Mustard Marketing Credentials


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Mustard is a full service boutique brand marketing agency based in Cape Town

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Mustard Marketing Credentials

  2. 2. Table of ContentsIntroducing MustardOur ServicesOur PhilosophyClientsRecent Online WorkLogo DesignsDesign PortfolioContact Information 2
  3. 3. Introducing MustardMustard Marketing is a full service brand-marketing agency focusing on marketing strategy and consulting,design, corporate identities and online (web design, development and maintenance, social media design andset-up, Facebook applications, competitions and management as well as CRM (newsletter design, managementand maintenance) from start-ups to medium-sized companies. Our 360 degree, turnkey approach to businessallows us the flexibility to handle any job big or small.Mustard Marketing is run by 2 well known and respected marketers, Ronen Jackson (Chivas Regal & AuctionAlliance and winner of numerous national and international marketing awards) and Richard Gradner (formerMarketing Director of Red Bull South Africa), who believe that service delivery is key to building successful brandsfor their clients. Mustard’s digital offering is headed up by Stan Kobrin, a highly experienced senior webdevelopment and digital strategist. Stan focuses on developing an effortless online customer experience, which iscritical to a successful digital campaign. 3
  4. 4. Our Services 4
  5. 5. Our PhilosophyWe view ourselves as partners with our clients; surpassing their needs through immense value-add is not optional – it’smandatory. Our fundamental belief is that good work stems from a profound effort to understand our client’s needs,criteria and objectives. No matter what service we provide our clients, we firstly aim to find their brand’s unique voice.A voice that will resonate with their audience, and differentiate them from the competition.It has to be visually compelling and distinctive because we understand that strategy needs strong creative execution.We love growing brands and being a part of this growth through hard work – and above all else we love working withclients who hate the status quo, and who never settle for mediocrity. Like us, we love working with people who aspireto reach the top of their game. 5
  6. 6. Clients 6
  7. 7. Clients 7
  8. 8. Clients 8
  9. 9. Website and Mobi Site Design Newmark Hotels Website Tanda Tula Website Virdi WebsiteNewmark Hotels tasked us with rescoping and We re-built and redesigned their website onto We designed and develooped a CMS-basedredeveloping their website for their portfolio of a Content Management System with full Social website showcasing their products, services 5 hotels, 6 restaurants and tours. Media integration. and expertise. We are in the process of rolling out this site to 20 countries around the world. Newmark Hotels Mobi Site Tanda Tula Mobi Site Meadowsweet E-Commerce & Mobi Site We also built a custom Mobile Website for We built a custom Mobile Site allowing We re-built and redesigned their website forNewmark, specifically designed for mobile and customers to experience Tanda Tula and order easier navigation and with a full ecommerce tablet users and maintained on a daily basis. product online from their phones. store designed for conversion. A full mobi and tablet version was also built. 9
  10. 10. Website Design Asara Wine Estate Poise Brands Website House of Fashion E-Commerce WebsiteFor Asara Wine Estate we re-built their website Poise Brands tasked us with building a local House of Fashion, an upscale and exclusiveonto a new CMS backend and have begun to website to showcase the wide range of clothing boutique tasked us with building a full roll-out their new online look and feel. products they important into SA. E-Commerce and product website for them. Mutt & Meow / SPCA Rubensteins Attorneys Website Hildebrand Restaurant Website We were tasked to create a unique online We built a new website detailing their services The famous Hildebrand Restaurant in the competition to run the SPCA Royal Canin and sharing news and important information Waterfront tasked us with building a new “Mutt & Meow of the Year”. The site includes with their clients. website promoting their new menu andfull Donations & Voting Management modules. recently revamped restaurant. 10
  11. 11. Website Design Origin Coffee Roasting Website Nigiro Tea Merchants Website Wynberg Boys High School WebsiteOrigin Coffee Roasting wanted a new website Nigiro Tea Merchants specialise in exotic and The Wynberg Family of Schools tasked us with that was as visually appealing as their café. personalised tea. With over 150 flavours they rebuilding and redesigning all their school We were happy to assist them needed a website to show customers all they websites to help promote the schools in the had to offer 21st century. 3 websites later the job was done Urban Nest Website Juno Pharmaceuticals Sanek Website Urban Nest tasked us with building a simple Juno Pharmaceuticals, an international Sanek Liquidators needed a website to and easy to use website to promote their pharmaceuticals company tasked us with promote their services as well as provide a accommodation offerings to students building them a new website showcasing their place for their clients to download updated products and services legal documents. 11
  12. 12. Websites in Development Apffelstaedt & Associates Website Fotodeli Website TutorsApffelstaedt tasked us with rebuilding their old Fotodeli, a company who create custom For we built a directory listing site website into a new usability-based, easy to Photobooks tasked us with rebuilding and for all tutors in South Africa. Tutors can register, navigate website, promoting their products, modernising their website to allow online sign up and manage their bookings through services and expertise in their field. ordering and a better showcasing of their work the site and customers can track their spend Ndure Website Kensani CapitalNdure Events needed a website to advertise The Kensani Capital Group tasked us with and promote their extreme sporting events rebuilding their website to include their full held each year. We were happy to assist boutique of companies and service offerings in an easy to use, simple interface. 12
  13. 13. Social Media Newmark Hotels Alba Lounge Hildebrand Ristorante Origin Coffee RoastingFrom Facebook to Twitter and everything We created a custom Facebook We created a custom Facebook Facebook Management, Twitter posts, in between we handle all of Newmark application to increase their application for fan growth and to show Competitions and custom applications, Hotel’s social media. fanbase. off their enticing menu. we have successfully handled Origin’s online marketing. Nigiro Tea Merchants Realtors International Tanda Tula Safari Camp Urban NestFor Nigiro Tea Merchants we setup their Realtors International chose us to set For Tanda Tula Safari Camp we created Urban Nest chose us to set up their social media presence across multiple up & create their full social media & Custom Facebook Applications for Facebook platform and we are now platforms as well as a Facebook online marketing strategy. newsletters, competitions and new fan moving into a strategy and maintenance application. acquisition. phase. 13
  14. 14. Social Media Groupon Challenges Expo18 Cape of Good Hope SPCA Victoria & Alfred HotelWe built & managed this application, We built a custom application in We built a unique customised Facebook We successfully fully manage their entire allowing fans to enter a daily records time, allowing the client’s new application and landing page for all of e-marketing including their social mediacompetition and win amazing prizes. fans to like the page, answer a their monthly and annual charity on a day–to-day basis The project was a huge success. question and win exciting prizes. campaign drives . Salt Café & Vodka Bar Asara Wine Estate Ambassador Hotel Queen Victoria Hotel We manage this client’s full social We work on a variety of e-marketing Launching a landing page and Facebook We designed and launched a Facebook media requirements including strategies for this client including the application was only phase 1 of our application allowing guests to book online Facebook and Twitter pages. recent development of a social ongoing social media maintenance with via Facebook and have been managing media booking application. this prime located property. this page since the launch of the hotel in April 2011 14
  15. 15. E-Marketing Newmark Hotels Newsletter Asara Wine Estate Newsletter Origin Coffee Roasting Newsletter Newmark Hotels task us with consolidating all For Asara Wine Estate we design and code Origin Coffee Roasting and Nigiro Tea their monthly news and specials and their monthly newsletter as well as distribute it Merchants task us with creating a presenting it visually in a monthly newsletter to their entire CRM database consolidated monthly Newsletter.. Tanda Tula Safari Camp Newsletter Newmark Hotels Google Adwords Mr Delivery For Tanda Tula we design and release their For Newmark Hotels we run multiple paid For Mr Delivery we designed and implementedemail newsletters educating their customers on Google Adwords on a wide variety of a new monthly Newsletter educating their the latest specials and rates on offer at the keywords to ensure maximum website traffic customers on the changes to the company, camp mail newsletters educating their specials and upcoming promotions customers on the latest specials and rates on offer at the camp 15
  16. 16. Logo Design 16
  17. 17. Logo Design 17
  18. 18. Design Portfolio 18
  19. 19. Design Portfolioflyers sales presentationadvert invitation facebook - 19
  20. 20. Design Portfolio 20
  21. 21. Design Portfolio 21
  22. 22. Design Portfolio 22
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  30. 30. Design Portfolio stationery flyers FIRST FLOOR EM ERGENCY EVACUATION PLAN LEGEND 4.5 kg DCP Fire Extinguisher 5kg CO 30m Fire Hose R eel Manually Acti vated Alarm Fire Blank etevacuation plans 30
  31. 31. Design Portfolio 31
  32. 32. Design Portfolio 32
  33. 33. Design Portfolio loyalty cardwebsite swing tag packaging flyers 33
  34. 34. Design Portfolio 34
  35. 35. Design Portfolio 35
  36. 36. Design Portfolio FLYER MYO.pdf 1 5/30/11 10:37 AM 36
  37. 37. Design PortfolioFor a full portfolio of our design work visit our website at 37
  38. 38. Contact First Floor Portside 43 Main Road Green Point, Cape Town PHYSICAL ADDRESS 8005 South Africa Tel: +27 21 433 0001 Fax: 086 674 6635 Ronen Jackson Richard GradnerCONTACT CONTACT +27 83 463 7777 +27 82 461 6160 38