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10 Ways To Improve Any Website Or Blog Best Practices For Web Publishers

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In this class we’ll explore practical techniques to improve your
website. From design to technology, this class will take a look at techniques that work.Rich Harrington published his first website in 1996, and with nearly 20 years publishing experience he’s got a lot of life lessons to share. We’ll look at essential tools that increase time on site as well as explore helper services for automation. You’ll also discover essential strategies to enhance your posts with graphics and video.

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10 Ways To Improve Any Website Or Blog Best Practices For Web Publishers

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  2. 2. Session Description ๏ In this class we’ll explore practical techniques to improve your website. ๏ From design to technology, this class will take a look at techniques that work. ๏ Rich Harrington published his first website in 1996, and with nearly 20 years publishing experience he’s got a lot of life lessons to share. ๏ We’ll look at essential tools that increase time on site as well as explore helper services for automation. ๏ You’ll also discover essential strategies to enhance your posts with graphics and video.
  3. 3. Richard 
 Harrington I'm a visual storyteller exploring 
 the fusion of photography and video. 
 I'm all a husband & father
  4. 4. Vital Statistics Author 40+ Books Author 100+ Video Courses Publisher of 2 Websites Adjunct Professor Conference Speaker Business Owner Photographer
  5. 5. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/
  6. 6. – I N D I R A G A N D H I “There are two kinds of people, those who do the work 
 and those who take the credit. Try to be in the first group; 
 there is less competition there.”
  7. 7. A Brain Integrated How I try to serve both halves and put 
 them to work for creative problem solving
  8. 8. The Logical Side ๏ Project Management Professional ๏ Business Owner – RHED Pixel & Media Factory ๏ Technical Consultant ๏ Instructor And Lecturer ๏ Book Publisher ๏ Website Publisher
  9. 9. The Logical Side ๏ Strategic Planning ๏ Risk Analysis ๏ Budgeting ๏ Negotiation ๏ Technology Integration ๏ Market Identification & Targeting
  10. 10. Past Projects ๏ Adobe ๏ America Online ๏ American Diabetes Association ๏ American Israel Public Affairs Committee ๏ American Red Cross ๏ Apple ๏ Children's National Medical Center ๏ CNN ๏ Department of Veterans Administration ๏ Drobo ๏ Federal Communications Commission ๏ Google ๏ lynda.com ๏ Major League Baseball ๏ Microsoft ๏ Smithsonian Institute ๏ Under Armour ๏ US Air Force
  11. 11. The Creative Side ๏ Director And Executive Producer ๏ Photographer ๏ Film & Video Editor ๏ Motion Graphics Designer ๏ Journalist ๏ Podcaster
  12. 12. The Creative Side ๏ Design ๏ Creative Writing ๏ Documentary Storytelling ๏ Performance ๏ Inspiration & Motivation ๏ Emotional Connections
  13. 13. Consultant
  14. 14. Consultant ๏ Work with a variety of high-tech clients ๏ Consultant to television networks for broadcast workflow ๏ Combine technical expertise with project management knowledge ๏ Manage migration and audience growth
  15. 15. Advisory and Consultant Projects ๏ Television Networks ๏ ABC News ๏ CNN ๏ Discovery Channel ๏ Major League Baseball Network ๏ NASCAR ๏ Turner Networks
 ๏ Technology ๏ Adobe Creative Cloud 
 Advisory Board ๏ Apple ๏ Athentech ๏ Pearson Education
  16. 16. Publisher
  17. 17. Publisher ๏ Publisher of photofocus.com ๏ Publisher personal blog RichardHarrington.com ๏ Publisher of eBooks ThinkTapLearn ๏ Manager of Moving to Premiere Pro Facebook Group

  18. 18. Statistics The numbers tell part of the story
  19. 19. http://www.infinitedial.com
  20. 20. http://www.pewinternet.org
  21. 21. Add Communities Give people a place they can connect STRATEGY ONE
  22. 22. 7 RULES FOR ONLINE COMMUNITIES
  23. 23. Be Genuine
  24. 24. Be Well-Rounded
  25. 25. Be Passionate
  26. 26. Be Respectful
  27. 27. Be an Expert
  28. 28. Be Involved
  29. 29. Be Consistent
  30. 30. http://www.urlgoeshere.com Title Text
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  36. 36. Maintaining a Community How to keep the connections you’ve built
  37. 37. LISTEN
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  39. 39. FOLLOW
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  42. 42. CURATE
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  44. 44. Community on YouTube ๏ Comments: provides a single place to review and manage comments across your channel and its videos ๏ Messages: send and receive private messages ๏ Subscribers: lists all subscribers to your channel ๏ Fans/Insights: shows your most engaged subscribers and allows for interaction ๏ Credits: lists all videos you have been credited in 
 (10K+ subscribers)
  45. 45. Community on YouTube ๏ Automatically filter new comments and messages - approved users, banned users or blacklisted users ๏ Set up highlights ๏ Set default settings for comments ๏ Recommend reviewing comments before publishing
  46. 46. TRY TO HELP
  47. 47. ORIGINAL CONTENT
  48. 48. Increase the Visuals Pictures mean a lot STRATEGY TWO
  49. 49. Photos and Videos are Key ๏ 54% of adult internet users post original photos or videos online that they themselves have created. We call them creators and their number has grown from 46% of internet users last year. ๏ 47% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators and their number has grown from 41% of internet users last year. http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/
  50. 50. Why Use Images? ๏ Visual Interest. Appealing images attract readers' attention to the copy, and encourage them to stick around to read the post. ๏ Layout. Images can be used to break up long blocks of text and create hierarchy to the content. ๏ Information. Visuals can add a lot of information to a story ๏ SEO. Use alt tags and a file names so that images can be optimized for search engines. ๏ Search. Google image search offers another way for people to find your content.
  51. 51. Images for Your Posts ๏ People are far more likely to read a post with an image than without one ๏ Include at least one image and alt-tag it ๏ Don’t borrow images or content from other blogs or online content ๏ Use images in public domain (Government, Wikipedia Commons, Flickr) or your own images ๏ Use stock sites like iStockphoto
  52. 52. Royalty Free Images ๏ Pay a one-time fee to use the image multiple times for multiple purposes ๏ No time limits on when the image can be used ๏ No exclusive rights of a Royalty-free image ๏ Less administrative tracking issues
  53. 53. http://www.urlgoeshere.com Title Text
  54. 54. http://www.urlgoeshere.com Title Text
  55. 55. Add Diverse Voices Sharing the stage with someone else STRATEGY THREE
  56. 56. Analyze the Market ๏ Who is your competition? ๏ What makes your site different? ๏ What can you do better? ๏ Who do you want to attract? ๏ What weaknesses does your competition show? ๏ How can you take advantage of these?
  57. 57. Know Your Audience ๏ Make-Up of Audience? ๏ Gender Balance ๏ Connection Speeds? ๏ Career Status ๏ Desires?
  58. 58. http://www.urlgoeshere.com Title Text
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  64. 64. Allow Social Sharing Building connections across platforms STRATEGY FOUR
  65. 65. Social Media Usage 2013—2015 0 20 40 60 80 100 Facebook LinkedIn Instagram Google+ Twitter Pinterest Snapchat Vine 8 18 21 1818 24 18 62 9 1313 161719 22 58 03 10 15 1212 17 58 2013 2014 2015 Edison Research
  66. 66. Social Media Usage 2012 vs. 2013 vs. 2014 0 20 40 60 80 100 Facebook LinkedIn Pinterest Twitter Instagram 2623 2828 71 17182122 71 131615 20 67 http://www.pewinternet.org/2015/01/09/social-media-update-2014/
  67. 67. Have a Profile on a 
 Social Networking Site 0% 25% 50% 75% 100% 29 43 58 73 80 8683 12–17 18-24 25-34 35-44 45-54 55-64 65+ Edison Research
  68. 68. Social Media Outlets ■ Twitter ■ Facebook ■ Google+ ■ LinkedIn
  69. 69. Creator’s Networks ■ Instagram ■ Pinterest ■ Flickr ■ Vimeo ■ YouTube ■ Vine
  70. 70. Commenting Plugins for WP ๏ Jetpack By WordPress ๏ Social Comments ๏ Disqus Comment System ๏ Intense Debate ๏ Facebook Comments ๏ Comments Evolved
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  73. 73. Hold Live Events Bring people together in real-time STRATEGY FIVE
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  77. 77. UltraStudio Mini Recorder Ultra small pocket sized Thunderbolt powered recording from SDI and HDMI.
  78. 78. Add More Audio & Video Content People want passive media STRATEGY SIX
  79. 79. % Who Have Listened to Online Radio in Last Month 0% 12% 24% 36% 48% 60% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 0.53 47% 45% 39% 34% 27%27% 21%20%21% 15%16%17% The Infinite Dial — Edison Research
  80. 80. Online Radio Listening in a Car Via Cell Phone 0% 8% 16% 24% 32% 40% 2010 2011 2012 2013 2014 2015 35% 26% 21% 17% 11% 6% The Infinite Dial — Edison Research
  81. 81. % By Age Group Who Have Listened to Online Radio in Last Month 0% 16% 32% 48% 64% 80% 12-24 25-54 55+ 25% 61% 77% The Infinite Dial — Edison Research
  82. 82. Internet Audio Consumption Smartphone Computer Tablet TV Audio System 0 0.25 0.5 0.75 1 3% 18% 32% 61% 73% The Infinite Dial — Edison Research
  83. 83. http://www.urlgoeshere.com Title Text
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  86. 86. Own TV Connected to Web 37% 63% Yes No Net-connected TV http://tdgresearch.com/tdg-net-connected-tv-penetration-tops-60-of-internet-households-up-19-yoy/
  87. 87. Eliminate Smartphone or TV 2% 40% 58% Eliminate TV Eliminate Smartphone Don’t Know The Infinite Dial — Edison Research
  88. 88. Technology Hard to Give Up 0% 10% 20% 30% 40% 50% 60% Internet Cell Phone Television Email Phone Social Media 10% 17% 34%35% 44%46% http://www.pewinternet.org/2014/02/27/the-webhttp://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
  89. 89. Online Consumption Comedy/Humor Educational Music News Animation 0% 15% 30% 45% 60% 19% 37% 22% 22% 31% 33% 43% 32% 38% 50% 38% 45% 50% 50% 58% 2013 2009 2007 Pew Internet Life
  90. 90. Online Consumption Political Sports Ads Adult 0% 7.5% 15% 22.5% 30% 6% 13% 14% 15% 7% 15% 21% 20% 12% 15% 27% 27% 2013 2009 2007 Pew Internet Life
  91. 91. Hosting Considerations ๏ Several choices ๏ Bandwidth and total storage biggest factors to impact cost ๏ Weigh all factors ๏ Check download times
  92. 92. Popular Hosts ๏ Vimeo ๏ YouTube ๏ Amazon S3 ๏ PodHoster ๏ Libsyn ๏ PodBean ๏ Cachefly
  93. 93. http://www.libsyn.com/plans-pricing/
  94. 94. http://www.podbean.com/podcast- hosting-pricing
  95. 95. Create a New Channel
  96. 96. Channel Creation
  97. 97. Channel Creation ■ To create a new channel: ■ Click Profile Icon ■ Click All My Channels ■ Click Create a new channel ■ Enter a name ■ Select a category ■ Select an audience
  98. 98. Channel Creation ■ You may have up to 50 channels linked to one Google account, and each channel can be managed by multiple people. ■ To add additional managers click “Managers” and enter their email addresses or Google+ Profile names.
  99. 99. Channel Setup
  100. 100. Terms of Service
  101. 101. sublicenseable transferable without limitation
  102. 102. Uploading Video Content
  103. 103. Supported Formats
  104. 104. Supported Formats ■ .MOV ■ .MPEG4 ■ .AVI ■ .WMV ■ .MPEGPS ■ .FLV ■ 3GPP ■ WebM
  105. 105. Supported Formats ■ .MOV ■ .MPEG4 ■ .AVI ■ .WMV ■ .MPEGPS ■ .FLV ■ 3GPP ■ WebM
  106. 106. Uploading Videos
  107. 107. Select Your Video’s Privacy Setting ■ Public ■ Anyone can view it. ■ Can be embedded. ■ Can block embedding. ■ Anyone can search for and view.
  108. 108. Select Your Video’s Privacy Setting ■ Private ■ A private video can only be seen by you and the users you select. ■ The video won’t appear on your channel or search results.
  109. 109. Select Your Video’s Privacy Setting ■ Unlisted ■ Making a video unlisted means that only people who have the link to the video can view it. ■ Share the link with the people who you’d like to have access to to the video. ■ People you share the video with do not need to have a Google account.
  110. 110. Select Your Video’s Privacy Setting ■ Unlisted ■ Unlisted videos do not appear on your channel page or in search results. ■ Unlisted videos can be added to other people’s playlists. ■ Think of it as an unlisted phone number.
  111. 111. Select Your Video’s Privacy Setting ■ Both Private and Unlisted are useful for team review for example before making a video public. ■ Anything on the Internet is never truly private. ■ Consider more secure transmission methods if an issue.
  112. 112. A Video’s Information
  113. 113. Basic Information ■ While the file is uploading, fill out the Basic Info section. ■ Title: Optimize for SEO. 
 100 character limit. ■ Description: Include a detailed description of the video. Include your website.
  114. 114. Basic Information ■ Tags: Optimize for SEO, use suggested tags for brand names and other topics. ■ Thumbnails: Choose from 3 randomly selected thumbnails. Verified accounts can upload custom thumbnails.
  115. 115. SEO Tips ■ Use important keywords up front. ■ Consider adding a trigger keywords (do a Google search for words that get lots of hits or refine). ■ Description is critical. Up to 5000 characters. Repeat keywords and accurately describe content, participants and involved parties.
  116. 116. SEO Tips ■ Tags can use a higher character count (120 characters). Make sure they are relevant. Put in order of importance. ■ Do a YouTube search for tags and keywords and check results.
  117. 117. Podcast Consumption 2013 65% 35% 2014 47% 53% The Infinite Dial — Edison Research 2015 43% 57% Portable Computer
  118. 118. % Who Have Listened to a 
 Podcast in the Last Month 0% 5% 10% 15% 20% 2008 2009 2010 2011 2012 2013 2014 2015 17% 15% 12% 14% 12%12% 11% 9% The Infinite Dial — Edison Research
  119. 119. Podcast Consumption 11% 10% 16% 20% 22% 21% One Two Three Four or Five Six to Ten Eleven or More The Infinite Dial — Edison Research
  120. 120. Improve Linking Build a more connected website STRATEGY SEVEN
  121. 121. Links in Your Blog ๏ Don’t over-link in your posts ๏ When you do link, link to authoritative sites ๏ Use keywords to link instead of “click here” ๏ Link all images with alt-text
  122. 122. Identify content in a series
  123. 123. Link to related content
  124. 124. Tell you readers what to read next
  125. 125. Encourage authors to crosslink
  126. 126. Make curated reading lists
  127. 127. Create a newsletter
  128. 128. http://www.urlgoeshere.com Title Text
  129. 129. Improve Readability with Formatting Take the time to format your text STRATEGY EIGHT
  130. 130. How to Write for Blogs ๏ People scan blogs; don’t read word-for-word ๏ Put the important info first ๏ Use headlines and subheads ๏ Use bullets and boldface (no underline) ๏ Boldface important terms “keywords” ๏ Use links & images
  131. 131. Be Literal! Important Headline Tips ๏ Use keywords: think in terms of search engine results ๏ No cutesy or clever headlines – say what the post is about, succinctly ๏ Don’t use quotation marks or punctuation
  132. 132. Don’t •
  133. 133. Do •
  134. 134. Categories for Your Blog ๏ Categories help readers navigate your blog ๏ Think of categories as a table of contents (not as an index) ๏ Categorize each post; a post can have more than one ๏ Pick your core topics for categories ๏ If you have too many categories, may be a sign that you need more than one blog ๏ Include a calendar/monthly archive
  135. 135. Use a RSS Feed Make it easier to subscribe to your content STRATEGY NINE
  136. 136. RSS ๏ RSS – real simple syndication ๏ A document written in XML ๏ Usually called a “feed” ๏ Is used to publish frequently updated content ๏ Works for blog entries, news headlines and podcasts ๏ Feeds can be subscribed to using an aggregator or just viewed
  137. 137. XML ๏ XML – Extensible Markup Language ๏ The programming language that creates RSS feeds through use of enclosure tags ๏ ID3 tags are also present in RSS, thus wrapping the media with metadata
  138. 138. Web Browser Bookmarks
  139. 139. Custom Home Pages
  140. 140. RSS Readers
  141. 141. Power a Blog
  142. 142. Feed Social Media
  143. 143. Feed Social Media
  144. 144. Feed Social Media
  145. 145. Feed Social Media
  146. 146. Feed Social Media
  147. 147. Feed Social Media
  148. 148. http://photofocuspodcast.libsyn.com
  149. 149. http://feeds.feedburner.com/ photofocuspodcast
  150. 150. Feed Validator ■ Use Feed Validator to test RSS Feeds ■ www.feedvalidator.org/ ■ Identifies errors and recommends solution
  151. 151. Feed Burner ■ Ideal for streamlining and republishing content ■ www.feedburner.com ■ Provides detailed user and item usage statistics
  152. 152. Enable Email Subscriptions ๏ #1 mistake made by bloggers: 
 no email subscription box ๏ Get one free from Feedburner ๏ People don’t use RSS Feed readers ๏ Allow for email subscriptions for each post ๏ Can be additional source of revenue
  153. 153. Get Mobile-Friendly Consumption on the Go Matters
  154. 154. Mobile strategy ๏ Mobile-friendly theme ๏ Summary pages to minimize scrolling ๏ Optimize images for mobile ๏ Use formatting to ensure text scales properly
  155. 155. Mobile Overtakes Desktop
  156. 156. Mobile Overtakes Desktop
  157. 157. http://bit.ly/mobileappreport
  158. 158. Tablet Ownership 2012 2013 2014 2015 22% 16% 12% 6% 8% 6% 3% 1% 19%17%14%11% iPad only Both Non-iPadArbitron
  159. 159. Tablet Ownership Pew Internet Life 0% 10% 20% 30% 40% 50% 2010 2011 2012 2013 2014 2015 50% 48% 36% 32% 13% 5%
  160. 160. E-Reader Ownership Pew Internet Life 0% 6% 12% 18% 24% 30% 2010 2011 2012 2013 2014 2015 18% 28% 24% 27% 8% 5%
  161. 161. Smartphone Growth 0% 16% 32% 48% 64% 80% 2009 2010 2011 2012 2013 2014 2015 71% 61% 53% 44% 31% 14% 10% 192 Million The Infinite Dial — Edison Research
  162. 162. Smartphones by Age 0% 0% 1% 1% 1% 12–24 25–54 55+ 36% 68% 78% 25% 64% 68% 19% 53% 61% 2012 2013 2014 The Infinite Dial — Edison Research
  163. 163. Passion for a Platform % Who “Love” Platform/Device iPhone iPad Android Phone iPod Blackberry Cell Phone 0 25 50 75 100 32% 36% 46% 49% 53% 66% The Infinite Dial — Edison Research
  164. 164. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/

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