VAS Redefined

Mobile Video Advertising
© Copy right BTT (P) Ltd 2009

Video Yellow Pages for
Mobile Video Advertising
Normal 3G Video Call
© Copy right BTT (P) Ltd 2009

Press 1 to Watch Again
Press 2 for a Test Drive
Press 3 for Periodic Updates
Press 4 to hang-up
© Copy right BTT (P) Ltd 2009

Caller Ring Back Video
Caller
Receiver
BTT
Video
Service
Delivery
Platform

Video CLIV
Receiver- Caller’s Video
Caller
BTT
Video
Service
Delivery
Platform

Mobile Advertising
• Boon for direct marketers
• Targeted marketing
• Movie Promos/Music Albums
• Video Caller ID
• Interactive
• Better ROI

Mobile Video Communities
(futuristic and evolving segment)
© Copy right BTT (P) Ltd 2009

Mobile Video Communities –
Mobile web conference
BTT
Video
Service
Delivery
Platform
Mobile to Web / Web to Mobile
© Copy right BTT (P) Ltd 2009

Video SMS / Video Greetings
BTT
Video
Service
Delivery
Platform
One to Many
© Copy right BTT (P) Ltd 2009

VAS Redefined – Global VAS
Global VAS
© Copy right BTT (P) Ltd 2009

Global VAS – A Concept
IP
IP
© Copy right BTT (P) Ltd 2009

Global VAS - Architecture
Singapore India US
LOCAL VAS
LOCAL VAS LOCAL VAS
PROVIDER
PROVIDER PROVIDER
3G / EDGE 3G / EDGE
3G /
3G / E1/T1 / 3G / EDGE
HSDPA / 3G / EDGE
HSDPA
EDGE / / HSDPA / HSDPA
HSDPA /
EDGE
HSDPA E1/T1 E1/T1
324 M
324 M 324 M
Video Video Video
Portal Portal Portal
3G LOCAL
MOBILE 3G
VIDEO RADIO MOBILE
3G SIP CLIENT VIDEO
CALL STATIO SIP CLIENT
VIDEO SIP CALL
N
CALL ROUTER
SIP
SIP
ROUTER
LOCAL
RADIO ROUTER
IP
IP
LOCAL
RADIO
STATION STATION
MOBILE
SIP CLIENT
SIP CLIENT IP VIDEO
© Copy right BTT (P) Ltd 2009

Global VAS – Bring more Revenue
•No geographical limitation
•No limitation of content
•Cater to all type of mobile network – more subscriber
•Provides differentiated service capability
•Bridges the network gaps between the regions
•Fetch premium price as per regional content
•Move from VAS provider to VAS aggregator to VAS Retailer
•Less TCO and quick ROI
© Copy right BTT (P) Ltd 2009

VAS Platform with 3 Way Access
BTT VAS
PLATFORM
© Copy right BTT (P) Ltd 2009
© Copy right BTT (P) Ltd 2009

Different Call Scenarios using VAS Platform
• Using SIP – A Caller can access Video Services through
•SIP client loaded on Mobile
•Softphone loaded on PC
•IP Video Phone with SIP support
• Using WAP – A caller can access Video Services through
•GPRS/EDGE connection
• Using 3G – A caller can access Video Services through
• normal 3G Video Call
© Copy right BTT (P) Ltd 2009

Service Offerings
VOICE VIDEO
CALL BACK RING TONE VIDEO SMS
VOICE SMS VIDEO MAIL
UMS VIDEO GREETING
CRBT based Advertising Push & Pull Advertising
MyFM & MyJukeBox On Demand Pay TV
MCA News and Information
Call Management Targeted Campaigns
IVR My Own TV
Dialer
Love Detector
LBS
USSD
SMS
Unified Contact Centre
© Copy right BTT (P) Ltd 2009

Thank You
© Copy right BTT (P) Ltd 2009