SlideShare a Scribd company logo
1 of 12
Download to read offline
What Does Google
Hummingbird
Mean for SEO and
Content
Marketing?
A Resonance FTQ
(Frequently Tweeted
Question)
“What is this new
‘Hummingbird’ algorithm
from Google … and how
does it affect my SEO and
content strategies?”
@resonancecont
Hummingbird	
  is	
  Google’s	
  effort	
  
to	
  be3er	
  match	
  the	
  meaning	
  of	
  
search	
  queries	
  with	
  that	
  of	
  
content	
  on	
  the	
  Web.	
  
Before Hummingbird	
  
Buy	
  an	
  Epson	
  XP-­‐400	
  
printer	
   Buy	
  Epson	
  ink	
  
cartridges	
  
Repairs	
  for	
  your	
  Epson	
  
XP-­‐400	
  printer	
  
Accessories	
  for	
  your	
  
Epson	
  XP-­‐400	
  printer	
  
Sell	
  your	
  Epson	
  
XP-­‐400	
  printer	
  
Reviews	
  of	
  Epson	
  
XP-­‐400	
  printer	
  
Comparison	
  of	
  Epson	
  
XP-­‐400	
  and	
  Epson	
  XP-­‐	
  
800	
  printers	
  
Download	
  driver	
  for	
  
Epson	
  XP-­‐400	
  printer	
  
How	
  to	
  change	
  
cartridges	
  on	
  your	
  
Epson	
  XP-­‐400	
  printer	
  
Before Hummingbird	
  
How	
  to	
  change	
  ink	
  
cartridges	
  on	
  your	
  
Epson	
  XP-­‐400	
  printer	
  
With Hummingbird	
  
How	
  to	
  change	
  ink	
  
cartridges	
  on	
  your	
  
Epson	
  XP-­‐400	
  printer	
  
With Hummingbird	
  
Keyword
Focus
What This Means for SEO	
  
Solution
Focus
Today’s	
  Tutorial:	
  
How	
  to	
  change	
  
ink	
  cartridges	
  on	
  
your	
  Epson	
  
XP-­‐400	
  printer	
  
What This Means for SEO	
  
Keyword
Focus
What This Means for Content Marketers	
  
To Sum Up …	
  
•  Keywords are still important, but make sure you’re
offering the real solutions your customers and
prospects are searching for.
•  Always keep context in mind.
•  This is a great time for doing some research on the
challenges your customers and prospects face … and
coming up with new approaches to helping them.
@resonancecont
Got a question
for our next
FTQ?
Hit me up at
@resonancecont

More Related Content

Similar to What Does Google Hummingbird Mean for SEO and Content Marketing?

SEO INTERVIEW.docx
SEO INTERVIEW.docxSEO INTERVIEW.docx
SEO INTERVIEW.docxJsfinserv
 
Seo Next Presentation
Seo Next PresentationSeo Next Presentation
Seo Next Presentationpeteseonext
 
Voice search: what you need to know
Voice search: what you need to knowVoice search: what you need to know
Voice search: what you need to knowFast Web Media
 
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
 
The importance of SEO in Internet Marketing
The importance of SEO in Internet MarketingThe importance of SEO in Internet Marketing
The importance of SEO in Internet MarketingConversacja
 
What is Voice Search Optimization?
What is Voice Search Optimization?What is Voice Search Optimization?
What is Voice Search Optimization?PPCexpo
 
Basics Of SEO - For Beginners
Basics Of SEO - For BeginnersBasics Of SEO - For Beginners
Basics Of SEO - For BeginnersTraffic Expert
 
How to ptimize my Website for the Future.pptx
How to ptimize my Website for the Future.pptxHow to ptimize my Website for the Future.pptx
How to ptimize my Website for the Future.pptxVeronika Höller
 
Copywriting for Search Engines
Copywriting for Search EnginesCopywriting for Search Engines
Copywriting for Search Engineshcshi
 
An introduction to search engine optimisation
An introduction to search engine optimisationAn introduction to search engine optimisation
An introduction to search engine optimisationVirtual iVent
 
Ergonomics for web applications
Ergonomics for web applicationsErgonomics for web applications
Ergonomics for web applicationsAlready On
 
SEO and email marketing
SEO and email marketing SEO and email marketing
SEO and email marketing P&CO
 
Behemoth SEO: Search Strategy for Huge Websites
Behemoth SEO: Search Strategy for Huge WebsitesBehemoth SEO: Search Strategy for Huge Websites
Behemoth SEO: Search Strategy for Huge WebsitesPhilipp Klöckner
 

Similar to What Does Google Hummingbird Mean for SEO and Content Marketing? (20)

SEO INTERVIEW.docx
SEO INTERVIEW.docxSEO INTERVIEW.docx
SEO INTERVIEW.docx
 
Seo Next Presentation
Seo Next PresentationSeo Next Presentation
Seo Next Presentation
 
Voice search: what you need to know
Voice search: what you need to knowVoice search: what you need to know
Voice search: what you need to know
 
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...
 
Medical Website Optimization
Medical Website OptimizationMedical Website Optimization
Medical Website Optimization
 
Seo Made Easy
Seo Made EasySeo Made Easy
Seo Made Easy
 
SEO Techniques
SEO TechniquesSEO Techniques
SEO Techniques
 
The importance of SEO in Internet Marketing
The importance of SEO in Internet MarketingThe importance of SEO in Internet Marketing
The importance of SEO in Internet Marketing
 
What is Voice Search Optimization?
What is Voice Search Optimization?What is Voice Search Optimization?
What is Voice Search Optimization?
 
Search Engine
Search EngineSearch Engine
Search Engine
 
Basics Of SEO - For Beginners
Basics Of SEO - For BeginnersBasics Of SEO - For Beginners
Basics Of SEO - For Beginners
 
Seo
SeoSeo
Seo
 
How to ptimize my Website for the Future.pptx
How to ptimize my Website for the Future.pptxHow to ptimize my Website for the Future.pptx
How to ptimize my Website for the Future.pptx
 
E commerce
E commerceE commerce
E commerce
 
Copywriting for Search Engines
Copywriting for Search EnginesCopywriting for Search Engines
Copywriting for Search Engines
 
An introduction to search engine optimisation
An introduction to search engine optimisationAn introduction to search engine optimisation
An introduction to search engine optimisation
 
Ergonomics for web applications
Ergonomics for web applicationsErgonomics for web applications
Ergonomics for web applications
 
SEO and email marketing
SEO and email marketing SEO and email marketing
SEO and email marketing
 
Behemoth SEO: Search Strategy for Huge Websites
Behemoth SEO: Search Strategy for Huge WebsitesBehemoth SEO: Search Strategy for Huge Websites
Behemoth SEO: Search Strategy for Huge Websites
 
How to optimize your website with SEO
How to optimize your website with SEOHow to optimize your website with SEO
How to optimize your website with SEO
 

More from Resonance Content Marketing

Action! How to amplify your brand with video and podcasting
Action! How to amplify your brand with video and podcastingAction! How to amplify your brand with video and podcasting
Action! How to amplify your brand with video and podcastingResonance Content Marketing
 
7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...
7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...
7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...Resonance Content Marketing
 
Snapchat and Instagram in 2017: What Marketers Need to Know
Snapchat and Instagram in 2017: What Marketers Need to KnowSnapchat and Instagram in 2017: What Marketers Need to Know
Snapchat and Instagram in 2017: What Marketers Need to KnowResonance Content Marketing
 
3 Surprising Uses for Your Video and Audio Transcripts
3 Surprising Uses for Your Video and Audio Transcripts3 Surprising Uses for Your Video and Audio Transcripts
3 Surprising Uses for Your Video and Audio TranscriptsResonance Content Marketing
 
FTQ: Does Content Really Matter in B2B Marketing?
FTQ: Does Content Really Matter in B2B Marketing?FTQ: Does Content Really Matter in B2B Marketing?
FTQ: Does Content Really Matter in B2B Marketing?Resonance Content Marketing
 
What Are the Best Time-Saving Tools for Content Marketers?
What Are the Best Time-Saving Tools for Content Marketers?What Are the Best Time-Saving Tools for Content Marketers?
What Are the Best Time-Saving Tools for Content Marketers?Resonance Content Marketing
 
What's the Big Deal With Video Content Marketing?
What's the Big Deal With Video Content Marketing?What's the Big Deal With Video Content Marketing?
What's the Big Deal With Video Content Marketing?Resonance Content Marketing
 
What Are the Content Marketing Trends to Watch in 2015?
What Are the Content Marketing Trends to Watch in 2015?What Are the Content Marketing Trends to Watch in 2015?
What Are the Content Marketing Trends to Watch in 2015?Resonance Content Marketing
 
How Do You Work With a Content Marketing Agency?
How Do You Work With a Content Marketing Agency?How Do You Work With a Content Marketing Agency?
How Do You Work With a Content Marketing Agency?Resonance Content Marketing
 
How Can I Find Sources of Great Shareable Content?
How Can I Find Sources of Great Shareable Content?How Can I Find Sources of Great Shareable Content?
How Can I Find Sources of Great Shareable Content?Resonance Content Marketing
 

More from Resonance Content Marketing (20)

Action! How to amplify your brand with video and podcasting
Action! How to amplify your brand with video and podcastingAction! How to amplify your brand with video and podcasting
Action! How to amplify your brand with video and podcasting
 
7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...
7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...
7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...
 
Snapchat and Instagram in 2017: What Marketers Need to Know
Snapchat and Instagram in 2017: What Marketers Need to KnowSnapchat and Instagram in 2017: What Marketers Need to Know
Snapchat and Instagram in 2017: What Marketers Need to Know
 
3 Surprising Uses for Your Video and Audio Transcripts
3 Surprising Uses for Your Video and Audio Transcripts3 Surprising Uses for Your Video and Audio Transcripts
3 Surprising Uses for Your Video and Audio Transcripts
 
FTQ: Does Content Really Matter in B2B Marketing?
FTQ: Does Content Really Matter in B2B Marketing?FTQ: Does Content Really Matter in B2B Marketing?
FTQ: Does Content Really Matter in B2B Marketing?
 
What Are the Best Time-Saving Tools for Content Marketers?
What Are the Best Time-Saving Tools for Content Marketers?What Are the Best Time-Saving Tools for Content Marketers?
What Are the Best Time-Saving Tools for Content Marketers?
 
How Do I Get Buy-In From Our SMEs?
How Do I Get Buy-In From Our SMEs?How Do I Get Buy-In From Our SMEs?
How Do I Get Buy-In From Our SMEs?
 
What's the Big Deal With Video Content Marketing?
What's the Big Deal With Video Content Marketing?What's the Big Deal With Video Content Marketing?
What's the Big Deal With Video Content Marketing?
 
How Long Should My Social Media Posts Be?
How Long Should My Social Media Posts Be?How Long Should My Social Media Posts Be?
How Long Should My Social Media Posts Be?
 
10 Great Writers on Great Writing
10 Great Writers on Great Writing10 Great Writers on Great Writing
10 Great Writers on Great Writing
 
What Are the Content Marketing Trends to Watch in 2015?
What Are the Content Marketing Trends to Watch in 2015?What Are the Content Marketing Trends to Watch in 2015?
What Are the Content Marketing Trends to Watch in 2015?
 
What's the Big Deal With Storytelling?
What's the Big Deal With Storytelling?What's the Big Deal With Storytelling?
What's the Big Deal With Storytelling?
 
Are E-Newsletters Even a Thing Anymore?
Are E-Newsletters Even a Thing Anymore?Are E-Newsletters Even a Thing Anymore?
Are E-Newsletters Even a Thing Anymore?
 
How Do You Work With a Content Marketing Agency?
How Do You Work With a Content Marketing Agency?How Do You Work With a Content Marketing Agency?
How Do You Work With a Content Marketing Agency?
 
Is Blogging Really Good for SEO?
Is Blogging Really Good for SEO?Is Blogging Really Good for SEO?
Is Blogging Really Good for SEO?
 
Can You Really Outsource Your Content?
Can You Really Outsource Your Content?Can You Really Outsource Your Content?
Can You Really Outsource Your Content?
 
What If I'm in a Boring Industry?
What If I'm in a Boring Industry?What If I'm in a Boring Industry?
What If I'm in a Boring Industry?
 
How Do I Convert Visitors Into Customers?
How Do I Convert Visitors Into Customers?How Do I Convert Visitors Into Customers?
How Do I Convert Visitors Into Customers?
 
The Game of Thrones Guide to Content Marketing
The Game of Thrones Guide to Content MarketingThe Game of Thrones Guide to Content Marketing
The Game of Thrones Guide to Content Marketing
 
How Can I Find Sources of Great Shareable Content?
How Can I Find Sources of Great Shareable Content?How Can I Find Sources of Great Shareable Content?
How Can I Find Sources of Great Shareable Content?
 

Recently uploaded

Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Patrick Viafore
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...FIDO Alliance
 
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...FIDO Alliance
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastUXDXConf
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfFIDO Alliance
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Julian Hyde
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxJennifer Lim
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceSamy Fodil
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfFIDO Alliance
 
Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024TopCSSGallery
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeCzechDreamin
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutesconfluent
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...CzechDreamin
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyJohn Staveley
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessUXDXConf
 
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...FIDO Alliance
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka DoktorováCzechDreamin
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityScyllaDB
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsUXDXConf
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGDSC PJATK
 

Recently uploaded (20)

Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutes
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering Teams
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 

What Does Google Hummingbird Mean for SEO and Content Marketing?

  • 1. What Does Google Hummingbird Mean for SEO and Content Marketing? A Resonance FTQ (Frequently Tweeted Question)
  • 2. “What is this new ‘Hummingbird’ algorithm from Google … and how does it affect my SEO and content strategies?” @resonancecont
  • 3. Hummingbird  is  Google’s  effort   to  be3er  match  the  meaning  of   search  queries  with  that  of   content  on  the  Web.  
  • 5. Buy  an  Epson  XP-­‐400   printer   Buy  Epson  ink   cartridges   Repairs  for  your  Epson   XP-­‐400  printer   Accessories  for  your   Epson  XP-­‐400  printer   Sell  your  Epson   XP-­‐400  printer   Reviews  of  Epson   XP-­‐400  printer   Comparison  of  Epson   XP-­‐400  and  Epson  XP-­‐   800  printers   Download  driver  for   Epson  XP-­‐400  printer   How  to  change   cartridges  on  your   Epson  XP-­‐400  printer   Before Hummingbird  
  • 6. How  to  change  ink   cartridges  on  your   Epson  XP-­‐400  printer   With Hummingbird  
  • 7. How  to  change  ink   cartridges  on  your   Epson  XP-­‐400  printer   With Hummingbird  
  • 9. Solution Focus Today’s  Tutorial:   How  to  change   ink  cartridges  on   your  Epson   XP-­‐400  printer   What This Means for SEO   Keyword Focus
  • 10. What This Means for Content Marketers  
  • 11. To Sum Up …   •  Keywords are still important, but make sure you’re offering the real solutions your customers and prospects are searching for. •  Always keep context in mind. •  This is a great time for doing some research on the challenges your customers and prospects face … and coming up with new approaches to helping them. @resonancecont
  • 12. Got a question for our next FTQ? Hit me up at @resonancecont