Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Anne Holland

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Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data

73% of marketers don't test landing pages, lead gen forms, or ecommerce pages. You can improve your campaign conversion results by 20% or more fairly easily with a few simple tests. WhichTestWon publisher Anne Holland will reveal her current favorite testing case studies, including creative samples and results data. You'll get practical ideas you can implement immediately when you go back to your office.

* Anne Holland, Publisher, WhichTestWon & Founder, MarketingSherpa

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Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Anne Holland

  1. 1. Presented by: Anne Holland, Publisher WhichTestWon.com Top 11 A/B Testing Case Studies: Inspirational Real-life Examples & Data
  2. 2. Most sites are designed by using : Owner’s “gut” Pre-formatted templates Copying competitors ‘ Best Practices’ Not testing. ©2009, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. Want to lift conversions?
  3. 3. <ul><li>#1. Receipt or Thank You </li></ul><ul><li>#2. Cart or Form </li></ul><ul><li>#3. Product or Offer Page </li></ul><ul><li>#4. Search Results (Internal & External) </li></ul><ul><li>#5. Category page </li></ul><ul><li>#6. Homepage </li></ul><ul><li>#7. External promotions </li></ul>First, test pages where the money is…. ©2010, Anne Holland Ventures Inc. All rights reserved.
  4. 4. -> Test Your Buttons ©2010, Anne Holland Ventures Inc. All rights reserved.
  5. 5. Results <ul><li>Highlights : </li></ul><ul><li>135% Click Increase </li></ul><ul><li>+ 51% Higher Earnings per Click </li></ul><ul><li>45 page versions </li></ul><ul><li>W3i, LLC in-house tech </li></ul><ul><li>WiderFunnel Optimization Services </li></ul>©2010, Anne Holland Ventures Inc. All rights reserved.
  6. 6. <ul><li>1024 x 768 @15” </li></ul><ul><li>980 x 520 pixels </li></ul>Tip: The Fold ©2010, Anne Holland Ventures Inc. All rights reserved.
  7. 7. Another Button Example ©2010, Anne Holland Ventures Inc. All rights reserved.
  8. 8. Results <ul><li>Highlights : </li></ul><ul><li>10% Order Now Click Boost </li></ul><ul><li>Vertster testing engine </li></ul><ul><li>In-house team </li></ul>©2010, Anne Holland Ventures Inc. All rights reserved.
  9. 9. -> Headlines ©2010, Anne Holland Ventures Inc. All rights reserved.
  10. 10. Results <ul><li>Highlights : </li></ul><ul><li>113% more sign-ups </li></ul><ul><li>Google Website Optimizer </li></ul><ul><li>In-house team </li></ul>©2010, Anne Holland Ventures Inc. All rights reserved.
  11. 11. -> Click language ©2010, Anne Holland Ventures Inc. All rights reserved.
  12. 12. Results <ul><li>Highlights : </li></ul><ul><li>75.2% Click Increase </li></ul><ul><li>In-house A/B/C test </li></ul>©2009, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
  13. 13. Another Example: ©2010, Anne Holland Ventures Inc. All rights reserved.
  14. 14. Results <ul><li>Highlights : </li></ul><ul><li>42% more form fills </li></ul><ul><li>ion interactive Liveball </li></ul><ul><li>Timetrade (In-House) </li></ul>©2010, Anne Holland Ventures Inc. All rights reserved.
  15. 15. -> Video (Auto Sound & Play) ©2010, Anne Holland Ventures Inc. All rights reserved.
  16. 16. Results <ul><li>Highlights : </li></ul><ul><li>86% Subscribe Button Click Increase </li></ul><ul><li>Eyeview technology </li></ul><ul><li>Eyeview testing team </li></ul>©2009, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
  17. 17. -> Another Example: Sound vs Mute ©2010, Anne Holland Ventures Inc. All rights reserved.
  18. 18. Results <ul><li>Highlights : </li></ul><ul><li>15% More ‘Join Now’ Button Clicks </li></ul><ul><li>Eyeview Inc Platform </li></ul><ul><li>Eyeview Inc Services </li></ul>©2010, Anne Holland Ventures Inc. All rights reserved.
  19. 19. -> Images ©2010, Anne Holland Ventures Inc. All rights reserved.
  20. 20. Results <ul><li>Highlights : </li></ul><ul><li>12.6% Lead Generation Increase </li></ul><ul><li>Google Website Optimizer </li></ul><ul><li>ROI Revolution </li></ul>©2010, Anne Holland Ventures Inc. All rights reserved.
  21. 21. -> Image Size ©2010, Anne Holland Ventures Inc. All rights reserved.
  22. 22. Results <ul><li>Highlights : </li></ul><ul><li>63% more clicks </li></ul><ul><li>32% more bids </li></ul><ul><li>SiteSpect technology & testing team </li></ul>©2010, Anne Holland Ventures Inc. All rights reserved.
  23. 23. -> No Image vs Image ©2010, Anne Holland Ventures Inc. All rights reserved.
  24. 24. Results <ul><li>Highlights : </li></ul><ul><li>34% more downloads </li></ul><ul><li>Google Website Optimizer </li></ul><ul><li>WiderFunnel Optimization </li></ul>©2010, Anne Holland Ventures Inc. All rights reserved.
  25. 25. -> One Last Case Study ©2010, Anne Holland Ventures Inc. All rights reserved.
  26. 26. Results <ul><li>Highlights : </li></ul><ul><li>22.9% More Opt-Ins </li></ul><ul><li>Google Website Optimizer </li></ul><ul><li>Cabot Heritage (In-House) </li></ul>©2010, Anne Holland Ventures Inc. All rights reserved.
  27. 27. <ul><li>Yeah, the button really matters. </li></ul>Tip: ©2010, Anne Holland Ventures Inc. All rights reserved.
  28. 28. Thank you! ©2010, Anne Holland Ventures Inc. All rights reserved. Anne Holland, Publisher [email_address] Our Free Weekly-> >> WhichTestWon.com

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