Writing and Publishing Options for First-Time Authors

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Here are the slides from my recent writing and publishing seminar in Las Vegas.

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Writing and Publishing Options for First-Time Authors

  1. 1. Phil Simon!President and Founder!Motion Publishing!!June 7, 2013!InNEVation Center!
  2. 2. •  Author of five non-fiction books!•  Founder and president of MotionPublishing!•  www.philsimon.com!•  www.motionpub.com!•  @philsimon!•  phil@philsimon.com!
  3. 3. •  9:00 – 10:30: Introduction &Publishing Options!•  10:45 – 12:00: The WritingProcess!•  12:00 – 1:00: Lunch!•  1:00 – 2:15: Cover, Design, andMarketing!•  2:30 – 4:00: Myths, Potpourri, andQ&A!Publishing Seminar, # 3!
  4. 4. •  Who are you?!•  Where are you from?!•  What have you writtenbefore?!•  What do you hope to learnand achieve today?!•  Favorite movie?!Publishing Seminar, # 4!
  5. 5. “The future ain’t what itused to be.” !–Yogi Berra!Publishing Seminar, # 5!
  6. 6. •  Option 1: Traditionalpublisher.!•  Option 2: Using subsidypress (read: AuthorHouse,Lulu, etc.)!•  Option 3: Using amicropublisher.!!Publishing Seminar, # 6!
  7. 7. •  Traditional publisher – smalladvance!•  Subsidy press – Anywherefrom $2k to $5k, depending onoptions!•  Micropublisher – $10 - $15k,depending on options!Publishing Seminar, # 7!
  8. 8. Publishing Seminar, # 8!•  Option 4: Self-publish,build a tribe, and thenmove to traditionalpublishers. !!
  9. 9. It depends on:!•  The type of book you’re writing!•  Your platform!•  Your goals!•  Your budget!•  Your timeframe!•  Your experience!!Publishing Seminar, # 9!
  10. 10. Publishing Seminar, # 10!
  11. 11. "Inspiration exists, but ithas to find us working." !- Pablo Picasso !Publishing Seminar, # 12!
  12. 12. •  500 words/day!•  100 days!•  50,000 words!Publishing Seminar, # 13!
  13. 13. •  Get it down before you getit right.!•  Get it down before it getsaway.!•  Myth: Your book has to beon an original topic.!Publishing Seminar, # 14!
  14. 14. •  Mistake: Concurrently working onmultiple books.!•  Writing is a skill.!•  When you finish your manuscript, it’stime for editing.!Publishing Seminar, # 15!
  15. 15. •  Types of editing:!•  Developmental!•  Proofreading!Publishing Seminar, # 16!•  Copyediting
  16. 16. @aarongoldfarbwww.aarongoldfarb.com
  17. 17. Selling books is hard.!!Really hard.!Publishing Seminar, # 19!
  18. 18. Publishing Seminar, # 20!
  19. 19. •  Cover mistakes:!•  DIY!•  Too many words!•  Print too small!Publishing Seminar, # 21!
  20. 20. Publishing Seminar, # 22!
  21. 21. •  I can should design my own cover.!•  I can edit and proofread my own work.!•  I can design my own book and ebook.!•  It’s easy to get my book in B&N.!Publishing Seminar, # 25!
  22. 22. •  You get what you pay for.!•  With design, err on the side ofsimplicity. Less is more.!•  Write what you know.!Publishing Seminar, # 26!
  23. 23. •  I can/should start marketing after Ifinish my book.!•  I can do all of my marketing andpromotion in my spare time. !•  PR firms can guarantee success.!•  Ignoring book reviews.!Publishing Seminar, # 27!
  24. 24. “All publishing is self-publishing.”!Seth Godin!•  The author’s platform is paramount. !Publishing Seminar, # 28!
  25. 25. •  Traditional publishers market theirauthors.!•  The quality of your writing and idea areparamount.!•  Books are a “special” business.!•  Selling books is easy.!Publishing Seminar, # 30!
  26. 26. •  All self-publishing is created equal.!•  Getting into Barnes and Nobles is easy.!•  I don’t need an online presence to sellbooks.!!Publishing Seminar, # 31!
  27. 27. •  LightningSource!•  BookBaby!•  Lulu, AuthorHouse,iUniverse!•  Square iPhone/iPad app!Publishing Seminar, # 32!
  28. 28. •  KindleDirect!•  99Designs, oDesk, FivErr, !•  GoodReads!•  Dan Poynter books onself-publishing!•  MotionPub.com!Publishing Seminar, # 33!
  29. 29. •  Writing gets easier overtime.!•  Don’t be afraid to take abreak.!•  Carry a recorder or penand paper with you at alltimes.!Publishing Seminar, # 34!
  30. 30. •  Writing is inherently fun and rewarding.!•  Writing well is hard work.!•  Writing is one of my favorite headaches.!•  Writing is in many ways just like everyother business (read: risk vs. reward).!Publishing Seminar, # 35!
  31. 31. Publishing Seminar, # 36!
  32. 32. Publishing Seminar, # 37!Thank you for coming!!

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