Innovation needs waste - XP Days Benelux 2011

Innovation needs Waste! Dirk Lässighttp://blog.laessig.com Pierluigi PuglieseConneX o Xhttp://blog.connexxo.com

Right for your customer InnovativeAre you building the right product?

What comes before Agility?How to getthe rightideas? How to choose the best feature set?

The Concept “Waterfally” Business Requirements ImplementationWe’re agile!=> 4

Design Thinking Fills Gap:Is a Body of Includes BusinessKnowledge Brainstorming vs. IT Promotes NOT about Fits well Creativity & Project with Agile Innovation Execution 5

Who inﬂuences a solution?In design thinking solutions are driven by user needs. viable Business desirable Stakeholder User feasible Engineer The solution space

Learn to Create and Select Waste! Fe ed Create choices Make choices ba ck Prototype Divergent Convergent and Learn thinking thinkingIterate

Innovation Needs WasteRemove waste =remove the opportunityfor Innovation Learning and gaining information should not be seen as waste

Design Thinking Culture

Interdisciplinary Team 10

Iterative & Timeboxed 11

EncourageExperiments 12

Collective Ownership of Ideas 13

Reframe Failures 14

Be Empathic 15

Be Inspired 16

Involve real users 17

Process Ideate Observe PrototypeStarthere Understand Execute Learn 18

• Generate variations • All ideas are equal • Feedback & Select • Probe, Sense, RespondIdeate

A Design Thinking Phase... 1. Read the stories Iterate4. Demo & 2. IdeateFeedback 3. Converge

1. Stories: A New Electric Car

Innovation 2. Ideate GamesMindmaps Brainstorming ...

6-3-5 Bob Alice Mary John Andrew LisaIdea 1 ... ... ... ... ... ...Idea 2 ... ... ... ... ...Idea 3 ... ... ...6 People3 Ideas each5 Minutes each 23

Morphological BoxesOur company party... Location To Eat Music Games ...Restaurant Vegetarian Alice’s Band ... ...“The Lake” John’s Pre-recorded Thai ... ... house music Alf’s Jazz Golf Club ... ... ... Quintet ... ... ... ... ... ... ... ... ... ... 24

Disney Strategy 1. Dreamer 2. Implementer3. Criticiser 25

Bob Alice Mary John Andrew LisaIdea 1 ... ... ... ... ... ... Now Ideate...Idea 2 ... ... ... ... ...Idea 3 ... ... ... Location To Eat Music Games ... Restaurant Vegetarian Alice’s Band ... ... “The Lake” Pre-recorded John’s house Thai ... ... music Alf’s Jazz Golf Club ... ... ... Quintet ... ... ... ... ... ... ... ... ... ... 26

3. Converge

Prototyping

Feasibility Select Criteria Time to Market CostViability Desirability

Convergence ToolsStrengthenGood Ideas Reframing Inclusive Principles

NowConverge...

4. Demo & Feedback 32

Design ThinkingHow will you use it?

Dirk Lässighttp://blog.laessig.com Pierluigi PuglieseConneX o Xhttp://blog.connexxo.com

Essential Bibliography • Kaner, Sam et al. - “Facilitator’s Guide to Participatory Decision-Making” • Malik, Fredmund - „Strategie des Managements komplexer Systeme“ • http://designthinking.ideo.com • Gray, Dave et al. - “Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers” • Hohmann, Luke - “Innovation Games: Creating Breakthrough Products Through Collaborative Play”

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Innovation needs waste - XP Days Benelux 2011

by Pierluigi Pugliese

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