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An introduction to using social media to promote your small business. The tools discussed include blogging and LinkedIn. This presentation was originally delivered at the Israel Translators ...

An introduction to using social media to promote your small business. The tools discussed include blogging and LinkedIn. This presentation was originally delivered at the Israel Translators Association Conference in Jerusalem on Feb. 10, 2010.

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    Using Social Media to Promote Your Business: Blogging and LinkedIn Using Social Media to Promote Your Business: Blogging and LinkedIn Presentation Transcript

    • Getting Started with Social Media Marketing
      Israel Translators Association Conference
      Kelli Brown | February 2010
    • About your presenter
      Decade of experience:
      Web development and design
      Print and digital graphic design
      Web marketing
      Search Engine Optimization (SEO)
      Send questions to kelli@pixelpointpress.com
    • Promoting your business
      How the social web complements your CV
      Why you need a web presence
      What to do to position yourself
      Action items: What to do now
      Questions and answers
    • Resume 2.0
      Web doesn’t replace traditional business marketing
      Traditional elements:
      • Business card
      • Brochure
      • Resume/CV
      • Portfolio (if applicable)
      • References
      • Networking in real life
      • Employment ads
      Web elements:
      • Website
      • Blog
      • Searchable resume (LinkedIn)
      • Gallery (if applicable)
      • Social networks
      • Networking online
      • Industry groups
      Most traditional elements have a corollary element online
    • Goals of your web presence*
      Leverage your strengths, overcome weaknesses
      Demonstrate industry expertise
      Promote a hidden skill set
      Help you stand out from other applicants
      Know your competition
      In short, to answer the question:
      “Why should I hire you instead of someone else forthis position?”
      * And to make it all searchable on Google so potential clients find you
    • What you need
      Website with a blog
      Simple and easy to navigate
      Content to share
      Which means you need industry knowledge
      Completed profile on LinkedIn
      Networks to leverage, groups to connect
    • Targeting a market
      Select a specific niche for web marketing
      “Hebrew-English medical technical writing” instead of “Hebrew-English-Hebrew” translation
      Cater to the needs of users in that niche
      Provide content that helps them
      Answer questions when possible
    • What to do
      Before writing, explore your target market
      Use blog posts to expand beyond your CV
      Broadcast your content wide and far
      Consider using other social networks
      Combine your web and real-life networks
      Target customers in their native language
    • Your website
      Up-to-date resume: clear and concise
      Make links and email addresses clickable
      Link to your university, employers, etc.
      Link to work samples posted online
      About page: anticipate client questions
      Contact info: phone, email, network URLs
      Updated blog: post at least once a week
      Site should be your own domain name
    • Your blog
      Update regularly: shows consistency
      Communication skills
      Comment on news within your target market
      Expand on your skills
      Projects you’ve managed – other hidden talents
      Awards and achievements (and why they matter)
      Market yourself – your elevator speech
    • What is a blog?
      Web page displaying chronological posts
      Supports photos, video, audio, presentations
      Can be part of a larger website or standalone
      Organized into categories
      Indexed by tags
      Followers subscribe via email or RSS
    • Blog posts should be
      250 to 600 words in length (for English)
      Related to news when possible
      Written in a conversational (yet professional) tone
      Organized neatly into categories, tagged
    • Your first five blog posts
      Who you are
      What you do – get specific
      Your successes and strengths
      Your work history
      Why you’re the best fit for your clients
    • What to post about
      New clients or projects
      Ongoing education
      Articles that justify your services
      Q&A with potential/current clients
      Your opinion on relevant topics
    • LinkedIn (linkedin.com)
      Create an account and complete profile
      Profile picture: simple, clear headshot
      Not a comic avatar, kids, pets, pint of beer
      Use the same image across networks
      Add your blog/website feed (maybe Twitter too?)
      Join industry groups, connect with other members
      Comment and answer questions in “LinkedIn Answers”
    • Myths about social networks
      They’re just for kids
      They’re only for networking between friends
      People don’t use them for business
      My connections can’t help me get clients
    • Finding a Hebrew translator
    • Common responses
      “But I have pictures of my kids on there…”
      In social media, you’re allowed to be a real human
      “But I don’t want them to see my FB page…”
      You can’t prevent them from searching Google
      “But a lot of my profile is personal – favorite books, music, hobbies, etc.”
      And it might complement what you do
    • International industry-related groups: latest news
      Israeli industry-specific groups: find potential colleagues, job openings, networking events, conferences
      Company-specific groups: learn more about what your clients do and need
      Networking groups: where jobs are often posted first
      Industry Groups (Yahoo!)
      Don’t forget to find out if they have blogs, sites, Facebook groups, etc.
    • Stand out from the crowd
      Have video? Post a short video to YouTube introducing yourself
      Have a portfolio? Post it to Flickr and embed it as a slideshow into your site
      Given presentations? Upload your PowerPoint files to SlideShare.net and embed in your site
      Remember the goal is to stand out in a good way
    • Homework: Your action items
      Create a website or blog for your work
      Create a section with content updated regularly
      Join LinkedIn and begin building connections
      Join industry groups and connect/learn
      Consider going the extra step – rich media
    • Questions and answers
      Think of a question later? Email me at kelli@pixelpointpress.com
      Want to learn more?
      http://pixelpointpress.com/classes/