The document presents various case studies on conversion rate optimization (CRO) strategies used by companies such as Walmart, which saw a 20% increase in conversion rates after redesigning their mobile website, and a community website that boosted revenue by $106,000 through image optimization. Additionally, a logistics company achieved a 79.3% rise in conversion rates by implementing a responsive design, while an ecommerce site found that removing social media buttons led to an 11.9% increase in conversions. The insights emphasize the importance of understanding user behavior and continuously testing website elements to enhance customer engagement and conversion rates.

1. Fuel4Media Technologies Pvt. Ltd.

2. We
Proudly
Presents
Conversion Rate Optimization Case
Study

3. This Presentation will Talk About
Best Conversion Rate Optimization Case Studies to Learn From-
How Walmart Increased Conversion Rate Using Simple Method-
Increasing Monthly Revenue of a Community Website-
79.3% Increase in Conversion Rate of a Logistic Company-
Removing Social Buttons on eCommerce Lead to Conversions-
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4. Best CRO Case Studies to Learn From
In the world of Conversion Rate Optimization, it is important to understand the
customer journey and create the same in a strategic manner to acquire more visitors
at less cost.
For entrepreneurs every page of the website or app is important to target with the
right her content, design elements, Call to Action, graphics, and other necessary
things.
Time and again, we get to find big enterprise giants follow a strategic and profit-
oriented conversion rate optimization tactics to make an impact.
It is essential for your business to learn something new and out of the blue from
several industry giants most followed strategies and implements few elements to
improve your business.

5. How Walmart Increased Conversion Rate by 20%
Walmart the biggest retail giant all across the world experienced the significant decrease
in customer acquisition rate due to not having a fully responsive website. It nearly took a
year for Walmart to make their site responsive by making strategic change that increased
the conversion rate by 20% and mobile orders went up by 98%.
The Initial Research
The traffic on mobile device was significantly decreasing. Especially with the tablet and
Walmart realized their current solution was not working properly.
The first issue was the overall look and feel of the site was awful on the mobile device.
Second main issue was the site taking too much time to load on the mobile.
Prior research provided plenty of data related to the downgraded experience of site on
mobile and tablet.

6. Walmart Conversion Rate Optimization
The Solution
* Walmart used the hands-on usability testing on both old and new designs to see
the real difference.
* They conducted A/B testing on various elements and performed the speed testing
for the further improvement of the site.
 As a result, conversion rate of Walmart increased by 20% on all devices.
There is a 98% increase in sale of products via mobile purchase.
By removing View Details button for products view, they saw significant increase in
conversion rate.
Actionable Insight
 Walmart witnessed a lot of visitors coming
to their mobile and tablet site once the decision
was made to go for a fully responsive design.
 Walmart got rid of the distracting buttons and
other elements to actually increase conversion rate
by a maximum extent.

7. Increase Monthly Revenue of a Community Website
A community living solutions website witnessed an increase in revenue by $106,000 by just
optimizing the images. The pictures outperformed the explainer videos to a great deal of
extent resulting in increasing conversion rate.
The Initial Research
The community living solutions websites of BrookdaleLiving that offer real-time solutions
to senior citizens had a very basic website. The platform had a simple structure with no
testimonials, basic designing, graphics, and limited content all over the place.
The brand hired a designing and conversion rate optimization company to completely
revamp the website. The objective was to redesign the current website by adding more
content, testimonials, USP, graphics, credibility logos, and more.
 After redesigning the website, it came up with two different variants.

8. Increasing Conversion Rate of a Community Living Website
The Solution
 Testing was performed to analyze the resultant outcome of each variant.
 The image variant outperformed the video website and witnessed an increase in
conversion rate by 3.92%.
 The video variant website just got only 0.85% lift as compared to the image one.
 The image variant website resulted in an increase of revenue of the company by $106,000.
Actionable Insight
Brookdale was an already established brand and adding a video on the homepage caused
nothing but distractions for users.
Most of the targeted users of the brand are of t nature as they are interested in services
rather than reading about the same.

9. 79.3% Increase in Conversion Rate of a Logistic Company
Truckers Report is an online logistic company that helps truck drivers to connect with a
professional truck industry forum to find a suitable job. At the initial stages, the
company experienced various loopholes of not generating expected traffic,
conversion, and ROI.
Initial Research
 At the initial stage of analyzing the website, several factors came into consideration.
50% of the traffic of the website comes from mobile and tablet. So, it requires a highly
responsive design.
 The website has a weak headline that does not include the major benefit and USP.
 Need better pictures to relate with.
 Need creative and interactive design elements.

10. Logistic Company Witnessed a High Conversion Rate
The Solution
 Fully responsive design was created to make this website highly engaging.
 Hypothesis test was conducted to make its less friction and increase conversion rate.
 Enhancing the copy of the content to let truck drivers easily relate with the same.
 Comparison was made between an old landing page and a new landing page.
 Created a shorter and simple version of the web pages to let targeted users easily understand
the same.
Actionable Insight
 Numerous testing methods were adopted to learn from each step and learned to make the
specific changes.
 Making the website straightforward and easy to navigate as per the basic level of
understanding of truck drivers.
 Finally boost 79.3% of the conversion rate by making a fully responsive, mobile-friendly, and
intuitive website.

11. Removing Social Buttons on eCommerce Lead to More
Conversions
Taloon is an eCommerce website that deals in offering a range of products like electrical,
gardening, plumbing, and other hardware products. The company was looking to increase
product sales by making specific changes to the website.
The Initial Research
 As a belief that adding social media sharing buttons on the website can increase the traffic
by 84%. After testing the website, it was found the social sharing button on this platform
resulted in decreased traffic.
 The comparison was made between the website having social sharing buttons and the
platform without such buttons.
 After the comparison, it was found to have a website without social sharing buttons
increased the conversion rate by 11.9%.

12. End Note
Conversion rate optimization of a particular website involves different strategies and
tactics to try and see the best results ahead. Make the best use of different case
studies belong to a particular industry to come up with the new idea and changes to
increase conversions.
To be a real success, enterprises need to see the resulted outcomes of big corporate
giants having a similar kind of targeted audience and using different trying methods.

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