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Accomplishing More
with Social Media
August 6, 2015
Using ReadyTalk
• Chat to ask questions
• All lines are muted
• If you lose your Internet
connection, reconnect using
the ...
You Are Being Recorded…
• This webinar will be available on the TechSoup website
along with past webinars:
www.techsoup.or...
Accomplishing More
with Social Media
August 6, 2015
Presenters
5
Assisting with chat: Ale Bezdikian, TechSoup
Becky Wiegand
Webinar Program Manager
TechSoup Global
Pierre Kha...
Where Are
You?
We Are Here
6
Agenda
• Introduction to TechSoup
• Participant Polls
─ What are you using?
• Leveraging Social Media
• The Framework
• Pl...
About TechSoup Global
We are a global network of 63 partner NGOs that provide the
best technology resources to over a half...
9
We are working toward a time when every social benefit
organization on the planet has the technology, resources, and
kno...
Our Impact
10
Together, we build a stronger, more resilient civil society.
$4.8B
in technology
products and grants
employe...
Our Product Donation Programs
Donated technology, education, and community forum resources
for NGOs save costs, magnify im...
Participant poll
• Please indicate which of the following platforms you are
familiar with and using regularly: (select any...
Participant poll
• Please indicate how you view social media:
─ Totally unnecessary
─ Somewhat helpful for engaging my aud...
Accomplishing More
With Social Media
People-OnTheGo
www.people-onthego.com
© 2015 People-OnTheGo www.people-onthego.com
Prizes
Word of the day: Relevant
Twitter: #socialtipsnow
© 2015 People-OnTheGo www.people-onthego.com
What do they have in common?
© 2015 People-OnTheGo www.people-onthego.com
Social Media has invaded our work
and personal lives!
© 2015 People-OnTheGo www.people-onthego.com
How can you leverage social media?
 Market research
 Knowledge sharing
 Innovation
 Recruiting
 Marketing
 Fundraisi...
Social Media Platforms
 Twitter
 Facebook
 LinkedIn
 Blogs
© 2015 People-OnTheGo www.people-onthego.com
August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 20
The Accomplishing
More With Social
Media Framework
© 2015 Pe...
The Framework
Learn
Listen
Experiment
Influence
© 2015 People-OnTheGo www.people-onthego.com
Twitter Demo: Tips & Techniques
Home page
Tweeting/Retweeting
Replying
Sending messages
Using #hashtags
Searching
U...
Social Media Value Exchange
me
my
network
their
Network(2)
their
Network(3)
TechSoup
© 2015 People-OnTheGo www.people-onth...
Twitter: Learn what not to do!
 hungry!!!
 Enjoying the world...
 Car trouble... is it EVER convenient?!
 Gonna be a b...
Personal versus Business
All
personal
More
personal
than
business
More
business
than
personal
All
business
80/20
© 2015 Pe...
The Framework
Learn
Listen
Experiment
Influence
© 2015 People-OnTheGo www.people-onthego.com
Twitter: Listen to the top 10
 Professionals in your industry
 People in your company
 People in your competition
 Aut...
What to listen to
 Topics they are tweeting or re-tweeting
 People they are re-tweeting or replying to
 Value they are ...
The Framework
Learn
Listen
Experiment
Influence
© 2015 People-OnTheGo www.people-onthego.com
Twitter: Experiment
 Re-tweet tweets that add value
 Reply to tweets (insightful comment or question)
 Research relevan...
The Framework
Learn
Listen
Experiment
Influence
© 2015 People-OnTheGo www.people-onthego.com
Twitter: Influence
Primary Purpose Secondary Purposes Not My Purpose
Define a purpose
© 2015 People-OnTheGo www.people-ont...
Twitter: Influence (continued)
 Tweet regularly
 Re-tweet & reply
 Search periodically
© 2015 People-OnTheGo www.people...
The Framework
Learn
Listen
Experiment
Influence
© 2015 People-OnTheGo www.people-onthego.com
Facebook Demo: Tips & Techniques
Pages
Groups
Ads
© 2015 People-OnTheGo www.people-onthego.com
Facebook: Who to listen to?
Consider Twitter Top 10 List, and add:
 10 groups (relevant to your cause)
 10 pages (releva...
LinkedIn Demo: Tips & Techniques
Pages
Groups
Search
© 2015 People-OnTheGo www.people-onthego.com
LinkedIn: More tips
Who to listen to Experiment Influence
 Same as Twitter
 Add past people
 Add relevant groups
 Conn...
Blogs
 Find 3 to 5 blogs that are relevant to you and to
TriNet and consider subscribing to them
– http://blogsearch.goog...
Your action plan--sample
Week 1 Week 2 Week 3 Week 4
LinkedIn Create or
enhance
your profile
Join three
relevant
groups
Sp...
Take advantage of the Accomplishing
More With Less Webinar series donation
at TechSoup!
 Three 90-minute webinar series
...
Contact Information
 Pierre Khawand
pierre@people-onthego.com
@pierrekhawand
 Join the “Accomplishing more
with less” gr...
August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 43
Additional resources
for your social media
pleasure 
© 2015...
August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 44
Optimizing by using
the right tools
© 2015 People-OnTheGo ww...
The Tools (when you’re ready!)
 HootSuite (manage your social media accounts)
 RSS Readers (easily stay up-to-date)
 So...
August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 46
Managing
Interruptions with
the Results Curve™
© 2015 People...
Download free eBook at www.people-onthego.com
The Results Curve™
© 2015 People-OnTheGo www.people-onthego.com
August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 48
More About Blogs
© 2015 People-OnTheGo www.people-onthego.com
Blogs Demo: Tips & Techniques
Reader’s perspective
 Articles in reverse
chronological order
 Navigation via tags
 Comme...
Types of blogs
Personal Business
Public
Private
Collaboration
Internal
Communication
Hobbies/
Interests
Clubs/
Groups
Frie...
The anatomy of a blog
 Posts
– Date with most recent on top
– Title & Content
– Categories
– Permanent links
 Comments
...
The purpose of a blog
Inform
Educate
Engage
Impact
behavior
Create
community
© 2015 People-OnTheGo www.people-onthego.com
Blogs: Listen, Experiment, Influence
Listen Experiment Influence
 Same as Twitter
 Search for more
 Use RSS Reader
 Po...
August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 54
More About Best
Practices and Policies
© 2015 People-OnTheGo...
Etiquette & Best Practices
Do’s
 Observe
 Converse
 Add value
 Be transparent
 Be purposeful
Don’ts
 Be critical of ...
Typical Social Media Policy Highlights
 Be respectful,
transparent, authentic!
 Do not share
confidential
information.
...
Additional Resources
• Creating a Social Media Policy
• Leveraging Social Media for Nonprofit Events
• TINT social media d...
Q & A
Please type your
questions in the
chat window.
Continue the discussion in
our Digital Engagement
forum.
56
Learn and Share!
• Chat in one thing that you learned in today’s webinar that
you will try to implement.
• Will you share ...
Upcoming Webinars and Events
• 8/6: Accomplishing More with Social Media
• 8/13: Request Donated Tech Through TechSoup
• 8...
Connect with Us!
www.techsoupglobal.org
www.techsoup.org
facebook.com/techsoupglobal
twitter.com/techsoup
61
ReadyTalk offers dedicated product demos for
TechSoup organizations 4 times per week.
For more information: www.techsoup.o...
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Webinar - Accomplishing More with Social Media - 2015-08-06

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Visit http://www.techsoup.org for donated technology for nonprofits and libraries!

The Internet changed the world in the mid 90's and social media is changing it again in the new decade. Today's social media platforms (from LinkedIn, to Facebook, Twitter, and the blogosphere), offer extraordinary capabilities and unique opportunities which can bring about significant business and personal benefits.

However, many organizations and users are not realizing these benefits, either a) getting caught up in the social media "chatter" and spending too much time in these platforms with little or no returns, b) not fully leveraging the capabilities of these platforms, or c) writing them off all together as irrelevant or unimportant — the place where people post what they had for lunch.

Whatever our view is on social media, the reality is that 100s of millions of users are engaged in these platforms, and this large user-base includes many of our customers, donors, employees, partners, colleagues, friends, and family members.

It is imperative then that we better understand these platforms, become skilled at using them, and learn how to fully leverage them. In this session, we explore their capabilities, and discuss ways in which we can use them strategically and purposefully, to achieve significant business and personal results.

Key Takeaways:
-- If you are new to social media, this session will provide you with everything you need to get started including demonstrations of each of the platforms.
-- If you are already using these platforms, you will gain additional insights into how to use them more strategically and purposefully.
-- In addition (as an extra bonus), you will learn about the Results Curve™, and how it can help you in managing social media and other interrupting technologies such as email and Instant Messaging.

Published in: Education
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Webinar - Accomplishing More with Social Media - 2015-08-06

  1. 1. Accomplishing More with Social Media August 6, 2015
  2. 2. Using ReadyTalk • Chat to ask questions • All lines are muted • If you lose your Internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers. Hear an echo? You may be logged in twice and will need to close one instance of ReadyTalk. 2
  3. 3. You Are Being Recorded… • This webinar will be available on the TechSoup website along with past webinars: www.techsoup.org/community/events-webinars • You can also view recorded webinars and videos on our YouTube channel: https://www.youtube.com/TechSoupVideo • You will receive an email with this presentation, recording, and links within a day. • Tweet us @TechSoup or using hashtags: #techsoup or #TechedUp 3
  4. 4. Accomplishing More with Social Media August 6, 2015
  5. 5. Presenters 5 Assisting with chat: Ale Bezdikian, TechSoup Becky Wiegand Webinar Program Manager TechSoup Global Pierre Khawand Founder People-OnTheGo
  6. 6. Where Are You? We Are Here 6
  7. 7. Agenda • Introduction to TechSoup • Participant Polls ─ What are you using? • Leveraging Social Media • The Framework • Platform Demos and Tips ─ Twitter, Facebook, LinkedIn, Blogs • Action Plan, Tools, Additional Resources • Q&A 7
  8. 8. About TechSoup Global We are a global network of 63 partner NGOs that provide the best technology resources to over a half-million organizations in 121 countries. 8 We connect organizations and people with the resources, support, and technology they need to change the world. Learn more from our 2014 Year in Review: http://yearinreview.techsoupglobal.org/
  9. 9. 9 We are working toward a time when every social benefit organization on the planet has the technology, resources, and knowledge it needs to operate at its full potential. 121 countries served 63 partner NGOs 41 Net2 local groups 615k NGOs reached Our Reach
  10. 10. Our Impact 10 Together, we build a stronger, more resilient civil society. $4.8B in technology products and grants employed by NGOs for the greater good 35 languages used to provide education and support 100+ corporate and foundation partners connected with the causes and communities they care about 5.9M annual visits to our websites 600,000 newsletter subscribers empowered with actionable knowledge 79% of NGOs have improved organizational efficiency with TechSoup Global's resource offering* *Source: = survey conducted among TechSoup members in 2013.
  11. 11. Our Product Donation Programs Donated technology, education, and community forum resources for NGOs save costs, magnify impact, and extend reach. 11
  12. 12. Participant poll • Please indicate which of the following platforms you are familiar with and using regularly: (select any) ─ Twitter ─ LinkedIn ─ Facebook ─ Blogs ─ Other (comment in chat) 12
  13. 13. Participant poll • Please indicate how you view social media: ─ Totally unnecessary ─ Somewhat helpful for engaging my audience ─ Very important for engaging my audience ─ Not sure ─ Other (comment in chat) 13
  14. 14. Accomplishing More With Social Media People-OnTheGo www.people-onthego.com © 2015 People-OnTheGo www.people-onthego.com
  15. 15. Prizes Word of the day: Relevant Twitter: #socialtipsnow © 2015 People-OnTheGo www.people-onthego.com
  16. 16. What do they have in common? © 2015 People-OnTheGo www.people-onthego.com
  17. 17. Social Media has invaded our work and personal lives! © 2015 People-OnTheGo www.people-onthego.com
  18. 18. How can you leverage social media?  Market research  Knowledge sharing  Innovation  Recruiting  Marketing  Fundraising  Customer service  And more! © 2015 People-OnTheGo www.people-onthego.com
  19. 19. Social Media Platforms  Twitter  Facebook  LinkedIn  Blogs © 2015 People-OnTheGo www.people-onthego.com
  20. 20. August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 20 The Accomplishing More With Social Media Framework © 2015 People-OnTheGo www.people-onthego.com
  21. 21. The Framework Learn Listen Experiment Influence © 2015 People-OnTheGo www.people-onthego.com
  22. 22. Twitter Demo: Tips & Techniques Home page Tweeting/Retweeting Replying Sending messages Using #hashtags Searching Using lists © 2015 People-OnTheGo www.people-onthego.com
  23. 23. Social Media Value Exchange me my network their Network(2) their Network(3) TechSoup © 2015 People-OnTheGo www.people-onthego.com
  24. 24. Twitter: Learn what not to do!  hungry!!!  Enjoying the world...  Car trouble... is it EVER convenient?!  Gonna be a big delivery day  is ready for this cold to be over. My virus, NOT the weather..  What's with my tax guy wanting the tax planner back by Feb 15?!  Saw someone walking their golden retriever with one hand and their miniature pony in the other yesterday... bizarre.  Airhead... I'm an airhead when I'm getting sick. uh....  Too pooped to pop... © 2015 People-OnTheGo www.people-onthego.com
  25. 25. Personal versus Business All personal More personal than business More business than personal All business 80/20 © 2015 People-OnTheGo www.people-onthego.com
  26. 26. The Framework Learn Listen Experiment Influence © 2015 People-OnTheGo www.people-onthego.com
  27. 27. Twitter: Listen to the top 10  Professionals in your industry  People in your company  People in your competition  Authors you like  Colleagues/friends you have common interests with © 2015 People-OnTheGo www.people-onthego.com
  28. 28. What to listen to  Topics they are tweeting or re-tweeting  People they are re-tweeting or replying to  Value they are adding or not adding  And monitor your brand/areas of interest © 2015 People-OnTheGo www.people-onthego.com
  29. 29. The Framework Learn Listen Experiment Influence © 2015 People-OnTheGo www.people-onthego.com
  30. 30. Twitter: Experiment  Re-tweet tweets that add value  Reply to tweets (insightful comment or question)  Research relevant topics © 2015 People-OnTheGo www.people-onthego.com
  31. 31. The Framework Learn Listen Experiment Influence © 2015 People-OnTheGo www.people-onthego.com
  32. 32. Twitter: Influence Primary Purpose Secondary Purposes Not My Purpose Define a purpose © 2015 People-OnTheGo www.people-onthego.com
  33. 33. Twitter: Influence (continued)  Tweet regularly  Re-tweet & reply  Search periodically © 2015 People-OnTheGo www.people-onthego.com
  34. 34. The Framework Learn Listen Experiment Influence © 2015 People-OnTheGo www.people-onthego.com
  35. 35. Facebook Demo: Tips & Techniques Pages Groups Ads © 2015 People-OnTheGo www.people-onthego.com
  36. 36. Facebook: Who to listen to? Consider Twitter Top 10 List, and add:  10 groups (relevant to your cause)  10 pages (relevant to your cause) © 2015 People-OnTheGo www.people-onthego.com
  37. 37. LinkedIn Demo: Tips & Techniques Pages Groups Search © 2015 People-OnTheGo www.people-onthego.com
  38. 38. LinkedIn: More tips Who to listen to Experiment Influence  Same as Twitter  Add past people  Add relevant groups  Connect with people you meet--mobile app  Participate in group discussions  Give Recommendations  Ask for Recommendations  Share more frequently © 2015 People-OnTheGo www.people-onthego.com
  39. 39. Blogs  Find 3 to 5 blogs that are relevant to you and to TriNet and consider subscribing to them – http://blogsearch.google.com/ – By author or by topic © 2015 People-OnTheGo www.people-onthego.com
  40. 40. Your action plan--sample Week 1 Week 2 Week 3 Week 4 LinkedIn Create or enhance your profile Join three relevant groups Spend 15 minutes browsing through your groups and engage as needed Share an article in one of the groups Twitter Create or enhance your account Follow your top ten list Re-tweet some of the relevant content Tweet about your organization/missi on once a day Facebook Create or enhance your profile Join three relevant groups Spend 15 minutes browsing through your groups and engage as needed Share an article in one of the groups Blogs Subscribe to three relevant blogs Share relevant articles on LinkedIn, Twitter, and/or Facebook Comment on an article Share more relevant articles © 2015 People-OnTheGo www.people-onthego.com
  41. 41. Take advantage of the Accomplishing More With Less Webinar series donation at TechSoup!  Three 90-minute webinar series  Focused on helping you: – Manage the information overload – Get more accomplished – Feel less stressed  Next one starts on 9/17/2015  URL for donation: – http://www.techsoup.org/people-onthego © 2015 People-OnTheGo www.people-onthego.com
  42. 42. Contact Information  Pierre Khawand pierre@people-onthego.com @pierrekhawand  Join the “Accomplishing more with less” groups on LinkedIn and Facebook  Check out:The Accomplishing More With Less Workbook and Time for Leadership book at Amazon.com © 2015 People-OnTheGo www.people-onthego.com
  43. 43. August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 43 Additional resources for your social media pleasure  © 2015 People-OnTheGo www.people-onthego.com
  44. 44. August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 44 Optimizing by using the right tools © 2015 People-OnTheGo www.people-onthego.com
  45. 45. The Tools (when you’re ready!)  HootSuite (manage your social media accounts)  RSS Readers (easily stay up-to-date)  Social Bookmarking (store and share links)  And more! © 2015 People-OnTheGo www.people-onthego.com
  46. 46. August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 46 Managing Interruptions with the Results Curve™ © 2015 People-OnTheGo www.people-onthego.com
  47. 47. Download free eBook at www.people-onthego.com The Results Curve™ © 2015 People-OnTheGo www.people-onthego.com
  48. 48. August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 48 More About Blogs © 2015 People-OnTheGo www.people-onthego.com
  49. 49. Blogs Demo: Tips & Techniques Reader’s perspective  Articles in reverse chronological order  Navigation via tags  Commenting  Subscribing Author’s perspective  Writing articles  Assigning tags  Posting articles © 2015 People-OnTheGo www.people-onthego.com
  50. 50. Types of blogs Personal Business Public Private Collaboration Internal Communication Hobbies/ Interests Clubs/ Groups Friends and Family Journaling Media Marketing communication © 2015 People-OnTheGo www.people-onthego.com
  51. 51. The anatomy of a blog  Posts – Date with most recent on top – Title & Content – Categories – Permanent links  Comments  Subscription © 2015 People-OnTheGo www.people-onthego.com
  52. 52. The purpose of a blog Inform Educate Engage Impact behavior Create community © 2015 People-OnTheGo www.people-onthego.com
  53. 53. Blogs: Listen, Experiment, Influence Listen Experiment Influence  Same as Twitter  Search for more  Use RSS Reader  Post comments  Share content  Start your blog  Contribute to a blog © 2015 People-OnTheGo www.people-onthego.com
  54. 54. August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 54 More About Best Practices and Policies © 2015 People-OnTheGo www.people-onthego.com
  55. 55. Etiquette & Best Practices Do’s  Observe  Converse  Add value  Be transparent  Be purposeful Don’ts  Be critical of others  Post negative messages  Post trivial stuff  Post too often  Oversell © 2015 People-OnTheGo www.people-onthego.com
  56. 56. Typical Social Media Policy Highlights  Be respectful, transparent, authentic!  Do not share confidential information.  Don’t speak on behalf of your organization if you are not authorized to do so.  Be clear and accurate.  Be reasonable in the time you spend on social media.  No spreading rumors, trivial information, bad jokes/etc. © 2015 People-OnTheGo www.people-onthego.com
  57. 57. Additional Resources • Creating a Social Media Policy • Leveraging Social Media for Nonprofit Events • TINT social media display platform • Fundraising with Social Media • Tumblr for Social Good • NetSquared Events to Cure Your Social Media Ailments • Memejacking: Does Your Nonprofit Dare? • 4 Churches to Follow on Instagram • Hashtags 101 – A Primer for Nonprofits (John Haydon) • Social Media for Nonprofits (Ritu Sharma) • Nonprofit Tech for Good (Heather Mansfield) • Beth’s Blog (Beth Kanter) 57
  58. 58. Q & A Please type your questions in the chat window. Continue the discussion in our Digital Engagement forum. 56
  59. 59. Learn and Share! • Chat in one thing that you learned in today’s webinar that you will try to implement. • Will you share this information with your colleagues and within your network? 59
  60. 60. Upcoming Webinars and Events • 8/6: Accomplishing More with Social Media • 8/13: Request Donated Tech Through TechSoup • 8/19: Technology Planning Tips for Small Libraries Explore our webinar archives for more! 60
  61. 61. Connect with Us! www.techsoupglobal.org www.techsoup.org facebook.com/techsoupglobal twitter.com/techsoup 61
  62. 62. ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: www.techsoup.org/readytalk Please complete the post-event survey that will pop up once you close this window. Thank You to Our Webinar Sponsor! 62

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