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Phil Simon!
President and Founder!
Motion Publishing!
!
June 7, 2013!
InNEVation Center!
•  Author of five non-fiction books!
•  Founder and president of Motion
Publishing!
•  www.philsimon.com!
•  www.motionpub.com!
•  @philsimon!
•  phil@philsimon.com!
•  9:00 – 10:30: Introduction &
Publishing Options!
•  10:45 – 12:00: The Writing
Process!
•  12:00 – 1:00: Lunch!
•  1:00 – 2:15: Cover, Design, and
Marketing!
•  2:30 – 4:00: Myths, Potpourri, and
Q&A!
Publishing Seminar, # 3!
•  Who are you?!
•  Where are you from?!
•  What have you written
before?!
•  What do you hope to learn
and achieve today?!
•  Favorite movie?!
Publishing Seminar, # 4!
“The future ain’t what it
used to be.” !
–Yogi Berra!
Publishing Seminar, # 5!
•  Option 1: Traditional
publisher.!
•  Option 2: Using subsidy
press (read: AuthorHouse,
Lulu, etc.)!
•  Option 3: Using a
micropublisher.!
!
Publishing Seminar, # 6!
•  Traditional publisher – small
advance!
•  Subsidy press – Anywhere
from $2k to $5k, depending on
options!
•  Micropublisher – $10 - $15k,
depending on options!
Publishing Seminar, # 7!
Publishing Seminar, # 8!
•  Option 4: Self-publish,
build a tribe, and then
move to traditional
publishers. !
!
It depends on:!
•  The type of book you’re writing!
•  Your platform!
•  Your goals!
•  Your budget!
•  Your timeframe!
•  Your experience!
!
Publishing Seminar, # 9!
Publishing Seminar, # 10!
"Inspiration exists, but it
has to find us working." !
- Pablo Picasso !
Publishing Seminar, # 12!
•  500 words/day!
•  100 days!
•  50,000 words!
Publishing Seminar, # 13!
•  Get it down before you get
it right.!
•  Get it down before it gets
away.!
•  Myth: Your book has to be
on an original topic.!
Publishing Seminar, # 14!
•  Mistake: Concurrently working on
multiple books.!
•  Writing is a skill.!
•  When you finish your manuscript, it’s
time for editing.!
Publishing Seminar, # 15!
•  Types of editing:!
•  Developmental!
•  Proofreading!
Publishing Seminar, # 16!
•  Copyediting
@aarongoldfarb
www.aarongoldfarb.com
Selling books is hard.!
!
Really hard.!
Publishing Seminar, # 19!
Publishing Seminar, # 20!
•  Cover mistakes:!
•  DIY!
•  Too many words!
•  Print too small!
Publishing Seminar, # 21!
Publishing Seminar, # 22!
•  I can should design my own cover.!
•  I can edit and proofread my own work.!
•  I can design my own book and ebook.!
•  It’s easy to get my book in B&N.!
Publishing Seminar, # 25!
•  You get what you pay for.!
•  With design, err on the side of
simplicity. Less is more.!
•  Write what you know.!
Publishing Seminar, # 26!
•  I can/should start marketing after I
finish my book.!
•  I can do all of my marketing and
promotion in my spare time. !
•  PR firms can guarantee success.!
•  Ignoring book reviews.!
Publishing Seminar, # 27!
“All publishing is self-publishing.”!
Seth Godin!
•  The author’s platform is paramount. !
Publishing Seminar, # 28!
•  Traditional publishers market their
authors.!
•  The quality of your writing and idea are
paramount.!
•  Books are a “special” business.!
•  Selling books is easy.!
Publishing Seminar, # 30!
•  All self-publishing is created equal.!
•  Getting into Barnes and Nobles is easy.!
•  I don’t need an online presence to sell
books.!
!
Publishing Seminar, # 31!
•  LightningSource!
•  BookBaby!
•  Lulu, AuthorHouse,
iUniverse!
•  Square iPhone/iPad app!
Publishing Seminar, # 32!
•  KindleDirect!
•  99Designs, oDesk, FivErr, !
•  GoodReads!
•  Dan Poynter books on
self-publishing!
•  MotionPub.com!
Publishing Seminar, # 33!
•  Writing gets easier over
time.!
•  Don’t be afraid to take a
break.!
•  Carry a recorder or pen
and paper with you at all
times.!
Publishing Seminar, # 34!
•  Writing is inherently fun and rewarding.!
•  Writing well is hard work.!
•  Writing is one of my favorite headaches.!
•  Writing is in many ways just like every
other business (read: risk vs. reward).!
Publishing Seminar, # 35!
Publishing Seminar, # 36!
Publishing Seminar, # 37!
Thank you for coming!!

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Writing and Publishing Options for First-Time Authors

  • 1. Phil Simon! President and Founder! Motion Publishing! ! June 7, 2013! InNEVation Center!
  • 2. •  Author of five non-fiction books! •  Founder and president of Motion Publishing! •  www.philsimon.com! •  www.motionpub.com! •  @philsimon! •  phil@philsimon.com!
  • 3. •  9:00 – 10:30: Introduction & Publishing Options! •  10:45 – 12:00: The Writing Process! •  12:00 – 1:00: Lunch! •  1:00 – 2:15: Cover, Design, and Marketing! •  2:30 – 4:00: Myths, Potpourri, and Q&A! Publishing Seminar, # 3!
  • 4. •  Who are you?! •  Where are you from?! •  What have you written before?! •  What do you hope to learn and achieve today?! •  Favorite movie?! Publishing Seminar, # 4!
  • 5. “The future ain’t what it used to be.” ! –Yogi Berra! Publishing Seminar, # 5!
  • 6. •  Option 1: Traditional publisher.! •  Option 2: Using subsidy press (read: AuthorHouse, Lulu, etc.)! •  Option 3: Using a micropublisher.! ! Publishing Seminar, # 6!
  • 7. •  Traditional publisher – small advance! •  Subsidy press – Anywhere from $2k to $5k, depending on options! •  Micropublisher – $10 - $15k, depending on options! Publishing Seminar, # 7!
  • 8. Publishing Seminar, # 8! •  Option 4: Self-publish, build a tribe, and then move to traditional publishers. ! !
  • 9. It depends on:! •  The type of book you’re writing! •  Your platform! •  Your goals! •  Your budget! •  Your timeframe! •  Your experience! ! Publishing Seminar, # 9!
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  • 12. "Inspiration exists, but it has to find us working." ! - Pablo Picasso ! Publishing Seminar, # 12!
  • 13. •  500 words/day! •  100 days! •  50,000 words! Publishing Seminar, # 13!
  • 14. •  Get it down before you get it right.! •  Get it down before it gets away.! •  Myth: Your book has to be on an original topic.! Publishing Seminar, # 14!
  • 15. •  Mistake: Concurrently working on multiple books.! •  Writing is a skill.! •  When you finish your manuscript, it’s time for editing.! Publishing Seminar, # 15!
  • 16. •  Types of editing:! •  Developmental! •  Proofreading! Publishing Seminar, # 16! •  Copyediting
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  • 19. Selling books is hard.! ! Really hard.! Publishing Seminar, # 19!
  • 21. •  Cover mistakes:! •  DIY! •  Too many words! •  Print too small! Publishing Seminar, # 21!
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  • 25. •  I can should design my own cover.! •  I can edit and proofread my own work.! •  I can design my own book and ebook.! •  It’s easy to get my book in B&N.! Publishing Seminar, # 25!
  • 26. •  You get what you pay for.! •  With design, err on the side of simplicity. Less is more.! •  Write what you know.! Publishing Seminar, # 26!
  • 27. •  I can/should start marketing after I finish my book.! •  I can do all of my marketing and promotion in my spare time. ! •  PR firms can guarantee success.! •  Ignoring book reviews.! Publishing Seminar, # 27!
  • 28. “All publishing is self-publishing.”! Seth Godin! •  The author’s platform is paramount. ! Publishing Seminar, # 28!
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  • 30. •  Traditional publishers market their authors.! •  The quality of your writing and idea are paramount.! •  Books are a “special” business.! •  Selling books is easy.! Publishing Seminar, # 30!
  • 31. •  All self-publishing is created equal.! •  Getting into Barnes and Nobles is easy.! •  I don’t need an online presence to sell books.! ! Publishing Seminar, # 31!
  • 32. •  LightningSource! •  BookBaby! •  Lulu, AuthorHouse, iUniverse! •  Square iPhone/iPad app! Publishing Seminar, # 32!
  • 33. •  KindleDirect! •  99Designs, oDesk, FivErr, ! •  GoodReads! •  Dan Poynter books on self-publishing! •  MotionPub.com! Publishing Seminar, # 33!
  • 34. •  Writing gets easier over time.! •  Don’t be afraid to take a break.! •  Carry a recorder or pen and paper with you at all times.! Publishing Seminar, # 34!
  • 35. •  Writing is inherently fun and rewarding.! •  Writing well is hard work.! •  Writing is one of my favorite headaches.! •  Writing is in many ways just like every other business (read: risk vs. reward).! Publishing Seminar, # 35!
  • 37. Publishing Seminar, # 37! Thank you for coming!!