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Content Marketing - The Currency of Influence

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Content marketing

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Content Marketing - The Currency of Influence

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  4. @googledave Content helps to do this! Need some stats
  5. @googledave Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination
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  7. @googledave 1. Industry Pain Points 2. Common Customer Q’s 3. Trending Industry Topics 4. Brand Stories 5. Research & Analysis 6. Outside of industry into your world 7. Industry News & Trends
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  14. @googledave Persona has a problem but is not aware of the solution SEE Has a problem and is researching the solutions THINK Aware of your solution, convince them! DO They’re a customer encourage to buy and share more DELIGHT
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  29. @googledave · Employees advocates – they can reach an audience 10x that of your brand · Harness the power of the team · Identify you most socially savvy · Rules of the game – follow the content plan · Measure, share and grow
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  35. @googledave Be genuine, Be sincere, Be authentic
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