The document discusses principles of effective presentation design such as simplicity, contrast, clarity, consistency and progression. It emphasizes reducing complexity, using visuals sparingly, and relating facts through storytelling to maximize understanding. Key tips include focusing on the content, limiting distractions, and establishing a logical flow between ideas.

1. Presentation
Design
t C opy
Do No

2. 5

3. 5
Simplicity

4. 5
Simplicity
Contrast

5. 5
Simplicity
Contrast
Clarity

6. 5
Simplicity
Contrast
Clarity
Consistency

7. 5
Simplicity
Contrast
Clarity
Consistency
Progression

8. Simplicity
Clarity Contrast
Consistency Progression

9. Simplicity

10. Make everything as
simple as possible but
not simpler.
t C opy
Do No

11. u
Tho rea
avid
ry D
Hen
Our lives are fri,ered away by detail;
simplify, simplify.

19. Thoughtful
Reduction

20. Simplicity means the achievement
of maximum effect by minimum
means.
Dr Koichi Kawana

21. Simplicity
t C opy
Do No

22. Simplicity  Content
t C opy
Do No

23.  Content
 Pictures
Simplicity
t C opy
Do No

24.  Content
 Pictures
 Animation/Transition
Simplicity
t C opy
Do No

25.  Content
 Pictures
 Animation/Transition
 Language
Simplicity
t C opy
Do No

26.  Content
 Pictures
 Animation/Transition
 Language
 Statistical Information
Simplicity
t C opy
Do No

27. American versus British
• The differences between English as written and spoken
in America and English as used in Britain are
considerable, as is the potential for misunderstanding,
even offence, when using words or phrases that are
unfamiliar or mean something else on the other side of
the Atlantic.
• Sometimes the same word has taken on different
meanings on the two sides of the Atlantic, creating an
opportunity for misunderstanding.
• What is familiar in one culture may be entirely alien in
another. British English exploits terms and phrases
borrowed from the game of cricket; American English
uses baseball terms.

28. American versus British
• The differences between English as written and spoken
in America and English as used in Britain are
considerable, as is the potential for misunderstanding,
even offence, when using words or phrases that are
unfamiliar or mean something else on the other side of
Too Detailed! different
the Atlantic.
• Sometimes the same word has taken on
meanings on the two sides of the Atlantic, creating an
opportunity for misunderstanding.
• What is familiar in one culture may be entirely alien in
another. British English exploits terms and phrases
borrowed from the game of cricket; American English
uses baseball terms.

29. American versus British
• Considerable differences
• Same word can take different
meanings
• Familiar in one culture, alien in another
• Britishers borrow from cricket, Americans from
baseball

30. American versus British
• Considerable differences
• Same word can take different
Much Better
meanings
• Familiar in one culture, alien in another
• Britishers borrow from cricket, Americans from
baseball

31. Lets look at the challenges
• COMPANIES ARE NOT GETTING THROUGH TO
THEIR AUDIENCES
– 20 years ago, 80 percent of a target audience could
be reached with one 30‐second off‐peak television
ad. Today, reaching the same audience oTen
requires 200 to 300 prime‐Vme spots.
– The response to direct mail solicitaVons for credit
cards has dropped from 2.8 percent in 1992 to 0.6
percent in 2000.
15

32. Shift to
Notes

33. Shift to
Notes

34. Clean start

38. Getting through is becoming
increasingly difficult!

39.  Pictures
…must amplify meaning

40.  Animation/Transition
t C opy
Do No

41.  Animation/Transition
This is cool
t C opy
Do No

42.  Animation/Transition
This is cool
…but distracting
t C opy
Do No

43.  Animation/Transition
This is cool
…but distracting
This is better
t C opy
Do No

44.  Animation/Transition
This is cool
…but distracting
This is better
t C opy
Sounds = NEVER Do No

45.  Language

46.  Language
Formality

47.  Language
Formality
Technical words

48.  Language
Formality
Technical words
Avoid jargon

49.  Language
Formality
Technical words
Avoid jargon
Relate facts and figures

50.  Language
Formality
Technical words
Avoid jargon
Relate facts and figures
Avoid sweeping generalizations

51. All o
sim the
ple r th
st so ing
s eq
lutio ual
n is , th
the e
bes
t
Occam’s Razor

52. Simplicity
Clarity Contrast
Consistency Progression

53. Contrast

54. yes lo ve
Contrast
E

56. Interest

57. Interest
Organization

61. Simplicity
Clarity Contrast
Consistency Progression

62. Progression

63. Disruptive Technology
gy The sustaining
hn olo technology has
Performance
ec
in gT been disrupted
in
sta
Su Performance nt
ma nded me
Oversupply de
roveme
nt e
a nce imp p rov
Per form f im
o
t ory
jec
ra
dt
te
p ec
Current performance of
Ex
potentially disruptive technology
t Time

64. Disruptive Technology
gy The sustaining
hn olo technology has
TOO
Performance
ec
in gT been disrupted
in
sta
Su Performance nt
nded me
RED
ma
Oversupply de
roveme
nt e
rov
TTE
a nce imp p
Per form f im
CLU
o
t ory
jec
ra
dt
te
p ec
Current performance of
Ex
potentially disruptive technology
t Time

65. Disruptive Technology
Performance
Time

66. Disruptive Technology
Performance
Time

67. Disruptive Technology
logy
hno
Performance
ec
in gT
tain
Sus
Time

68. Disruptive Technology
logy
hno
Performance
ec
in gT
tain
Sus
Time

69. Disruptive Technology
logy
hno
Performance
ec
in gT
ta in
Sus
manded
ove ment de
an ce impr
Per form
Time

70. Disruptive Technology
Performance
Time

71. Disruptive Technology
Performance
t Time

72. Disruptive Technology
Performance
Performance
Oversupply
t Time

73. Disruptive Technology
Performance
t Time

74. Disruptive Technology
Performance
t Time

75. Disruptive Technology
Performance
Current performance of
potentially disruptive technology
t Time

76. Disruptive Technology
Performance
t Time

77. Disruptive Technology
Performance
t Time

78. Disruptive Technology
Performance
nt
me
rove
p
f im
or yo
t
jec
tra
ted
p ec
Ex
t Time

79. Disruptive Technology
Performance
t Time

80. Disruptive Technology
The sustaining
technology has
Performance
been disrupted
t Time

81. Simplicity
Clarity Contrast
Consistency Progression

82. Consistency

83. Ingredients

84. Background

85. Background Colors

86. Ag
Background Colors Font

87. Ag
Background Colors Font Images

88. Ag
Background Colors Font Images

89. Color Size Shapes & Boxes

91. Surpr ise to
at tract!

92. Simplicity
Clarity Contrast
Consistency Progression

93. Clarity

94.  Case
 Typeface (aka font)
 Size
 Numbering
 Colors
Clarity
t C opy
Do No

95.  Case

96.  Case
ALL CAPS IS DIFFICULT TO READ!

97.  Case
ALL CAPS IS DIFFICULT TO READ!
Akin to shouting

98.  Case
ALL CAPS IS DIFFICULT TO READ!
Akin to shouting
Use upper lower case

99.  Typeface (aka font)
M
Sanserif
M Serif

100.  Typeface (aka font)
M
Sanserif
M Serif

101.  Typeface (aka font)

102.  Typeface (aka font)
Serif fonts are difficult to read on screen

103.  Typeface (aka font)
Serif fonts are difficult to read on screen
Sanserif fonts are clearer

104.  Typeface (aka font)
Serif fonts are difficult to read on screen
Sanserif fonts are clearer
Italics are difficult to read on screen

105.  Typeface (aka font)
Serif fonts are difficult to read on screen
Sanserif fonts are clearer
Italics are difficult to read on screen
Normal or bold fonts are clearer

106.  Typeface (aka font)
Serif fonts are difficult to read on screen
Sanserif fonts are clearer
Italics are difficult to read on screen
Normal or bold fonts are clearer
Underlines may signify hyperlinks

107.  Size

108.  Size
“Size does matter”

109.  Size
“Size does matter”
Implies importance

110.  Size
“Size does matter”
Implies importance
Thumb rule: Move back 2 metres

111.  Numbering
Numbers denote
…priority
…sequence
…hierarchy

112.  Colors
t C opy
Do No

113.  Colors
t C opy
Increase interest Do No

114.  Colors
t C opy
Increase interest Do No
Improve learning, comprehension and
retention

115.  Colors
t C opy
Increase interest Do No
Improve learning, comprehension and
retention
Two categories
Cool (such as blue and green) = Foreground
Warm (such as orange and red) = Background

116. Coming up...
Next Week
Design is CRAP!

117. Design is CRAP!