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4 Must-Know Secrets to the Perfect Keyword Strategy

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Presented by SEO expert and 3-time O'Reilly author Stephan Spencer at BrightonSEO April 2018

Published in: Marketing

4 Must-Know Secrets to the Perfect Keyword Strategy

  1. 1. Stephan Spencer SEO Expert/Author/Speaker Must-Known Secrets for the Perfect Keyword Strategy @sspencer www.slideshare.net/stephanspencer #BrightonSEO @sspencer
  2. 2. Advanced Keyword Research: 4 MUST-KNOW SECRETS for the Perfect Keyword Strategy #BrightonSEO @sspencer
  3. 3. BY THE END OF THIS SESSION, YOU’LL GAIN AT LEAST ONE NUGGET YOU CAN IMPLEMENTNEXTWEEKANDMAKE$$$ #BrightonSEO @sspencer
  4. 4. StephanSpencer.com
  5. 5. StephanSpencer.com Some gifts For attending my SESSION! stephanspencer.com/brighton OR txt BRIGHTON to +44 7903 567718
  6. 6. who am I #BrightonSEO @sspencer
  7. 7. SEO Expert | Author | Speaker StephanSpencer.com @sspencer #BrightonSEO @sspencer
  8. 8. #BrightonSEO @sspencer
  9. 9. #BrightonSEO @sspencer
  10. 10. #BrightonSEO @sspencer
  11. 11. What We’ll cover The right & wrong keywords Type of searches Knowing your target market Keyword research #BrightonSEO @sspencer
  12. 12. The Right & Wrong keywords #1 #BrightonSEO @sspencer
  13. 13. THE RIGHT POPULAR RELEVANT ATTAINABLE keywords 1 2 3 #BrightonSEO @sspencer
  14. 14. THE wrong keywords #BrightonSEO @sspencer
  15. 15. THE wrong keywords #BrightonSEO @sspencer
  16. 16. Types of searches #2 #BrightonSEO @sspencer
  17. 17. 3 TYPES OF Searches INFORMATIONAL NAVIGATIONAL TRANSACTIONAL 1 2 3 #BrightonSEO @sspencer
  18. 18. THE FUNNEL & SEARCHER 1 2 3 4 AWARENESS CONSIDERATION PURCHASE RETENTION Intention #BrightonSEO @sspencer
  19. 19. The HEADTERMS: POPULAR, COMPETITIVE, SHORTER TAIL TERMS: LESS POPULAR, LESS COM- PETITIVE, LONGER, MORE BUYING INTENT. 1 2 #BrightonSEO @sspencer
  20. 20. Knowing your target market #3 #BrightonSEO @sspencer
  21. 21. KNOWING YOUR TARGET MARKET KNOW YOUR AUDIENCE Intimately #BrightonSEO @sspencer
  22. 22. First understand whoyour customersare as people... #BrightonSEO @sspencer
  23. 23. DEMOGRAPHICS, PSY CHOGRAPHICS&SOCIOGRAPHICS #BrightonSEO @sspencer
  24. 24. develop personas #BrightonSEO @sspencer
  25. 25. WHAT ARE THEIR PAIN POINTS? #BrightonSEO @sspencer
  26. 26. TOPIC MAPPING FOR DOMAIN THEMATIC CONTENT #BrightonSEO @sspencer
  27. 27. SITEARCHITECTURE Homepage Products Cat1 Subcat1 Subcat1 Subcat1 Subcat2 Subcat2 Subcat2 Subcat3 Subcat3 Subcat3 Cat1 Cat1 About About1 About1 About1 Contact #BrightonSEO @sspencer
  28. 28. MAPPING FOR THEMATIC Content #BrightonSEO @sspencer
  29. 29. KEYWORD research #4 #BrightonSEO @sspencer
  30. 30. KEYWORDRESEARCH SEARCH VOLUME KEYWORD IDEAS TOPICS/ENTITIES vs. KEYWORDS TRENDS GEOGRAPHIC VARIANCE COMPETITORS/INDUSTRY 1 2 3 4 5 6 StephanSpencer.com
  31. 31. Keyword Brainstorming Tools #BrightonSEO @sspencer
  32. 32. GOOGLE SUGGEST #BrightonSEO @sspencer
  33. 33. SOOVLE #BrightonSEO @sspencer
  34. 34. SOOVLE #BrightonSEO @sspencer
  35. 35. UBERSUGGEST #BrightonSEO @sspencer
  36. 36. UBERSUGGEST #BrightonSEO @sspencer
  37. 37. ANSWER THEPUBLIC #BrightonSEO @sspencer
  38. 38. ANSWER THEPUBLIC #BrightonSEO @sspencer
  39. 39. SEARCHMETRICS TOPIC EXPLORER #BrightonSEO @sspencer
  40. 40. SEARCHMETRICS TOPIC EXPLORER #BrightonSEO @sspencer
  41. 41. Keyword Research Tools #BrightonSEO @sspencer
  42. 42. google trends #BrightonSEO @sspencer
  43. 43. google trends #BrightonSEO @sspencer
  44. 44. google trends #BrightonSEO @sspencer
  45. 45. GOOGLE KEYWORD PLANNER #BrightonSEO @sspencer
  46. 46. MOZ KEYWORD EXPLORER #BrightonSEO @sspencer
  47. 47. MOZ KEYWORD EXPLORER #BrightonSEO @sspencer
  48. 48. RANKRANGER KEYWORD FINDER #BrightonSEO @sspencer
  49. 49. RANKRANGER KEYWORD FINDER #BrightonSEO @sspencer
  50. 50. SEMrush #BrightonSEO @sspencer
  51. 51. SEMrush #BrightonSEO @sspencer
  52. 52. SEARCHMETRICS #BrightonSEO @sspencer
  53. 53. STAT #BrightonSEO @sspencer
  54. 54. STAT #BrightonSEO @sspencer
  55. 55. Thank You! #BrightonSEO @sspencer
  56. 56. Stephan Spencer SEO Expert/Author/Speaker www.stephanspencer.com @sspencer facebook.com/stephanspencerseo #BrightonSEO @sspencer
  57. 57. StephanSpencer.com Some gifts For attending my SESSION! stephanspencer.com/brighton OR txt BRIGHTON to +44 7903 567718

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