Purple asia branding credentials 2020

We are
PurpleAsia.
©2020
Branding
Credentials
19 May 2020

WhoWeAre
OurApproach
OurTeam
Hospitality
Travel
RealEstate
Others
FMCG
Events
Charity
01
02
03
04
05
06
07
08
09
10
Contents

01 Who We Are
We believe
in a bright future.

A future for
the courageous.
01 Who We Are

A future for
brave, brilliant brands.
We believe that only those brands with the
courage to see a different, brighter future will
cut through the clutter and only those with the
brilliance to outshine the competition will
succeed in today’s busy world.
We invest the necessary time to build exciting
and extraordinary brand experiences across
every touchpoint of the customer journey, from
digital interactions to spatial design. We
collaborate closely with our clients to make sure
memorable brand experiences are built into the
core of the brand.
01 Who We Are

AfutureforAfuturefor
01 Who We Are
3D Renders
PR
Packaging
Digital Design
Brand Strategy
Brand Identity
Interiors
Events
Production
Motion Design
SEO
What We Do
‒ Brand Strategy (touchpoint mapping, brand
experience, segmentation and customer
universe mapping, customer insight
generation and application, brand positioning,
essence, personality, framework, benefit
statements, reasons to believe, and
architecture)
‒ Internal communications and Training
‒ Graphic & Brand Design, Logo
Development, New Product Development
‒ Web Development (including content
management, e-commerce, rich media,
responsive design and optimisation)
‒ App Development and Deployment
‒ SEO and SEM (organic and paid, PPC
planning and campaign management, banner
placement, online campaign management)
‒ PR & Social Media creation and
management (database of trade contacts
throughout Asia/Pacific, creating, planning
and hosting FAM trips and events for
trade/media)
‒ Copywriting, Illustration, Photography,
Videography, Translation
‒ Production Printing
‒ 3D Computer Generated Imagery
‒ Events (from the concept to
execution & management)

01 Who we are
Amiana
Intercontinental
Kahuna
Newborns Vietnam
Cititel
Mad Cow
Raffles Maldives
Lazada
Refico
Excelsior Hotel
Q2 Thao Dien purpleasia.com
Hospitality & Tourism
The Firepit
Mad Cow
Excelsior Hotel
Cititel
Amiana
Buffalo Tours
Kahuna
Naman Retreat
Mai House
Intercontinental
The Anam
SensAsia
Corporate
AA Corporation
Real Estate
Q2 Thao Dien
Holm Residences
City Garden
X2 Hoi An
Retail & FMCG
Lazada
Dewar’s
Annam Gourmet
Charity
Newborns Vietnam
Saigonchildren
Events
Holm Residences

02 Our Approach
Get To Know →1.
Creative Flow →2.
Execute & Grow3.
Understand the issue and challenge(s).
What specific questions do we need to answer?
Identify
Gather information & identify key insights.
Explore and interrogate:
— The product
— The category
— The consumer
Understand
Clarify the opportunity.
Develop the brand positioning framework.
Formulate

02 Our Approach
Get To Know →1.
Creative Flow →2.
Execute & Grow3.
Work with our clients to develop the best results for
their customers.
Collaborate
Craft the smallest of details until they’re pixel
perfect.
Refine
Translate the strategy into creative.
(e.g. develop the brand’s visual identity system)
Create

02 Our Approach
— Launch Events
Events/PR
— Policing and Advising
BrandGuardian
— Print / Render
— Packaging
— Advertising
— Corporate Collateral
— etc.
Artwork
Get To Know →1.
Creative Flow →2.
Execute & Grow3.

Matt Millard
Managing Director
With 30 years and 3
continents under his belt,
Matt is well respected for his
insight, creativity,
pragmatism, and reliability.
He is a hands-on principal
with direct input on each of
our projects and maintains
personal accountability for
the quality of the firm’s
work. Matt lives, eats, and
breathes lifestyle branding.
Andrew Millington
Creative Director
Splitting his time between
HCMC and London, Andrew
brings a cutting-edge take
on branding and identity
design. He strongly believes
in developing effective
design systems that allow
brands to communicate in
clear and distinctive ways.
He has experience working
on holistic brand concepts
for some of the world’s
biggest companies,
including Lenovo, Merck,
and Bosch.
Lauren Andrews
Brand Experience
Director
Evolving from her position
as resident wordsmith,
Lauren uses her passion for
branding, marketing and
storytelling to create
distinctive brand
experiences for our clients.
Having helped build and
refine some of Vietnam’s
most intriguing lifestyle
brands, she relishes working
with leaders of major
brands and charities to
create compelling
experiences in a rapidly-
changing consumer climate.
Hanh Nguyen
PR & Comms Director
Hanh runs our PR and
Communications team with
detail-oriented fervour.
With an M.A. from the U.S.
and more than 10 years in
the field, Hanh combines
professional PR practice
with local knowledge. Her
ability to tell stories in a
creative, trustworthy way
makes her a confidant for
clients and media alike. She
is a people person and
loves learning new things
while also expertly sharing
her own experiences.
Luc Le
Client Service Manager
Luc is a motivated,
responsible, and hands-on
manager with 7 years
experience in event planning
and customer service. The
leading force that drives our
CS team, he delivers
efficient, professional, and
friendly service while
ensuring meaningful business
relationships with profitable
solutions and outstanding
results. Luc’s highly
developed interpersonal and
communication skills give him
the ability to motivate and
lead teams to meet each
client’s strategic vision and
goals.
Selena Trang Nguyen
Business Development
Selena holds a Bachelor’s
Degree in Hospitality
Management and boasts 7
years of experience across
several sectors in Vietnam,
Cambodia, and Myanmar.
Bringing ambition,
positivity, and a broad
mindset to PurpleAsia,
Selena strives to deliver
the highest standard of
integrity, professionalism,
and taste. With client-
side experience, she can
look at a job from a
client’s perspective to
deeply understand their
needs and propose the
most appropriate solutions.
Jelena Golubeva
Digital Marketing
Manager
Having worked on both client
and agency sides, and with
extensive experience in online
and offline marketing, Jelena
joins us as Digital Marketing
Manager. Her expertise and
insight span eight countries
and many cultures; before
Vietnam, she worked in a
regional role developing and
executing marketing
strategies for 20+ countries
within the EMEA region.
Jelena loves to work closely
with clients to transform their
goals into actions, delivering
the perfect messages to bring
audiences closer.
03 Our Team

We build brave,
brilliant brands.
purpleasia.com

International brands &
Local independent brands

Accor - Pullman Saigon
Mad Cow Restaurant
Brand Strategy, Brand Identity, F&B Collaterals
In search of a quality F&B brand that would match their new
steakhouse while luring guests to and residents of the city to
the Pullman Saigon, PurpleAsia was asked to create a brand
that would help put the hotel on the map.
Enter Maddie the Cow – mad about retail prices, top quality
meats, exceptional service and a seriously good time.
PurpleAsia created the brand down to the very last
touchpoint, helping ensure Mad Cow became a staple of the
city.
http://madcowsaigon.com
04 Hospitality

Accor
La Veranda Phu Quoc
Brand Strategy, Sales & Marketing Collaterals, Website,
Production Printing
INCLUDING 3 OUTLET BRANDS:
The Peppertree, Le Jardin, Le Bar
Acquired by Accor Group for the MGallery hotel
collection, La Veranda needed to be rebranded to
match the boutique, premium positioning of MGallery.
PurpleAsia overhauled and elevated the entire brand
from identity to amenities and outlets, creating a
complete suite of collateral and marketing materials for
the resort. We also produced a video for the MGallery
website.
http://laverandaresorts.com
04 Hospitality

Accor
La Veranda Phu Quoc
Outlets
04 Hospitality

Accor
La Residence Hue
Production Printing
La Résidence Hotel and Spa is an enchanting, boutique hotel
on the Perfume River in Hue. Once the former residence of
the French Colonial governor, great care has been taken to
preserve the charm, comfort, and atmosphere of the classic
colonial villa.
Managed by the Accor Group, La Résidence recently
became part of the MGallery collection, providing the
opportunity to upgrade its marketing and communications
material. We redesigned the hotel’s brochures and core
collaterals to ensure it matched the charm and sophistication
of this unique hotel.
04 Hospitality

Accor
Hotel De L’Opera Hanoi
Brand Strategy, Sales & Marketing Collaterals,
Website, Production Printing
INCLUDING 3 OUTLET BRANDS:
Café Lautrec, Santine Restaurant, La Fée Verte
Needing a new brand for their Hanoi-based 5-star hotel
targeting young, imaginative couples and
businesspeople, Accor Group approached PurpleAsia.
In line with the hotel’s celebration of indulgence in life
with great food, delicious wine, good times and good
friends, PurpleAsia created all marketing and branding
material for the hotel, inlcluding unique identities for
each of the F&B outlets.
http://hoteldeopera.com
04 Hospitality

Accor
Hotel De L’Opera
Outlets
04 Hospitality

Accor
Sofitel Mezz Restaurant
Brand Strategy and Applications
One of many collaborations with our interior design friends
at Noor Vietnam, Mezz is the all-day-dining outlet at the
Sofitel Plaza Saigon hotel and is famous for its bountiful
buffets and opulent French Food – Mezz was a
contemporary, slick European upgrade for an outlet that was
previously lacking personality and impact.
04 Hospitality

Accor
Ibis Bistro by Oopen
F&B Concept Strategy, F&B Collaterals & Application
Ibis Airport Hotel Saigon's main dining outlet was
suffering several challenges, primarily due to a lack of
walk-in guests from the surrounding neighbourhood.
We made the communication stronger, with clear calls to
action and regular promotions. We also gave the outlet
a much more distinct personality and transparency on
pricing; sales improved immediately.
04 Hospitality

MGallery Manila
Ruby Wong’s Godown
MGallerys are known to have distinct styles and
personalities – no two in the world are the same.
PurpleAsia was approached to create a highly graphic
and experiential bar that guests would love, and
residents of Manila would travel across the city for.
Enter Ruby Wong, a mysterious and sultry, no-nonsense
bar owner with a background in the Godowns
amongst the sailors. Gaining access through a steamy,
savoury noodle bar, guests enter Ruby's burlesque
world, where everyone is a part of the show.
The visual identity is built from an electric mix of tattoo
inspired illustrations and new retro typography. The
result is a highly distinctive and mysterious brand with
an edge.
04 Hospitality

Raffles Maldives
The Firepit
Full Brand Identity / Logo / Menu
One of the four identities we created for this
remote beachfront destination, The Firepit is a rich
beachside barbecue experience with an added
dash of romance and nostalgia. With catch-of-the-
day seafood and succulent imported meats, each
meal is meticulously prepared and cooked using
one of the world’s oldest methods, charcoal and
fire. The Firepit delivers delectable meals with
seasonal-quality produce and invites guests to
soak up the beauty of the setting sun as the night
sky fills with stars.
04 Hospitality

Raffles Maldives
Yuzu
A combination of the elegant and delicate flavours of
Japan and the fresh, spicy punch of Peru, Yuzu is an
exciting new take on island fine dining. Serving a delicious
array of Nikkei cuisine, the dinner-only restaurant shares
its name with the small citrus fruit from Japan. Known for
its unique acidity, our namesake features in many Nikkei
sauces and haute-cuisine dishes around the world.
The restaurant takes inspiration from the historic routes of
Nikkei cuisine, born when Japanese farmers landed in
Peru and began using local ingredients to make their
traditional dishes (right around the time that the
legendary Raffles opened its doors in Singapore). Yuzu
Nikkei Cuisine pairs Japanese dishes with Peruvian
flavours and cooking techniques to deliver a gastronomic
sensation guests won’t soon forget.
04 Hospitality

Raffles Maldives
Thari
The Maldives is a magical place, and when the billions
of stars come out at night and reflect on the lagoon, a
spell is truly cast.
Thari means 'star' in the native Dhivehi language, and
our restaurant is inspired by the starry night sky and
cool ocean breeze. Serving up delicious early morning
breakfasts and delightful noontime lunches, like any
restaurant on the atoll, it’s the star-lit dinners that will
capture guests’ hearts and excite the senses. Featuring
international and local favourites in a casual island-
dining atmosphere, there is something for every visitor
to the restaurant.
04 Hospitality

Raffles Maldives
Yapa Sunset Bar
Located alongside Yuzu, Yapa Sunset Bar draws
its inspiration from the national drinks of South
America and Japan featuring Pisco, Mezcal,
Tequila, and Sake. The name itself is Peruvian slang
for 'a little more', a coaxing phrase guests will find
themselves using to convince travelling partners to
enjoy another drink well into the starlight hours.
Featuring light-bites and mouth-watering cocktails,
Yapa Sunset Bar is an experience guests to the
resort will relish returning to again and again.
04 Hospitality

Holiday Inn
Manja Manja
All-Day Dining restaurants across the hospitality sphere are taking
on an existence of their own. Located in southern Vietnam, near the
airport, Holiday Inn approached PurpleAsia in search of a brand
that would excite guests about breakfast, appeal to the office lunch
crowd, and lure brunch enthusiasts out of the city centre.
The restaurant was to lean heavily on Italian cuisine, while guests
would primarily be from the north of Vietnam. We thought to
emphasise the duality between southern Italian and Vietnamese
cuisine and practices, delivering a personality, design, menu, and
experience that would heavily reflect the south of each country. A
strong, bold primary colour palette based on the colours of each
flag combine with hand-painted signs and creative textiles to
deliver a bright, inviting brand.
In both Vietnamese and Italian cultures, "have you eaten?" is the
first question a loved one asks, hence our adaptation of the Italian
word "mangia" which means "EAT!"
04 Hospitality

InterContinential Asiana Saigon
Basilico
Full Brand Identity / Logo / Brochure / Website / Art
Direction
Launching in 2010, InterContinental Asiana Saigon
needed a brand for each of their five upscale F&B
outlets.
PurpleAsia developed distinctive and differentiated
positioning, names, and visual identities for their main
bar and restaurant, Italian restaurant, Signature Chinese
restaurant, and lobby lounge. Each outlet successfully
targets different consumers and occasions. We also
developed the website for the residences.
04 Hospitality

Yuchu
Direction
04 Hospitality

Market 39
Direction
04 Hospitality

The Library
Full Brand Identity / Logo / Brochure Website / Art
Direction
04 Hospitality

Tanzanite International
Brand Identity
Tanzanite is a US-Domiciled investment fund led by a
group of Vietnamese-American philanthropists and
entrepreneurs.
They wanted an upscale visual identity which reflected
the quality of the real estate and hospitality projects
they intended to build, but also to reflect who they are
as people and their commitment to the future of
Vietnam.
http://tanzanite-international.com
04 Hospitality

Tanzanite Melia Ho Tram at
The Hamptons Ho Tram
Brand Strategy, Brand Identity, Sales & Marketing
Collaterals, CGIs, Photography
A world-class luxury lifestyle project, The Hamptons Ho
Tram Resort is the first five-star beachfront resort in the
area.
PurpleAsia created the brand from scratch with a
positioning strategy, identity, and marketing materials.
We then created the visuals necessary for photography,
fly-through, and 3D renderings, including the villas and
condotel.
http://thehamptons-hotram.com
04 Hospitality

Ho Tram
The Bluffs Ho Tram Strip
Brand Identity, Website, Photography, Events
A multi-award winning, world-class championship golf
course created by Greg Norman Design Group.
PurpleAsia came up with the name (which Greg Norman
later said he “loves”), the visual identity, and all
supporting graphic elements.
We supported the media for two Greg Norman design
visits and created a full suite of marketing collaterals for
the brand, including golf course photography.
http://thebluffshotram.com
04 Hospitality

Ho Tram Location
Kahuna
Collaterals, Website, Brand Video, Virtual Reality
Application
In preparation for the second phase of the Ho Tram
Strip, PurpleAsia was asked to continue our work on the
Las Vegas-inspired development to the south of Ho Chi
Minh City.
We needed something big, bold, and bright that would
appeal to families looking for a second home or
seasonal escape from the city. We came up with Kahuna
as a brand and personality that matched the ultimate
vibe of the destination and used video and virtual reality
applications to help cement the brand’s boldness.
04 Hospitality

Ho Tram Location
Kahuna
“Enjoy Kahuna Ho Tram exclusive VR app, with 3D virtual tour
and our amazing Hawaiian rollercoaster. Kahuna Ho Tram
will seduce you with one of its 164 apartments of one or two
bedrooms, 8 penthouses, and 44 villas. The Kahuna luxury
beachfront boasts 218 to 223 m2 area.”
http://play.google.com/store/apps/details?id=com.GlobalVi
sion.Kahuna
04 Hospitality

The Empire Group
Naman Retreat
Brand Strategy, Brand Identity, Resort Amenities, Sales &
Marketing Collaterals, Website, Production Printing
INCLUDING 4 OUTLET BRANDS: B Lounge, Hay Hay
Restaurant, Sitini Bar, Cofftee Club
Naman Retreat is a luxury pool villa development forming
the first phase of development for the 51ha Empire
integrated development. The Vietnamese developer with no
prior experience in hospitality asked PurpleAsia to create a
full brand package and guest experience consultancy for
their resort.
PurpleAsia consulted on all aspects of the brand and, in
addition to developing branded materials throughout the
resort, we also worked with the architect, interior designer,
F&B divisions, and all departments of the resort to ensure
the brand was fully understood and properly integrated
throughout.
http://namanretreat.com
04 Hospitality

The Empire Group
Naman Retreat
Outlets
04 Hospitality

The Anam
Marketing Collaterals, Website, Resort Collaterals
INCLUDING 3 OUTLETS BRANDS: Lang Viet Restaurant,
The Anam Spa, The Colonial restaurant
Anam is an independent resort and a pioneer in a brand-
new area of Vietnam to open up to tourism. The property
faced challenges in attracting the right market segment, as
the nearest airport was traditionally a feeder for lower
value clientele from China and Russia. We helped to position
the resort as an upscale offer with premium service and
luxury facilities. The property exceeded every target for
RevPAR, occupancy, outlet spend, and GOP from the day
the doors opened.
Http://theanam.com
04 Hospitality

The Anam
Lang Viet Restaurant
04 Hospitality

The Anam
The Colonial
04 Hospitality

The Anam
The Spa
04 Hospitality

Apple Tree Group
Excelsior Yangon Hotel
Brand Strategy, Brand Identity, Resort Amenities,
Sales & Marketing Collaterals, Outlet Branding,
Website
Excelsior was a rare opportunity to have some fun with
a true colonial British design in central Yangon,
Myanmar. We produced a stunning set of amenities and
worked with the owners on many aspects of the
property’s identity and marketing collaterals.
http://yangon-excelsior.com
04 Hospitality

Apple Tree Group
Bagan Lodge Myanmar
Website
INCLUDING 2 OUTLET BRANDS: The Tiffin Box
Restaurant, The Spa
A new boutique hotel in Myanmar, PurpleAsia helped to
refine and deliver Bagan Lodge’s colonial concept. From
interior design concepts to a fully developed visual
language, we created an integrated and cohesive
brand.
We captured the mystical atmosphere of the Bagan
Plains through imagery and graphics cleverly pitched at
the target consumer.
http://bagan-lodge.com
04 Hospitality

Apple Tree Group
Sanctum Inle Lake
Website
Owned by Apple Tree Group and operated as an
MGallery franchise property, we were responsible for
every part of the visual identity, naming, outlet concept
development, amenities, etc.
http://sanctum-inle-resort.com
04 Hospitality

Mian Group
Amiana Resort
Marketing Collaterals, Website, Production Printing
The dream of two brothers, Amiana is an exquisite beach
resort on a quiet bay north of Nha Trang, Vietnam.
PurpleAsia identified a clear brand strategy and translated
it into a fully developed visual language – from bathroom
amenities to restaurant concepts. Our concept is 'barefoot
luxury' – an informal, friendly approach to absolute
indulgence.
We also mapped and enhanced every aspect of the guest
experience, from the very first touchpoint on the resort
website, through to the check-in experience and room set-
up, every aspect of guest service and ways to share their
experience after their stay.
http://amianaresort.com
04 Hospitality

TMG
Victoria Hotels
Brand Strategy, Brand Identity, Resort Collaterals,
Sales & Marketing Collaterals, Video & Photography
While waiting to be sold, The Victoria brand became
stagnant. Hence, when TMG acquired the brand,
PurpleAsia stepped in and conducted workshops with
the GMs and stakeholders to comprehensively upgrade
the brand experience at every touchpoint.
We crafted a brand strategy and created new
collaterals for the sales and marketing teams and
created a long-term plan to refresh the image and
messaging across all media.
04 Hospitality

X2
Hoi An
Brand Strategy, Sales & Marketing Collaterals, Website
Inspired by the surrounding natural beauty, hand-selected
designers created a lush residential community that would
blend seamlessly into its environment. Set against a stunning
tropical backdrop in central Vietnam, the contemporary
offering surpasses the standard expected at a five-star
resort.
PurpleAsia was approached to implement the international
brand and make it stand out in the domestic landscape. The
website, photography, collaterals, etc. exhibit the
residence's contemporary messaging and natural beauty
flawlessly.
http://x2hoian.com
04 Hospitality

Invision Global
Mai House
Brand Strategy and all Brand Applications
A boutique concept aimed at adventurers in search of
authentic experiences in the destinations they travel to, the
Mai of Mai House came about as personal host.
Speckled throughout Southeast Asia, each of the hotels
takes on the best of the culture of its location while taking
an opportunity to surprise and delight at every turn.
PurpleAsia helped create this brand, breathing life into Mai
and her gracious approach to hospitality.
04 Hospitality

Cititel
Brand Strategy, Brand Identity, Amenities
Founded by a visionary and energetic group of young
Vietnamese entrepreneurs in the hospitality industry,
Cititel is a great brand of budget business hotels where
the basics are done well and the guest experience for
the price point is excellent. We created the brand
identity system and supporting graphics, while delivering
a kickass set of marketing materials.
http://cititels.com
04 Hospitality

Marriot
Liquid Skybar
Brand Identity and Applications
04 Hospitality

Easia Travel
Direction
http://easia-travel.com
05 Travel

HG Travel
SensAsia
Website
Another of our favourite collaborations… We worked
with the team of this young and innovative tour
operator in Hanoi to uncover the secret to the joy of
travel in Indochina. They now take the results of those
discoveries into every part of their business and, as a
result, get rave reviews from all of their customers for
the sensory experiences they deliver.
http://sensasia.com
05 Travel

Collaterals, Website
Under the battle cry ‘Discover your Asia’, we turned the
brand viewpoint around for this well-known travel brand to
focus entirely on the guest experience.
From the very first point of contact with the brand, guests
are invited and guided to create a journey through Asia to
match their own dreams and aspirations.
This fundamental shift in perspective has allowed the
business to move to a new level in product planning,
customer communications, on-the-ground service, and pre-
and post-tour services.
http://buffalotours.com
05 Travel
TMG
Buffalo Tours

Collaterals
Local Life is one of our favourite small brand projects –
we created a lively, simple brand for a new collection of
one-day, locally focused tours for small groups. We also
coined the tagline “Epic Little Journeys".
http://buffalotours.com
05 Travel
TMG
Buffalo Tours

Au Co Cruise
Website Development
05 Travel

Internationalbrands&
Localindependentbrands

Brand Strategy, Marketing Collaterals, Website,
Photography
A true home-grown success story with a rich and
growing portfolio, Refico is among the few Vietnamese
property developers to strive towards and achieve
international standards.
PurpleAsia has been integral to the development of
Refico’s branding for more than five years, most
recently amplifying the brand’s image and positioning to
match the company’s aspirations for the future.
06 Real Estate
Refico

Sales & Marketing Collaterals, Sales Gallery Decoration,
Sales & Media Events, Website Design, Photography, 3D
Rendering, Brand Video, PR, Digital Campaign,
Advertising Campaign, Production Printing
Situated in the ever-growing Binh Thanh District, City Garden
has been among Ho Chi Minh City’s most sought-after
residential developments for nearly a decade.
PurpleAsia was asked to create a lifestyle brand centred
around quality, design, community, and atmosphere as seen
across the entire suite of collaterals, from brochures to
website. We seamlessly integrated each new release into the
mother brand, while allowing each to shine in its own way.
Furthermore, PurpleAsia has created engaging PR campaigns
to help boost awareness and sales, using print, online, and
social media outlets.
06 Real Estate
Refico
City Garden
Promenade

Sales & marketing collaterals, Sales Gallery decoration,
Sales & media events, website design, photography, 3D
rendering, brand video, PR, digital campaign, advertising
campaign, production printing
06 Real Estate
Refico
City Garden
Penthouses

06 Real Estate
Refico
Crescent

With each PR campaign, we create fresh concepts that
capture the atmosphere, quality, and lifestyle at City
Garden. We introduce each new message to the market
using print ads, banner ads, press releases, advertorials,
and editorial stories while also helping manage social
media channels.
06 Real Estate
Refico
Executive Suites

06 Real Estate
Refico
Kosmo Tay Ho

Company Profile Design
A leading property developer based in Ho Chi
Minh City with a prestigious portfolio, Sapphire
focuses on community oriented, international
standard, and green developments.
06 Real Estate
Sapphire

Sales & Marketing Collaterals, Sales Gallery Decoration,
Sales & Media Events, Photography, Production Printing,
PR, Digital Campaign, Advertising Campaign
Centred on sumptuous tranquility and exclusivity, HOLM
Residences is a premium private community of exquisite
villas located on the Thao Dien peninsula in Ho Chi Minh
City’s District 2. PurpleAsia built an alluring personality that
expressed the practical elegance and refreshing familiarity
found in the world-class community using a complete suite
of collaterals and marketing materials.
The PR Campaign helped raise awareness for the project
among target customers and successfully pushed sales for
the final villas.
06 Real Estate
Sapphire
Holm

Website, Production Printing
Elegant and boutique, Sanctuary is a resort community
located in Ho Tram that needed a stronger identity to
match the barnd’s positioning and reach the desired
target market.
PurpleAsia created a new identity that reflected the
brand's premium positioning, which ultimately drove the
redesign of all branded collaterals, including stationery,
brochure, and website.
PR, Digital Campaign, Advertising Campaign, Sales &
Media Events
Throughout Sanctuary’s various releases and media
events to site, PurpleAsia has further supported the
brand by creating captivating digital campaigns.
06 Real Estate
Sapphire
Sanctuary Ho Tram

Website
Involved from the start, Sapphire asked PurpleAsia to
create a brand for its commercial office development
that would incorporate a balance between work, life,
and the environment.
A unique offering in the market at the time, PurpleAsia
created and emphasised President Place’s positioning
across a range of marketing collateral, including
website, brochures, signage, and stationery.
06 Real Estate
Sapphire
President Place

Brand Strategy, Print Ad
A multi-billion-dollar business and Vietnam’s
leading investment manager, VinaCapital
and PurpleAsia share a long history.
Relying on PurpleAsia for a gamut of
branding and PR materials and campaign, to
date, we have created its corporate
website, a highly sophisticated intranet
application, print ads, and annual reports.
06 Real Estate
VinaCapital

Website, PR, Sales Gallery Decoration, Brand
Video, Photography
VinaCapital Real Estate needed a solution to unify all
of the properties in their residential portfolio.
PurpleAsia developed a lifestyle umbrella brand –
VinaLiving.
Based on the insight that Vietnamese people want a
sense of place which reflects their own values and
gives them a sense of security, we developed an
identity for the brand that invites consumers to “Live
the Dream” with VinaLiving.
The brand has been rolled out across the entire
portfolio of residential properties and continues to
add value to the sales and marketing of those
properties, helping VinaCapital achieve higher price
points in a very competitive market.
06 Real Estate
VinaCapital
VinaLiving

Website, Marketing Collaterals
06 Real Estate
VinaCapital
VinaLiving
The Ocean Villa

Photography
A flagship development under the VinaLiving umbrella, Nine
South estates is a community of quality townhouses and
villas located in the up- and-coming “Saigon South”.
Leveraging the project’s riverfront location, traffic-free
streets, and clean air, PurpleAsia differentiated and
positioned the brand to stand out amongst its competitors.
Thanks to our branding as well as digital and advertising
campaign efforts, Nine South saw immediate and
resounding success.
PR, Digital campaign, Advertising campaign
Nine South estates approached us to assist with the launch
and marketing campaign for their premium Riverfront Villas.
We provided media management, public relations, digital
marketing, and direct mail services to generate enquiry to
great effect, with the entire project sold out.
06 Real Estate
VinaCapital
Nine South Estates

Brand Strategy, Marketing Collaterals, Website,
Photography
With notable success in the garment manufacturing and
retail sectors, this family prepared to move into
property development, which required appropriate
branding to reflect the new business’ status and values.
Purple Asia worked closely with the BOD to create a
brand which aligned with such multinational partners as
Hongkong Land.
06 Real Estate
Sonkim Land

Website, 3D Rendering, Video & Photography
An ultra-premium development in the upscale suburb of
Thao Dien, Ho Chi Minh City. As the first major
development by the newly incorporated SonkimLand,
the owners wanted a highly innovative and creative set
of materials for the project.
PurpleAsia produced a full suite of branding and
marketing materials to bring the project to market on
schedule in Q1 2015.
06 Real Estate
Sonkim Land
Gateway Thao Dien

3D Rendering, Brand Video
A serene oasis in the heart of Ho Chi Minh City, Serenity
Sky Villas is a one-of-a-kind residential offering in the
market.
Asked to create an elegant video to match the brand’s
world-class air, PurpleAsia graciously took on the task.
06 Real Estate
Sonkim Land
Serenity Sky Villas

3D Rendering, Brand Video, Website
06 Real Estate
Sonkim Land
The Nassim

Sales & Marketing Collaterals, Video & Photography,
Production Printing
Taking a visionary approach towards residential
development, leisure, and lifestyle in Vietnam, The Dàlat at
1200 sought assistance in refining their inclusive approach
towards lifestyle living in the country's Central Highlands.
Starting with the main corporate identity, PurpleAsia
brought the integrated lifestyle brand to life with a
complete suite of collaterals, marketing and public relations
materials, including website management, brochures, and
event planning.
PR & Media events
Through pure PR with pitching editorials, newsworthy press
releases, press trips & press conferences, The Dàlat at 1200
generated many inspirational stories about its unique
country club and private estate concept throughout the
country.
06 Real Estate
Centurion
The Dàlat at 1200

Brand Strategy, Sale & Marketing Collaterals, Website ,
PR, Digital Campaign, Photography
As Singapore giant, Frasers Property’s first residential
development in Vietnam, it was vital for PurpleAsia to get this
brand and its elements right.
Branded as a vertical reflection of the lifestyle associated
with Thao Dien, Q2 THAO DIEN embodies the same light,
airy, stylish sophistication as the development itself. Seen
throughout a suite of collaterals, PurpleAsia created a sleek
brand for Ho Chi Minh City’s middle- and upper-class market.
PR & Advertising Campaign
PurpleAsia helped manage the project’s PR and media
campaign with inspirational concepts and stories. Q2 THAO
DIEN launched in the Ho Chi Minh City property market in late
November 2017 and saw immediate success in its first week.
06 Real Estate
Frasers Property
Q2 Thao Dien

Premium Credit Card Design
As Shinhan Bank prepared to introduce its premium Private
Wealth Management service to VIP customers, they
required an upmarket design that would match the product
and appeal to its audience. Wanting to keep their original
template while delivering something new, Shinhan
approached PurpleAsia to develop a rich, eye-catching
look and feel.
Looking toward Korean culture, art, and architecture, we
were inspired by ancient coins, which represent wealth; the
beautiful wall and window patterns that carry historic
charm; and the country’s lasting traditional architecture.
The gold edge gives the card a striking yet elegant feel,
while the overall finished product is beautiful and refined,
adding a sense of style and class to an already exceptional
product.
07 Others
Shinhan Bank

Brochure, Website
AA Corporation is a silent partner for some of the world's
most exclusive hotels and restaurants experience. Their
attention to detail and desire for perfection means they are
the perfect interior fit out company for high-end interior
design.
PurpleAsia were asked to help refresh the AA Corporation
visual identity through the creation of a master credentials
brochure that showcases the best fit-outs of recent years.
The brochure was designed to be informative and minimal;
much like a museum we wanted the work to speak for itself.
Red is used with purpose to aid navigation and add pace to
the brochure. We mixed different stocks and materials to
reinforce AA Corporation's expertise in sourcing and
creating the perfect finishes.
07 Others
AA Corporation

Animations, Advertising
To raise awareness and differentiate themselves from
many strong competitors in the market, Lazada needed
an exceptional, out-of-the-box idea and compelling call
to action that would drive users to install the Lazada
app.
Capturing the customer needs and insights while
elaborating on the app’s unique selling points,
PurpleAsia was approached to develop a
comprehensive storyboard with amazing graphic
designs, expert colour matching and modern
international quality motion graphics.
07 Others
Lazada
Flash Sales

Brand Strategy, Sales & Marketing Collaterals, Brand
Book, Packaging
Annam Gourmet Market is a high-end luxury retailer
carrying many of the world’s most loved and admired
brands, but until recently had no effective constituency with
consumers itself. We worked over a period of two years to
bring an effective platform to the brand and to introduce a
range of own-brand signature products which were readily
adopted by the target audience.
The brand has now evolved from a deli/grocer to a fully
developed gourmet supermarket with a strong following of
both international and Vietnamese consumers. They
recently took the flagship supermarket lease in
Takashimaya, the country’s premier shopping mall, and
continue to grow their brand with new outlets and
offerings.
08 FMCG
Annam Gourmet

Tet Packaging
In the lead up to Tet 2018, Bacardi wanted to kick off a
fresh campaign which would feature a line of limited-
edition packaging for its Dewar's brand. PurpleAsia was
asked to come up with a creative design and produce a
line of super premium packaging for Dewar's White,
Dewar's 12, 15 & 18.
In only a month and a half of distribution, all products
sold out before the start of the Lunar New Year holiday.
08 FMCG
Bacardi Group
Dewar’s

Packaging
08 FMCG
HanoiMilk
Izzi

Packaging
08 FMCG
HanoiMilk
ZinZin

To show appreciation to residents while reinforcing the
luxury lifestyle found at HOLM Residences, our teams
partnered up to deliver an exceptional event.
Held on the enclave’s stunning riverside parkland, the
PurpleAsia team put on an exceptional lifestyle event
featuring haute cuisine, delicious cocktails, and exciting
music and dance performances.
As long-term partners, PurpleAsia and Sapphire
continue to look for engaging, never-before-seen
experiences for HOLM’s residents and their guests.
09 Events
Holm
Riverfront Launch

09 Events
Johnnie Walker
Golf Tournament

09 Events
Macallan
The M Residence

Website
Newborns Vietnam is a UK-registered charity that
works with local and national hospitals to implement
British specialist training programs for nurses and
doctors to reduce preventable newborn deaths in the
country.
In addition to improving the brand’s website, PurpleAsia
built a stronger, more recognisable brand image and
personality, intending for it to resonate with donors and
supporters around the world, increasing donations both
domestically and abroad.
10 Charity
Newborns Vietnam

Brand Strategy, Brand Identity, Brand Toolkits, Logo,
Name
Giving scholarships, building schools, running a
vocational school in Saigon and working with other
smaller organisations that focus on children with
disabilities, Saigonchildren is a charity close to our heart.
In 2017, PurpleAsia worked with management and
trustees to bring a new lease of life to the brand with a
fresh message and identity.
10 Charity
Saigonchildren

Thankyou.
Togetintouch,pleasecall
(+84)9036098990
oremailselena@purpleasia.com

Purple asia branding credentials 2020

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Purple asia branding credentials 2020

Similar to Purple asia branding credentials 2020 (20)

Recently uploaded

Recently uploaded (20)

Purple asia branding credentials 2020