2. How effectively does it use trailer conventions? It uses non linear editing with flashes of parts of the film. The pace of the trailer gets faster towards the end showing the action genre. No voiceover, the only music is when it gets faster, and the James Bond soundtrack. Longer than a normal teaser, 1 minute 51 seconds. Specific date rather than “coming soon”. Quotes that can excite the audience.
3. What details does it convey to the audience about the film? Action genre. Some challenges that he faces. Setting. Main character, Daniel Craig has the most screen time. Release date
4. What is the USP and who is the intended audience? Male audience with cast and features such as fast cars, guns and attractive women. Daniel Craig and Judi Dench can attract people to the film. Has attention of a wide audience as there are so many in the Bond series, also something for everyone with the actors and features. Iconic British film, also soundtrack is famous. Traditional James Bond scenes such as car chase and identifies some enemies. Fans will want to see the next in series.
