4. • Who are you?!
• Where are you from?!
• What have you written
before?!
• What do you hope to learn
and achieve today?!
• Favorite movie?!
Publishing Seminar, # 4!
5. “The future ain’t what it
used to be.” !
–Yogi Berra!
Publishing Seminar, # 5!
6. • Option 1: Traditional
publisher.!
• Option 2: Using subsidy
press (read: AuthorHouse,
Lulu, etc.)!
• Option 3: Using a
micropublisher.!
!
Publishing Seminar, # 6!
7. • Traditional publisher – small
advance!
• Subsidy press – Anywhere
from $2k to $5k, depending on
options!
• Micropublisher – $10 - $15k,
depending on options!
Publishing Seminar, # 7!
8. Publishing Seminar, # 8!
• Option 4: Self-publish,
build a tribe, and then
move to traditional
publishers. !
!
9. It depends on:!
• The type of book you’re writing!
• Your platform!
• Your goals!
• Your budget!
• Your timeframe!
• Your experience!
!
Publishing Seminar, # 9!
14. • Get it down before you get
it right.!
• Get it down before it gets
away.!
• Myth: Your book has to be
on an original topic.!
Publishing Seminar, # 14!
15. • Mistake: Concurrently working on
multiple books.!
• Writing is a skill.!
• When you finish your manuscript, it’s
time for editing.!
Publishing Seminar, # 15!
25. • I can should design my own cover.!
• I can edit and proofread my own work.!
• I can design my own book and ebook.!
• It’s easy to get my book in B&N.!
Publishing Seminar, # 25!
26. • You get what you pay for.!
• With design, err on the side of
simplicity. Less is more.!
• Write what you know.!
Publishing Seminar, # 26!
27. • I can/should start marketing after I
finish my book.!
• I can do all of my marketing and
promotion in my spare time. !
• PR firms can guarantee success.!
• Ignoring book reviews.!
Publishing Seminar, # 27!
28. “All publishing is self-publishing.”!
Seth Godin!
• The author’s platform is paramount. !
Publishing Seminar, # 28!
29.
30. • Traditional publishers market their
authors.!
• The quality of your writing and idea are
paramount.!
• Books are a “special” business.!
• Selling books is easy.!
Publishing Seminar, # 30!
31. • All self-publishing is created equal.!
• Getting into Barnes and Nobles is easy.!
• I don’t need an online presence to sell
books.!
!
Publishing Seminar, # 31!
34. • Writing gets easier over
time.!
• Don’t be afraid to take a
break.!
• Carry a recorder or pen
and paper with you at all
times.!
Publishing Seminar, # 34!
35. • Writing is inherently fun and rewarding.!
• Writing well is hard work.!
• Writing is one of my favorite headaches.!
• Writing is in many ways just like every
other business (read: risk vs. reward).!
Publishing Seminar, # 35!