Continuing our Frequently Tweeted Question (FTQ) series with an answer to the question "If content marketing is all about authenticity, how the heck can you outsource it?"

1. Can You Really
Outsource Your
Content?
A Resonance FTQ
(Frequently Tweeted
Question)
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2. “If good content is all about
authenticity, does it ever
make sense to outsource
it?”
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3. Short Answer
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Yes!

4. Reason #1
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5. Reason #1
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A good content marketer
spends the time to really
get to know you and your
audience …

6. Reason #1
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… so that they can speak
with your voice.

7. Reason #2
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8. Reason #2
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A good content marketer
keeps you in the loop …
and in the driver’s seat.

9. Reason #3
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10. Reason #3
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A third-party content
marketer sees your business
from the outside … just like
your audience does.

11. Reason #4
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12. Reason #4
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Outsourcing your content
lets you ramp up without
adding to your staff … or
your hours.

13. Reason #5
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14. Reason #5
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Outsourcing your content
lets you stay focused on
your business …

15. Reason #5
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… and get home in time to
enjoy what’s really
important.

16. To Sum Up …
• You absolutely can outsource your content!
• Make sure to choose a partner who will get to
know you and your audience so that they can
speak with your voice.
• A good partner will also keep you in the loop so
that you stay in control.
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17. To Sum Up …
• Outsourcing lets you enjoy all the advantages of a
solid content marketing program without
– Taking on additional staff or
– Adding to your hours
• Outsourcing lets you end your work day on time and
enjoy life with friends and family.
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18. Got a question
for our next
FTQ?
Hit me up at
@resonancecont