Bay Talkitec Represented at The Mobile VAS SUMMIT 2009 by Virtue Insight

VAS Redefined

Mobile Video Advertising © Copy right BTT (P) Ltd 2009

Video Yellow Pages for Mobile Video Advertising Normal 3G Video Call © Copy right BTT (P) Ltd 2009

Press 1 to Watch Again Press 2 for a Test Drive Press 3 for Periodic Updates Press 4 to hang-up © Copy right BTT (P) Ltd 2009

Caller Ring Back Video Caller Receiver BTT Video Service Delivery Platform

Video CLIV Receiver- Caller’s Video Caller BTT Video Service Delivery Platform

Mobile Advertising • Boon for direct marketers • Targeted marketing • Movie Promos/Music Albums • Video Caller ID • Interactive • Better ROI

Mobile Video Communities (futuristic and evolving segment) © Copy right BTT (P) Ltd 2009

Mobile Video Communities – Mobile web conference BTT Video Service Delivery Platform Mobile to Web / Web to Mobile © Copy right BTT (P) Ltd 2009

Video SMS / Video Greetings BTT Video Service Delivery Platform One to Many © Copy right BTT (P) Ltd 2009

VAS Redefined – Global VAS Global VAS © Copy right BTT (P) Ltd 2009

Global VAS – A Concept IP IP © Copy right BTT (P) Ltd 2009

Global VAS - Architecture Singapore India US LOCAL VAS LOCAL VAS LOCAL VAS PROVIDER PROVIDER PROVIDER 3G / EDGE 3G / EDGE 3G / 3G / E1/T1 / 3G / EDGE HSDPA / 3G / EDGE HSDPA EDGE / / HSDPA / HSDPA HSDPA / EDGE HSDPA E1/T1 E1/T1 324 M 324 M 324 M Video Video Video Portal Portal Portal 3G LOCAL MOBILE 3G VIDEO RADIO MOBILE 3G SIP CLIENT VIDEO CALL STATIO SIP CLIENT VIDEO SIP CALL N CALL ROUTER SIP SIP ROUTER LOCAL RADIO ROUTER IP IP LOCAL RADIO STATION STATION MOBILE SIP CLIENT SIP CLIENT IP VIDEO © Copy right BTT (P) Ltd 2009

Global VAS – Bring more Revenue •No geographical limitation •No limitation of content •Cater to all type of mobile network – more subscriber •Provides differentiated service capability •Bridges the network gaps between the regions •Fetch premium price as per regional content •Move from VAS provider to VAS aggregator to VAS Retailer •Less TCO and quick ROI © Copy right BTT (P) Ltd 2009

Different Call Scenarios using VAS Platform • Using SIP – A Caller can access Video Services through •SIP client loaded on Mobile •Softphone loaded on PC •IP Video Phone with SIP support • Using WAP – A caller can access Video Services through •GPRS/EDGE connection • Using 3G – A caller can access Video Services through • normal 3G Video Call © Copy right BTT (P) Ltd 2009

Service Offerings VOICE VIDEO CALL BACK RING TONE VIDEO SMS VOICE SMS VIDEO MAIL UMS VIDEO GREETING CRBT based Advertising Push & Pull Advertising MyFM & MyJukeBox On Demand Pay TV MCA News and Information Call Management Targeted Campaigns IVR My Own TV Dialer Love Detector LBS USSD SMS Unified Contact Centre © Copy right BTT (P) Ltd 2009

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Bay Talkitec Represented at The Mobile VAS SUMMIT 2009 by Virtue Insight

by Paritosh Sharma on Sep 29, 2009

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Bay Talkitec Represented at The Mobile VAS SUMMIT 2009 by Virtue Insight Presentation Transcript