To Twitter and Beyond

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'To Twitter and Beyond' is a presentation about Twitter strategy, tactics and integration with other social media networks. It includes a series of case study examples with major brands including KOHLER, Formica Group and Armstrong Flooring.

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To Twitter and Beyond

  1. 1. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry 
 To Twitter 
 and Beyond Mark Johnson FAIA | CKD | AIBD Copyright ©  2011 Mark Robert Johnson FAIA 012 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  2. 2. Overview 650 days on Twitter Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry • @MarkJohnsonFAIA - Design focus - 5,900 followers • @MarkJohnsonCKD - Kitchen/Culinary focus - 1,300 • 7,200 followers in 21 months • 34,000 tweets - Average 50+ tweets per day • Average 10+ new followers per day • No ‘twitter adders’ for authenticity • Automated tweets for daily e-newspapers - 25 per day • 3 to 4 hours per day, seven days a week for first 4 months Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  3. 3. Twitter - How I got addicted started • Question: What are my areas of specialty? • Add short bio, link (LinkedIn is OK), custom background • Follow and engage others who are like minded • Try ‘three-step’ method - FOLLOW - RETWEET - LIST • They’ll likely see you, and follow back • Set a goal of minimum tweets per day - 3 per day min. • Explore other lists to build your community • Follow a few ‘high flyers’ - e.g. @FoodNetwork @Zagat Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  4. 4. More ideas for building a Twitter following • The Key to Twitter - “Be useful to others” • ‘Twitter Ettequette’ goes a long way! • Thank every ‘mentions’ and ‘retweets’ - RThx! • Don’t be too promotional - 10% to 20% of tweets max. • Find, join, engage in a Twitter Chat - Google Docs • Manage Twitter by using a dashboard app like 
 Hootsuite or Tweetdeck • Don’t take your first ‘un-follow’ too hard! Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  5. 5. What’s the Difference in Social Networks? Twitter I’m working on a #Project

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