2. Florence and the machine
magazine advert
This first magazine advert shows Florence Welch and the
title of her single Spectrum. Both Florence, title and
person, and the song title are in white against the
spectrum of colours that act as a background. In one
way, I think the simplicity of the this advert works because
it intrigues the audience to find out more about it.
However it does not do its job as an advert because
there’s no release date information.
This second magazine advert is an advert, advertising
Florence and the Machine’s “Lungs” album. I think the
artwork is definitely work that can be associated with
Florence’s bohemian style of fashion and music. The
advert also advertises the “limited edition” disc set which
makes it the unique selling point and is an effective tool to
attract the demographic, because the audience always
want something that they feel is a bargain
