes favors the summary tag over keywords.
■ iTunes recommends instead that you use keywords for
things like misspellings of names or titles.
■ To prevent the abuse of keywords, iTunes ignores all but the
ﬁrst 12 keywords you’ve entered.

Creating for iTunes
■ Make sure you assign a valid iTunes category (you can
browse iTunes for a list of categories).
■ This makes it more likely the show will appear in its
appropriate category and makes it easier for casual
browsers to ﬁnd your program.

Step 1
Launch the
iTunes
application.

Step 2
Choose
iTunes Store
from the
Top Navigation
Bar

Step 3
In the right
column choose
Podcasts from
the pop-up list.

Step 4
Choose Submit
a Podcast

Step 5
For best results
optimize feed
with FeedBurner
ﬁrst.

Feed Burner
■ Ideal for streamlining and republishing
content
■ www.feedburner.com
■ Provides detailed user and item usage
statistics

Step 6
Make sure the
feed is valid with
FeedValidator

Feed Validator
■ Ideal for streamlining and republishing
content
■ www.feedburner.com
■ Provides detailed user and item usage
statistics

Step 7
Enter the Podcast
Feed URL in the
Field.

Step 8
If the RSS feed is
valid and has all of
the iTunes tags, you
will see a summary
page after you
submit your feed
URL.

Trends in Consumption (part 2)

Branded Content
TRENDFOUR
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dougdaulton

Vast Majority Say Commercials Are a
Fair Price to Pay For Free Content
5%
20%
75%
Yes No
Don't Know

Paid for Content
■ 65% of internet users pay.
■ 33% of internet users have
paid for digital music online
■ 33% have paid for software
■ 21% have paid for apps for
their cell phones or tablet
computers
■ 19% have paid for digital
games
newspaper, magazine, or
journal articles or reports
■ 16% have paid for videos,
movies, or TV shows
Pew Internet

Paid for Content
■ 15% have paid for ringtones
photos
■ 11% have paid for
members-only premium
content from a website that
has other free material on it
■ 10% have paid for e-books
■ 7% have paid for podcasts
■ 5% have paid for tools or
materials to use in video or
computer games
Pew Internet

Podcasting is Back
TRENDFIVE
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dougdaulton

What is
Podcasting?
Podcasting is distributing
highly targeted,
syndicated programs
(shows) over the Internet
in an audio or video
format that interested
audiences can subscribe
to.

Who’s Podcasting?
๏ National Public Radio
๏ Public Broadcasting Service
๏ ABC – CBS – NBC
๏ BBC – CNN – Associated Press
๏ MTV – ESPN – VH1 – HGTV
๏ New York Times
๏ Wall Street Journal
๏ Washington Post

Who’s Podcasting?
๏ National Geographic
๏ Discovery Channel
๏ White House
๏ The Pentagon
๏ National Park Service
๏ US Treasury Department
๏ Political Candidates

Podcasting Reach
0%
5%
10%
15%
20%
25%
30%
35%
40%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
36%
33%
30%
27%
29%
25%
23%22%
18%
13%
11%

Podcast Consumption 2016
8%
13%
21%
22%
19%
17%
One Two
Three Four or Five
Six to Ten Eleven or More

I WanT,
wHat I Want,
when I want it,
WHERE I WANT IT!

Resources
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dougdaulton

Richard Harrington
■ RHED Pixel — Founder
■ Piqsure — Entrepreneur
■ Photofocus — Publisher
■ Director & Editor
■ Photographer

Getting In Touch with Rich
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com/in/
richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
rich@rhedpixel.com

Getting In Touch with Doug
twitter.com/dougdaulton
facebook.com/
dougdaulton
plus.google.com/
+dougdaulton
linkedin.com/in/
dougdaulton
dougdaulton.com
vimeo.com/
dougdaulton
doug@signalworx.co
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