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1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
They use models and celebrity’s to
make people think that they are going
to like the person on the packet so they
buy and use the product.
They use celebrities to
promote their products as
people look up to them and
want to be like them
therefor people buy the
product.

2. Independence/Individuality
Intelligence
This is used because people’s favorite times are when
there on holiday and away from everyday reality. This
appeal to people as they think that it looks nice and
want to go there.
This appeals to people as it is different and then
they want to know more about what there
advertising.
This makes people think that they are intelligent for
buying the product therefore they go out and buy it.

3. Lifestyle
Nurture
Peer Approval
They use this as it is an everyday objet that
everyone uses therefore people thinks that it is
essential to have this product.

4. Rebel
Rhetorical Question
People always want to have compliments and approval by
people this makes you want to get the product as people think
there friends will be impressed
People think these sort of people are cool so they
think the product there advertising is cool.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
By using a rhetorical question it makes the audience think
about the question and come up with an answer and then
go and buy the product.
Companies use this to promote things as there audience
imagines that they are part of the statistic the company is
promoting at then they think how good or bad it would be
to be part of the statistic that they are quoting
People start to believe there product really is the
best therefore they think they have to have them.
And they really are the best even though there’s
no facts backing it up.