Evolving Web based IPTV
Jinhong Yang, firstname.lastname@example.org
IPTV Evolution - Device
- Telco provides a general set-top, Customer do not have a choice.
- Set-Top will be separate by its functions such as Low-end or High-end
- PC will be support software based IPTV service
Low-end & High-end,
Sensor on IPTV
Mobile IPTV Mobility & All Industry
~ 2008 2009 2010 ~ Time Line
IPTV Evolution - Service
- ‘Content is King’
- Still ‘Content is King’, and Web is …
- after ‘10, What?
Web service : Mash-up
Converged IPTV services
Simple integrated web service
~ 2008 2009 2010 ~ Time Line
IPTV Device : AS-IS and TO-BE
TO-BE : Settop box will be diverged from Low-end to High-end capability
- How to support multi windows at home or company or academy?
- How to protect the content security or protection on the PC or web based IPTV service environments?
IPTV Device Evolution
Set Top DivX Player Box High-end STB nPVR / DVR PC based
IPTV service provider Very small mark Telco’s choice User wants to use Second Windows or
lease model DVR at home or Non-STB based home
academy or company
Set Top Only
To support DVR PC based software type
function, settop box (Stand Alone App. or
added more function Browser based)
and processing power
Web based Remote
IPTV Device - Multi Window #1
IPTV service provider need solution that one home has multi screen
For education or business solution
To support Multi Window
Legacy MegaTV STB service environments MegaTV Media Home STB based multi windows service
Fiber Modem Fiber Modem
MegaTV STB MegaTV STB Media Home STB
MegaTV Sub STB MegaTV Sub STB
TV TV TV (MBC VoD) SoIP Devices TV (KBS VoD)
IPTV Device - Multi Window #2
IPTV service providers
- AT&T Total-Home
- Verizon FiOS TV, Home media DVR
[FiOS TV, Home media DVR]
[AT&T Total Home]
<FiOS TV Mobile Remote DVR>
IPTV Middleware : AS-IS and TO-BE
TO-BE : Selection and Focus with Open
- Stand alone App.
- Mobile Platform
- Web browser
> It will be diverged for there own service type or business features
Application Mobile Platform Web Browser
ACAP based Stand alone App. Mobile O/S Browser based Plug-
In or Add-on
Set Top Only
Windows based PC Mobile Device, Mobile Device, Set
Set Top, Net-book Top, Net-book
Apple iTunes Symbian, OSX, Joost, Veoh TV, etc.
ITU-T SG16, ‘Web
Middleware’ - China
IPTV Middleware - Case Study : Internet TV
The experience of current Internet TV service providers : Major Internet TV player moved to Web based player from their own
- Joost, Veoh TV, Amazon
Application v.s Web browser based
“We continue to offer VeohTV,” said Paez, Lessons from Unbox: Few things we have
“but based on viewer feedback, we know that many of learned: immediacy of playback is very important
our millions of VeohTV viewers would prefer to just to them. We have solved that here by making
view in the browser — so now we’re giving them that every title available for streaming, using a
option.” custom version of Flash 9 player.
Veoh's senior director of public relations Bill Carr,
EVP of Digital, Amazon
IPTV Service - Web service listing
Adaptable Web service or functionality from the current web services
- Web service (Full browsing or native Web/App)
- Web based Content Syndication
Major services and functionality Issues
Widget Syndication Web Services
Widget Service Web based Content Syndication Integration of Current Web Service
Widget running environments RSS based content Feed cooperate strategically (KT-
Widget SDK - Web based Content aggregation Naver.com)
- To provides web based content on Service Platform
the MegaTV Open Market
IPTV Service - Widget
Success point of Widget services
- early : cooperate with Well-made Widget Service providers
- later : to provide widget platform on the IPTV service environment
Consumer electronic maker and portals are ready to serve widget services
- CES 2009, Samsung-Yahoo! Widget Services.
Verizon FiOS TV : about 2009 Fall, Widget Bazaar service which is app. store for IPTV will be launching.
First step Second step Final Step
Setup the Widget service Widget service
widget service environment platform launching platform Open
Mega TV’s ACAP-J spec ACAP Targeting the
based High-end level settop box
Widget SDK for ACAP-J based Widget SDK for Web based
Provides a Widget market place To provide native or web ased
only for 3rd Party service API to use settop box capability
providers - Widget Control
- Service restriction or payment
Cooperate with Well-made
Widget Service Open Market Place
(Portal service provider)
Set-top based Web based
PC based Set-top based
IPTV Service – Open Market
Mobile Handset provider and Wireless telecommunication providers are launching the Mobile App. Market Open
- Handset : Samsung(Application Store), Nokia(Ovi store), Apple(App. Store), Blackberry(Application Center)
- Mobile : O2, SKT(T Store)
- S/W : MS Skymarket
How to use of IPTV Settop Box for client service environments?
Open Application Market War
IPTV Service - Web Service
Which web services are more adaptable for TV Screen?
- Search, YouTube and What?
- Social Service??
IPTV Services Design
What is web on the IPTV?
Web is simple functionality but it is core value for connection to WWW and interaction service on the IPTV
- Dose need a Full Browsing on IPTV?