Rachel Meyer Pubcon Presentation
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Pubcon 2015 Presentation Never Run Out of Content Super Awesome Extended Bonus Edition
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Rachel Meyer Pubcon Presentation
- 1. #pubcon Never Run Out of Content Rachel Meyer Medical Marketing Solutions @rachelmeyer1
- 5. #pubcon Strap In! • I’m going to show you: • how to get organized • simple fixes for productivity & efficiency • creative (read: FUN & INTERESTING) ways to come up with content ideas • technical ways to come up with content ideas @rachelmeyer1
- 7. #pubcon
- 8. #pubcon Get Organized and Be Efficient! • Momentum http://bit.ly/momentum_pubcon Why I’m ride or die for Momentum: • The interface is super easy and informative • Great reminder system for bigger weekly tasks • It’s pretty! @rachelmeyer1
- 9. #pubcon Get Organized and Be Efficient! • Momentum screencap of momentum
- 10. #pubcon Get Organized and Be Efficient! • Momentum screencap of momentum
- 11. #pubcon Get Organized and Be Efficient! • Strict Workflow http://bit.ly/strictwork Why I’m ride or die for Strict Workflow: • Custom options • Wicked accountability • Mind games with yourself are a powerful tool womp womp!
- 12. #pubcon Get Organized and Be Efficient! • Evernote • Dayplanner • Toodledo (ride or die) • www.toodledo.com @rachelmeyer1
- 14. #pubcon Here we go - get excited! @rachelmeyer1
- 15. #pubcon
- 16. #pubcon Creative Technique: Collaborative: Ask Unassuming Questions • What sucks about life? • What are your greatest fears? @rachelmeyer1
- 17. #pubcon
- 18. #pubcon Ask Unassuming Questions Example • What sucks about life? • Being tired all the time. • Topic Ideas • Natural sleep aids that won’t make you groggy in the a.m. and won’t contraindicate your medications • How caffeine affects specific medical conditions • Teeth sensitivity – may be due to clenching or grinding teeth while sleeping @rachelmeyer1
- 19. #pubcon Creative Technique: Collaborative: Group Brain Mapping • Based on 6-3-5 Concept • Stuff you’ll need: • blank paper • timekeeper • info on problem to solve or on the client you’re brainstorming for make it work for you! @rachelmeyer1
- 20. #pubcon Creative Technique: Collaborative: Group Brain Mapping Results Example #1 • Celeb vein gossip • I’ll be back: ways to re-injure your back after spine surgery • My kid runs into walls. Does he need glasses? • Don’t be so vein! Why spider veins are not a big deal • What Netflix shows to watch after a vasectomy @rachelmeyer1
- 21. #pubcon Creative Technique: Collaborative: Group Brain Mapping Example #2 • Is it dangerous to get a tattoo over spider veins? • Can spider veins be fatal? • What causes spider veins? Stress? Too much sun? • Best vacations for people with chronic pain conditions • Sleeping positions to help chronic pain patients sleep @rachelmeyer1
- 22. #pubcon Creative Technique: Brain Mapping: Client Example • PMG Sleeping Position with Sciatica
- 23. #pubcon Kinda Creative Technique: Dig It Out of Your Client • testimonials • unique company stories • biggest customer raves • biggest customer rants @rachelmeyer1
- 24. #pubcon
- 25. #pubcon Let’s Get Technical Tools for Topic Generation • AnswerThePublic.com • Keyword.io • Semrush.com @rachelmeyer1
- 26. #pubcon Let’s Get Technical Tools for Topic Generation • AnswerThePublic.com • Questions
- 27. #pubcon Let’s Get Technical Tools for Topic Generation #1 • AnswerThePublic.com Why I’m ride or die for Answer The Public: • Literally hundreds of ideas • Topic generation beyond keywords • It’s pretty! @rachelmeyer1
- 32. #pubcon Let’s Get Technical Tools for Topic Generation #2 • Keyword.io Why I’m ride or die for Keyword.io: • Again, literally hundreds of ideas • Super-filter capability • Top pages & relevant terms sorting @rachelmeyer1
- 34. #pubcon
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- 37. #pubcon Let’s Get Technical Tools for Topic Generation #3 • Semrush.com Why I’m ride or die for Semrush: • Ability to distill down as far as you want • Diversity in content ideas • Great webinars! @rachelmeyer1
- 38. #pubcon • Semrush.com keyword: breast augmentation @rachelmeyer1
- 39. #pubcon
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- 41. #pubcon Editorial Calendar Template! Awesome Content Tools #1 • Editorial Calendar Template • http://bit.ly/1Lh02fs Instructions for Use: • MAKE A COPY of the spreadsheet so that you can edit it and add your own information. The information in the spreadsheet is just an example • Use each category to schedule out dates, venue (platform) and actual content
- 42. #pubcon Bonus Tool Slide! Awesome Content Tools #2 • Common Grammar Mistakes http://blog.hubspot.com/marketing/common-grammar-mistakes-list Why I love it: • Not necessarily a “tool” in the normal sense, but gives awesome info on how to become a better writer • Gives most common mistakes to watch out for
- 43. #pubcon Bonus Tool Slide! Awesome Content Tools #3 • Pocket https://getpocket.com/ Why I love it: • Save articles to Pocket to read later • Clean and easy to use • Chrome extension
- 44. #pubcon Bonus Tool Slide! Awesome Content Tools #4 • Buzzsumo http://buzzsumo.com/ Why I love it: • Gives you a jumping off point for content ideas • Based on current trends and influencers
- 45. #pubcon Bonus Tool Slide! Awesome Content Tools #5 • Writing Prompts http://thinkwritten.com/365-creative-writing-prompts Why I love it: • Use this list for writer’s block • You can also use this list as a jumping off point for more content ideas that relate to your client, product, or service
- 46. #pubcon Bonus Tool Slide! Awesome Content Tools #6 • Rescue Time https://www.rescuetime.com/ Why I love it: • Get an honest assessment of the websites and applications you use • Figure out areas where you can improve time management
- 47. #pubcon Bonus Tool Slide! Awesome Content Tools #7 • Hemingway App http://www.hemingwayapp.com/ Why I love it: • Gives you the ability to reassess your writing and make it stronger • Helps bring it up or down to a readable level