Innovation needs Waste!     Dirk Lässighttp://blog.laessig.com Pierluigi PuglieseConneX o     Xhttp://blog.connexxo.com
Right for                      your customer InnovativeAre you building the right product?
What comes before Agility?How to getthe rightideas?                 How to choose                 the best feature set?
The         Concept         “Waterfally”                          Business                   Requirements                 ...
Design Thinking                Fills Gap:Is a Body of                    Includes                BusinessKnowledge        ...
Who influences a solution?In design thinking solutions are driven by user needs.                                   viable  ...
Learn to Create and Select                      Waste!                                         Fe                         ...
Innovation Needs        WasteRemove waste =remove the opportunityfor Innovation          Learning and gaining          inf...
Design Thinking Culture
Interdisciplinary Team                         10
Iterative & Timeboxed                   11
EncourageExperiments              12
Collective Ownership of Ideas                                13
Reframe Failures              14
Be Empathic         15
Be Inspired              16
Involve real users                     17
Process                     Ideate         Observe              PrototypeStarthere        Understand            Execute   ...
•   Generate variations •   All ideas are equal •   Feedback & Select •   Probe, Sense,     RespondIdeate
A Design Thinking Phase...                 1. Read the                    stories       Iterate4. Demo &                  ...
1. Stories: A New Electric Car
Innovation                              2. Ideate   GamesMindmaps              Brainstorming                              ...
6-3-5         Bob     Alice    Mary   John   Andrew   LisaIdea 1   ...      ...      ...    ...     ...     ...Idea 2   .....
Morphological BoxesOur company party... Location     To Eat         Music       Games   ...Restaurant             Vegetari...
Disney Strategy            1. Dreamer                  2. Implementer3. Criticiser                 25
Bob        Alice        Mary       John       Andrew        LisaIdea 1         ...    ...          ...          ...       ...
3. Converge
Prototyping
Feasibility              Select Criteria              Time to Market     CostViability                  Desirability
Convergence ToolsStrengthenGood Ideas                      Reframing               Inclusive Principles
NowConverge...
4. Demo & Feedback                32
Design ThinkingHow will you use it?
Dirk Lässighttp://blog.laessig.com Pierluigi PuglieseConneX o     Xhttp://blog.connexxo.com
Essential Bibliography •   Kaner, Sam et al. - “Facilitator’s Guide to     Participatory Decision-Making” •   Malik, Fredm...
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Innovation needs waste - XP Days Benelux 2011

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Here are the slides of the workshop version of Innovation Needs Waste, as presented at XP Days Benelux

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Transcript of "Innovation needs waste - XP Days Benelux 2011"

  1. 1. Innovation needs Waste! Dirk Lässighttp://blog.laessig.com Pierluigi PuglieseConneX o Xhttp://blog.connexxo.com
  2. 2. Right for your customer InnovativeAre you building the right product?
  3. 3. What comes before Agility?How to getthe rightideas? How to choose the best feature set?
  4. 4. The Concept “Waterfally” Business Requirements ImplementationWe’re agile!=> 4
  5. 5. Design Thinking Fills Gap:Is a Body of Includes BusinessKnowledge Brainstorming vs. IT Promotes NOT about Fits well Creativity & Project with Agile Innovation Execution 5
  6. 6. Who influences a solution?In design thinking solutions are driven by user needs. viable Business desirable Stakeholder User feasible Engineer The solution space
  7. 7. Learn to Create and Select Waste! Fe ed Create choices Make choices ba ck Prototype Divergent Convergent and Learn thinking thinkingIterate
  8. 8. Innovation Needs WasteRemove waste =remove the opportunityfor Innovation Learning and gaining information should not be seen as waste
  9. 9. Design Thinking Culture
  10. 10. Interdisciplinary Team 10
  11. 11. Iterative & Timeboxed 11
  12. 12. EncourageExperiments 12
  13. 13. Collective Ownership of Ideas 13
  14. 14. Reframe Failures 14
  15. 15. Be Empathic 15
  16. 16. Be Inspired 16
  17. 17. Involve real users 17
  18. 18. Process Ideate Observe PrototypeStarthere Understand Execute Learn 18
  19. 19. • Generate variations • All ideas are equal • Feedback & Select • Probe, Sense, RespondIdeate
  20. 20. A Design Thinking Phase... 1. Read the stories Iterate4. Demo & 2. IdeateFeedback 3. Converge
  21. 21. 1. Stories: A New Electric Car
  22. 22. Innovation 2. Ideate GamesMindmaps Brainstorming ...
  23. 23. 6-3-5 Bob Alice Mary John Andrew LisaIdea 1 ... ... ... ... ... ...Idea 2 ... ... ... ... ...Idea 3 ... ... ...6 People3 Ideas each5 Minutes each 23
  24. 24. Morphological BoxesOur company party... Location To Eat Music Games ...Restaurant Vegetarian Alice’s Band ... ...“The Lake” John’s Pre-recorded Thai ... ... house music Alf’s Jazz Golf Club ... ... ... Quintet ... ... ... ... ... ... ... ... ... ... 24
  25. 25. Disney Strategy 1. Dreamer 2. Implementer3. Criticiser 25
  26. 26. Bob Alice Mary John Andrew LisaIdea 1 ... ... ... ... ... ... Now Ideate...Idea 2 ... ... ... ... ...Idea 3 ... ... ... Location To Eat Music Games ... Restaurant Vegetarian Alice’s Band ... ... “The Lake” Pre-recorded John’s house Thai ... ... music Alf’s Jazz Golf Club ... ... ... Quintet ... ... ... ... ... ... ... ... ... ... 26
  27. 27. 3. Converge
  28. 28. Prototyping
  29. 29. Feasibility Select Criteria Time to Market CostViability Desirability
  30. 30. Convergence ToolsStrengthenGood Ideas Reframing Inclusive Principles
  31. 31. NowConverge...
  32. 32. 4. Demo & Feedback 32
  33. 33. Design ThinkingHow will you use it?
  34. 34. Dirk Lässighttp://blog.laessig.com Pierluigi PuglieseConneX o Xhttp://blog.connexxo.com
  35. 35. Essential Bibliography • Kaner, Sam et al. - “Facilitator’s Guide to Participatory Decision-Making” • Malik, Fredmund - „Strategie des Managements komplexer Systeme“ • http://designthinking.ideo.com • Gray, Dave et al. - “Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers” • Hohmann, Luke - “Innovation Games: Creating Breakthrough Products Through Collaborative Play”

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