What's the Difference Between Social Media and Content Marketing?

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Continuing our Frequently Tweeted Question (FTQ) series with a discussion of the differences and common ground between social media and content marketing.

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What's the Difference Between Social Media and Content Marketing?

  1. 1. What’s the Difference Between Social Media and Content Marketing? A Resonance FTQ (Frequently Tweeted Question)
  2. 2. “Great — I just got the hang of social media, and now ‘content marketing’ is all the rage. What’s the difference?” @resonancecont
  3. 3. If you’re posting content that speaks to your audience’s needs and interests on social media … You’re already on board with content marketing.
  4. 4. Because social media is a vital part of content marketing CONTENT MARKETING Newsletters, etc. Blogging Social Media
  5. 5. Content is the “what”   Social media is the “how” (one of them)   •  Advice •  Industry news •  How-to instructions •  Tips •  Stories, etc. •  Social media •  Blog posts •  E-newsletters •  Webinars •  White papers, etc.
  6. 6. Social Media E-newsletters E-books/White Papers Blog, etc. Content
  7. 7. “Content is fire. Social media is gasoline.” - Jay Baer
  8. 8. To Sum Up …   •  Social media is a vital part of content marketing. •  If your social media strategy has been focused on your audience’s needs and interests, you’re already on your way to mastering content marketing. •  Content is the “what” and social media is one of the (several) “hows” for delivering it to your audience. @resonancecont
  9. 9. Got a question for our next FTQ? Hit me up at @resonancecont

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