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Prerequisites of successful
self-publishing
www.TheCreativePenn.com
2
You have
permission to
write whatever
you like. 	

!
As an indie, you
can publish
whatever you
like.
http://www.flickr.co...
3
What is your goal? What is your
definition of success?
!
* I want to be on every Waterstones shelf in the
country

* It’...
http://online.wsj.com/news/articles/
SB10001424052702303640604579298604044404682
He churns out 7,000 to 10,000 words a day...
The publishing industry has never been so
sharply divided. In the week when the
erotica writer Sylvia Day signed a stagger...
http://indiereader.com/2013/10/understanding-self-publishing-in-
five-books/
Hugh Howey made over $1m from self-pub sales, ...
7
$95 million
What is your
definition of
success? 	

!
What do you want
for your book? 	

!
What do you want
for your writi...
h#p://www.flickr.com/photos/87765855@N00/3105128025/
What is your definition
of success?

For this book, and for
your writin...
http://www.flickr.com/photos/alohateam/4454430285/
Understand your niche
h#p://www.flickr.com/photos/ozyman/443545349/
Who is the target
market for your book?
11
Who are your comparison authors?
* Know your book and your
audience.
!
* Read widely & deeply in your
genre
* Do extens...
h#p://www.flickr.com/photos/nickwheeleroz/2220008689/
The same, but different
13
Research your niche on Amazon
* What do other books look
like that are selling/ ranking
well in your niche? (cover
desi...
h#p://www.flickr.com/photos/87765855@N00/3105128025/
!
!
Who are your target
market?!
Which authors / books are
your 3-5 co...
First 	

draft
Rewrites	

& editing
Production: 	

print
Production: 	

ebook
Distribution 	

& Sales
Marketing
* craft/
w...
16
Characteristics of successful self-publishers
* Positive, pro-active

* Not afraid to experiment, risk and
play. Get kn...
Biggest criticism of indie authors
=> Lack of quality control
http://farm1.static.flickr.com/
36/107035396_fd69301a3c_m.jpg
Use professionals (just like trad pub!)
* Use professional
freelance editors	

!
* Use professional
freelance cover design...
“Books	
  aren’t	
  wri/en	
  –	
  
they’re	
  rewri/en”	
  
!
!
!
Michael	
  Crichton
h#p://www.flickr.com/photos/klytemes...
Thomas	
  Hardy	
  
!
Marked	
  up	
  copy	
  
of:	
  
!
‘Tess	
  of	
  the	
  
D’Urbevilles’	
  
!
Great	
  English	
  
l...
21
First draft = a coherent end
to end read. 	

!
Self-edits & rewrites.Adding
scenes, cutting words. Cut
10% at least. 	
...
Do your research. Read other
authors experiences.
www.allianceindependentauthors.org
www.jakonrath.blogspot.co.uk
http://w...
23
Write more books
* Most authors need 5+
books before they build
enough of an audience to
make a decent living
!
* More ...
“Talent	
  is	
  cheaper	
  than	
  table	
  salt.	
  
What	
  separates	
  the	
  talented	
  
individual	
  from	
  the	...
25
Free 87 page
ebook on !
self-publishing and
book marketing
www.TheCreativePenn.com/blueprint/
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Prerequisites For Successful Self-Publishing

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Prerequisites For Successful Self-Publishing including defining what success means for you, understanding your niche, target market, comparison authors, and researching your niche. The characteristics of successful self-publishers. How to counteract the charge of bad quality self published books by hiring pro editors and cover designers. Write more books. http://www.TheCreativePenn.com/blueprint/

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Prerequisites For Successful Self-Publishing

  1. 1. Prerequisites of successful self-publishing www.TheCreativePenn.com
  2. 2. 2 You have permission to write whatever you like. ! As an indie, you can publish whatever you like. http://www.flickr.com/photos/billsophoto/5243121852/
  3. 3. 3 What is your goal? What is your definition of success? ! * I want to be on every Waterstones shelf in the country
 * It’s my life goal to write a book ! * Make money ! * Win a literary prize ! * Change careers to full-time writer * Reach readers ! What you decide will shape the book you write, how you publish and market.
  4. 4. http://online.wsj.com/news/articles/ SB10001424052702303640604579298604044404682 He churns out 7,000 to 10,000 words a day and often works from eight in the morning until midnight. He spends many of those hours on a treadmill desk, clocking eight to 10 miles. He says he has sold more than 435,000 copies of his books, at around $5 to $6 each, and under Amazon's self-publishing program, he keeps 70%. He signed a deal to co-write thrillers with the blockbuster novelist Clive Cussler. Their first book, a collaboration that will be published under both authors' names, is due out this fall. Mr. Cussler's agent, Peter Lampack, said he was impressed by the "narrative flow" and dense action in Mr. Blake's books. He is currently ranked No. 6 on Amazon's list of top-selling action and adventure writers, behind Mr. Cussler, Tom Clancy and Dan Brown.
  5. 5. The publishing industry has never been so sharply divided. In the week when the erotica writer Sylvia Day signed a staggering eight-figure two-book deal with St Martin's Press, a survey reveals that 54% of traditionally-published authors and almost 80% of go-it-alone writers are making less than $1,000 (£600) a year.
  6. 6. http://indiereader.com/2013/10/understanding-self-publishing-in- five-books/ Hugh Howey made over $1m from self-pub sales, then sold print-only rights to Simon & Schuster Originally self-published novel wins PEN/Robert W. Bingham prize 26 Dec 2013 - 150 Kindle Direct Publishing authors each sold more than 100,000 copies of their books in 2013. Top sellers this year include “Hopeless” by Colleen Hoover and “Wait for Me” by Elisabeth Naughton.
  7. 7. 7 $95 million What is your definition of success? ! What do you want for your book? ! What do you want for your writing career?
  8. 8. h#p://www.flickr.com/photos/87765855@N00/3105128025/ What is your definition of success?
 For this book, and for your writing career. ! Be specific. ! ! ! !
  9. 9. http://www.flickr.com/photos/alohateam/4454430285/ Understand your niche
  10. 10. h#p://www.flickr.com/photos/ozyman/443545349/ Who is the target market for your book?
  11. 11. 11 Who are your comparison authors? * Know your book and your audience. ! * Read widely & deeply in your genre * Do extensive research on ‘comps’. What other authors do your readers like? Will help you with genre & marketing * Understand the expectations of the reader & make them happy ! * Target review bloggers who like those books
  12. 12. h#p://www.flickr.com/photos/nickwheeleroz/2220008689/ The same, but different
  13. 13. 13 Research your niche on Amazon * What do other books look like that are selling/ ranking well in your niche? (cover design & title) ! * What are the expectations of the audience for these types of books? ! * What categories could I use? ! * What are other authors doing for marketing?
  14. 14. h#p://www.flickr.com/photos/87765855@N00/3105128025/ ! ! Who are your target market?! Which authors / books are your 3-5 comparisons?! What category/genre does your book fit into?! ! ! !
  15. 15. First draft Rewrites & editing Production: print Production: ebook Distribution & Sales Marketing * craft/ writing classes for fiction & 
 non-fiction * craft/ self-editing * pro structural edits * pro line edits * pro proof-readers * pro cover design p&e * pro interior print design * ebook formatting * how to use self-pub & DIY services * ebook distribution service * print distribution service * Basics of marketing 
 * Advanced marketing * Marketing services Psychology, Mindset & Business Learn Buy
  16. 16. 16 Characteristics of successful self-publishers * Positive, pro-active
 * Not afraid to experiment, risk and play. Get knocked down and get up again, resilient * Hardworking over the long-term * Entrepreneurial, financially savvy and project management approach, making decisions on research, not emotion * Collaborative and supportive * Understand writing is just the start. You need publishing AND marketing http://janefriedman.com/2013/05/17/should-you-self-publish/
  17. 17. Biggest criticism of indie authors => Lack of quality control http://farm1.static.flickr.com/ 36/107035396_fd69301a3c_m.jpg
  18. 18. Use professionals (just like trad pub!) * Use professional freelance editors ! * Use professional freelance cover designers ! * Use professional services if you want (BUT beware of the over- pricers & scams)
  19. 19. “Books  aren’t  wri/en  –   they’re  rewri/en”   ! ! ! Michael  Crichton h#p://www.flickr.com/photos/klytemestra/101561441/
  20. 20. Thomas  Hardy   ! Marked  up  copy   of:   ! ‘Tess  of  the   D’Urbevilles’   ! Great  English   literature
  21. 21. 21 First draft = a coherent end to end read. ! Self-edits & rewrites.Adding scenes, cutting words. Cut 10% at least. ! Structural edit Beta readers Rewrites ! Copyedit, Proof-read Final manuscript. ! !http://www.thecreativepenn.com/editors/
  22. 22. Do your research. Read other authors experiences. www.allianceindependentauthors.org www.jakonrath.blogspot.co.uk http://www.thecreativepenn.com/2013/04/06/paid-promotion/ www.lindsayburoker.com
  23. 23. 23 Write more books * Most authors need 5+ books before they build enough of an audience to make a decent living ! * More digital shelf space, more chance of discovery, more reader word-of-mouth ! * More fans, wanting more product ! * Better craft & better niche & better list
  24. 24. “Talent  is  cheaper  than  table  salt.   What  separates  the  talented   individual  from  the  successful   one  is  a  lot  of  hard  work” Stephen  King,   ‘On  WriZng’ h#p://www.flickr.com/photos/jvk/63823393/
  25. 25. 25 Free 87 page ebook on ! self-publishing and book marketing www.TheCreativePenn.com/blueprint/
  • KhalidKhalid10

    Mar. 21, 2016
  • JoMalby1

    Apr. 18, 2015

Prerequisites For Successful Self-Publishing including defining what success means for you, understanding your niche, target market, comparison authors, and researching your niche. The characteristics of successful self-publishers. How to counteract the charge of bad quality self published books by hiring pro editors and cover designers. Write more books. http://www.TheCreativePenn.com/blueprint/

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