3. Visual Code
The trailer immediately starts with an aerial establishing shot of the
setting of the film (Boston). The trailer then uses around 40
seconds of one clip from the film. The clip creates a calming
atmosphere through this dinner scene however, the audience
suspects the atmosphere to change quickly.
The shots then get shorter and change more rapidly increasing the
pace of the trailer. The trailer uses dark and low lighting shots
mixed with graphic images of violence in order to convey the genre
to the audience.
The costumes of the main characters also help to convey the
genre. The leather jacket and the other outfits worn help to give an
insight into the main characters and also the time period that the
text is set in.
4. Narrative Codes
The narrative is only hinted at through the voice over
used in the trailer. The narrative is not specifically
stated throughout however what is used helps to
convey genre.
The trailer uses text in order to show that the film is a
true story and gives an insight into the “notorious” main
character.
5. Enigma Codes
The trailer uses short clips towards the end of the trailer
in order to create unanswered questions and draw the
audience in, making them want to see the film upon its
release.
The audience are unaware of who the characters are in
the film and it is only assumed that Johnny Depp’s
character is the main one in the film.
The voice over in the trailer also creates enigma as the
audience is unaware of what the characters are
referring to in detail.
6. Audio Codes
The trailer uses a voice over as well as intense music
in order to create tension and convey genre
throughout.
The voice over also is important, as previously stated, it
creates unanswered questions in order to draw the
audience in.
The music also creates a tense atmosphere alongside
the visual, which further engages the audience.
8. Visual Codes
The trailer begins in a club using an establishing shot,
conveying the genre through dark colors and lighting.
Shortly after this an ariel establishing shot of London
skyline is used in order to show the location that the
film is set in.
The text uses a mixture of longer and shorter shots,
similar to that of Black Mass, getting shorter and more
fast paced at the end of the trailer building tension.
9. Narrative Codes
The trailer uses a voice over in order to convey the
narrative to the audience and text to assert who is
playing the roles of the famous main characters.
The trailer does however, use some longer segments
that have been taken from the film which help to create
an ambiguous sense of narrative and story line.
10. Enigma Codes
The trailer uses various shots in quick concession in
order to create ambiguity about what the film is actually
about. It is identified that it is about the Kray Twins,
however, if you are not familiar with the story of the
Twins then you will not know the story from the trailer
itself.
The trailer also uses a voice over, similarly to Black
Mass, therefore creating some unanswered questions
throughout, grabbing the audiences attention.
11. Audio Codes
The trailer, as previously stated, uses a voice over and
a music track suited to the genre (a rock, up beat,
intense track).
The trailer uses a lot of speech from the film however,
they are only segments to create ambiguity further.
The trailer also employs the use of music in order to
create a action style intense atmosphere, making the
audience excited to see the film.
