This presentation is a draft version of Communication and Advocacy plan for Memory of the World Thailand that was presented in the MOW Awareness-Raising and Advocacy Workshop at Bayview Park Hotel, Manila, Philippines during March 1-3, 2010.

1. The Draft of Memory of the World Thailand
Communication and Advocacy Plan
Rachabodin Suwannakanthi
National Electronics and Computer Technology Center

2. Target Audience
• Content Owner – government and non-
government organizations including
individuals who are the owner or related to
the documentary heritage

3. Communication Problem Statement
• Lack of appreciation and knowledge on
Documentary Heritage
• Lack of knowledge on MOW Program

4. Communication Objectives
• To increase the level of appreciation and
knowledge of 100% of content owners
about Documentary Heritage after one year.
• To increase the level of knowledge of 50%
of the content owner on MOW programme
and MOW registration process.

5. Sources
• Ministry of Education
• Ministry of Culture
• Ministry of Science and Technology
• Institutions

6. Message
“One Memory for All”

7. Channel
• Interpersonal Communication
• Conference or Workshop
• Printed Media
• Digital/New Media
• Internet

8. Resource Requirements
• Human Resources
– MOW programme expert
– MOW National Committee
– IEC expert / ICT expert
• Physical Resources
– Conference room/Workshop room/Meeting room
– IT Infrastructures
• Financial & Material Resources
– Financial resources should be supported by Ministry
of Education and Ministry of Culture

9. Networking Strategies
• Coordinating with relevant organizations
(government, non-government, institution)
to set up conference or workshop
• Using MOW National Committee website
to creating a social network for sharing
information between MOW National
Committee and the content owner.

10. Mainstreaming Strategies
• Using both of printed media and digital media to
publish information to increase an appreciation of
documentary heritage and educate about MOW
programme
• Organized conference or workshop to educate the
content owner on MOW programme and to
increase an appreciation of documentary heritage

11. WORKPLAN
Activity Duration Responsible Expected output /
Center outcome
Structure 4 Conferences or
- Workshop on
Baseline Information appreciation of the
documentary
- Survey on appreciation and 3 months Thai MOW heritage and MOW
knowledge on Documentary MOST programme to be
Heritage and MOW Programme organized
among relevant organizations
Policies Revised version of
- Thai National MOW
Budget website
- Prepared budget for 3 months MOE, MOC
conferences/Workshop
Information Materials
- Conference Materials Production 2 months Thai MOW
- Revision of Thai National MOW 6 months MOST/Thai MOW
Website
MOST/Thai MOW
- Production of Printed/Digital 3 months
Promotional Materials