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Social Media for Photo and Video Pros

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Information on how to maximize your social media experience as a photographer or video pro.

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Social Media for Photo and Video Pros

  1. 1. plus.google.com/ +RichardHarrington facebook.com/
 RichHarringtonStuff linkedin.com/in/
 richardharrington twitter.com/ rhedpixel Social Media for 
 Photo and Video Pros
  2. 2. 0. Introduction
  3. 3. Agenda ๏ What is Social Media? ๏ The State of the Internet ๏ Social Media Growth ๏ Becoming an Enlightened Social Media User ๏ Posting Strategies ๏ Monitoring Your Social Identity ๏ Best Practices for Specific Platforms
  4. 4. Richard 
 Harrington I'm a visual storyteller exploring 
 the fusion of photography and video. 
 I'm all a husband & father
  5. 5. Vital Statistics Author 40+ Books Author 150+ Video Courses Publisher of 2 Websites Adjunct Professor Conference Speaker Business Owner Inventor Photographer
  6. 6. linkedin.com/in/richardharrington
  7. 7. A Brain Integrated How I try to serve both halves and put 
 them to work for creative problem solving
  8. 8. The Logical Side ๏ Project Management Professional ๏ Business Owner – RHED Pixel & Media Factory ๏ Technical Consultant ๏ Instructor & Lecturer ๏ Book Publisher ๏ Website Publisher
  9. 9. Past Projects ๏ Adobe ๏ America Online ๏ American Diabetes Association ๏ American Israel Public Affairs Committee ๏ American Red Cross ๏ Apple ๏ Children's National Medical Center ๏ CNN ๏ Department of Veterans Affairs ๏ Drobo ๏ Federal Communications Commission ๏ Google ๏ lynda.com ๏ Major League Baseball ๏ Microsoft ๏ Smithsonian Institute ๏ Under Armour ๏ US Air Force
  10. 10. The Creative Side ๏ Director & Executive Producer ๏ Photographer ๏ Film & Video Editor ๏ Motion Graphics Designer ๏ Journalist ๏ Podcaster
  11. 11. 0.1 Welcome
  12. 12. 1.1 A Working Definition of Social Media
  13. 13. Social Networking ๏Good for reconnecting 
 with colleagues and former co-workers ๏Do not overstep ๏Do not act needy ๏Share your personality and passions ๏Use good taste
  14. 14. Social Media Outlets ๏Business Networking ๏Social Networking ๏Mobile Networking ๏Blogging
  15. 15. Social Media Outlets ๏Twitter ๏Facebook ๏Pinterest ๏Snapchat
  16. 16. Content Networks ๏ YouTube ๏ Vimeo ๏ Instagram ๏ Behance ๏ Slideshare ๏ 500px ๏ Flickr ๏ Plotagraph Social ๏ Piqsure
  17. 17. 1.2 Cutting Through the Hype
  18. 18. SOCIAL MEDIA EXPERT
  19. 19. 1.3 Exploring the reasons people avoid social media
  20. 20. Why to Not Use Social Media ๏ It takes too long ๏ I don’t have anything to say ๏ I’m boring ๏ My company won’t let me ๏ It’s just a waste of time
  21. 21. 1.4 The Rise in User-Generated Communities
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  29. 29. 1.5 The Impact of Social Media on Your Creative Business
  30. 30. Have a Profile on a Social Networking Site 0% 25% 50% 75% 100% 8178 73 67 62 5352 48 34 24 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Edison Research
  31. 31. Information Gatekeepers ๏ 1871: Western Union controls 90 percent of U.S. telegraph traffic. ๏ 1947: 97 percent of the country’s radio stations are affiliated with one of four national networks. ๏ 1969: Viewership for the three nightly network newscasts hits an all-time high, with 50 percent of all American homes tuning in.
  32. 32. Information Gatekeepers ๏ 1997: About half of all American homes with Internet access get it through America Online. ๏ 2002: Microsoft Internet Explorer captures 97 percent of the worldwide browser market. ๏ 2014: Amazon sells 63 percent of all books bought online—and 40 percent of books overall.
  33. 33. Internet Users in US Men 89% Women 86% Age 18–29 99% Age 30–49 96% Age 50–64 87% Age 65+ 64% Source:Pew Internet Life
  34. 34. Internet Users in US EDUCATION High School Grad 81% Some College 94% College+ 98% Source:Pew Internet Life
  35. 35. Internet Users in US INCOME Less than $30,000 79% $30,000–$49,000 90% $50,000–$74,999 95% More than $75,000 98% Source:Pew Internet Life
  36. 36. Internet Users in US URBANITY Urban 89% Suburban 90% Rural 81% Source:Pew Internet Life
  37. 37. I WanT, wHat I Want, when I want it!
  38. 38. I WanT, wHat I Want, when I want it, WHERE I WANT IT!
  39. 39. 2. The State of the Internet
  40. 40. Key Trends in Internet Use
  41. 41. http://www.edisonresearch.com
  42. 42. http://www.pewinternet.org
  43. 43. Access to the Internet
  44. 44. High-Speed Access at Home % Who Have Broadband/Dial-Up Internet Access at Home 0 20 40 60 80 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 73 6768 70 66 62 66 63 55 47 42 33 24 16 11 63 233335 7 10 15 23 28 30 3738 41 34 Dial-Up Broadband
  45. 45. Adult Internet Consumption % of US Adults who use the Internet 0% 20% 40% 60% 80% 100% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 88% 86%84%84%83% 79% 76%76% 74%74% 71% 68% 63% 61% 59% 55% 52% US Adults
  46. 46. Top 20 Countries by Number of Internet Users http://www.internetworldstats.com/top20.htm Rank Country Internet Users Population % 1 China 731,434,547 52.7% 2 India 462,124,989 34.4% 3 United States 286,942,362 87.9% 4 Brazil 139,111,185 65.9% 5 Indonesia 132,700,000 50.4% 6 Japan 118,453,595 94.0% 7 Russia 104,553,691 72.9% 8 Nigeria 93,591,174 48.8% 9 Germany 71,727,551 89.0% 10 Mexico 69,915,219 53.7%
  47. 47. Top 20 Countries by Number of Internet Users http://www.internetworldstats.com/top20.htm Rank Country Internet Users Population % 11 Bangladesh 66,965,000 40.6% 12 United Kingdom 60,273,385 92.0% 13 Iran 56,700,000 70.0% 14 France 56,367,330 86.8% 15 Philippines 54,000,000 52.0% 16 Italy 51,836,798 86.7% 17 Vietnam 49,741,762 52.1% 18 Turkey 46,196,720 57.4% 19 Korea, South 45,314,248 89.4% 20 Thailand 41,000,000 60.0%
  48. 48. World Internet Usage And Population Statistics http://www.internetworldstats.com/stats.htm Country Population (2017 Estimate) Population % of World Penetration Rate (% Pop.) Africa 1,246,504,865 16.6% 27.7% Asia 4,148,177,672 55.2% 45.2% Europe 822,710,362 10.9% 77.4% Latin America / Caribbean 647,604,645 8.6% 59.6% Middle East 250,327,574 3.3% 56.7% North America 363,224,006 4.8% 88.1% Oceania / Australia 40,479,846 0.5% 68.1% WORLD TOTAL 7,519,028,970 100.0% 49.6%
  49. 49. Key Social Statistics
  50. 50. Have a Profile on a Social Networking Site 0% 25% 50% 75% 100% 29 43 58 73 80 8683 12–17 18-24 25-34 35-44 45-54 55-64 65+ The Infinite Dial 2017
  51. 51. Social Media Awareness Facebook Twitter Instagram Snapchat Pinterest LinkedIn Tumblr WhatsApp 0% 25% 50% 75% 100% 39% 56% 58% 70% 82% 88% 90% 95% The Infinite Dial 2017
  52. 52. Social Media Usage 2013—2017 0 20 40 60 80 100 Facebook LinkedIn Instagram Twitter Pinterest Snapchat 2930 23 34 22 67 2325 21 29 20 64 18 21 18 24 18 62 1313 16 19 22 58 3 10 15 12 17 58 2013 2014 2015 2016 2017 The Infinite Dial 2017
  53. 53. Social Media Used Most Often Facebook 62% Instagram 9% Snapchat 9% Pinterest 5% LinkedIn 4% Twitter 3% Others 8% The Infinite Dial 2017
  54. 54. Social Media Used Most Often (Ages 12–24) Facebook 39% Snapchat 31% Instagram 20% Twitter 1% Others 9% The Infinite Dial 2017
  55. 55. The Rise in Mobile Computing
  56. 56. Smartphone Growth 0% 20% 40% 60% 80% 100% 2009 2010 2011 2012 2013 2014 2015 2016 2017 81% 76% 71% 61% 53% 44% 31% 14% 10% 226 Million The Infinite Dial 2017
  57. 57. Smartphones by Age 0% 0% 1% 1% 1% 12–24 25–54 55+ 60% 89% 95% 51% 84% 93% 45% 81% 86% 36% 68% 78% 25% 64% 68% 19% 53% 61% 2012 2013 2014 2015 2016 2017 The Infinite Dial 2017
  58. 58. Mobile Strategy ๏ Mobile-friendly theme ๏ Summary pages to minimize scrolling ๏ Optimize images for mobile ๏ Use formatting to ensure text scales properly
  59. 59. Tablet Growth 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 2015 2016 2017 53%51%49% 39% 29% 18% 13% 5% 148 Million The Infinite Dial 2017
  60. 60. Consumption of Video Online
  61. 61. Internet Connected TV 0% 25% 50% 75% 100% 2014 2015 2016 2017 64% 60%58% 51% 179 Million The Infinite Dial 2017
  62. 62. The Impact of YouTube ๏YouTube has over a billion users — almost one-third of all people on the Internet ๏Every day people watch hundreds of millions of hours on YouTube and generate billions of views ๏YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. https://www.youtube.com/yt/press/statistics.html
  63. 63. The Impact of YouTube ๏More than half of YouTube views come from mobile devices ๏YouTube has launched local versions in more than 88 countries ๏You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population) https://www.youtube.com/yt/press/statistics.html
  64. 64. Consumption of Photos Online
  65. 65. Photos are Key ๏ 54% of adult internet users post original photos or videos online that they themselves have created. We call them creators and their number has grown from 46% of internet users last year. ๏ 47% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators and their number has grown from 41% of internet users last year. Pew Internet Life Project
  66. 66. Social Trends with Images ๏ In 2016, 2.5 trillion photos were estimated to be shared or stored online ๏ The number of photos shared online is about 31 times the volume taken (let alone shared) in the 1990s, when about 80 billion were taken every year ๏ Over 90 percent of the photos shared or stored online will have been taken on a smartphone ๏ There is a stronger reaction to social network posts with photos. Posts with photos get 53 percent more ‘likes’, 104 percent more comments, and 84 percent more click-through than text-only social posts. Deloitte Global
  67. 67. 3. Becoming an Enlightened Social Media User
  68. 68. The Order of Operations
  69. 69. THE PROCESS
  70. 70. LISTEN
  71. 71. FOLLOW
  72. 72. CURATE
  73. 73. TRY TO HELP
  74. 74. ORIGINAL CONTENT
  75. 75. Social Media Tenets
  76. 76. There’s always somebody willing to work for less than you.
  77. 77. There’s always somebody who has more talent than you.
  78. 78. There’s always somebody who’s smarter than you.
  79. 79. There’s nobody out there who is exactly like you.
  80. 80. When they can, people choose to do business with people
 they like and respect.
  81. 81. Be real… Be nice… Be you...
  82. 82. Showing a Genuine You
  83. 83. Creating Personal Guidelines
  84. 84. Be Genuine
  85. 85. Be Well- Rounded
  86. 86. Be Passionate
  87. 87. Be Respectful
  88. 88. Be an Expert
  89. 89. Be Involved
  90. 90. Be Consistent
  91. 91. Avoiding Oversharing
  92. 92. Avoiding Oversharing ๏ Discuss with your spouse or partner ๏ Balance personal views with client relationships ๏ Consider using multiple accounts ๏ Social media addiction ๏ Confidentiality/privacy concerns ๏ Nothing is private online
  93. 93. SENDING A MESSAGE
  94. 94. NEEDY
  95. 95. FIGHTER
  96. 96. FULL OF IT
  97. 97. UNTRUSTWORTHY
  98. 98. MANIPULATING
  99. 99. Posting Strategies
  100. 100. How Often to Post
  101. 101. How Often Should I Post? ๏ Search engines index blogs that have regularly scheduled posts ๏ Post on the same day of the week ๏ Pick a schedule: ๏ 1 x per week (Tuesday OR Wednesday OR Thursday) ๏ 3 x per week (Monday/Wednesday/Friday) ๏ 5 x or 7 x per week (Daily or Weekdays) ๏ Write your posts in advance and schedule them to appear on the days you want
  102. 102. What to Post
  103. 103. How to Write for Social Media ๏ People scan; they don’t read word-for-word ๏ Put the important info first ๏ Use headlines and subheads ๏ Use bullets and boldface ๏ No underlines ๏ Boldface important terms “keywords” ๏ Use links and images
  104. 104. Size Matters ๏ Make Everything Shorter ๏ Books → E-Books ๏ Websites → Blogs ๏ Blogs → Tweets ๏ Focus on Mobile ๏ Respect Time
  105. 105. Think About the Message ๏ Add value to your audience’s lives ๏ Don't sell them stuff ๏ Try to focus on others ๏ Pull…. not push ๏ Create content not ads
  106. 106. Good Posting Habits ๏ Post updates whenever you add a new blog post ๏ Post quick tips related to your industry ๏ Ask provocative/open-ended questions ๏ Share good news and accomplishments ๏ Engage others and comment
  107. 107. The Power of Images
  108. 108. Images for Your Posts ๏ People are far more likely to read a post with an image than without one ๏ Include at least one image and alt-tag it ๏ Don’t borrow images or content from other blogs or online content ๏ Use images in public domain (Government, Wikimedia Commons, Flickr) or your own images ๏ Use stock sites to supplement if needed
  109. 109. Why Use Images? ๏ Visual Interest. Appealing images attract readers' attention to the copy, and encourage them to stick around to read the post. ๏ Layout. Images can be used to break up long blocks of text and create hierarchy to the content. ๏ Information. Visuals can add a lot of information to a story. ๏ SEO. Use alt-tags and a file names so that images can be optimized for search engines. ๏ Search. Google image search offers another way for people to find your content.
  110. 110. Scheduling Posts
  111. 111. Feed Social Media
  112. 112. Feed Social Media
  113. 113. COMPUTER DEMO HTTPS://APP.DLVRIT.COM/SHARE/ AUTOMATE/NEW/INPUTS
  114. 114. Feed Social Media
  115. 115. Feed Social Media
  116. 116. Feed Social Media
  117. 117. COMPUTER DEMO HOOTSUITE HTTP://HOOTSUITE.COM/PLANS
  118. 118. Considering the Terms of Service
  119. 119. sublicenseable transferable without limitation
  120. 120. Monitoring Your Social Identity
  121. 121. Searching Your Identity with Saved Searches
  122. 122. Saved Google Search Demo http://www.google.com/alerts
  123. 123. To Save a Twitter Search ๏ Sign in to your Twitter account. ๏ Type your query into the box at the top of the page and hit return. ๏ Click on the three dots icon and select Save search from the menu. ๏ You may have up to 25 saved searches per account.
  124. 124. Measuring Your Social Media Impact
  125. 125. Fake Followers Check https:// fakers.statuspeople.com/V/1
  126. 126. Agilience https://agilience.com/
  127. 127. Klout https://klout.com
  128. 128. Kred https://kred.com
  129. 129. Protecting Your Reputation
  130. 130. Namech_k https://namechk.com
  131. 131. Verified Accounts http://twitter.com/ help/verified
  132. 132. Best Practices for Specific Platform
  133. 133. Facebook
  134. 134. Get Results with Facebook ๏ Avoid games and excessive app connections ๏ Share photos and video more ๏ Be very personable ๏ Don’t worry about number of followers or connections ๏ Prune your network ๏ Stay in touch with people you like ๏ Follow closely the ones you are most interested in ๏ Split your identity if needed
  135. 135. Pages Are Challenging ๏ People who like you still don’t see your stuff ๏ Pay for play model ๏ Need to have an advertising budget ๏ Fans don’t matter, engaged customers do
  136. 136. Twitter
  137. 137. What is Twitter? ๏ A micro-blogging platform (similar to texting) ๏ Limited to only 140 characters ๏ You can insert links, photos and video on site ๏ You can follow people and they can follow you ๏ You can embed Twitter on a blog or website ๏ Optimized for mobile devices ๏ Leads to passive intimacy
  138. 138. How to Speak on Twitter ๏ Use @ to indicate the person you are tweeting ๏ @rhedpixel to talk to me ๏ Re-Tweet something you want to share ๏ Start tweet with RT to comment ๏ Alternatively, use the official Retweet function ๏ Use hashtags # sparingly ๏ hashtags.org – directory to tags
  139. 139. Get Results with Twitter ๏ Post updates whenever you add new blog post ๏ Post quick tips related to your content ๏ Ask provocative/open-ended questions ๏ Include links to useful articles relevant to your interests ๏ Engage others and comment
  140. 140. LinkedIn
  141. 141. Why Use LinkedIn ๏ People move around ๏ References matter ๏ Great groups ๏ Two or three degrees of separation ๏ Targeted business news ๏ Geographic awareness ๏ It's not just résumés ๏ Search for jobs or candidates ๏ See who's thinking About doing business with you
  142. 142. bit.ly/ linkedinrh
  143. 143. LinkedIn’s Purpose ๏ Search for qualified employees or subcontractors ๏ Best known as business networking site ๏ Goes well beyond simply job hunting ๏ Build a list of business contacts of people you know and trust ๏ This network drives all the features on the site ๏ Your network has important real-world results
  144. 144. Get Results with LinkedIn ๏ Complete your profile ๏ Endorse others ๏ Don’t beg for recommendations ๏ Add projects and jobs ๏ Read your messages
 ๏ Add people you meet ๏ Treat as a rolodex ๏ Don’t spam others ๏ Don’t beg for work ๏ Go big and connect
  145. 145. Pinterest
  146. 146. Slideshare
  147. 147. 500 px
  148. 148. Flickr
  149. 149. YouTube
  150. 150. Create a New Channel
  151. 151. Channel Creation
  152. 152. Channel Creation ๏ To create a new channel: ๏ Click Profile Icon ๏ Click All My Channels ๏ Click Create a new channel ๏ Enter a name ๏ Select a category ๏ Select an audience
  153. 153. Channel Creation ๏ You may have up to 50 channels linked to one Google account, and each channel can be managed by multiple people. ๏ To add additional managers click “Managers” and enter their email addresses or Google+ Profile names.
  154. 154. Uploading Video Content
  155. 155. Select Your Video’s Privacy Setting ๏ Public ๏ Anyone can view it. ๏ Can be embedded. ๏ Can block embedding. ๏ Anyone can search for and view.
  156. 156. Select Your Video’s Privacy Setting ๏ Private ๏ A private video can only be seen by you and the users you select. ๏ The video won’t appear on your channel or search results.
  157. 157. Select Your Video’s Privacy Setting ๏ Unlisted ๏ Making a video unlisted means that only people who have the link to the video can view it. ๏ Share the link with the people who you’d like to have access to to the video. ๏ People you share the video with do not need to have a Google account.
  158. 158. Select Your Video’s Privacy Setting ๏ Unlisted ๏ Unlisted videos do not appear on your channel page or in search results. ๏ Unlisted videos can be added to other people’s playlists. ๏ Think of it as an unlisted phone number.
  159. 159. Select Your Video’s Privacy Setting ๏ Both Private and Unlisted are useful for team review for example before making a video public. ๏ Anything on the Internet is never truly private. ๏ Consider more secure transmission methods if an issue.
  160. 160. Supported Formats
  161. 161. Supported Formats ๏ .MOV ๏ .MPEG4 ๏ .AVI ๏ .WMV ๏ .MPEGPS ๏ .FLV ๏ 3GPP ๏ WebM
  162. 162. Supported Formats ๏ .MOV ๏ .MPEG4 ๏ .AVI ๏ .WMV ๏ .MPEGPS ๏ .FLV ๏ 3GPP ๏ WebM
  163. 163. Uploading Videos
  164. 164. A Video’s Information
  165. 165. Basic Information ■ While the file is uploading, fill out the Basic Info section. ■ Title: Optimize for SEO. 
 100 character limit. ■ Description: Include a detailed description of the video. Include your website.
  166. 166. Basic Information ■ Tags: Optimize for SEO, use suggested tags for brand names and other topics. ■ Thumbnails: Choose from 3 randomly selected thumbnails. Verified accounts can upload custom thumbnails.
  167. 167. SEO Tips ■ Use important keywords up front. ■ Consider adding a trigger keywords (do a Google search for words that get lots of hits or refine). ■ Description is critical. Up to 5000 characters. Repeat keywords and accurately describe content, participants and involved parties.
  168. 168. SEO Tips ■ Tags can use a higher character count (120 characters). Make sure they are relevant. Put in order of importance. ■ Do a YouTube search for tags and keywords and check results.
  169. 169. Vimeo
  170. 170. Vimeo Plus ๏ $59 per year ๏ Advanced statistics ๏ 5GB/week upload space & priority uploading ๏ Unlimited HD uploading & embedding ๏ Customizable video player ๏ Unlimited Groups, Channels & Albums ๏ Advanced privacy including domain-level control
  171. 171. Vimeo Pro ๏ $199 per year ๏ 50GB of storage, 250k plays 
 (additional space and plays can be added) ๏ No bandwidth caps or time limits ๏ Commercial hosting option ๏ Advanced Statistics & Hosted Portfolio sites ๏ Unlimited HD uploading & priority uploading
  172. 172. Vimeo Pro ๏ Customizable and brandable video player ๏ HTML5 support with the Universal Player ๏ Unlisted Video Review pages ๏ Third party video player support ๏ Optional original file storage

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