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How to create good PR presentation
The document outlines effective public relations (PR) strategies and emphasizes the importance of managing reputation through clear communication and engaging press releases. It provides tips on writing press releases, boosting coverage, and utilizing various channels for distribution while highlighting the significance of SEO in PR efforts. The overall message is that PR is essential for building and maintaining a positive reputation, and it has evolved to include more direct engagement with target customers.
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How to create good PR presentation
- 1. @outwritepr #ConwyBusinessWeek How to creategood PR! Thursday 19 November, 2015
- 2. Who we are! • 21years providing high quality content ! • Digital reputation management! • Coaching and training! • Experts in crisis management • A 24/7 team
- 4. ! ! ! ! Why PR?! The CharteredInstitute of Public Relations (CIPR) says:! “PR is about your reputation. It is the result of what you do, what you say, and what others say about you.”!
- 5. Plus verbal communication, massmail, and signs at events and exhibitions!
- 7. • Of interest tothe media’s audience! ! ! ! What! is ! news?! • Don’t forget that you are also the media! • Your customers are interested in your news!
- 8. • Who, what, when,where, why and how?! • Use an eye-catching headline! • Keep it short! • Spell out acronyms and avoid jargon ! ! ! ! Press! release! writing! • Include a quote!
- 9. • Translate into theWelsh language! • Check spellings and grammar! • Include a notes to editors section! • Include your contact details ! ! ! ! Press! release! writing! • Include links to relevant websites!
- 10. • Use press-style photography! • Thinkabout the composition! • Send a jpg file to the media, approx 1mb in size! ! ! ! ! Boost! coverage! chances!
- 15. • Share any mediacoverage (avoiding NLA issues)! • Recycle the press release! • Own channels! o Website! o Social media! o E-newsletter! • Offline literature! o Print newsletters! o On the walls in your meeting room! ! ! ! ! Post! coverage! activity!
- 16. • Tell people verballyabout your fantastic news! ! o At networking events! o On the phone! o At new business meetings! • Think about your next press release! o Your reputation will only grow as fast as you push it! ! ! ! ! Post! coverage! activity! • Monitor and evaluate! o What worked?! o What didn’t work?!
- 17. ! ! ! PR for SEO! • Google loveshigh-quality, fresh content on your website! o Press releases written in a journalistic style ticks this box! • Google likes links to your website – BUT quality vs quantity! o PR naturally attracts valuable links from third party publishers! • Google’s rules have changed!
- 18. ! ! ! ! Recap! “PR is aboutyour reputation. It is the result of what you do, what you say, and what others say about you.”! ! How you manage your reputation has completely changed. It’s no longer just about media relations – how else can you share your business’ story with your target customers?!
- 19.