This is a presentation I gave at the 2008 Business of Software Conference about how to use funnels for downloaded software. It follows the Pecha Kucha format (20 slides @ 20 seconds each)

1. Engineering the
Evaluation Funnel
lou.franco@atalasoft.com

2. Goal conversions per day
on Google Analytics.

3. Funnel shows path to conversion and drop-off.

4. Funnels are easier to
make on the web.

5. Funnels can sometimes be an
uncomfortable fit.

6. These factors don’t
add – they multiply!
Steve Pavlina

7. When a new version comes out with new features,
we see a sudden, undeniable, substantial, and
permanent increase in revenue.
Joel Spolsky

8. Communication is
key.

9. Don’t be creepy.

10. In order to get permission, you make a promise.
Seth Godin

11. Funnels have
multiple entry
points.