Mustard is a full service boutique brand marketing agency based in Cape Town

1. CREDENTIALS

2. Table of Contents
Introducing Mustard
Our Services
Our Philosophy
Clients
Recent Online Work
Logo Designs
Design Portfolio
Contact Information
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3. Introducing Mustard
Mustard Marketing is a full service brand-marketing agency focusing on marketing strategy and consulting,
design, corporate identities and online (web design, development and maintenance, social media design and
set-up, Facebook applications, competitions and management as well as CRM (newsletter design, management
and maintenance) from start-ups to medium-sized companies. Our 360 degree, turnkey approach to business
allows us the flexibility to handle any job big or small.
Mustard Marketing is run by 2 well known and respected marketers, Ronen Jackson (Chivas Regal & Auction
Alliance and winner of numerous national and international marketing awards) and Richard Gradner (former
Marketing Director of Red Bull South Africa), who believe that service delivery is key to building successful brands
for their clients. Mustard’s digital offering is headed up by Stan Kobrin, a highly experienced senior web
development and digital strategist. Stan focuses on developing an effortless online customer experience, which is
critical to a successful digital campaign.
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4. Our Services
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5. Our Philosophy
We view ourselves as partners with our clients; surpassing their needs through immense value-add is not optional – it’s
mandatory. Our fundamental belief is that good work stems from a profound effort to understand our client’s needs,
criteria and objectives. No matter what service we provide our clients, we firstly aim to find their brand’s unique voice.
A voice that will resonate with their audience, and differentiate them from the competition.
It has to be visually compelling and distinctive because we understand that strategy needs strong creative execution.
We love growing brands and being a part of this growth through hard work – and above all else we love working with
clients who hate the status quo, and who never settle for mediocrity. Like us, we love working with people who aspire
to reach the top of their game.
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6. Clients
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7. Clients
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8. Clients
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9. Website and Mobi Site Design
Newmark Hotels Website Tanda Tula Website Virdi Website
Newmark Hotels tasked us with rescoping and We re-built and redesigned their website onto We designed and develooped a CMS-based
redeveloping their website for their portfolio of a Content Management System with full Social website showcasing their products, services
5 hotels, 6 restaurants and tours. Media integration. and expertise. We are in the process of rolling
out this site to 20 countries around the world.
Newmark Hotels Mobi Site Tanda Tula Mobi Site Meadowsweet E-Commerce & Mobi Site
We also built a custom Mobile Website for We built a custom Mobile Site allowing We re-built and redesigned their website for
Newmark, specifically designed for mobile and customers to experience Tanda Tula and order easier navigation and with a full ecommerce
tablet users and maintained on a daily basis. product online from their phones. store designed for conversion. A full mobi and
tablet version was also built.
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10. Website Design
Asara Wine Estate Poise Brands Website House of Fashion E-Commerce Website
For Asara Wine Estate we re-built their website Poise Brands tasked us with building a local House of Fashion, an upscale and exclusive
onto a new CMS backend and have begun to website to showcase the wide range of clothing boutique tasked us with building a full
roll-out their new online look and feel. products they important into SA. E-Commerce and product website for them.
Mutt & Meow / SPCA Rubensteins Attorneys Website Hildebrand Restaurant Website
We were tasked to create a unique online We built a new website detailing their services The famous Hildebrand Restaurant in the
competition to run the SPCA Royal Canin and sharing news and important information Waterfront tasked us with building a new
“Mutt & Meow of the Year”. The site includes with their clients. website promoting their new menu and
full Donations & Voting Management modules. recently revamped restaurant.
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11. Website Design
Origin Coffee Roasting Website Nigiro Tea Merchants Website Wynberg Boys High School Website
Origin Coffee Roasting wanted a new website Nigiro Tea Merchants specialise in exotic and The Wynberg Family of Schools tasked us with
that was as visually appealing as their café. personalised tea. With over 150 flavours they rebuilding and redesigning all their school
We were happy to assist them needed a website to show customers all they websites to help promote the schools in the
had to offer 21st century. 3 websites later the job was done
Urban Nest Website Juno Pharmaceuticals Sanek Website
Urban Nest tasked us with building a simple Juno Pharmaceuticals, an international Sanek Liquidators needed a website to
and easy to use website to promote their pharmaceuticals company tasked us with promote their services as well as provide a
accommodation offerings to students building them a new website showcasing their place for their clients to download updated
products and services legal documents.
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12. Websites in Development
Apffelstaedt & Associates Website Fotodeli Website Tutors
Apffelstaedt tasked us with rebuilding their old Fotodeli, a company who create custom For Tutors.co.za we built a directory listing site
website into a new usability-based, easy to Photobooks tasked us with rebuilding and for all tutors in South Africa. Tutors can register,
navigate website, promoting their products, modernising their website to allow online sign up and manage their bookings through
services and expertise in their field. ordering and a better showcasing of their work the site and customers can track their spend
Ndure Website Kensani Capital
Ndure Events needed a website to advertise The Kensani Capital Group tasked us with
and promote their extreme sporting events rebuilding their website to include their full
held each year. We were happy to assist boutique of companies and service offerings in
an easy to use, simple interface.
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13. Social Media
Newmark Hotels Alba Lounge Hildebrand Ristorante Origin Coffee Roasting
From Facebook to Twitter and everything We created a custom Facebook We created a custom Facebook Facebook Management, Twitter posts,
in between we handle all of Newmark application to increase their application for fan growth and to show Competitions and custom applications,
Hotel’s social media. fanbase. off their enticing menu. we have successfully handled Origin’s
online marketing.
Nigiro Tea Merchants Realtors International Tanda Tula Safari Camp Urban Nest
For Nigiro Tea Merchants we setup their Realtors International chose us to set For Tanda Tula Safari Camp we created Urban Nest chose us to set up their
social media presence across multiple up & create their full social media & Custom Facebook Applications for Facebook platform and we are now
platforms as well as a Facebook online marketing strategy. newsletters, competitions and new fan moving into a strategy and maintenance
application. acquisition. phase.
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14. Social Media
Groupon Challenges Expo18 Cape of Good Hope SPCA Victoria & Alfred Hotel
We built & managed this application, We built a custom application in We built a unique customised Facebook We successfully fully manage their entire
allowing fans to enter a daily records time, allowing the client’s new application and landing page for all of e-marketing including their social media
competition and win amazing prizes. fans to like the page, answer a their monthly and annual charity on a day–to-day basis
The project was a huge success. question and win exciting prizes. campaign drives .
Salt Café & Vodka Bar Asara Wine Estate Ambassador Hotel Queen Victoria Hotel
We manage this client’s full social We work on a variety of e-marketing Launching a landing page and Facebook We designed and launched a Facebook
media requirements including strategies for this client including the application was only phase 1 of our application allowing guests to book online
Facebook and Twitter pages. recent development of a social ongoing social media maintenance with via Facebook and have been managing
media booking application. this prime located property. this page since the launch of the hotel in
April 2011
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15. E-Marketing
Newmark Hotels Newsletter Asara Wine Estate Newsletter Origin Coffee Roasting Newsletter
Newmark Hotels task us with consolidating all For Asara Wine Estate we design and code Origin Coffee Roasting and Nigiro Tea
their monthly news and specials and their monthly newsletter as well as distribute it Merchants task us with creating a
presenting it visually in a monthly newsletter to their entire CRM database consolidated monthly Newsletter..
Tanda Tula Safari Camp Newsletter Newmark Hotels Google Adwords Mr Delivery
For Tanda Tula we design and release their For Newmark Hotels we run multiple paid For Mr Delivery we designed and implemented
email newsletters educating their customers on Google Adwords on a wide variety of a new monthly Newsletter educating their
the latest specials and rates on offer at the keywords to ensure maximum website traffic customers on the changes to the company,
camp mail newsletters educating their specials and upcoming promotions
customers on the latest specials and rates on
offer at the camp
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16. Logo Design
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17. Logo Design
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18. Design Portfolio
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19. Design Portfolio
flyers
sales presentation
advert invitation facebook - www.facebook.com/newmarkhotels
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20. Design Portfolio
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21. Design Portfolio
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22. Design Portfolio
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23. Design Portfolio
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24. Design Portfolio
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25. Design Portfolio
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26. Design Portfolio
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27. Design Portfolio
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28. Design Portfolio
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29. Design Portfolio
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30. Design Portfolio
stationery
flyers
FIRST FLOOR
EM ERGENCY EVACUATION PLAN
LEGEND
4.5 kg DCP Fire Extinguisher
5kg CO
30m Fire Hose R eel
Manually Acti vated Alarm
Fire Blank et
evacuation plans
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31. Design Portfolio
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32. Design Portfolio
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33. Design Portfolio
loyalty card
website
swing tag
packaging flyers
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34. Design Portfolio
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35. Design Portfolio
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36. Design Portfolio
FLYER MYO.pdf 1 5/30/11 10:37 AM
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37. Design Portfolio
For a full portfolio of our design work visit our website at http://www.mustardmarketing.co.za/portfolio
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38. Contact
First Floor Portside
43 Main Road
Green Point, Cape Town
PHYSICAL ADDRESS
8005
South Africa
Tel: +27 21 433 0001
Fax: 086 674 6635
info@mustardmarketing.co.za
www.mustardmarketing.co.za
Ronen Jackson Richard Gradner
CONTACT
CONTACT
+27 83 463 7777 +27 82 461 6160
ronen@mustardmarkeitng.co.za richard@mustardmarketing.co.za
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