Evolving Web based IPTV
         services

                 2009.04
    Jinhong Yang, sunupnet@gmail.com
           BNLab....
IPTV Evolution - Device
AS-IS
- Telco provides a general set-top, Customer do not have a choice.
TO-BE
- Set-Top will be s...
IPTV Evolution - Middleware
AS-IS
- ACAP
TO-BE
- What?


IPTV Middleware
                     divergence
   IPTV Middlewar...
IPTV Evolution - Service
AS-IS
- ‘Content is King’
TO-BE
- Still ‘Content is King’, and Web is …
- after ‘10, What?

IPTV ...
IPTV Device : AS-IS and TO-BE
TO-BE : Settop box will be diverged from Low-end to High-end capability
Key Issue
- How to s...
IPTV Device - Multi Window #1
IPTV service provider need solution that one home has multi screen

For education or busines...
IPTV Device - Multi Window #2
IPTV service providers
 - AT&T Total-Home
 - Verizon FiOS TV, Home media DVR



Home DVR



...
IPTV Middleware : AS-IS and TO-BE
TO-BE : Selection and Focus with Open
- Stand alone App.
- Mobile Platform
- Web browser...
IPTV Middleware - Case Study : Internet TV
The experience of current Internet TV service providers : Major Internet TV pla...
IPTV Service - Web service listing
Adaptable Web service or functionality from the current web services
- Widget
- Web ser...
IPTV Service - Widget
Success point of Widget services
- early : cooperate with Well-made Widget Service providers
- later...
IPTV Service – Open Market
Mobile Handset provider and Wireless telecommunication providers are launching the Mobile App. ...
IPTV Service - Web Service
Which web services are more adaptable for TV Screen?
- Search, YouTube and What?
- Social Servi...
What is web on the IPTV?
Web is simple functionality but it is core value for connection to WWW and interaction service on...
Thanks

Jinhong




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Evloving the Web based IPTV services

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Evloving the Web based IPTV services

  1. 1. Evolving Web based IPTV services 2009.04 Jinhong Yang, sunupnet@gmail.com BNLab. KAIST 1
  2. 2. IPTV Evolution - Device AS-IS - Telco provides a general set-top, Customer do not have a choice. TO-BE - Set-Top will be separate by its functions such as Low-end or High-end - PC will be support software based IPTV service IPTV Device Hi-quality IPTV Automotive IPTV divergence Educate IPTV Medical IPTV Remote Monitoring TO-BE IPTV Low-end & High-end, IPTV Device Mobility Sensor on IPTV Mobile IPTV Mobility & All Industry Set-Top PC Simple AS-IS Broadcasting centric Set-top ~ 2008 2009 2010 ~ Time Line 2
  3. 3. IPTV Evolution - Middleware AS-IS - ACAP TO-BE - What? IPTV Middleware divergence IPTV Middleware TO-BE Low-end & High-end ACAP Broadcasting centric What ? AS-IS ACAP ~ 2008 2009 2010 ~ Time Line 3
  4. 4. IPTV Evolution - Service AS-IS - ‘Content is King’ TO-BE - Still ‘Content is King’, and Web is … - after ‘10, What? IPTV Service divergence IPTV service TO-BE Web service : Mash-up Converged IPTV services Web service Broadcasting Broadcasting centric AS-IS service Simple integrated web service Web service Broadcasting services ~ 2008 2009 2010 ~ Time Line 4
  5. 5. IPTV Device : AS-IS and TO-BE TO-BE : Settop box will be diverged from Low-end to High-end capability Key Issue - How to support multi windows at home or company or academy? - How to protect the content security or protection on the PC or web based IPTV service environments? IPTV Device Evolution AS-IS TO-BE Set Top DivX Player Box High-end STB nPVR / DVR PC based  IPTV service provider  Very small mark  Telco’s choice  User wants to use  Second Windows or lease model DVR at home or Non-STB based home academy or company  Set Top Only  To support DVR PC based software type function, settop box (Stand Alone App. or added more function Browser based) and processing power  Web based Remote Controllable CAS CAS/DRM 5
  6. 6. IPTV Device - Multi Window #1 IPTV service provider need solution that one home has multi screen For education or business solution - E-learning - Company To support Multi Window Legacy MegaTV STB service environments MegaTV Media Home STB based multi windows service Fiber Modem Fiber Modem MegaTV MegaTV STB MegaTV STB Media Home STB (Gateway) MegaTV Sub STB MegaTV Sub STB TV TV TV (MBC VoD) SoIP Devices TV (KBS VoD) <Home Manager> 6
  7. 7. IPTV Device - Multi Window #2 IPTV service providers - AT&T Total-Home - Verizon FiOS TV, Home media DVR Home DVR [FiOS TV, Home media DVR] [AT&T Total Home] <FiOS TV Mobile Remote DVR> 7
  8. 8. IPTV Middleware : AS-IS and TO-BE TO-BE : Selection and Focus with Open - Stand alone App. - Mobile Platform - Web browser > It will be diverged for there own service type or business features IPTV Middleware AS-IS TO-BE Application Mobile Platform Web Browser  ACAP based  Stand alone App.  Mobile O/S  Browser based Plug- In or Add-on  Set Top Only  Windows based PC  Mobile Device,  Mobile Device, Set Set Top, Net-book Top, Net-book  Apple iTunes  Symbian, OSX,  Joost, Veoh TV, etc. Android  ITU-T SG16, ‘Web based Terminal Middleware’ - China Telecom 8
  9. 9. IPTV Middleware - Case Study : Internet TV The experience of current Internet TV service providers : Major Internet TV player moved to Web based player from their own applications. - Joost, Veoh TV, Amazon Application v.s Web browser based “We continue to offer VeohTV,” said Paez, Lessons from Unbox: Few things we have “but based on viewer feedback, we know that many of learned: immediacy of playback is very important our millions of VeohTV viewers would prefer to just to them. We have solved that here by making view in the browser — so now we’re giving them that every title available for streaming, using a option.” custom version of Flash 9 player. Gaude Paez, Veoh's senior director of public relations Bill Carr, EVP of Digital, Amazon 9
  10. 10. IPTV Service - Web service listing Adaptable Web service or functionality from the current web services - Widget - Web service (Full browsing or native Web/App) - Web based Content Syndication Major services and functionality Issues Widget Syndication Web Services Widget Service Web based Content Syndication Integration of Current Web Service Widget running environments  RSS based content Feed  cooperate strategically (KT- Widget SDK - Web based Content aggregation Naver.com) - To provides web based content on  Service Platform the MegaTV  Open Market 10
  11. 11. IPTV Service - Widget Success point of Widget services - early : cooperate with Well-made Widget Service providers - later : to provide widget platform on the IPTV service environment Consumer electronic maker and portals are ready to serve widget services - CES 2009, Samsung-Yahoo! Widget Services. Verizon FiOS TV : about 2009 Fall, Widget Bazaar service which is app. store for IPTV will be launching. Widget First step Second step Final Step Setup the Widget service Widget service widget service environment platform launching platform Open Mega TV’s ACAP-J spec ACAP Targeting the based High-end level settop box Widget SDK for ACAP-J based Widget SDK for Web based Provides a Widget market place To provide native or web ased only for 3rd Party service API to use settop box capability providers - Widget Control - Service restriction or payment Cooperate with Well-made Widget Service Open Market Place (Portal service provider) Set-top based Web based Broadcasting centric Set-top PC based Set-top based 11
  12. 12. IPTV Service – Open Market Mobile Handset provider and Wireless telecommunication providers are launching the Mobile App. Market Open - Handset : Samsung(Application Store), Nokia(Ovi store), Apple(App. Store), Blackberry(Application Center) - Mobile : O2, SKT(T Store) - S/W : MS Skymarket How to use of IPTV Settop Box for client service environments? Open Application Market War 12
  13. 13. IPTV Service - Web Service Which web services are more adaptable for TV Screen? - Search, YouTube and What? - Social Service?? IPTV Services Design 13
  14. 14. What is web on the IPTV? Web is simple functionality but it is core value for connection to WWW and interaction service on the IPTV - Dose need a Full Browsing on IPTV? 14
  15. 15. Thanks Jinhong 15

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