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What’s the
Difference
Between Social
Media and Content
Marketing?
A Resonance FTQ
(Frequently Tweeted
Question)
“Great — I just got the
hang of social media, and
now ‘content marketing’ is
all the rage. What’s the
difference?”
@resonancecont
If you’re posting content that speaks to your audience’s needs
and interests on social media …
You’re already on board with content marketing.
Because social media is a vital part of
content marketing
CONTENT MARKETING
Newsletters,
etc.
Blogging
Social Media
Content is the “what”	
  
Social media is the
“how” (one of them)	
  
•  Advice
•  Industry news
•  How-to instructions
•  Tips
•  Stories, etc.
•  Social media
•  Blog posts
•  E-newsletters
•  Webinars
•  White papers, etc.
Social Media
E-newsletters
E-books/White Papers
Blog, etc.
Content
“Content is fire.
Social media is gasoline.”
- Jay Baer
To Sum Up …	
  
•  Social media is a vital part of content marketing.
•  If your social media strategy has been focused on
your audience’s needs and interests, you’re already
on your way to mastering content marketing.
•  Content is the “what” and social media is one of the
(several) “hows” for delivering it to your audience.
@resonancecont
Got a question
for our next
FTQ?
Hit me up at
@resonancecont

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What's the Difference Between Social Media and Content Marketing?

  • 1. What’s the Difference Between Social Media and Content Marketing? A Resonance FTQ (Frequently Tweeted Question)
  • 2. “Great — I just got the hang of social media, and now ‘content marketing’ is all the rage. What’s the difference?” @resonancecont
  • 3.
  • 4. If you’re posting content that speaks to your audience’s needs and interests on social media … You’re already on board with content marketing.
  • 5. Because social media is a vital part of content marketing CONTENT MARKETING Newsletters, etc. Blogging Social Media
  • 6. Content is the “what”   Social media is the “how” (one of them)   •  Advice •  Industry news •  How-to instructions •  Tips •  Stories, etc. •  Social media •  Blog posts •  E-newsletters •  Webinars •  White papers, etc.
  • 8. “Content is fire. Social media is gasoline.” - Jay Baer
  • 9. To Sum Up …   •  Social media is a vital part of content marketing. •  If your social media strategy has been focused on your audience’s needs and interests, you’re already on your way to mastering content marketing. •  Content is the “what” and social media is one of the (several) “hows” for delivering it to your audience. @resonancecont
  • 10. Got a question for our next FTQ? Hit me up at @resonancecont