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BrightonSEO 2019 - Mining the SERP for SEO, Content & Customer Insights

Find out how you can use Python to analyse the language of the SERPs for valuable insights on what your customers want and how this can be applied to improve the performance of your SEO campaign.

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Mining the SERPs for SEO,
Content & Customer
Insights
Rory Truesdale // Conductor
http://cndr.co/brighton
@RoryT11
About Me
Rory Truesdale
•SEO Strategist at Conductor
•EMEA SEO lead for WeWork
Get In Touch
brightonseo@conductor.com
@RoryT11
@RoryT11
Get The Slides
@RoryT11
http://cndr.co/brighton
•SERPs are a great resource to learn what Google
‘thinks’ our customers want
•Workflows that will help you understand the intent of
the people you want to reach
•How to use these insights to improve the quality of your
on-page optimisation
What To Expect
@RoryT1
That’s how often Google rewrites the SERP
displayed meta description
WHY?
Ad

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