VAS Redefined
Mobile Video Advertising




       © Copy right BTT (P) Ltd 2009
Video Yellow Pages for
Mobile Video Advertising




                Normal 3G Video Call
                 © Copy right BTT...
Press 1 to Watch Again

Press 2 for a Test Drive

Press 3 for Periodic Updates

Press 4 to hang-up




          © Copy ri...
Caller Ring Back Video

     Caller
                                Receiver




                       BTT
              ...
Video CLIV

    Receiver- Caller’s Video
                                          Caller




                            ...
Mobile Advertising
•   Boon for direct marketers
•   Targeted marketing
•   Movie Promos/Music Albums
•   Video Caller ID
...
Mobile Video Communities
 (futuristic and evolving segment)




          © Copy right BTT (P) Ltd 2009
Mobile Video Communities –
Mobile web conference




                              BTT
                             Video
...
Video SMS / Video Greetings




                             BTT
                            Video
                       ...
VAS Redefined – Global VAS




            Global VAS



                 © Copy right BTT (P) Ltd 2009
Global VAS – A Concept


                           IP
                            IP




                 © Copy right BT...
Global VAS - Architecture


       Singapore                                           India                              ...
Global VAS – Bring more Revenue
  •No geographical limitation

  •No limitation of content

  •Cater to all type of mobile...
VAS Platform with 3 Way Access




                                                    BTT VAS
                           ...
Different Call Scenarios using VAS Platform


               • Using SIP –    A Caller can access Video Services through

...
Service Offerings


   VOICE                                         VIDEO
   CALL BACK RING TONE                         ...
Thank You



 © Copy right BTT (P) Ltd 2009
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Bay Talkitec Represented at The Mobile VAS SUMMIT 2009 by Virtue Insight

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Bay Talkitec Represented at The Mobile VAS SUMMIT 2009 by Virtue Insight

  1. 1. VAS Redefined
  2. 2. Mobile Video Advertising © Copy right BTT (P) Ltd 2009
  3. 3. Video Yellow Pages for Mobile Video Advertising Normal 3G Video Call © Copy right BTT (P) Ltd 2009
  4. 4. Press 1 to Watch Again Press 2 for a Test Drive Press 3 for Periodic Updates Press 4 to hang-up © Copy right BTT (P) Ltd 2009
  5. 5. Caller Ring Back Video Caller Receiver BTT Video Service Delivery Platform
  6. 6. Video CLIV Receiver- Caller’s Video Caller BTT Video Service Delivery Platform
  7. 7. Mobile Advertising • Boon for direct marketers • Targeted marketing • Movie Promos/Music Albums • Video Caller ID • Interactive • Better ROI
  8. 8. Mobile Video Communities (futuristic and evolving segment) © Copy right BTT (P) Ltd 2009
  9. 9. Mobile Video Communities – Mobile web conference BTT Video Service Delivery Platform Mobile to Web / Web to Mobile © Copy right BTT (P) Ltd 2009
  10. 10. Video SMS / Video Greetings BTT Video Service Delivery Platform One to Many © Copy right BTT (P) Ltd 2009
  11. 11. VAS Redefined – Global VAS Global VAS © Copy right BTT (P) Ltd 2009
  12. 12. Global VAS – A Concept IP IP © Copy right BTT (P) Ltd 2009
  13. 13. Global VAS - Architecture Singapore India US LOCAL VAS LOCAL VAS LOCAL VAS PROVIDER PROVIDER PROVIDER 3G / EDGE 3G / EDGE 3G / 3G / E1/T1 / 3G / EDGE HSDPA / 3G / EDGE HSDPA EDGE / / HSDPA / HSDPA HSDPA / EDGE HSDPA E1/T1 E1/T1 324 M 324 M 324 M Video Video Video Portal Portal Portal 3G LOCAL MOBILE 3G VIDEO RADIO MOBILE 3G SIP CLIENT VIDEO CALL STATIO SIP CLIENT VIDEO SIP CALL N CALL ROUTER SIP SIP ROUTER LOCAL RADIO ROUTER IP IP LOCAL RADIO STATION STATION MOBILE SIP CLIENT SIP CLIENT IP VIDEO © Copy right BTT (P) Ltd 2009
  14. 14. Global VAS – Bring more Revenue •No geographical limitation •No limitation of content •Cater to all type of mobile network – more subscriber •Provides differentiated service capability •Bridges the network gaps between the regions •Fetch premium price as per regional content •Move from VAS provider to VAS aggregator to VAS Retailer •Less TCO and quick ROI © Copy right BTT (P) Ltd 2009
  15. 15. VAS Platform with 3 Way Access BTT VAS PLATFORM © Copy right BTT (P) Ltd 2009 © Copy right BTT (P) Ltd 2009
  16. 16. Different Call Scenarios using VAS Platform • Using SIP – A Caller can access Video Services through •SIP client loaded on Mobile •Softphone loaded on PC •IP Video Phone with SIP support • Using WAP – A caller can access Video Services through •GPRS/EDGE connection • Using 3G – A caller can access Video Services through • normal 3G Video Call © Copy right BTT (P) Ltd 2009
  17. 17. Service Offerings VOICE VIDEO CALL BACK RING TONE VIDEO SMS VOICE SMS VIDEO MAIL UMS VIDEO GREETING CRBT based Advertising Push & Pull Advertising MyFM & MyJukeBox On Demand Pay TV MCA News and Information Call Management Targeted Campaigns IVR My Own TV Dialer Love Detector LBS USSD SMS Unified Contact Centre © Copy right BTT (P) Ltd 2009
  18. 18. Thank You © Copy right BTT (P) Ltd 2009

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