Google's Hummingbird algorithm aims to better match search queries with relevant web content. SEO and content marketing strategies should prioritize providing real solutions while maintaining context over just focusing on keywords. Marketers are encouraged to research customer challenges to develop innovative approaches.

1. What Does Google
Hummingbird
Mean for SEO and
Content
Marketing?
A Resonance FTQ
(Frequently Tweeted
Question)

2. “What is this new
‘Hummingbird’ algorithm
from Google … and how
does it affect my SEO and
content strategies?”
@resonancecont

3. Hummingbird
is
Google’s
effort
to
be3er
match
the
meaning
of
search
queries
with
that
of
content
on
the
Web.

4. Before Hummingbird

5. Buy
an
Epson
XP-­‐400
printer
Buy
Epson
ink
cartridges
Repairs
for
your
Epson
XP-­‐400
printer
Accessories
for
your
Epson
XP-­‐400
printer
Sell
your
Epson
XP-­‐400
printer
Reviews
of
Epson
XP-­‐400
printer
Comparison
of
Epson
XP-­‐400
and
Epson
XP-­‐
800
printers
Download
driver
for
Epson
XP-­‐400
printer
How
to
change
cartridges
on
your
Epson
XP-­‐400
printer
Before Hummingbird

6. How
to
change
ink
cartridges
on
your
Epson
XP-­‐400
printer
With Hummingbird

7. How
to
change
ink
cartridges
on
your
Epson
XP-­‐400
printer
With Hummingbird

8. Keyword
Focus
What This Means for SEO

9. Solution
Focus
Today’s
Tutorial:
How
to
change
ink
cartridges
on
your
Epson
XP-­‐400
printer
What This Means for SEO
Keyword
Focus

10. What This Means for Content Marketers

11. To Sum Up …
• Keywords are still important, but make sure you’re
offering the real solutions your customers and
prospects are searching for.
• Always keep context in mind.
• This is a great time for doing some research on the
challenges your customers and prospects face … and
coming up with new approaches to helping them.
@resonancecont

12. Got a question
for our next
FTQ?
Hit me up at
@resonancecont