The slides from OS-22 Content Curation and Creation at AMWA 2014

1. Content Curation/Creation for
Medical Writing
Or, How Become An Awesome Digital
Writer.

2. site:www.MedMarketing.co
only the pages from that site
related:www.amwa.org
shows sites that have related content
“chronic low back pain”
only results with that exact match phrase
allintitle:biomarkers for breast cancer
only pages with those words in the title
opioids dependence and depression filetype:pdf
pages with the title and matching file type
Tool #1:
Search Modifiers or
Search Operators

3. • Use Search Tools within Google to manipulate:
When the result was created
Reading level & verbatim
Location
Tool #2:
Search Tools

4. • Use Google Autofill to Come Up With New
Content Ideas
what happens when
why do i
how does
Tool #3:
Google Autofill

5. • Use Google Trends to Anticipate Search Traffic
Modify by
location
time
category
search media type
Tool #4:
Trends
http://www.google.com/trends/

6. • Use Google Alerts to Email You
Follow key phrases (skin cancer, chronic pain)
Follow competitors
Follow top influencers
Tool #5:
Google Alerts
http://www.google.com/alerts/

7. • Use Soovle to see what the top autofill
searches are on all engines
Use right arrow to flip between engines
Drag suggestions to save them
Tool #6a:
3rd Party Tools: Soovle
http://soovle.com/

8. • Use BuzzSumo to See Influencers and
Generate Ideas
Use free option (limited, but sufficient)
Toggle to Top Content to see trending content
Toggle to Top Influencers to see influencers
Tool #6b:
3rd Party Tools:
BuzzSumo
http://buzzsumo.com/

9. • Use UberSuggest to Get Ideas
Save ideas and export them to excel
Use modifiers to see images, shopping, etc
Tool #6c:
3rd Party Tools:
UberSuggest
http://ubersuggest.org/

10. Rachel Meyer
Director of Creative Content & Digital Analyst
Medical Marketing Solutions
rachel@medmarketing.co
@rachelmeyer1
Link bundle: bit.ly/amwacontent