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Web Video Symposium

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This half day session explores the technical and
production challenges of creating web video. Whether
you're creating pre-recorded content or live webcasts.
Learn how to harness the power of YouTube, Facebook,
and emerging technologies to explore how to connect
with an audience.

Published in: Technology
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Web Video Symposium

  1. 1. In-Depth: 
 Web Video 
 Symposium Richard Harrington | ThinkTAP Doug Daulton | Verge Studio twitter.com/ rhedpixel twitter.com/ dougdaulton
  2. 2. Session Overview This half day session explores the technical and production challenges of creating web video. Whether you're creating pre-recorded content or live webcasts. Learn how to harness the power of YouTube, Facebook, and emerging technologies to explore how to connect with an audience.
  3. 3. Objectives ๏ Determine the opportunities and risks with various web video platforms ๏ Preparing video and thumbnails to upload ๏ Explore Facebook and YouTube for live content ๏ Learn from industry experts and case studies
  4. 4. Vital Statistics CEO of ThinkTAP & RHED Pixel Founder ThinkTAPLearn Publisher of Photofocus.com Conference Speaker Business Owner Director Photographer
  5. 5. Subject Matter Expert ๏ Focussed on the fusion of photography and video for past 15 years ๏ Evangelize that design and strategic communication can work for most professionals ๏ Book author of more than 40 books ๏ Author of more than 100 Video Courses ๏ Past professor at Art Institute of Washington & American University
  6. 6. Past Projects ๏ Adobe ๏ America Online ๏ American Diabetes Association ๏ American Israel Public Affairs Committee ๏ American Red Cross ๏ Apple ๏ Children's National Medical Center ๏ CNN ๏ Department of Veterans Administration ๏ Drobo ๏ Federal Communications Commission ๏ Google ๏ lynda.com ๏ Major League Baseball ๏ Microsoft ๏ Smithsonian Institute ๏ Under Armour ๏ US Air Force
  7. 7. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel
  8. 8. Doug Daulton Creative Director/CSO at SignalWorx Founder Verge Pictures Editor at Photofocus.com Conference Speaker Business Owner Director Writer Producer Photographer
  9. 9. Getting In Touch with Doug twitter.com/dougdaulton facebook.com/ dougdaulton plus.google.com/ +dougdaulton linkedin.com/in/ dougdaulton dougdaulton.com vimeo.com/ dougdaulton doug@signalworx.com
  10. 10. Special Guests ๏ Setting Up a Web Studio | 
 Joseph Linaschke, PhotoJoseph Studios ๏ Streaming with Windows 10 | 
 Andy Beach, Tech Evangelist for Microsoft ๏ Lessons Learned About Web Video |
 Danilda Castellanos Martinez, Datzi Media ๏ Webcasting Sports |
 Nick Minore, Producer for PlayOn Sports ๏ Wirecast |
 Tom Prehn, Senior Project Manager, Telestream
  11. 11. A Snapshot of the Internet
  12. 12. Opinion of the Internet twitter.com/ rhedpixel twitter.com/ dougdaulton
  13. 13. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives Edison Research 0% 25% 50% 75% 100% 2002 2007 2010 2012 2015 54 46 42 33 20
  14. 14. Most Essential Medium Edison Research 0% 25% 50% 75% 100% Internet Newspaper Radio Television 30 9 4 54 37 14 5 42
  15. 15. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives http://www.edisonresearch.com/Infinite_Dial_2012.pdf 0% 25% 50% 75% 100% 12–34 35+ 33 68
  16. 16. Give Up TV Before Smartphones TV or Smartphone – Which would you be more 
 willing to eliminate? http://www.edisonresearch.com/Infinite_Dial_2012.pdf Eliminate iPhone or TV 6% 36% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate Smartphone or TV 2% 40% 58% Eliminate TV Eliminate Smartphone Don’t Know
  17. 17. Internet Connected TV Edison Research 0% 25% 50% 75% 100% 2014 2015 2016 60%58% 51%
  18. 18. On-Demand Video 0% 10% 20% 30% 40% 50% 60% Netflix Amazon Prime Hulu 10% 22% 43% http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
  19. 19. Online Consumption Comedy/Humor Educational Music News Animation 0% 15% 30% 45% 60% 19% 37% 22% 22% 31% 33% 43% 32% 38% 50% 38% 45% 50% 50% 58% 2013 2009 2007 Pew Internet Life
  20. 20. Online Consumption Political Sports Ads Adult 0% 7.5% 15% 22.5% 30% 6% 13% 14% 15% 7% 15% 21% 20% 12% 15% 27% 27% 2013 2009 2007 Pew Internet Life
  21. 21. Looking for Privacy twitter.com/ rhedpixel twitter.com/ dougdaulton
  22. 22. Americans Lack Control ๏ 91% of adults agree that consumers have lost control over how personal information is collected and used by companies. ๏ 88% of adults “agree” or “strongly agree” that it would be very difficult to remove inaccurate information about them online. ๏ 80% of those who use social networking sites say they are concerned about third parties like advertisers or businesses accessing the data they share on these sites. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  23. 23. Americans Lack Control ๏ 70% of social networking site users say that they are at least somewhat concerned about the government accessing some of the information they share without their knowledge. ๏ 80% of adults “agree” that Americans should be concerned about the government’s monitoring of phone calls and internet communications. ๏ 64% believe the government should do more to regulate advertisers. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  24. 24. Americans Lack Control ๏ 61% of adults “disagree” or “strongly disagree” with the statement: “I appreciate that online services are more efficient because of the increased access they have to my personal data.” ๏ 55% “agree” or “strongly agree” with the statement: “I am willing to share some information about myself with companies in order to use online services for free.” http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  25. 25. Americans Feel Insecure ๏ 81% feel “not very” or “not at all secure” using social media sites when they want to share private information with another trusted person or organization. ๏ 68% feel insecure using chat or instant messages to share private information. ๏ 58% feel insecure sending private info via text messages. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  26. 26. Trends in Consumption (part 1)
  27. 27. The Growth of Tablets TRENDONE twitter.com/ rhedpixel twitter.com/ dougdaulton
  28. 28. Tablet Growth 0% 12% 24% 36% 48% 60% 2013 2014 2015 2016 51% 49% 39% 29% 136 Million The Infinite Dial — Edison Research
  29. 29. Tablet Ownership 2012 2013 2014 2015 22% 16% 12% 6% 8% 6% 3% 1% 19%17%14%11% iPad only Both Non-iPadArbitron
  30. 30. Personal Electronic Devices (PEDs)
  31. 31. Smartphones on the Rise TRENDTWO twitter.com/ rhedpixel twitter.com/ dougdaulton
  32. 32. Smartphone Growth 0% 16% 32% 48% 64% 80% 2009 2010 2011 2012 2013 2014 2015 2016 76% 71% 61% 53% 44% 31% 14% 10% 207 Million The Infinite Dial — Edison Research
  33. 33. Smartphones by Age 0% 0% 1% 1% 1% 12–24 25–54 55+ 51% 84% 93% 45% 81% 86% 36% 68% 78% 25% 64% 68% 19% 53% 61% 2012 2013 2014 2015 2016 The Infinite Dial — Edison Research
  34. 34. Passion for a Platform % Who “Love” Platform/Device iPhone iPad Android Phone iPod Blackberry Cell Phone 0 25 50 75 100 32% 36% 46% 49% 53% 66% The Infinite Dial — Edison Research
  35. 35. Top Smartphone Manufacturers 3 Month Average Ending February 2016 vs. 3 Month Avg. Ending November 2015 November-15 February-16 Point Change Total Subscribers 100% 100% N/A Apple 43.1% 43.9% 0.8 Samsung 28.0% 28.4% 0.4 LG 9.6% 9.7% 0.1 Motorola 5.3% 4.8% -0.5 5HTC 3.4% 3.0% -0.4 Source: comScore MobiLens
  36. 36. Top Smartphone Platforms 3 Month Average Ending February 2016 vs. 3 Month Avg. Ending November 2015 August-14 November-14 Point Change Total Subscribers 100% 100% N/A Android 53.1% 52.7% -0.4 Apple 43.1% 43.9% 0.8 Microsoft 2.8% 2.5% -0.3 BlackBerry 1.0% 0.8% -0.2 Source: comScore MobiLens
  37. 37. Top 15 Apps 1     Facebook 78.4% 2     Facebook Messenger 64.1% 3     YouTube 61.1% 4     Google Play 51.0% 5     Google Search 50.2% 6     Google Maps 48.7% 7     Gmail 44.8% 8     Pandora Radio 41.4% 9     Instagram 39.0% 10     Amazon Mobile 33.4% 11     Apple Music* 31.5% 12     Yahoo Stocks 30.1% 13     Apple Maps 28.1% 14     Google Drive 26.8% 15     Twitter 25.2% Source: comScore MobiLens
  38. 38. Live Streaming Grows TRENDTHREE twitter.com/ rhedpixel twitter.com/ dougdaulton DOUG. Fill in… overview of streaming growth
  39. 39. Streaming More Content TRENDFOUR twitter.com/ rhedpixel twitter.com/ dougdaulton
  40. 40. Internet Connected TV Edison Research 0% 25% 50% 75% 100% 2014 2015 2016 60%58% 51%
  41. 41. Technology Hard to Give Up 0% 10% 20% 30% 40% 50% 60% Internet Cell Phone Television Email Phone Social Media 10% 17% 34%35% 44%46% http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
  42. 42. Amazon Instant Video ■ More than 100,000 movies and 
 TV episodes ■ Rent or purchase ■ Not limited to Kindle platform ■ Prime Instant Video
  43. 43. On-Demand Video 0% 10% 20% 30% 40% 50% 60% Netflix Amazon Prime Hulu 10% 22% 43% http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
  44. 44. PhotoJoseph Presentation
  45. 45. Why Go Live?
  46. 46. First Things First ๏ Define your stakeholders. ๏ Define your audience. ๏ Define a successful stream. ๏ Define your metrics.
  47. 47. The Case For Live Streams ๏ Authenticity ๏ Interaction ๏ Of The Moment
  48. 48. The Case Against Live Streams ๏ Complexity ๏ Cost vs. Value ๏ Risk (e.g. iPhone 6)
  49. 49. Start with ROI
  50. 50. Views ๏ Live Viewers ๏ Replay Viewers ๏ VOD Viewers
  51. 51. Engagement ๏ Drive Social Shares ๏ Add Followers ๏ Grow Mailing Lists
  52. 52. Monetization ๏ Advertising ๏ Product Placement ๏ Drive Sales
  53. 53. YouTube Partner Program twitter.com/ rhedpixel twitter.com/ dougdaulton Rich - Did you Want me to speak to this? Or, is this just placeholder for my deck?
  54. 54. Partner Program ■ The YouTube Partner Program allows creators to monetize content through advertisements, paid subscriptions and merchandise. ■ YouTube Partner eligible videos may earn money from relevant ads or fees.
  55. 55. Partner Program ■ Allows you to reach a global audience and increase earning potential ■ Non-exclusive agreement allows you to monetize in multiple venues
  56. 56. To Become A Partner ■ Your YouTube account must be in good standing ■ You are uploading advertiser-friendly original, quality content ■ Do not infringe on copyright
  57. 57. Partner Features ■ Ability to have longer videos (over 15 minutes) ■ Annotations that link to your external websites ■ Upload custom thumbnails ■ Enable paid subscriptions ■ Stream live events or host a Google+ Hangout On Air
  58. 58. Lessons Learned About Web Video |
 Danilda Castellanos Martinez Datzi Media
  59. 59. WEB VIDEO LESSONS LEARNED
  60. 60. DIGITAL MEDIA PRODUCER FILM & DIGITAL MEDIA PROFESSOR DANILDA MARTINEZ @DANILDAMARTINEZ @DATZIMEDIA
  61. 61. FB REPORTS 100 MILLION HOURS OF VIDEO WATCH TIME PER DAY. Tech Crunch @DANILDAMARTINEZ
  62. 62. VIDEO ACCOUNTED FOR 50% OF ALL MOBILE TRAFFIC IN 2015. ReelSEO @DANILDAMARTINEZ
  63. 63. YOUTUBE ON MOBILE ALONE, REACHES MORE 18-49 YEAR-OLDS THAN ANY CABLE NETWORK IN THE US. YOUTUBE @DANILDAMARTINEZ
  64. 64. DOES YOUR AUDIENCE WANT SHORTER VIDEO? DM @DANILDAMARTINEZ
  65. 65. #1: PEOPLE WATCH WHAT THEY WANT. @DANILDAMARTINEZ
  66. 66. @DANILDAMARTINEZ THE MICROSECOND ECONOMY ▸ Captivate & entertain to engage. ▸ Build curiosity from the start ▸ Headline / Title / Thumbnail ▸ They can and will change the channel … put the device down. ▸ Switch platforms.
  67. 67. #2: WORK BETTER AND FASTER @DANILDAMARTINEZ
  68. 68. WITH LESS
  69. 69. AND LESS.
  70. 70. @DANILDAMARTINEZ IF IT’S GOOD STUFF, THEY’LL WANT MORE. ▸ SO BE READY WITH IT. ▸ Pre-Production: plan for multiple topics - does your team or client have a content calendar? Plan ahead with them. ▸ Pre-Production: Know your end game. ▸ audience, platform, message, and CTA. ▸ Medium vs message… you’ve heard this before. ▸ Youtube ▸ FB
  71. 71. @DANILDAMARTINEZ VIDEO IS MOBILE ▸ Shoot for the small screen. ▸ Plan your shots. ▸ Visually impacting - faces, GFX, ▸ Post Production: ▸ Text - high contrast, easy to read. ▸ Text - get to the point.
  72. 72. #3: TELL PEOPLE WHAT YOU WANT THEM TO DO. @DANILDAMARTINEZ
  73. 73. @DANILDAMARTINEZ DON’T GIVE WITHOUT GETTING. ▸ Create a call to action - it’s your ask. ▸ Did you… give them a good laugh? ▸ Ask them to visit your site? ▸ Gave them good info / advice? ▸ Tell them to download your app, ▸ Send them to buy your product. ▸ Opened their eyes to a social issue? ▸ Ask them to follow you and spread the word.
  74. 74. #4: TEST. ANALYZE. PIVOT. @DANILDAMARTINEZ
  75. 75. REPEAT.
  76. 76. IF YOU DON’T GET RESULTS - TRY SOMETHING ELSE ▸ Did they engage with the brand? ▸ What can you do differently? ▸ A new platform, player, placement? ▸ When did they drop off? ▸ What’s going on in your story? ▸ too long? is it boring? all the info is up front? ▸ Are your ads in the right place? @DANILDAMARTINEZ
  77. 77. IF YOU MUST, THEN MAKE IT WORTH MY TIME. @DANILDAMARTINEZ
  78. 78. THANK YOU! DM @DANILDAMARTINEZ
  79. 79. Streaming with Windows 10 Presentation
  80. 80. Best Practices for Web Video
  81. 81. Video Can Be Shorter twitter.com/ rhedpixel twitter.com/ dougdaulton
  82. 82. Keep it Short ■ I have never met a video that wouldn’t benefit from some editing. ■ The whole purpose of video is to compress time and distill a message to its essence. ■ It is important that you refine a project by continuing to strip away its unneeded parts.
  83. 83. Keep it Short ■ Rarely have I heard an audience complain that a video was too short. ■ There is a reason to edit and it becomes increasingly clear when you actually watch people as they watch your project.
  84. 84. Keep it Short ■ Do your best to strip a project down to its essence and only add what is needed. ■ When in doubt… cut it out.
  85. 85. Make a Message Stick twitter.com/ rhedpixel twitter.com/ dougdaulton
  86. 86. Make Your Message Stick ๏ Limit the number of points made in a video. ๏ Three or less is a good target. ๏ One primary message is the ideal. ๏ Think about what you want the audience to remember about the video ๏ How many times did you say the targeted message? ๏ Always have a call to action.
  87. 87. Make Your Message Stick ๏ Tell the viewer what you want them to do next. ๏ Never ask them to do more than two things.
  88. 88. Make Your Message Stick ๏ Use an emotional appeal whenever possible. ๏ Video is a medium that works best with clear and simple messages that go for an emotional reaction in the viewer.
  89. 89. Video Editing Advice twitter.com/ rhedpixel twitter.com/ dougdaulton
  90. 90. Practical Video Editing Advice ■ Seek resolution independent NLE ■ Flexibility with frame sizes ■ Flexibility with frame rates ■ Synchronize frame rates early on ■ Consider repurposing content
  91. 91. Practical Video Editing Advice ■ Exposure & Contrast ■ Color Balance ■ Audio Mix & Normalization ■ Interlacing and when it is removed ■ Run Time ■ Shot Composition
  92. 92. Terms of Service twitter.com/ rhedpixel twitter.com/ dougdaulton
  93. 93. sublicenseable transferable without limitation
  94. 94. Webcasting Sports — 
 Nick Minore
  95. 95. WEBCASTING SPORTS
  96. 96. NICK MINORE Coordinating Producer nick@nickminore.com Fb: facebook.com/nickminore Tw: @nickminore
  97. 97. WHAT IS THE NFHS NETWORK? ➤ Nation’s largest high school sports live-streaming network ➤ Produce over 40,000 high school events each year ➤ About 7,500 events professionally produced ➤ Over 32,000 events produced by high school students ➤ Cover more than 30 different sports and events from 45 states ➤ Average 1.1 million page views each month
  98. 98. WHERE ARE PEOPLE WATCHING? ➤ We’re seeing a shift in viewership from the website to mobile + table ➤ November 2013:  42.0% mobile + tablet ➤ November 2014:  47.7% mobile + tablet ➤ November 2015:  53.4% mobile + tablet ➤ Watch time has decreased ➤ During the game, people watch for about 20-30 minutes ➤ On-demand events, people watch for about 2-3 minutes ➤ Under Armour Highlights show format changed from 15 minutes to 60 seconds
  99. 99. EVERYTHING IS LIVE
  100. 100. MONETIZING YOUR CONTENT ➤ Somebody has to pay for the costs of webcasting sports ➤ Choices are: ➤ You pay for it yourself (and do the work) ➤ Offset the cost through advertising ➤ The client pays you to do it ➤ The end-user pays to watch the event
  101. 101. 10 TIPS FOR WEBCASTING SPORTS
  102. 102. 1. PRE-PRODUCTION IS IMPORTANT ➤ Start planning early ➤ Venues are sometimes new to production crews ➤ Site surveys are important ➤ If you can’t make it out to a site, look it up on Google Maps ➤ Make sure proper documents are signed ➤ Create a tech book listing phone numbers, crew names, camera placement, transmission information, etc.
  103. 103. 2.SHOOT WIDE AND HIGH ➤ The most important camera is the wide shot ➤ Make sure it’s: ➤ Unobstructed view of the playing field ➤ Balanced and Level ➤ Out of reach of fans standing up in front of camera ➤ Avoid bleacher shake as much as possible ➤ If you can use a separate platform than the bleachers, do it
  104. 104. 3. DO SIMPLE WELL ➤ Most sports can be shot with one camera ➤ Football ➤ Basketball ➤ Lacrosse ➤ Don’t rush into complex productions with multiple cameras, busy graphics packages and complicated replay systems ➤ Get it right with just one camera and good graphics, then add in later ➤ Soccer ➤ Swimming ➤ Volleyball ➤ Ice Hockey ➤ Wrestling ➤ Water Polo
  105. 105. 4.BUILD OUT KITS OF GEAR ➤ Protects your gear ➤ Keeps similar things together ➤ Easy to travel with ➤ Makes you look professional to the client ➤ Quickly scale a production up or down ➤ Stays organized
  106. 106. 5. TRANSMISSION. TRANSMISSION. TRANSMISSION. ➤ We make our money LIVE. ➤ Transmission is the most important job on-site ➤ Remember to secure internet when planning with the venue ➤ Wired ethernet connection, not wireless ➤ If the venue can’t provide internet access, then bring your own ➤ Verizon 4G Hotspots ➤ LiveU transmission backpack ➤ TVU transmission pack
  107. 107. 6.DON’T FORGET ABOUT AUDIO ➤ Nat. sound ➤ Arena sound ➤ Effects mics to pick up ball action ➤ Crowd mics ➤ PA Feed ➤ If you’re planning to use the PA announcer in the broadcast, make sure to get a dedicated feed…don’t use a crowd mic to pick up the announcer ➤ Broadcast announcers who know the sport can make a huge difference
  108. 108. 7.ANTICIPATE THE ACTION ➤ There are certain scenarios to be ready for when broadcasting sports ➤ This comes from knowledge of the game your broadcasting ➤ If you anticipate the action, you can show the viewer what is happening ➤ If you don’t anticipate action, you’ll show the viewer the end of what’s happening ➤ If there’s a runner on first base in a baseball game, chances are the pitcher might try to pick him off and throw the ball to first base ➤ In soccer, you can watch the play develop from the mid-line by the arrangement of players on the field
  109. 109. 8.THE REACTION TO THE REACTION ➤ Reactions help tell the whole story ➤ In a football game, a quarterback might make a great pass to a wide receiver ➤ The main camera will follow the play, and capture the reaction of the wide receiver who caught the ball ➤ The quarterback might have a reaction to catching the ball (excited) or the receiver missing the ball (disappointed) ➤ Coaches are usually very passionate about the game. When it get’s intense, they usually show a lot of emotion
  110. 110. 9. WATCH YOUR CUTS ➤ Cuts are for changing camera angles, Dissolves pass time ➤ When directing a multi-cam show, don’t over-cut ➤ It’s okay to let the show breathe ➤ During intense action, it’s normal to only hold a shot for 3-4 seconds ➤ For the web, over-cutting can get broken up in the web stream and 
 disorient the viewer
  111. 111. 10: MAKE SURE TO HIT RECORD ➤ Inevitably in every broadcast truck I’m in, someone always forgets to hit record for our local record ➤ Good practice to assign the task to one person, and have another person 
 remind them ➤ “HIT RECORD” stickers or tape don’t work…we don’t see them after a while
  112. 112. Q & A
  113. 113. THANK YOU!
  114. 114. NICK MINORE Coordinating Producer nick@nickminore.com Fb: facebook.com/nickminore Tw: @nickminore
  115. 115. Wirecast - 
 Tom Prehn 
 Sr. Project Manager, Telestream
  116. 116. Field Kits For Web Video Doug Daulton
  117. 117. Decision Drivers Function Aesthetic Cost vs. Value Future Proof Flexibility Portability Reliability Ease Of Use
  118. 118. Start with 4K Acquisition ๏ Flexiblility in Post ๏ Push in for tight shots ๏ Multiple ISO “cameras” ๏ Deliver in 1080p
  119. 119. Codec ACQUISITION & EDIT • Broadcast & Film • ProRes & DNxHD • Web • ProRes, DNxHD • H.264, H.265, VP8 DISTRIBUTION • Broadcast = Varies • Film = DCP • Web • H.264, VP9 • H.265/HVEC (emerging)
  120. 120. The Live Kit
  121. 121. Audio ๏ Zoom H4N & R16 Recorders ๏ On-board microphones ๏ Standard XLR inputs ๏ Records to standard SD cards
  122. 122. Camera ๏ Panasonic GH4 ๏ Interchangeable Lenses ๏ Small Form Factor ๏ 4K H.264 in Camera
  123. 123. No Fixed Lens Cameras? • Flexible Framing/Reach • DoF = Production Value • More Accessible Spares
  124. 124. Effective Focal Length (EFL) On crop sensor & M43 cameras, lenses do not directly translate to their 35mm equivalent
  125. 125. Must-Have Lenses • 20-24mm EFL = Wide Shot • 35-50mm EFL = MCU • 70-200mm EFL = Tight/Reach
  126. 126. Support ๏ Stability & Safety ๏ Camera = Sachtler Ace Tripod ๏ Light & Sound = Matthews/Kupo ๏ Sand Bags
  127. 127. Lighting ๏ Infinite Options ๏ Understand 3-point lighting ๏ Start with available light ๏ Learn to improvise
  128. 128. DIT ๏ CF/SD Cards & Card Reader ๏ Laptop ๏ Hard Drives ๏ DIT Software (Offload)
  129. 129. Miscellaneous ๏ Gaffer’s Tape, Not Duct Tape! ๏ C-47s (Clothespins) ๏ Gloves ๏ Flashlight
  130. 130. Stream ๏ Teradek Vidiu (Pro) ๏ Laptop + Wirecast ๏ Matrox Monarch HD ๏ Livestream Broadcaster Mini ๏ LiveU LU Series
  131. 131. Video Delivery DOUG please add to this section and own it
  132. 132. Questions to Ask ๏ Make-Up of Audience? ๏ Connection Speeds? ๏ Embedded into Page? ๏ Downloadable? ๏ Portable? ๏ Protected?
  133. 133. Hosting the Video twitter.com/ rhedpixel twitter.com/ dougdaulton
  134. 134. Hosting Considerations ■ Several choices ■ Bandwidth and total storage biggest factors to impact cost ■ Weigh all factors ■ Check download times
  135. 135. Popular Hosts ■ PodHoster ■ Libsyn ■ PodBean ■ Cachefly ■ Amazon S3 ■ Wistia ■ Vimeo ■ YouTube Doug off more here
  136. 136. Video Compression twitter.com/ rhedpixel twitter.com/ dougdaulton
  137. 137. Compression Tools (PC) ■ QuickTime Pro ■ Sorenson Squeeze ■ Cinematize ■ MPEG Streamclip ■ Adobe Media Encoder ■ Episode & Episode Pro
  138. 138. Compression Tools (Mac) ■ QuickTime Pro ■ Sorenson Squeeze ■ Compressor ■ Episode & Episode Pro ■ Adobe Media Encoder ■ MPEG Streamclip
  139. 139. More on Compression http://www.apple.com/itunes/ store/podcaststechspecs.html
  140. 140. Creating a Podcast twitter.com/ rhedpixel twitter.com/ dougdaulton
  141. 141. Web Workflow ■ Several Stand-Alone websites ■ Browser-based technology ■ PodHoster ■ HipCast ■ Libsyn
  142. 142. Creating for iTunes ■ You need to pay very close attention to the title, author, description, and keywords tags at the <channel> level of your podcast feed. ■ This is the information that is indexed for searches. This is also the copy that becomes your “packaging” in the store. ■ Make your title specific. Apple says, “A podcast entitled ‘Our Community Bulletin’ is too vague and will attract no subscribers, no matter how compelling the content.”
  143. 143. Creating for iTunes ■ The <itunes:summary> tag allows you to describe the show in great detail. Apple suggests telling your audience about the “subject matter, media format, episode schedule, and other relevant info so that they know what they’ll be getting when they subscribe.” ■ A good idea is to create a list of search terms you think a user would enter, then building these into your podcast description.
  144. 144. Creating for iTunes ■ Minimize your use of keywords. ■ iTunes favors the summary tag over keywords. ■ iTunes recommends instead that you use keywords for things like misspellings of names or titles. ■ To prevent the abuse of keywords, iTunes ignores all but the first 12 keywords you’ve entered.
  145. 145. Creating for iTunes ■ Make sure you assign a valid iTunes category (you can browse iTunes for a list of categories). ■ This makes it more likely the show will appear in its appropriate category and makes it easier for casual browsers to find your program.
  146. 146. Step 1 Launch the iTunes application.
  147. 147. Step 2 Choose iTunes Store from the Top Navigation Bar
  148. 148. Step 3 In the right column choose Podcasts from the pop-up list.
  149. 149. Step 4 Choose Submit a Podcast
  150. 150. Step 5 For best results optimize feed with FeedBurner first.
  151. 151. Feed Burner ■ Ideal for streamlining and republishing content ■ www.feedburner.com ■ Provides detailed user and item usage statistics
  152. 152. Step 6 Make sure the feed is valid with FeedValidator
  153. 153. Feed Validator ■ Ideal for streamlining and republishing content ■ www.feedburner.com ■ Provides detailed user and item usage statistics
  154. 154. Step 7 Enter the Podcast Feed URL in the Field.
  155. 155. Step 8 If the RSS feed is valid and has all of the iTunes tags, you will see a summary page after you submit your feed URL.
  156. 156. Trends in Consumption (part 2)
  157. 157. Branded Content TRENDFOUR twitter.com/ rhedpixel twitter.com/ dougdaulton
  158. 158. Vast Majority Say Commercials Are a Fair Price to Pay For Free Content 5% 20% 75% Yes No Don't Know
  159. 159. Paid for Content ■ 65% of internet users pay. ■ 33% of internet users have paid for digital music online ■ 33% have paid for software ■ 21% have paid for apps for their cell phones or tablet computers ■ 19% have paid for digital games ■ 18% have paid for digital newspaper, magazine, or journal articles or reports ■ 16% have paid for videos, movies, or TV shows Pew Internet
  160. 160. Paid for Content ■ 15% have paid for ringtones ■ 12% have paid for digital photos ■ 11% have paid for members-only premium content from a website that has other free material on it ■ 10% have paid for e-books ■ 7% have paid for podcasts ■ 5% have paid for tools or materials to use in video or computer games Pew Internet
  161. 161. Here On Biz
  162. 162. http://youtu.be/4ba1BqJ4S2M
  163. 163. Podcasting is Back TRENDFIVE twitter.com/ rhedpixel twitter.com/ dougdaulton
  164. 164. What is Podcasting? Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.
  165. 165. Who’s Podcasting? ๏ National Public Radio ๏ Public Broadcasting Service ๏ ABC – CBS – NBC ๏ BBC – CNN – Associated Press ๏ MTV – ESPN – VH1 – HGTV ๏ New York Times ๏ Wall Street Journal ๏ Washington Post
  166. 166. Who’s Podcasting? ๏ National Geographic ๏ Discovery Channel ๏ White House ๏ The Pentagon ๏ National Park Service ๏ US Treasury Department ๏ Political Candidates
  167. 167. Podcasting Reach 0% 5% 10% 15% 20% 25% 30% 35% 40% 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 36% 33% 30% 27% 29% 25% 23%22% 18% 13% 11%
  168. 168. Podcast Consumption 2016 8% 13% 21% 22% 19% 17% One Two Three Four or Five Six to Ten Eleven or More The Infinite Dial — Edison Research
  169. 169. I WanT, wHat I Want, when I want it, WHERE I WANT IT!
  170. 170. http://www.infinitedial.com
  171. 171. http://www.pewinternet.org
  172. 172. Special Guests ๏ Setting Up a Web Studio | 
 Joseph Linaschke, PhotoJoseph Studios ๏ Streaming with Windows 10 | 
 Andy Beach, Tech Evangelist for Microsoft ๏ Lessons Learned About Web Video |
 Danilda Castellanos Martinez, Datzi Media ๏ Webcasting Sports |
 Nick Minore, Producer for PlayOn Sports ๏ Wirecast |
 Tom Prehn, Senior Project Manager, Telestream
  173. 173. Resources twitter.com/ rhedpixel twitter.com/ dougdaulton
  174. 174. Richard Harrington ■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer
  175. 175. Bookstore
  176. 176. Getting In Touch with Rich twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel rich@rhedpixel.com
  177. 177. Doug Daulton Creative Director/CSO at SignalWorx Founder Verge Pictures Editor at Photofocus.com Conference Speaker Business Owner Director Writer Producer Photographer
  178. 178. Getting In Touch with Doug twitter.com/dougdaulton facebook.com/ dougdaulton plus.google.com/ +dougdaulton linkedin.com/in/ dougdaulton dougdaulton.com vimeo.com/ dougdaulton doug@signalworx.co m
  179. 179. In-Depth: 
 Web Video 
 Symposium Richard Harrington | ThinkTAP Doug Daulton | Verge Studio twitter.com/ rhedpixel twitter.com/ dougdaulton
  180. 180. Session Overview This half day session explores the technical and production challenges of creating web video. Whether you're creating pre-recorded content or live webcasts. Learn how to harness the power of YouTube, Facebook, and emerging technologies to explore how to connect with an audience.
  181. 181. Objectives ๏ Determine the opportunities and risks with various web video platforms ๏ Preparing video and thumbnails to upload ๏ Explore Facebook and YouTube for live content ๏ Learn from industry experts and case studies
  182. 182. twitter.com/rhedpixel twitter.com/drobo Win a Drobo 5D or 5N Follow Tweet I want to win a @Drobo from 
 @rhedpixel at #NABSHOW

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