Pavillon Baltard, Paris Val De MarneJean-Christophe Dessange, Cisco Europejdessang@cisco.com© 2010 Cisco and/or its affili...
Market Trends                                                                           Market Impact                     ...
Source : Cisco IBSG 2012© 2010 Cisco and/or its affiliates. All rights reserved.                Cisco Confidential   3
Infrastructure for content                                                                            production & distrib...
Media & Web                                                            Flexible operation                                 ...
• Remote Operations for Live Events           • Cloud infrastructure for new service innovation           • Cloud based AB...
 The challenges/requirements             Mix of appliance and generic x86 today             Media has very specific sto...
Unique Interfaces to Media Sources                           Strict Media Redundancy Models                       • IP Mul...
Le Media Computing selon Cisco
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Le Media Computing selon Cisco

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Le Media Computing selon Cisco

  1. 1. Pavillon Baltard, Paris Val De MarneJean-Christophe Dessange, Cisco Europejdessang@cisco.com© 2010 Cisco and/or its affiliates. All rights reserved.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  2. 2. Market Trends Market Impact Introduction of new tablets & smart Tablets & Smart phones in 2012 connected screens (TV, Phone, …) Tablet sales to outnumber PC sales in 2013 Video Traffic Growth YoY Generational shift in viewing video off 2011-2012 the television to multiscreen for live , time-shift TV and on demand QoQ usage growth consumption 6 % market penetration Emergence of Cloud based online YoY Streams/Month 2 Million Subs in 2012 video services 813 Million 23 Million Streams/Month Subs© 2010 Cisco and/or its affiliates. All rights reserved. Created by the BTA Team (ps_bta@cisco.com) Source cisco VNI, 2013Confidential Cisco 2
  3. 3. Source : Cisco IBSG 2012© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  4. 4. Infrastructure for content production & distribution Acquisition Contribution Primary Distribution Secondary Consumption Headend DBS IP Over the Air Headend/Bcast Stn IP IP Home Gatew ay Home IP Content Network News Gathering Headend ProductionCable/Telco IP Core IP Network CDN Studio-to-Studio IP SP Broadband Mobile MSC IP 3G/4G Sport Events Content IP Publishing DC+CDN ISP Network & CDN IP Web Distribution Post Production Distribution© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  5. 5. Media & Web Flexible operation PC/Mobile TV Share & Scale capacity Application- With Common Platform Platform With Cloud Providers Based Silos Private Infrastructure  Evolution towards cloud is a journey  Where are you on this journey? Consolidate Standardize Self-Service Centralize Virtualize Automate© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  6. 6. • Remote Operations for Live Events • Cloud infrastructure for new service innovation • Cloud based ABR video applications & services • Metadata & Big Data • Remote Video Cloud based Storage • Content market place • Social Media & Cloud • Cloud based contribution storage • ….© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  7. 7.  The challenges/requirements  Mix of appliance and generic x86 today  Media has very specific storage requirements  Buffers are important for non-linear editing  Large throughput & Bandwidth requirements  Video Application vendors & virtualization support  Quality of Experience The toolbox  Network booting to optimize storage operations  10GbE and FCoE to consolidate wiring and switching  Virtualization - hypervisor bypass as a tool to improve performance  Stateless computing to improve operational flexibility especially for non-virtual workloads  Distributed Cloud for higher efficiency and Quality of Experience :© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  8. 8. Unique Interfaces to Media Sources Strict Media Redundancy Models • IP Multicast from sources pushed deep into data center • A single blade or link failure can impact millions of customers • Multi-Path connections to acquisition products • Critical applications may require duplicate Media Workflows (Satellite, Off-Air, and Terrestrial links) on fully redundant components (N+N model)SatelliteOff-Air • Geographically diverse and load balanced Media Workflows High Bandwidth Network Loading Unique Media Storage Requirements • Media Workflows generate persistent traffic (24/7) • Heavily weighted toward NFS/NAS models (10G and FCoE) • QoS models must support high volume, low latency, • IOPS and BW much higher per blade than many IT apps priority traffic over redundant paths • TB Storage requirements rapidly expanding with new content L2/L3 Fabric • Media load drives unified fabric and 10G links sources, delivery profiles, and device formats Media Application Diversity Media Cloud Service Models • CPU intensive Media apps consuming complete blades • Media-as-a-Service delivered by Cloud Services Providers and bare-metal installs are common • “TV Everywhere” delivered by Video Service Providers, • Multiple classes of computing required: high compute, Content Owners, and Media Companies dense memory, high I/O, and virtualized workloads • Media applications execute on Integrated Compute Stacks and Media PoDs Security for Content and Data Center Media Analytics • Application security between Consumer facing apps, • Media analytics are collected to measure the quality and Private Business apps, and Database and Mgt apps performance of media workflows • Content Digital Rights Management, user authentication, • Infrastructure management provides analytics across content security/watermarking across Live and VoD assets compute, network, and storage utilization and performance© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

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